Kelzai Secrets Private Limited

Kelzai Secrets Private Limited - food and beverages in Pune, Maharashtra, India. FY 2026 financials & compliance.
CIN U15500PN2007PTC130718 Incorporated 19 September 2007 ROC Pune HQ Pune, Maharashtra, India
Active Private Limited Company food and beverages MSME · Small
Data last updated
Revenue · FY 2025
₹3.06 Cr
▲ 23% YoY
Net loss · FY 2025
₹2.12 Cr
Net margin -69.2%
EBITDA · FY 2025
-₹60.91 Lakh
EBITDA margin -19.9%
Authorised capital
₹6 Cr
Registered with MCA
Paid-up capital
₹5.24 Cr
Issued & subscribed
Open charges
₹3 Cr
Satisfied ₹12.9 Cr
Company age
19 yrs
Est. 2007
Employees · EPFO
21
Provident fund records

About Kelzai Secrets Private Limited

Data last updated:

Kelzai Secrets Private Limited is a private limited company based in Pune, Maharashtra, India. It operates in the food and beverage distribution segment of the food and beverages sector. It was incorporated on 19 September 2007 and has been in existence for over 19 years.

The company is registered with the Registrar of Companies (ROC), Pune, under CIN U15500PN2007PTC130718. Its GSTIN is 27AADCC2700M1ZT (Maharashtra).

The company has an authorised share capital of ₹6 Cr and a paid-up capital of ₹5.24 Cr. It was formerly known as Mad Beverages Private Limited and City Erectors Private Limited. It is led by directors Mit Yogesh Karia and Aditya Aniruddha Deshpande.

Its last annual general meeting (AGM) was held on 30 September 2024, and its latest financial statements are for the year ended 31 March 2024. The registered office is at City Chambers 917/19 A F. C. Road, Pune, Maharashtra, India – 411004.

As per the financials filed for FY 2025, the company reported a revenue of ₹3.06 Cr, a growth of 23% compared to the previous year. For the same year it recorded a net loss of ₹2.12 Cr (net margin -69.2%) and EBITDA of -₹60.91 Lakh (EBITDA margin -19.9%). Revenue has declined at a compounded annual rate (CAGR) of 21% over three years and 29% over five years.

The company has about 21 employees on its provident fund (EPFO) records.

The company is associated with 1 brand: Kelzai. As per MCA filings, the company has open charges of ₹3 Cr and satisfied charges of ₹12.9 Cr on record. Court records list 4 cases involving the company, including 4 filed against it. The company has 7 deals on record (4 secondary share transfers, 1 acquisition, 1 funding round), with disclosed funding of ₹3.87 Cr; the latest was in December 2023. The company has 17 MSME Form 1 returns on record between 2014 and 2023, listing 440 overdue payments to 111 micro and small suppliers.

Kelzai Secrets Private Limited is registered as a small enterprise under the Udyam registration framework (Reg. No. UDYAM-MH-26-0142374). The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website kelzai.com.

Company details

CIN U15500PN2007PTC130718
Registration Number 130718
Incorporation Date 19 September 2007
ROC Pune
Listing Status Unlisted
Company Status Active
Date of Last AGM 30 September 2024
Date of Balance Sheet 31 March 2024
Compliance Status Active Compliant
MSME Classification Small
Udyam Registration UDYAM-MH-26-0142374

Name history

Kelzai Secrets has undergone 2 name changes throughout its history. The company was previously known as Mad Beverages Private Limited, and City Erectors Private Limited. The current legal name is Kelzai Secrets Private Limited.

Company NameStatus
Kelzai Secrets Private LimitedCurrent
Mad Beverages Private LimitedPrevious
City Erectors Private LimitedPrevious

CIN history

Kelzai Secrets has one previous CIN (Corporate Identification Number): U45200PN2007PTC130718. The current CIN is U15500PN2007PTC130718, which is the unique identifier assigned by the Registrar of Companies.

