- Category
- Micro (2024-25)
- Udyam number
- UDYAM-MH-19-0052240

About Jewelmaze Private Limited
Data last updated:
Jewelmaze Private Limited is a private limited company based in Mumbai, Maharashtra, India. It operates in the online watches and jewelry retail segment of the e-commerce sector. It was incorporated on 10 November 2006 and has been in existence for over 20 years.
The company is registered with the Registrar of Companies (ROC), Mumbai, under CIN U18101MH2006PTC165484. Its GSTIN is 27AAKCS3630B1ZM (Maharashtra).
The company has an authorised share capital of ₹5 Lakh and a paid-up capital of ₹1.02 Lakh. It was formerly known as Urthn Retail Private Limited and Sanskrita Fashions Private Limited. It is led by directors Ritesh Nagindas Barbhaya and Bhavita Ritesh Barbhaya.
Its last annual general meeting (AGM) was held on 30 September 2025, and its latest financial statements are for the year ended 31 March 2025. The registered office is at 607 Station Centre S.V.Road Malad West, Mumbai, Maharashtra, India – 400064.
As per the financials filed for FY 2024, the company reported a revenue of ₹4 Cr, a growth of 26% compared to the previous year. For the same year it recorded a net profit of ₹19.35 Lakh (net margin 4.8%) and EBITDA of ₹37.19 Lakh (EBITDA margin 9.3%). Revenue has grown at a compounded annual rate (CAGR) of 4% over three years and 1% over five years.
The company has about 11 employees on its provident fund (EPFO) records.
The company is associated with 2 brands: JewelEMarket and JewelMaze. As per MCA filings, the company has open charges of ₹80 Lakh on record. The company has 2 deals on record (2 funding rounds), with disclosed funding of ₹3 Cr; the latest was in July 2019. Its 4 peer companies in the Ecommerce and Internet industry (Watches and Jewellery), with the same principal business activity (retail trading) are compared by revenue, 2 larger and 2 smaller; the largest is Moissani India Private Limited with revenue of ₹4.21 Cr.
Jewelmaze Private Limited is registered as a micro enterprise under the Udyam registration framework (Reg. No. UDYAM-MH-19-0052240). The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website jewelmaze.com.
Company details
Name history
Jewelmaze has undergone 2 name changes throughout its history. The company was previously known as Urthn Retail Private Limited, and Sanskrita Fashions Private Limited. The current legal name is Jewelmaze Private Limited.
| Company Name | Status |
|---|---|
| Jewelmaze Private Limited | Current |
| Urthn Retail Private Limited | Previous |
| Sanskrita Fashions Private Limited | Previous |
Recognitions & Rankings of Jewelmaze
Contact details
Jewelmaze Private Limited's registered office is in Mumbai, Maharashtra. Its website is jewelmaze.com. Its e-mail address and telephone number are in the company report.
- Email
- Telephone
- Website
- Social Media
- Apps
- Registered Address607 Station Centre S.V.Road Malad West, Mumbai, Maharashtra, India – 400064
- IndustryE-Commerce, Online Watches & Jewelry Retail
To see the full contact details of Jewelmaze Private Limited, buy the company report.
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
Brands
Jewelmaze operates two associated brands: JewelEMarket and JewelMaze. Each brand links to its own profile.
| Brand | Description | Website |
|---|---|---|
| Online platform for B2B wholesale of fashion imitation jewelry products. | jewelemarket.com | |
| Fashion jewellery is offered via an online platform. | jewelmaze.com |
Business activity
The main business activity of Jewelmaze is trade. In detail, this covers retail trading.
| Main activity group code | Main activity | Business activity code | Business activity | Share of turnover |
|---|---|---|---|---|
| G | Trade | G2 | Retail Trading |
To see the full business activity and turnover split of Jewelmaze Private Limited, buy the company report.
Financials of Jewelmaze Private Limited
FY 2025 filings availableJewelmaze Private Limited reported revenue of ₹4 Cr (up 26% YoY) for FY 2024.
Compounded Annual Growth Rate (CAGR)
Revenue has grown at a compounded annual rate (CAGR) of 1% over five years, including 26% growth in the latest year. EBITDA rose 156% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary
| Metrics | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 |
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| EBITDA | ₹37.19 Lakh | ||||
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| Tax Expense | |||||
| Net Profit (PAT) | ₹19.35 Lakh | ||||
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Financial Ratios
| Metrics | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 |
|---|---|---|---|---|---|
| Profitability | |||||
| EBITDA Margin | 9.3% | ||||
| Net Profit Margin | 4.8% | ||||
| Return on Equity (ROE) | |||||
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To see the full financial statements and ratios of Jewelmaze Private Limited, buy the company report.
Board of directors of Jewelmaze Private Limited
Jewelmaze has 2 current directors and 1 former director. Current directors are listed first, with their designation and appointment date.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Ritesh Nagindas Barbhaya | Director | 10 Nov 2006 | 20 Years 0 Months | Current |
| Bhavita Ritesh Barbhaya Also directs: Tip Top Fashions Private Limited | Director | 10 Nov 2006 | 20 Years 0 Months | Current |
Peer comparison
Jewelmaze Private Limited is compared with the 4 companies closest to it by revenue in the Ecommerce and Internet industry (Watches and Jewellery), with the same principal business activity (retail trading), from the latest filed financials of each company.
| Company | Revenue | Net profit | Margin | Growth (1 yr) | Employees | Location |
|---|---|---|---|---|---|---|
| Moissani India Private Limited | ₹4.21 Cr (FY 2024) | 119.0% | New Delhi, Delhi, India | |||
| Leafyaffair Private Limited | ₹4.1 Cr (FY 2025) | -19.0% | Bangalore, Karnataka, India | |||
| Jewelmaze Private Limitedthis company | ₹4 Cr (FY 2024) | ₹19.35 Lakh | 4.8% | 26.0% | 11 | Mumbai, Maharashtra, India |
| Daj Jewellers Private Limited | ₹3.53 Cr (FY 2025) | 20.0% | Shahbad, Haryana, India | |||
| Aulyra Design Private Limited | ₹3.48 Cr (FY 2025) | 54.0% | Gurugram, Haryana, India |
To see the full peer comparison of Jewelmaze Private Limited, buy the company report.
