MSME (Udyam registered) Ministry of MSME
- Category
- Small (2024-25)
- Udyam number
- UDYAM-TN-02-0022061
Loyal Ads Private Limited - media and publishing in Chennai, Tamil Nadu, India. FY 2026 financials & compliance.
Revenue · FY 2024
₹5.42 Cr
▼ 9% YoY
Net profit · FY 2024
₹27.74 Lakh
Net margin 5.1%
EBITDA · FY 2024
₹53.51 Lakh
EBITDA margin 9.9%
Authorised capital
₹31 Lakh
Registered with MCA
Paid-up capital
₹31 Lakh
Issued & subscribed
Open charges
₹1.68 Cr
Satisfied ₹75 Lakh
Company age
17 yrs
Est. 2009
Employees · EPFO
5
Provident fund records
About Loyal Ads Private Limited
Data last updated:
Loyal Ads Private Limited is a private limited company based in Chennai, Tamil Nadu, India. It operates in the advertising and media services segment of the media and publishing sector. It was incorporated on 23 October 2009 and has been in existence for over 17 years.
The company is registered with the Registrar of Companies (ROC), Chennai, under CIN U74999TN2009PTC073322. Its GSTIN is 33AABCL6913D1ZX (Tamil Nadu).
The company has an authorised share capital of ₹31 Lakh and a paid-up capital of ₹31 Lakh. It is led by directors Venkatachalam Ponnappan (Managing Director) and Ponnappan Muthulakshmi.
Its last annual general meeting (AGM) was held on 30 September 2025, and its latest financial statements are for the year ended 31 March 2025. The registered office is at Old No.34 New No.60 3rd Floor South Usman Road T.Nagar, Chennai, Tamil Nadu, India – 600017.
As per the financials filed for FY 2024, the company reported a revenue of ₹5.42 Cr, a decline of 9% compared to the previous year. For the same year it recorded a net profit of ₹27.74 Lakh (net margin 5.1%) and EBITDA of ₹53.51 Lakh (EBITDA margin 9.9%). Revenue has grown at a compounded annual rate (CAGR) of 25% over three years and 10% over five years.
The company has about 5 employees on its provident fund (EPFO) records.
As per MCA filings, the company has open charges of ₹1.68 Cr and satisfied charges of ₹75 Lakh on record. Court records list 5 cases involving the company, including 5 filed by the company.
Loyal Ads Private Limited is registered as a small enterprise under the Udyam registration framework (Reg. No. UDYAM-TN-02-0022061). The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website loyalads.com.
Company details
CIN U74999TN2009PTC073322
Registration Number 073322
Incorporation Date 23 October 2009
ROC Chennai
Listing Status Unlisted
Company Status Active
Date of Last AGM 30 September 2025
Date of Balance Sheet 31 March 2025
Compliance Status Active Compliant
MSME Classification Small
Udyam Registration UDYAM-TN-02-0022061
Recognitions & Rankings of Loyal Ads
Contact details
Loyal Ads Private Limited's registered office is in Chennai, Tamil Nadu. Its website is loyalads.com. Its e-mail address and telephone number are in the company report.
- Email
- Telephone
- Website
- Registered AddressOld No.34 New No.60 3rd Floor South Usman Road T.Nagar, Chennai, Tamil Nadu, India – 600017
- IndustryMedia and Publishing, Advertising Agencies & Media Services
To see the full contact details of Loyal Ads Private Limited, buy the company report.
Comprehensive company report
Loyal Ads Private Limited - one report that includes everything
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
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Business activity
The main business activity of Loyal Ads is information and communication. In detail, this covers other information & communication service activities.
| Main activity group code | Main activity | Business activity code | Business activity | Share of turnover |
|---|---|---|---|---|
| J | Information and communication | J8 | Other information & communication service activities |
To see the full business activity and turnover split of Loyal Ads Private Limited, buy the company report.
Financials of Loyal Ads Private Limited
FY 2025 filings availableLoyal Ads Private Limited reported revenue of ₹5.42 Cr (down 9% YoY) for FY 2024.