CINStatus
U15500PN2007PTC130718Current
U45200PN2007PTC130718Previous
Key People
Mit Yogesh Karia Director Aditya Aniruddha Deshpande Director

Recognitions & Rankings of Kelzai Secrets

MSME (Udyam registered) Ministry of MSME
Category
Small (2024-25)
Udyam number
UDYAM-MH-26-0142374

Contact details

Kelzai Secrets Private Limited's registered office is in Pune, Maharashtra. Its website is kelzai.com. Its e-mail address and telephone number are in the company report.

  • Email
  • Telephone
  • Website
    kelzai.com
  • Social Media
  • Registered Address
    City Chambers 917/19 A F. C. Road, Pune, Maharashtra, India – 411004
  • Industry
    Food and Beverages, Food & Beverage Retail & Distribution

To see the full contact details of Kelzai Secrets Private Limited, buy the company report.

Comprehensive company report
Kelzai Secrets Private Limited - one report that includes everything
  • Company details, directors and signatories
  • Historical financials and ratios
  • Shareholding pattern and group structure
  • Charges with holder and property details
  • Legal cases, compliance and MCA filings
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Brands

Kelzai Secrets operates one associated brand: Kelzai. Each brand links to its own profile.

BrandDescriptionWebsite
Kelzai
Provider of volcanic water with naturally alkaline and healthy sparkling optionskelzai.com

Business activity

The main business activity of Kelzai Secrets is wholesale and retail trade; repair of motor vehicles and motorcycles. In detail, this covers wholesale and retail trade and repair of motor vehicles and motorcycles.

Main activity group codeMain activityBusiness activity codeBusiness activityShare of turnover
GWholesale and retail trade; repair of motor vehicles and motorcycles45Wholesale and retail trade and repair of motor vehicles and motorcycles

To see the full business activity and turnover split of Kelzai Secrets Private Limited, buy the company report.

Financials of Kelzai Secrets Private Limited

FY 2024 filings available

Kelzai Secrets Private Limited reported revenue of ₹3.06 Cr (up 23% YoY) for FY 2025.

Revenue · FY 2025
₹3.06 Cr ▲ 23%
Net loss · FY 2025
₹2.12 Cr margin -69.2%
EBITDA · FY 2025
-₹60.91 Lakh margin -19.9%

Compounded Annual Growth Rate (CAGR)

Revenue CAGR growth
1 year
▲ 23%
3 years · compounded
▼ 21%
5 years · compounded
▼ 29%
EBITDA CAGR growth
1 year
▲ 65%
3 years · compounded
▲ 23%
5 years · compounded
▼ 18%

Revenue rose 23% in the latest year, though over five years it has declined at a compounded annual rate (CAGR) of 29%. EBITDA rose 65% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.

Financial Statement Summary

MetricsFY 2024-25FY 2023-24FY 2022-23FY 2021-22FY 2020-21
Profit and Loss Statement
Revenue from Operations
Other Income
Total Revenue
Cost of Materials Consumed
Employee Benefit Expense
Finance Costs
Depreciation and Amortisation
Other Expenses
Total Expenses
EBITDA-₹60.91 Lakh
Profit Before Tax
Tax Expense
Net Profit (PAT)-₹2.12 Cr
Balance Sheet
Share Capital
Reserves and Surplus
Net Worth (Total Equity)
Long-term Borrowings
Short-term Borrowings
Trade Payables
Total Liabilities
Fixed Assets
Investments
Inventories
Trade Receivables
Cash and Bank Balance
Total Assets

Financial Ratios

MetricsFY 2024-25FY 2023-24FY 2022-23FY 2021-22FY 2020-21
Profitability
EBITDA Margin-19.9%
Net Profit Margin-69.2%
Return on Equity (ROE)
Return on Capital Employed (ROCE)
Return on Assets (ROA)
Liquidity and Debt
Current Ratio
Quick Ratio
Debt-to-Equity Ratio
Interest Coverage Ratio
Efficiency and Growth
Asset Turnover
Receivable Days
Payable Days
Inventory Days
Revenue Growth
Net Profit Growth

To see the full financial statements and ratios of Kelzai Secrets Private Limited, buy the company report.

Board of directors of Kelzai Secrets Private Limited

Kelzai Secrets has 2 current directors and 5 former directors. Current directors are listed first, with their designation and appointment date.

