- Udyam number
- UDYAM-MH-18-0027799

About Living Consumer Products Private Limited
Data last updated:
Living Consumer Products Private Limited is a private limited company based in Mumbai, Maharashtra, India. It operates in the advertising and media services segment of the media and publishing sector. It was incorporated on 16 January 2014 and has been in existence for over 12 years.
The company is registered with the Registrar of Companies (ROC), Mumbai, under CIN U74997MH2014PTC252151. Its GSTIN is 27AACCL6213D1ZW (Maharashtra).
The company has an authorised share capital of ₹5 Lakh and a paid-up capital of ₹51,286. It is led by directors including Seema Amit Vora (Whole-Time Director) and Amit M Vora (Whole-Time Director).
Its last annual general meeting (AGM) was held on 30 September 2024, and its latest financial statements are for the year ended 31 March 2024. The registered office is at Mumbai, Maharashtra.
As per the financials filed for FY 2025, the company reported a revenue of ₹25.62 Cr, a growth of 19% compared to the previous year. For the same year it recorded a net profit of ₹44.84 Lakh (net margin 1.8%) and EBITDA of ₹60.71 Lakh (EBITDA margin 2.4%). Revenue has grown at a compounded annual rate (CAGR) of 7% over three years and 11% over five years.
The company is associated with 3 brands: Living Consumer, The Wift and iCrushiFlush. Court records list 6 cases involving the company, including 2 filed by the company and 4 filed against it; 3 cases are pending. The company has 5 deals on record (4 secondary share transfers, 1 funding round), with disclosed funding of ₹3 Cr; the latest was in March 2021.
Living Consumer Products Private Limited is registered as an MSME under the Udyam registration framework (Reg. No. UDYAM-MH-18-0027799). The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website livingconsumer.com.
Company details
Recognitions & Rankings of Living Consumer Products
Contact details
Living Consumer Products Private Limited's registered office is in Mumbai, Maharashtra. Its website is livingconsumer.com. Its e-mail address and telephone number are in the company report.
- Email
- Telephone
- Website
- Social Media
- Registered Address3602 Wing A Rustomjee Elanza Off Link Road Near Inorbit Mall Malad, (West), Mumbai, Maharashtra, India – 400064
- IndustryMedia and Publishing, Advertising Agencies & Media Services
To see the full contact details of Living Consumer Products Private Limited, buy the company report.
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
Brands
Living Consumer Products operates multiple associated brands including Living Consumer, The Wift, and iCrushiFlush. Each brand links to its own profile.
| Brand | Description | Website |
|---|---|---|
| Delivers comprehensive digital, social media marketing, and SEO services to businesses. | livingconsumer.com | |
| An online job portal specializing in opportunities for IT professionals. | thewift.com | |
| People are connected across locations through a mobile dating app. | icrushiflush.com |
Business activity
The main business activity of Living Consumer Products is professional, scientific and technical. In detail, this covers advertising and market research.
| Main activity group code | Main activity | Business activity code | Business activity | Share of turnover |
|---|---|---|---|---|
| M | Professional, Scientific and Technical | M6 | Advertising and market research |
To see the full business activity and turnover split of Living Consumer Products Private Limited, buy the company report.
Financials of Living Consumer Products Private Limited
FY 2024 filings availableLiving Consumer Products Private Limited reported revenue of ₹25.62 Cr (up 19% YoY) for FY 2025.
Compounded Annual Growth Rate (CAGR)
Revenue has grown at a compounded annual rate (CAGR) of 11% over five years, including 19% growth in the latest year. EBITDA fell 19% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary
| Metrics | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 |
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| EBITDA | ₹60.71 Lakh | ||||
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| Net Profit (PAT) | ₹44.84 Lakh | ||||
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Financial Ratios
| Metrics | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 |
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| EBITDA Margin | 2.4% | ||||
| Net Profit Margin | 1.8% | ||||
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To see the full financial statements and ratios of Living Consumer Products Private Limited, buy the company report.
Board of directors of Living Consumer Products Private Limited
Living Consumer Products has 3 current directors and 2 former directors. Current directors are listed first, with their designation and appointment date.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Seema Amit Vora | Whole-Time Director | 16 Jan 2014 | 12 Years 9 Months | Current |
| Mihir Mahendra Vora Also directs: Deltamark Partners LLP | Director | 16 Jan 2014 | 12 Years 9 Months | Current |
| Amit M Vora | Whole-Time Director | 16 Mar 2015 | 11 Years 7 Months | Current |
Auditor
Living Consumer Products Private Limited is audited by AKSHIT PAREKH & CO for the financial year 2023.
| Auditor firm | Financial year | Firm registration number |
|---|---|---|
| AKSHIT PAREKH & CO | FY 2023 | 137180W |
Shareholding
The shareholding of Living Consumer Products Private Limited is on record for 5 financial years, the latest being FY 2023, split between promoters, domestic institutions, foreign institutions, public shareholders and others.
| Shareholder category | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 |
|---|---|---|---|---|---|
| Promoters | |||||
| Domestic institutional investors (DII) | |||||
| Foreign institutional investors (FII) | |||||
| Public | |||||
| Others |
To see the full shareholding pattern of Living Consumer Products Private Limited, buy the company report.