Revenue · FY 2024
₹5.42 Cr ▼ 9%
Net profit · FY 2024
₹27.74 Lakh margin 5.1%
EBITDA · FY 2024
₹53.51 Lakh margin 9.9%
Compounded Annual Growth Rate (CAGR)
Revenue CAGR growth
1 year
▼ 9%
3 years · compounded
▲ 25%
5 years · compounded
▲ 10%
EBITDA CAGR growth
1 year
▼ 43%
3 years · compounded
▼ 3%
5 years · compounded
▼ 3%
Revenue fell 9% in the latest year, but over five years it has grown at a compounded annual rate (CAGR) of 10%. EBITDA fell 43% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary
| Metrics | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 |
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| Total Expenses | |||||
| EBITDA | ₹53.51 Lakh | ||||
| Profit Before Tax | |||||
| Tax Expense | |||||
| Net Profit (PAT) | ₹27.74 Lakh | ||||
| Balance Sheet | |||||
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Financial Ratios
| Metrics | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 |
|---|---|---|---|---|---|
| Profitability | |||||
| EBITDA Margin | 9.9% | ||||
| Net Profit Margin | 5.1% | ||||
| Return on Equity (ROE) | |||||
| Return on Capital Employed (ROCE) | |||||
| Return on Assets (ROA) | |||||
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To see the full financial statements and ratios of Loyal Ads Private Limited, buy the company report.
Board of directors of Loyal Ads Private Limited
Loyal Ads has 2 directors on record. No former directors are listed.
Current Directors
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Ponnappan Muthulakshmi | Director | 23 Oct 2009 | 17 Years 0 Months | Current |
| Venkatachalam Ponnappan Also directs: V7 Advertising and Communications Private Limited | Managing Director | 23 Oct 2009 | 17 Years 0 Months | Current |
Auditor
Loyal Ads Private Limited is audited by AR.ANNAMALAI & CO for the financial year 2022.
| Auditor firm | Financial year | Firm registration number |
|---|---|---|
| AR.ANNAMALAI & CO | FY 2022 | 28306 |
Shareholding
The shareholding of Loyal Ads Private Limited is on record for 5 financial years, the latest being FY 2022, split between promoters, domestic institutions, foreign institutions, public shareholders and others.
| Shareholder category | FY 2022 | FY 2021 | FY 2020 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|
| Promoters | |||||
| Domestic institutional investors (DII) | |||||
| Foreign institutional investors (FII) | |||||
| Public | |||||
| Others |
To see the full shareholding pattern of Loyal Ads Private Limited, buy the company report.
Charges & borrowings
Open charges
₹1.68 Cr
Satisfied charges
₹75 Lakh
Breakdown by lending institutions
Latest charge details
| Date | Charge ID | Lender | Amount | Status | Modified or satisfied on |
|---|---|---|---|---|---|
| 26 Sep 2024 | 100980997 | Others | ₹98.32 Lakh | Open | |
| 06 Sep 2024 | 100986133 | Others | ₹7 Lakh | Open | |
| 07 Aug 2018 | 100230517 | Others | ₹63.1 Lakh | Open | |
| 02 Mar 2016 | 10623393 | Indian Bank | ₹75 Lakh | Satisfied |
To see the full charge records of Loyal Ads Private Limited, buy the company report.
Total charge records: 4 View all charges
Legal cases
Loyal Ads Private Limited has 5 court cases on record: 5 filed by Loyal Ads. All cases are disposed.
Total cases
5
Filed by the company
5
Disposed
5
Cases by court
| Court | Cases | Against the company | Pending |
|---|---|---|---|
| High courts | 3 | 0 | 0 |
| District courts | 1 | 0 | 0 |
| Supreme Court | 1 | 0 | 0 |
Cases on record (4 of 5)
| Court | Type of case | Party | Status |
|---|---|---|---|
| High Court, TAMIL NADU | Interim or miscellaneous application | Filed by the company against The Secretary to Government of Tamil Nadu and 2 others | Disposed |
| High Court, TAMIL NADU | Writ petition | Filed by the company against The Secretary to Government of Tamil Nadu and 2 others | Disposed |
| Supreme Court | Court case (1807-Ordinary Civil Matters : Others) | Filed by the company against The Secretary to Govt. of Tamil Nadu the Secretary to Govt. of Tamil Nadu Municipal Administration Department Fort St. George ,Chennai , Tamil Nadu and 2 others | Disposed |
| District court, Chennai, Tamil Nadu | Civil suit | Filed by the company against an individual | Disposed |
To see the full case history of Loyal Ads Private Limited, buy the company report.