Current Directors
NameDesignationAppointment DateTenureStatus
Mit Yogesh Karia
Also directs: Pink Salt Packaged Foods LLP, Sophsons Landmarks LLP, Mit Developments and Holdings Private Limited
Director27 Sep 201016 Years 1 MonthsCurrent
Aditya Aniruddha Deshpande
Also directs: City Multihousing LLP, Urbanlife Ventures LLP, E Way Developers and Agro Products LLP and 5 more
Director27 Sep 201016 Years 1 MonthsCurrent
View all directors

Auditor

Kelzai Secrets Private Limited is audited by S P C M & ASSOCIATES for the financial year 2021.

Auditor firmFinancial yearFirm registration number
S P C M & ASSOCIATESFY 2021112165W

Shareholding

The shareholding of Kelzai Secrets Private Limited is on record for 5 financial years, the latest being FY 2021, split between promoters, domestic institutions, foreign institutions, public shareholders and others.

Shareholder categoryFY 2021FY 2020FY 2019FY 2018FY 2017
Promoters
Domestic institutional investors (DII)
Foreign institutional investors (FII)
Public
Others

To see the full shareholding pattern of Kelzai Secrets Private Limited, buy the company report.

Charges & borrowings

Open charges
₹3 Cr
Satisfied charges
₹12.9 Cr
Breakdown by lending institutions
Others₹3.00 Cr
Latest charge details
DateCharge IDLenderAmountStatusModified or satisfied on
28 Sep 2021100499846Others₹3 CrOpen
09 Feb 2018100160560Others₹1.25 CrSatisfied
30 Nov 201510609518Janata Sahakari Bank Ltd. Pune₹45 LakhSatisfied
30 Nov 201510609520Janata Sahakari Bank Ltd. Pune₹2 CrSatisfied
18 Jan 201410477510Janata Sahakari Bank Limited₹1 CrSatisfied

To see the full charge records of Kelzai Secrets Private Limited, buy the company report.

Total charge records: 7 View all charges

Deals & funding

Kelzai Secrets Private Limited has 7 deals on record (4 secondary share transfers, 1 acquisition, 1 funding round), with disclosed funding of ₹3.87 Cr; the latest was in December 2023.

Total deals
7
Secondary share transfers
4
Acquisition
1
Funding round
1
Rights issue
1
Disclosed funding
₹3.87 Cr

Deals on record (5 of 7)

WhenDealAmountParties
Dec 2023AcquisitionUndisclosedBuyer: Energy Beverages Private Limited
Mar 2020Rights issue₹11.04 CrInvestors: an individual
Apr 2018Secondary share transferUndisclosedBuyer: City Prime Kraft Private Limited , an individual
Seller: Kelzai Eco Reserves Private Limited , an individual
Aug 2016Secondary share transferUndisclosedBuyer: Kelzai Eco Reserves Private Limited , an individual
Seller: 2 individuals
Mar 2013Funding round₹3.87 CrInvestors: Kelzai Eco Reserves Private Limited , 3 individuals

To see the full deal history of Kelzai Secrets Private Limited, buy the company report.

Deal records are compiled from filings and public sources; amounts are shown only where the source reported them.

MSME payment delays

Kelzai Secrets Private Limited has 17 MSME Form 1 returns on record between 2014 and 2023, listing 440 overdue payments to 111 micro and small suppliers. Companies must report dues to micro and small suppliers that stay unpaid for more than 45 days in a half-yearly MSME Form 1 return.

Suppliers with reported dues (5 of 111)

SupplierAmount dueDue sinceReported on
Kanti Beverages Private Limited
S Gautam & Associates LLP
an individual supplier
an individual supplier
Grip Tight Packaging (India) Private Limited

To see the full MSME payment records of Kelzai Secrets Private Limited, buy the company report.

Individuals and sole proprietors among the suppliers are not named.

Employees & EPFO

Kelzai Secrets Private Limited has a workforce of 21 employees on its EPFO records as of Mar 31, 2024, across 1 active EPFO establishment.

