Istore Direct Trading Private Limited

Istore Direct Trading Private Limited - e-commerce in Mumbai, Maharashtra, India. FY 2026 financials & compliance.
CIN U51909MH2021PTC354242 Incorporated 30 January 2021 ROC Mumbai HQ Mumbai, Maharashtra, India
Active Private Limited Company e-commerce Startup India MSME · Small
Data last updated
Revenue · FY 2025
₹78.98 Cr
▲ 46% YoY
Net profit · FY 2025
₹1.88 Cr
Net margin 2.4%
EBITDA · FY 2025
₹3.66 Cr
EBITDA margin 4.6%
Authorised capital
₹50 Lakh
Registered with MCA
Paid-up capital
₹14.06 Lakh
Issued & subscribed
Open charges
₹19.03 Cr
Secured borrowings
Company age
5 yrs
Est. 2021
Employees · EPFO
69
Provident fund records

About Istore Direct Trading Private Limited

Data last updated:

Istore Direct Trading Private Limited is a private limited company based in Mumbai, Maharashtra, India, recognised as a startup by DPIIT. It operates in the general e-commerce platforms segment of the e-commerce sector. It was incorporated on 30 January 2021 and has been in existence for over 5 years.

The company is registered with the Registrar of Companies (ROC), Mumbai, under CIN U51909MH2021PTC354242. Its GSTIN is 27AAFCI9983C1Z7 (Maharashtra). The company holds 14 GST registrations, all of them active.

The company has an authorised share capital of ₹50 Lakh and a paid-up capital of ₹14.06 Lakh. It is led by directors including Chirag Kenia Harakhchand and Dhaval Harakhchand Kenia.

Its last annual general meeting (AGM) was held on 20 September 2025, and its latest financial statements are for the year ended 31 March 2025. The registered office is at B3 B4 B5 Floor – B Plot 405/406 7C Kamanwala Chambers Bhagoji Keer Marg, Mumbai, Maharashtra, India – 400016.

As per the financials filed for FY 2025, the company reported a revenue of ₹78.98 Cr, a growth of 46% compared to the previous year. For the same year it recorded a net profit of ₹1.88 Cr (net margin 2.4%) and EBITDA of ₹3.66 Cr (EBITDA margin 4.6%). Revenue has grown at a compounded annual rate (CAGR) of 21% over three years.

The company has about 69 employees on its provident fund (EPFO) records. Its group structure includes 1 subsidiary.

The company is associated with 1 brand: Urban Platter. As per MCA filings, the company has open charges of ₹19.03 Cr on record. Court records list 2 cases involving the company, including 2 filed by the company; 2 cases are pending. The company has 2 deals on record (2 funding rounds), with disclosed funding of ₹28 Cr; the latest was in March 2021. The company has 2 MSME Form 1 returns on record between 2021 and 2024, listing 59 overdue payments to 30 micro and small suppliers.

Istore Direct Trading Private Limited is registered as a small enterprise under the Udyam registration framework (Reg. No. UDYAM-MH-19-0058577). The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website urbanplatter.in.

Company details

CIN U51909MH2021PTC354242
Registration Number 354242
Incorporation Date 30 January 2021
ROC Mumbai
Listing Status Unlisted
Company Status Active
Date of Last AGM 20 September 2025
Date of Balance Sheet 31 March 2025
Compliance Status Active Compliant
DPIIT Recognition Recognised Startup
MSME Classification Small
Udyam Registration UDYAM-MH-19-0058577
Key People
Chirag Kenia Harakhchand Director Dhaval Harakhchand Kenia Director Muneetpal Singh Jolly Nominee Director

Recognitions & Rankings of Istore Direct Trading

Startup India Government of India
MSME (Udyam registered) Ministry of MSME
Category
Small (2024-25)
Udyam number
UDYAM-MH-19-0058577

Contact details

Istore Direct Trading Private Limited's registered office is in Mumbai, Maharashtra. Its website is urbanplatter.in. Its e-mail address and telephone number are in the company report.

  • Email
  • Telephone
  • Website
    urbanplatter.in
  • Social Media
  • Apps
  • Registered Address
    B3 B4 B5 Floor – B Plot 405/406 7C Kamanwala Chambers Bhagoji Keer Marg, Mumbai, Maharashtra, India – 400016
  • Industry
    E-Commerce, General E-Commerce Platforms

To see the full contact details of Istore Direct Trading Private Limited, buy the company report.

Comprehensive company report
Istore Direct Trading Private Limited - one report that includes everything
  • Company details, directors and signatories
  • Historical financials and ratios
  • Shareholding pattern and group structure
  • Charges with holder and property details
  • Legal cases, compliance and MCA filings
₹799 ₹999 20% off excluding 18% GST
Secure checkout · GST invoice included

Brands

Istore Direct Trading operates one associated brand: Urban Platter. Each brand links to its own profile.

BrandDescriptionWebsite
Urban Platter
Platform offering food productsurbanplatter.in

Business activity

The main business activity of Istore Direct Trading is trade. In detail, this covers retail trading.