Auditor
Jewelmaze Private Limited is audited by V. MAHENDRA & CO for the financial year 2023.
| Auditor firm | Financial year | Firm registration number |
|---|---|---|
| V. MAHENDRA & CO | FY 2023 | 105786W |
Shareholding
The shareholding of Jewelmaze Private Limited is on record for 5 financial years, the latest being FY 2023, split between promoters, domestic institutions, public shareholders and others.
| Shareholder category | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 |
|---|---|---|---|---|---|
| Promoters | |||||
| Domestic institutional investors (DII) | |||||
| Public | |||||
| Others |
To see the full shareholding pattern of Jewelmaze Private Limited, buy the company report.
Charges & borrowings
| Date | Charge ID | Lender | Amount | Status | Modified or satisfied on |
|---|---|---|---|---|---|
| 18 Apr 2024 | 100913716 | Hdfc Bank Limited | ₹80 Lakh | Open |
Total charge records: 1 View all charges
Deals & funding
Jewelmaze Private Limited has 2 deals on record (2 funding rounds), with disclosed funding of ₹3 Cr; the latest was in July 2019.
Deals on record (2 of 2)
| When | Deal | Amount | Parties |
|---|---|---|---|
| Jul 2019 | Funding round | ₹2.48 Cr | Investors: BCCL |
| May 2019 | Funding round | ₹52.5 Lakh | Investors: an individual |
Deal records are compiled from filings and public sources; amounts are shown only where the source reported them.
Legal cases
No court or tribunal cases involving Jewelmaze Private Limited are on our record; a case search with case numbers, parties and status is in the company report Buy the company report.
MSME payment delays
No delayed payments to MSME suppliers are on our record for Jewelmaze Private Limited; the supplier-wise MSME Form 1 check is in the company report Buy the company report.
Employees & EPFO
Jewelmaze Private Limited has a workforce of 11 employees on its EPFO records as of May 2026.
Headcount by financial year
| Financial year | Employees (EPFO) |
|---|---|
| FY 2026-27 | 11 |
| FY 2025-26 | |
| FY 2024-25 | |
| FY 2023-24 | |
| FY 2022-23 | |
| FY 2021-22 | |
| FY 2020-21 | |
| FY 2019-20 | |
| FY 2018-19 | |
| FY 2017-18 | |
| FY 2016-17 |
To see the full employee and EPFO history of Jewelmaze Private Limited, buy the company report.
GST
Jewelmaze has 1 GST registration: 1 active.
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 27AAKCS3630B1ZM | Maharashtra | Active | 01 Jul 2017 |
To see the full GST registrations and return filing status of Jewelmaze Private Limited, buy the company report.
Recent activity
Jewelmaze Private Limited has 4 board changes on record since 2006: 3 appointments and 1 cessation. The latest: Nagindas Dhanjibhai Barbhaya ceased to be Director on 22 Oct 2012.
Frequently asked questions
Jewelmaze is an active private limited company based in Mumbai, Maharashtra, India. The company works in online watches and jewelry retail, within the e-commerce industry. It was incorporated on 10 November 2006 (20+ years old) and is registered under CIN U18101MH2006PTC165484.
Jewelmaze has 2 current directors:
- Ritesh Nagindas Barbhaya - Director
- Bhavita Ritesh Barbhaya - Director
The latest financial statements of Jewelmaze on record with the MCA are for the year ended 31 March 2025. Its last annual general meeting was held on 30 September 2025. Year-wise statements from 2015 are in the company report.
The GSTIN of Jewelmaze is 27AAKCS3630B1ZM, registered in Maharashtra.
The CIN (Corporate Identification Number) of Jewelmaze is U18101MH2006PTC165484. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Jewelmaze was incorporated on 10 November 2006, making it 20+ years old. It is registered with the Registrar of Companies, Mumbai.
Jewelmaze has 2 deals on record (2 funding rounds), with disclosed funding of ₹3 Cr; the latest was in July 2019.
The peers of Jewelmaze by revenue are Moissani India Private Limited, Leafyaffair Private Limited, Daj Jewellers Private Limited, Aulyra Design Private Limited, all in the Ecommerce and Internet industry (Watches and Jewellery), with the same principal business activity (retail trading).
Nagindas Dhanjibhai Barbhaya ceased to be Director on 22 Oct 2012. Bhavita Ritesh Barbhaya was appointed as Director on 10 Nov 2006. Nagindas Dhanjibhai Barbhaya was appointed as Director on 10 Nov 2006. Jewelmaze has 4 board changes on record in total.
Yes, Jewelmaze is registered as a micro enterprise under Udyam registration (number: UDYAM-MH-19-0052240).
Jewelmaze can be reached through the website jewelmaze.com. Its registered office is in Mumbai, Maharashtra, India.

