Itsa Brand Innovations Limited
About Itsa Brand Innovations Limited
Data last updated:
Itsa Brand Innovations Limited was a public limited company based in Mumbai, Maharashtra, India, operated as a subsidiary of Concept Communication Limited. The company has been converted to a Limited Liability Partnership (LLP) and no longer exists as a company. For the latest details, refer to the successor LLP. It operated in the advertising and media services segment of the media and publishing sector. It was incorporated on 18 March 2011.
The company was registered with the Registrar of Companies (ROC), Mumbai, under CIN U73100MH2011PLC214980. Its GSTIN is 27AAECC3463C1ZZ (Maharashtra). The company held 2 GST registrations, all of them active.
The company had an authorised share capital of ₹1 Cr and a paid-up capital of ₹1 Cr. It was formerly known as Color Purple Films Limited. It was led by directors including Vineet Suchanti and Vivek Suchanti.
Its last annual general meeting (AGM) was held on 30 September 2024, and its latest financial statements are for the year ended 31 March 2024. The registered office was at 1st Floor Queens Mansion Prescot Road Fort, Mumbai, Maharashtra, India – 400001.
As per the financials filed for FY 2022, the company reported a revenue of ₹18 Lakh, a decline of 60% compared to the previous year. For the same year it recorded a net loss of ₹2.44 Lakh (net margin -13.6%) and EBITDA of ₹13.04 Lakh (EBITDA margin 72.4%). Revenue has declined at a compounded annual rate (CAGR) of 41% over three years and 47% over five years.
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- Registered Address1st Floor Queens Mansion Prescot Road Fort, Mumbai, Maharashtra, India – 400001
- IndustryMedia and Publishing, Advertising Agencies & Media Services
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
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Financials of Itsa Brand Innovations Limited FY 2024 filings available
Itsa Brand Innovations Limited reported revenue of ₹18 Lakh (down 60% YoY) for FY 2022.
Compounded Annual Growth Rate (CAGR) of Itsa Brand Innovations Limited
Revenue has declined at a compounded annual rate (CAGR) of 47% over five years, including a 60% fall in the latest year. EBITDA fell 71% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary of Itsa Brand Innovations Limited
| Metrics | FY 2021-22 | FY 2020-21 | FY 2019-20 | FY 2018-19 | FY 2017-18 |
|---|---|---|---|---|---|
| Profit and Loss Statement | |||||
| Revenue from Operations | •••• | •••• | •••• | •••• | •••• |
| Other Income | •••• | •••• | •••• | •••• | •••• |
| Total Revenue | •••• | •••• | •••• | •••• | •••• |
| Cost of Materials Consumed | •••• | •••• | •••• | •••• | •••• |
| Employee Benefit Expense | •••• | •••• | •••• | •••• | •••• |
| Finance Costs | •••• | •••• | •••• | •••• | •••• |
| Depreciation and Amortisation | •••• | •••• | •••• | •••• | •••• |
| Other Expenses | •••• | •••• | •••• | •••• | •••• |
| Total Expenses | •••• | •••• | •••• | •••• | •••• |
| EBITDA | ₹13.04 Lakh | •••• | •••• | •••• | •••• |
| Profit Before Tax | •••• | •••• | •••• | •••• | •••• |
| Tax Expense | •••• | •••• | •••• | •••• | •••• |
| Net Profit (PAT) | -₹2.44 Lakh | •••• | •••• | •••• | •••• |
| Balance Sheet | |||||
| Share Capital | •••• | •••• | •••• | •••• | •••• |
| Reserves and Surplus | •••• | •••• | •••• | •••• | •••• |
| Net Worth (Total Equity) | •••• | •••• | •••• | •••• | •••• |
| Long-term Borrowings | •••• | •••• | •••• | •••• | •••• |
| Short-term Borrowings | •••• | •••• | •••• | •••• | •••• |
| Trade Payables | •••• | •••• | •••• | •••• | •••• |
| Total Liabilities | •••• | •••• | •••• | •••• | •••• |
| Fixed Assets | •••• | •••• | •••• | •••• | •••• |
| Investments | •••• | •••• | •••• | •••• | •••• |
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| Trade Receivables | •••• | •••• | •••• | •••• | •••• |
| Cash and Bank Balance | •••• | •••• | •••• | •••• | •••• |
| Total Assets | •••• | •••• | •••• | •••• | •••• |
Financial Ratios of Itsa Brand Innovations Limited
| Metrics | FY 2021-22 | FY 2020-21 | FY 2019-20 | FY 2018-19 | FY 2017-18 |
|---|---|---|---|---|---|
| Profitability | |||||
| EBITDA Margin | 72.4% | •••• | •••• | •••• | •••• |
| Net Profit Margin | -13.6% | •••• | •••• | •••• | •••• |
| Return on Equity (ROE) | •••• | •••• | •••• | •••• | •••• |
| Return on Capital Employed (ROCE) | •••• | •••• | •••• | •••• | •••• |
| Return on Assets (ROA) | •••• | •••• | •••• | •••• | •••• |
| Liquidity and Debt | |||||
| Current Ratio | •••• | •••• | •••• | •••• | •••• |
| Quick Ratio | •••• | •••• | •••• | •••• | •••• |
| Debt-to-Equity Ratio | •••• | •••• | •••• | •••• | •••• |
| Interest Coverage Ratio | •••• | •••• | •••• | •••• | •••• |
| Efficiency and Growth | |||||
| Asset Turnover | •••• | •••• | •••• | •••• | •••• |
| Receivable Days | •••• | •••• | •••• | •••• | •••• |
| Payable Days | •••• | •••• | •••• | •••• | •••• |
| Inventory Days | •••• | •••• | •••• | •••• | •••• |
| Revenue Growth | •••• | •••• | •••• | •••• | •••• |
| Net Profit Growth | •••• | •••• | •••• | •••• | •••• |
Paid data: the figures shown as dots are available after purchase of the company report. Figures as filed with the MCA in Form AOC-4. The full year-wise statements and ratios of Itsa Brand Innovations are in the company report.