Main activity group codeMain activityBusiness activity codeBusiness activityShare of turnover
GTradeG2Retail Trading

To see the full business activity and turnover split of Istore Direct Trading Private Limited, buy the company report.

Financials of Istore Direct Trading Private Limited

FY 2025 filings available

Istore Direct Trading Private Limited reported revenue of ₹78.98 Cr (up 46% YoY) for FY 2025.

Revenue · FY 2025
₹78.98 Cr ▲ 46%
Net profit · FY 2025
₹1.88 Cr margin 2.4%
EBITDA · FY 2025
₹3.66 Cr margin 4.6%

Compounded Annual Growth Rate (CAGR)

Revenue CAGR growth
1 year
▲ 46%
3 years · compounded
▲ 21%
EBITDA CAGR growth
1 year
▲ 174%
3 years · compounded
▲ 13%

Revenue has grown at a compounded annual rate (CAGR) of 21% over three years, including 46% growth in the latest year. EBITDA rose 174% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.

Financial Statement Summary

MetricsFY 2024-25FY 2023-24FY 2022-23FY 2021-22FY 2020-21
Profit and Loss Statement
Revenue from Operations
Other Income
Total Revenue
Cost of Materials Consumed
Employee Benefit Expense
Finance Costs
Depreciation and Amortisation
Other Expenses
Total Expenses
EBITDA₹3.66 Cr
Profit Before Tax
Tax Expense
Net Profit (PAT)₹1.88 Cr
Balance Sheet
Share Capital
Reserves and Surplus
Net Worth (Total Equity)
Long-term Borrowings
Short-term Borrowings
Trade Payables
Total Liabilities
Fixed Assets
Investments
Inventories
Trade Receivables
Cash and Bank Balance
Total Assets

Financial Ratios

MetricsFY 2024-25FY 2023-24FY 2022-23FY 2021-22FY 2020-21
Profitability
EBITDA Margin4.6%
Net Profit Margin2.4%
Return on Equity (ROE)
Return on Capital Employed (ROCE)
Return on Assets (ROA)
Liquidity and Debt
Current Ratio
Quick Ratio
Debt-to-Equity Ratio
Interest Coverage Ratio
Efficiency and Growth
Asset Turnover
Receivable Days
Payable Days
Inventory Days
Revenue Growth
Net Profit Growth

To see the full financial statements and ratios of Istore Direct Trading Private Limited, buy the company report.

Board of directors of Istore Direct Trading Private Limited

Istore Direct Trading has 3 directors on record. No former directors are listed.

Current Directors
NameDesignationAppointment DateTenureStatus
Chirag Kenia Harakhchand
Also directs: Istore Retail Private Limited
Director30 Jan 20215 Years 9 MonthsCurrent
Dhaval Harakhchand Kenia
Also directs: Istore Retail Private Limited
Director30 Jan 20215 Years 9 MonthsCurrent
Muneetpal Singh Jolly
Also directs: Wellversed Health Private Limited, Super Milk Products Private Limited, Roadcast Tech Solutions Private Limited
Nominee Director28 Nov 20241 Years 11 MonthsCurrent
View all directors

Auditor

Istore Direct Trading Private Limited is audited by JJD AND ASSOCIATES for the financial year 2023.

Auditor firmFinancial yearFirm registration number
JJD AND ASSOCIATESFY 2023143745W

Shareholding

The shareholding of Istore Direct Trading Private Limited is on record for 3 financial years, the latest being FY 2023, split between promoters, domestic institutions, foreign institutions, public shareholders and others.

Shareholder categoryFY 2023FY 2022FY 2021
Promoters
Domestic institutional investors (DII)
Foreign institutional investors (FII)
Public
Others

To see the full shareholding pattern of Istore Direct Trading Private Limited, buy the company report.

Charges & borrowings

Open charges
₹19.03 Cr
Satisfied charges
None
Breakdown by lending institutions
Others₹12.00 Cr
Hdfc Bank Limited₹7.03 Cr
Latest charge details
DateCharge IDLenderAmountStatusModified or satisfied on
19 Nov 2025101190751Others₹12 CrOpen
28 Jun 2022100595925Hdfc Bank Limited₹7.03 CrOpen

To see the full charge records of Istore Direct Trading Private Limited, buy the company report.

Total charge records: 2 View all charges

Deals & funding

Istore Direct Trading Private Limited has 2 deals on record (2 funding rounds), with disclosed funding of ₹28 Cr; the latest was in March 2021.

Total deals
2
Funding rounds
2
Disclosed funding
₹28 Cr

Deals on record (2 of 2)

WhenDealAmountParties
Mar 2021Funding round · Series A₹25 CrInvestors: Jubliant Retail Consolidated Private Limited
Mar 2021Funding round₹3 CrInvestors: 2 individuals

Deal records are compiled from filings and public sources; amounts are shown only where the source reported them.

MSME payment delays

Istore Direct Trading Private Limited has 2 MSME Form 1 returns on record between 2021 and 2024, listing 59 overdue payments to 30 micro and small suppliers. Companies must report dues to micro and small suppliers that stay unpaid for more than 45 days in a half-yearly MSME Form 1 return.