Deals & funding
Living Consumer Products Private Limited has 5 deals on record (4 secondary share transfers, 1 funding round), with disclosed funding of ₹3 Cr; the latest was in March 2021.
Deals on record (4 of 5)
| When | Deal | Amount | Parties |
|---|---|---|---|
| Mar 2021 | Secondary share transfer | Undisclosed | Seller: 4 individuals |
| Jun 2019 | Secondary share transfer | Undisclosed | Buyer: an individual Seller: an individual |
| May 2015 | Funding round · Seed | ₹3 Cr | Investors: Chiratae Ventures (IDG) |
| May 2015 | Secondary share transfer | Undisclosed | Buyer: 3 individuals Seller: 2 individuals |
To see the full deal history of Living Consumer Products Private Limited, buy the company report.
Deal records are compiled from filings and public sources; amounts are shown only where the source reported them.
Legal cases
Living Consumer Products Private Limited has 6 court cases on record: 2 filed by Living Consumer Products, 4 filed against it. 3 cases are pending and 3 are disposed.
Cases by court
| Court | Cases | Against the company | Pending |
|---|---|---|---|
| High courts | 3 | 2 | 0 |
| District courts | 2 | 2 | 2 |
| NCLAT | 1 | 0 | 1 |
Cases on record (5 of 6)
| Court | Type of case | Party | Status |
|---|---|---|---|
| District court, Gurugram, Haryana | Civil suit | Filed against the company by Adz Junction Media Pvt Ltd | Pending |
| District court, Thane, Maharashtra | Court case (Sum.Civ.Suit) | Filed against the company by Eredita Media Tech Pvt Ltd THR Pawan Kumar Meena | Pending |
| NCLAT, NCLAT New Delhi | Insolvency matter | Filed by the company against Play Games 24X7 Pvt Ltd. | Pending |
| High Court of Delhi | Court case (O.M.P.(MISC.)(COMM.)) | Filed by the company against Play Games 24X7 Private Limited | Disposed |
| High Court of Delhi | Court case (O.M.P.(MISC.)(COMM.)) | Filed against the company by Play Games 24 X 7 Private Limited | Disposed |
To see the full case history of Living Consumer Products Private Limited, buy the company report.
Case records are compiled from court listings and may lag the court's own records. A case filed against a company is not a finding against it.
MSME payment delays
No delayed payments to MSME suppliers are on our record for Living Consumer Products Private Limited; the supplier-wise MSME Form 1 check is in the company report Buy the company report.
GST
Living Consumer Products has 1 GST registration: 1 active.
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 27AACCL6213D1ZW | Maharashtra | Active | 01 Jul 2017 |
To see the full GST registrations and return filing status of Living Consumer Products Private Limited, buy the company report.
Recent activity
Living Consumer Products Private Limited has 5 board changes on record since 2014: 3 appointments and 2 cessations. The latest: Amit M Vora ceased to be Additional Director on 12 May 2015.
Frequently asked questions
Living Consumer Products is an active private limited company based in Mumbai, Maharashtra, India. The company works in advertising agencies and media services, within the media and publishing industry. It was incorporated on 16 January 2014 (12+ years old) and is registered under CIN U74997MH2014PTC252151.
Living Consumer Products has 3 current directors:
- Seema Amit Vora - Whole-Time Director
- Amit M Vora - Whole-Time Director
- Mihir Mahendra Vora - Director
The latest financial statements of Living Consumer Products on record with the MCA are for the year ended 31 March 2024. Its last annual general meeting was held on 30 September 2024. Year-wise statements from 2015 are in the company report.
The GSTIN of Living Consumer Products is 27AACCL6213D1ZW, registered in Maharashtra.
The CIN (Corporate Identification Number) of Living Consumer Products is U74997MH2014PTC252151. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Living Consumer Products has 6 court cases on record: 2 filed by the company and 4 filed against it. 3 are pending. Most are in the high courts.
Living Consumer Products was incorporated on 16 January 2014, making it 12+ years old. It is registered with the Registrar of Companies, Mumbai.
Living Consumer Products has 5 deals on record (4 secondary share transfers, 1 funding round), with disclosed funding of ₹3 Cr; the latest was in March 2021.
Amit M Vora ceased to be Additional Director on 12 May 2015. Seema Amit Vora ceased to be Director on 01 May 2015. Amit M Vora was appointed as Whole-Time Director on 16 Mar 2015. Living Consumer Products has 5 board changes on record in total.
Yes, Living Consumer Products is registered as an MSME under Udyam registration (number: UDYAM-MH-18-0027799).