Financial statements from 2015
Earlier years and trend charts are in the company report.
- Income statements
- Balance sheets
- Cash-flow statements
- Ratios and benchmarks
Verified entity values are shown only after access is granted.
Peer Comparison of Itsa Brand Innovations Limited
Itsa Brand Innovations Limited is compared with the companies closest to it by revenue in the Media and Publishing industry (Advertising Agencies). Net profit, margin and employee counts of each company are in the company report.
| Company | Revenue | Net profit | Margin | Growth (1 yr) | Employees | Location |
|---|---|---|---|---|---|---|
| Netcollab Technologies Private Limited | ₹18.03 Lakh (FY 2024) | •••• | •••• | 0.0% | •••• | Lucknow, Uttar Pradesh, India |
| Asgard Media Private Limited | ₹18.03 Lakh (FY 2021) | •••• | •••• | •••• | Vadodara, Gujarat, India | |
| Naveen Srijan Design and Infrastructure Private Limited | ₹18.01 Lakh (FY 2024) | •••• | •••• | 3.0% | •••• | Delhi, India |
| PL Parasramka Tech Private Limited | ₹18.01 Lakh (FY 2025) | •••• | •••• | •••• | Dibrugarh, Assam, India | |
| Parahub Private Limited | ₹18 Lakh (FY 2024) | •••• | •••• | 200.0% | •••• | Mumbai, Maharashtra, India |
| Itsa Brand Innovations Limited this company | ₹18 Lakh (FY 2022) | •••• | •••• | -60.0% | •••• | Mumbai, Maharashtra, India |
| Luminelle Atms Innovation Private Limited | ₹18 Lakh (FY 2025) | •••• | •••• | 301.0% | •••• | Noida, Uttar Pradesh, India |
| Sageties Marketing Solutions Private Limited | ₹17.97 Lakh (FY 2020) | •••• | •••• | •••• | Indore, Madhya Pradesh, India | |
| Zaggle Media Private Limited | ₹17.96 Lakh (FY 2021) | •••• | •••• | •••• | Hyderabad, Telangana, India | |
| Brandtimes Support (OPC) Private Limited | ₹17.95 Lakh (FY 2019) | •••• | •••• | -36.0% | •••• | Gurgaon, Haryana, India |
| Brandigit Private Limited | ₹17.92 Lakh (FY 2025) | •••• | •••• | •••• | Kolkata, West Bengal, India |
Peers are the five companies nearest above and the five nearest below Itsa Brand Innovations by revenue in the Media and Publishing industry (Advertising Agencies), from the latest filed financials of each company. Net profit, margin and employee counts of each peer are in the company report.
Board of Directors of Itsa Brand Innovations Limited
Itsa Brand Innovations has 3 current directors and 7 former directors. Current directors are listed first, with their designation and appointment date.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Vineet Suchanti Also directs: Itsa Brand Innovations LLP, Cosy Mercantile LLP, Keynote Financial Services Limited and 5 more | Director | 20 May 2024 | 2 Years 4 Months | As last reported |
| Vivek Suchanti | Director | 18 Mar 2011 | 15 Years 6 Months | As last reported |
| Radhika Sethia | Director | 24 Nov 2023 | 2 Years 10 Months | As last reported |
Charges & Borrowings of Itsa Brand Innovations Limited
Itsa Brand Innovations Limited does not have any charges (loans) registered with the Registrar of Companies.