Suppliers with reported dues (5 of 30)

SupplierAmount dueDue sinceReported on
Candor Dates Private Limited
Nysha Impex
Auroville Foundation
The Unati Co-Op Mkt-Cum-Processing Socity Ltd.
Crystal Plast Industeries

To see the full MSME payment records of Istore Direct Trading Private Limited, buy the company report.

Individuals and sole proprietors among the suppliers are not named.

Group structure & subsidiaries

Istore Direct Trading has 1 subsidiary company. This group structure data is as of FY 2023. The table lists each entity with its relationship and holding.

1
Subsidiary companies
Key subsidiaries
Company NameCINShares held
Istore Retail Private LimitedU52605MH2023PTC396578

To see the full group structure of Istore Direct Trading Private Limited, buy the company report.

Employees & EPFO

Istore Direct Trading Private Limited has a workforce of 69 employees on its EPFO records as of Apr 09, 2024, across 1 active EPFO establishment.

Employee count
69
Active EPFO establishments
1
Employee growth
-13.75%

GST

Istore Direct Trading has 14 GST registrations: 14 active. The first 4 active GSTINs are listed below.

Total GSTINs
14
Active
14
GSTINStateStatusRegistered on
27AAFCI9983C1Z7MaharashtraActive04 Feb 2021
27AAFCI9983C2Z6MaharashtraActive13 Jul 2024
29AAFCI9983C1Z3KarnatakaActive05 Feb 2021
36AAFCI9983C1Z8TelanganaActive17 Feb 2021

To see the full GST registrations and return filing status of Istore Direct Trading Private Limited, buy the company report.

Recent activity

Istore Direct Trading Private Limited has 3 board changes on record since 2021: 3 appointments. The latest: Muneetpal Singh Jolly was appointed as Nominee Director on 28 Nov 2024.

Charges
A charge with Others of Rs. 1,200.00 Lakh registered on 19 Nov 2025 with Charge ID 101190751 was modified on 26 Dec 2025.
Charges
A charge with Others amounted to Rs. 1,200.00 Lakh with Charge ID 101190751 was registered on 19 Nov 2025.
AGM
Istore Direct Trading Private Limited last Annual general meeting of members was held on 20 Sep 2025 as per latest MCA records.
Filing
Istore Direct Trading Private Limited has filed its annual Financial statements for the year ended 31 Mar 2025 with Roc Mumbai.
Appointed
Muneetpal Singh Jolly was appointed as Nominee Director.
Charges
A charge with Hdfc Bank Limited of Rs. 702.50 Lakh registered on 28 Jun 2022 with Charge ID 100595925 was modified on 16 Oct 2024.
Charges
A charge with Hdfc Bank Limited amounted to Rs. 702.50 Lakh with Charge ID 100595925 was registered on 28 Jun 2022.
Appointed
Chirag Kenia Harakhchand was appointed as Director.
Appointed
Dhaval Harakhchand Kenia was appointed as Director.
Incorporation
30 Jan 2021
Istore Direct Trading Private Limited was registered on 30 Jan 2021 with Roc Mumbai & aged 5 years 9 months as per MCA records.

News

Frequently asked questions

Istore Direct Trading is an active private limited company based in Mumbai, Maharashtra, India. The company works in general e-commerce platforms, within the e-commerce industry. It was incorporated on 30 January 2021 (5+ years old) and is registered under CIN U51909MH2021PTC354242.

Istore Direct Trading has 3 current directors:

The latest financial statements of Istore Direct Trading on record with the MCA are for the year ended 31 March 2025. Its last annual general meeting was held on 20 September 2025. Year-wise statements from FY 2021 are in the company report.

The GSTIN of Istore Direct Trading is 27AAFCI9983C1Z7, registered in Maharashtra. The company has 14 GST registrations in all, of which 14 are active. Other active GSTINs include 27AAFCI9983C2Z6 (Maharashtra), 29AAFCI9983C1Z3 (Karnataka), 36AAFCI9983C1Z8 (Telangana).

The CIN (Corporate Identification Number) of Istore Direct Trading is U51909MH2021PTC354242. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.

Istore Direct Trading has 2 court cases on record: 2 filed by the company. 2 are pending.

Istore Direct Trading was incorporated on 30 January 2021, making it 5+ years old. It is registered with the Registrar of Companies, Mumbai.

Istore Direct Trading has 2 deals on record (2 funding rounds), with disclosed funding of ₹28 Cr; the latest was in March 2021.

Muneetpal Singh Jolly was appointed as Nominee Director on 28 Nov 2024. Chirag Kenia Harakhchand was appointed as Director on 30 Jan 2021. Dhaval Harakhchand Kenia was appointed as Director on 30 Jan 2021.

Yes, Istore Direct Trading is recognised as a startup by the Department for Promotion of Industry and Internal Trade (DPIIT).

Yes, Istore Direct Trading is registered as a small enterprise under Udyam registration (number: UDYAM-MH-19-0058577).