Case records are compiled from court listings and may lag the court's own records. A case filed against a company is not a finding against it.
MSME payment delays
No delayed payments to MSME suppliers are on our record for Loyal Ads Private Limited; the supplier-wise MSME Form 1 check is in the company report Buy the company report.
Employees & EPFO
Loyal Ads Private Limited has a workforce of 5 employees on its EPFO records as of Apr 08, 2024, across 1 active EPFO establishment.
Employee count
5
Active EPFO establishments
1
GST
Loyal Ads has 1 GST registration: 1 active.
Total GSTINs
1
Active
1
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 33AABCL6913D1ZX | Tamil Nadu | Active | 01 Jul 2017 |
To see the full GST registrations and return filing status of Loyal Ads Private Limited, buy the company report.
Recent activity
Loyal Ads Private Limited has 2 board changes on record since 2009: 2 appointments. The latest: Ponnappan Muthulakshmi was appointed as Director on 23 Oct 2009.
AGM
Loyal Ads Private Limited last Annual general meeting of members was held on 30 Sep 2025 as per latest MCA records.
Filing
Loyal Ads Private Limited has filed its annual Financial statements for the year ended 31 Mar 2025 with Roc Chennai.
Charges
A charge with Others amounted to Rs. 98.32 Lakh with Charge ID 100980997 was registered on 26 Sep 2024.
Charges
A charge with Others amounted to Rs. 7.00 Lakh with Charge ID 100986133 was registered on 06 Sep 2024.
Charges
A charge with Others of Rs. 63.10 Lakh registered on 07 Aug 2018 with Charge ID 100230517 was modified on 30 Jun 2020.
Charges
A charge registered on 02 Mar 2016 via Charge ID 10623393 with Indian Bank was fully satisfied on 12 Dec 2019.
Charges
A charge with Others amounted to Rs. 63.10 Lakh with Charge ID 100230517 was registered on 07 Aug 2018.
Charges
A charge with Indian Bank amounted to Rs. 75.00 Lakh with Charge ID 10623393 was registered on 02 Mar 2016.
Appointed
Ponnappan Muthulakshmi was appointed as Director.
Appointed
Venkatachalam Ponnappan was appointed as Managing Director.
Incorporation
23 Oct 2009
Loyal Ads Private Limited was registered on 23 Oct 2009 with Roc Chennai & aged 17 years 8 days as per MCA records.
Frequently asked questions
Loyal Ads is an active private limited company based in Chennai, Tamil Nadu, India. The company works in advertising agencies and media services, within the media and publishing industry. It was incorporated on 23 October 2009 (17+ years old) and is registered under CIN U74999TN2009PTC073322.
Loyal Ads has 2 current directors:
- Venkatachalam Ponnappan - Managing Director
- Ponnappan Muthulakshmi - Director
The latest financial statements of Loyal Ads on record with the MCA are for the year ended 31 March 2025. Its last annual general meeting was held on 30 September 2025. Year-wise statements from 2015 are in the company report.
The GSTIN of Loyal Ads is 33AABCL6913D1ZX, registered in Tamil Nadu.
The CIN (Corporate Identification Number) of Loyal Ads is U74999TN2009PTC073322. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Loyal Ads has 5 court cases on record: 5 filed by the company. Most are in the high courts.
Loyal Ads was incorporated on 23 October 2009, making it 17+ years old. It is registered with the Registrar of Companies, Chennai.
Ponnappan Muthulakshmi was appointed as Director on 23 Oct 2009. Venkatachalam Ponnappan was appointed as Managing Director on 23 Oct 2009.
Yes, Loyal Ads is registered as a small enterprise under Udyam registration (number: UDYAM-TN-02-0022061).
Loyal Ads can be reached through the website loyalads.com. Its registered office is in Chennai, Tamil Nadu, India.
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