Employees and EPFO Compliance at Itsa Brand Innovations Limited
Employment history and EPFO contributions of people linked to Itsa Brand Innovations.
Employee and EPFO history
Monthly headcount, contribution history and filing status are in the company report.
- Monthly headcount
- PF contributions
- ECR filing status
- Establishment history
Verified entity values are shown only after access is granted.
CIN History of Itsa Brand Innovations Limited
Itsa Brand Innovations has 2 previous CINs, indicating changes in the company's corporate structure or registration details. The current CIN is U73100MH2011PLC214980, which is the unique identifier assigned by the Registrar of Companies.
| CIN | Status |
|---|---|
| U73100MH2011PLC214980 | Current |
| U66309MH2011PLC214980 | Previous |
| U22300MH2011PLC214980 | Previous |
Recent Activity on Itsa Brand Innovations Limited
Itsa Brand Innovations Limited has 10 board changes on record since 2011: 3 appointments and 7 cessations. The latest: Radhika Sethia ceased to be Additional Director on 29 Sep 2024.
1 earlier event is listed in the company report.
Credit Ratings, Litigation & Regulatory Alerts for Itsa Brand Innovations Limited
Credit ratings, litigation, and regulatory alerts
Credit ratings, court records and regulatory alerts are in the company report.
- Rating history
- Court and tribunal cases
- Regulatory alerts
- Director-linked violations
Verified entity values are shown only after access is granted.
MSME Payment Delays by Itsa Brand Innovations Limited
MSME payment history
Amounts due to small suppliers, the reasons given and MSME-1 filings are in the company report.
- Outstanding amounts
- Delay periods and reasons
- MSME-1 filing history
- Vendor payment signals
Verified entity values are shown only after access is granted.
Subsidiaries & Group Companies of Itsa Brand Innovations Limited
Corporate group structure
Parent, subsidiary, associate and joint venture records with holdings are in the company report.
- Parent company
- Subsidiaries and ownership
- Associates and joint ventures
- Entity investments
Verified entity values are shown only after access is granted.
GST Compliance of Itsa Brand Innovations Limited
Itsa Brand Innovations has 2 GST registrations: 2 active.
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 27AAECC3463C1ZZ | Maharashtra | Active | 01 Jul 2017 |
| 06AAECC3463C1Z3 | Haryana | Active | 01 Jul 2017 |
GST registrations and filing compliance
State-wise GST registrations, return filing status and HSN or SAC codes are in the company report.
- GSTIN registrations
- State-wise filing status
- HSN and SAC details
- Tax jurisdiction records
Verified entity values are shown only after access is granted.
MCA Filings & Documents of Itsa Brand Innovations Limited
MCA filings and documents
Filed forms, annual returns, financial statements and charge filings with their dates are in the company report.
- Incorporation documents
- Annual returns and statements
- Charge filings
- Complete filing index
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Itsa Brand Innovations Limited
Itsa Brand Innovations has been "Converted to LLP" - the business changed its legal structure from a company to a Limited Liability Partnership. The original company no longer exists in its previous form. For the latest information, refer to the successor LLP entity registered with MCA.
Itsa Brand Innovations was a public limited company based in Mumbai, Maharashtra, India. The company worked in advertising agencies and media services, within the media and publishing industry. It was incorporated on 18 March 2011 and is registered under CIN U73100MH2011PLC214980. For the latest details, refer to the successor LLP entity.
The CIN (Corporate Identification Number) of Itsa Brand Innovations is U73100MH2011PLC214980. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Itsa Brand Innovations had 3 directors:
- Vineet Suchanti - Director
- Vivek Suchanti - Director
- Radhika Sethia - Director
Itsa Brand Innovations was incorporated on 18 March 2011. It is registered with the Registrar of Companies, Mumbai.
The registered office of Itsa Brand Innovations is at 1st Floor Queens Mansion Prescot Road Fort, Mumbai, Maharashtra, India – 400001.
Itsa Brand Innovations reported revenue of ₹18 Lakh for FY 2022 (down 60% YoY).
Itsa Brand Innovations has an authorised share capital of ₹1 Cr and a paid-up capital of ₹1 Cr.
Itsa Brand Innovations reported a net loss of ₹2.44 Lakh (net margin -13.6%) and EBITDA of ₹13.04 Lakh (EBITDA margin 72.4%) for FY 2022, as per its filed financial statements.
The GSTIN of Itsa Brand Innovations is 27AAECC3463C1ZZ, registered in Maharashtra. The company has 2 GST registrations in all, of which 2 are active. Other active GSTINs include 06AAECC3463C1Z3 (Haryana).
Itsa Brand Innovations operated in the media and publishing industry, in the advertising agencies and media services segment.