Employee count
21
Active EPFO establishments
1
Employee growth
-22.22%

GST

Kelzai Secrets has 1 GST registration: 1 active.

Total GSTINs
1
Active
1
GSTINStateStatusRegistered on
27AADCC2700M1ZTMaharashtraActive01 Jul 2017

To see the full GST registrations and return filing status of Kelzai Secrets Private Limited, buy the company report.

Recent activity

Kelzai Secrets Private Limited has 7 board changes on record since 2010: 2 appointments and 5 cessations. The latest: Dipesh Harish Tanna ceased to be Director on 01 Dec 2018.

AGM
Kelzai Secrets Private Limited last Annual general meeting of members was held on 30 Sep 2024 as per latest MCA records.
Filing
Kelzai Secrets Private Limited has filed its annual Financial statements for the year ended 31 Mar 2024 with Roc Pune.
Charges
A charge with Others amounted to Rs. 3.00 Cr with Charge ID 100499846 was registered on 28 Sep 2021.
Charges
A charge registered on 30 Nov 2015 via Charge ID 10609518 with Janata Sahakari Bank Ltd. Pune was fully satisfied on 05 Jan 2021.
Charges
A charge registered on 09 Feb 2018 via Charge ID 100160560 with Others was fully satisfied on 23 Jul 2019.
Charges
A charge registered on 30 Nov 2015 via Charge ID 10609520 with Janata Sahakari Bank Ltd. Pune was fully satisfied on 23 Jul 2019.
Charges
A charge registered on 18 Jan 2014 via Charge ID 10477510 with Janata Sahakari Bank Limited was fully satisfied on 23 Jul 2019.
Charges
A charge registered on 18 Jan 2014 via Charge ID 10477540 with Janata Sahakari Bank Limited was fully satisfied on 23 Jul 2019.
Ceased
Dipesh Harish Tanna ceased to be Director.
Charges
A charge with Others amounted to Rs. 1.25 Cr with Charge ID 100160560 was registered on 09 Feb 2018.
Charges
A charge registered on 18 Jan 2014 via Charge ID 10477537 with Janata Sahakari Bank Limited was fully satisfied on 15 Feb 2016.
Charges
A charge with Janata Sahakari Bank Ltd. Pune amounted to Rs. 2.00 Cr with Charge ID 10609520 was registered on 30 Nov 2015.

11 earlier events are in the company report.

News

Frequently asked questions

Kelzai Secrets is an active private limited company based in Pune, Maharashtra, India. The company works in food and beverage retail and distribution, within the food and beverages industry. It was incorporated on 19 September 2007 (19+ years old) and is registered under CIN U15500PN2007PTC130718.

Kelzai Secrets has 2 current directors:

The latest financial statements of Kelzai Secrets on record with the MCA are for the year ended 31 March 2024. Its last annual general meeting was held on 30 September 2024. Year-wise statements from 2015 are in the company report.

The GSTIN of Kelzai Secrets is 27AADCC2700M1ZT, registered in Maharashtra.

The CIN (Corporate Identification Number) of Kelzai Secrets is U15500PN2007PTC130718. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.

Kelzai Secrets has 4 court cases on record: 4 filed against it.

Kelzai Secrets was incorporated on 19 September 2007, making it 19+ years old. It is registered with the Registrar of Companies, Pune.

Kelzai Secrets has 7 deals on record (4 secondary share transfers, 1 acquisition, 1 funding round), with disclosed funding of ₹3.87 Cr; the latest was in December 2023.

Dipesh Harish Tanna ceased to be Director on 01 Dec 2018. Aniruddha Pradyumna Deshpande ceased to be Director on 03 Oct 2010. Sona Aniruddha Deshpande ceased to be Director on 03 Oct 2010. Kelzai Secrets has 7 board changes on record in total.

Yes, Kelzai Secrets is registered as a small enterprise under Udyam registration (number: UDYAM-MH-26-0142374).

Kelzai Secrets has 17 MSME Form 1 returns on record between 2014 and 2023, listing 440 overdue payments to 111 micro and small suppliers. The latest return was filed on 03 Sep 2023.