About Mahim Direct Private Limited
Data last updated: 25 February 2026
Mahim Direct Private Limited is a private limited company based in Mumbai, Maharashtra, India, a subsidiary of Rediffusion Brand Solutions Private Limited. It specialises in advertising and media services, a part of the broader media and publishing sector. Incorporated on 17 July 1998, the company has been in operation for over 28 years.
Registered with ROC Mumbai under CIN U74300MH1998PTC115834.
Capital: an authorised share capital of ₹7.25 Cr and a paid-up capital of ₹7.07 Cr. Formerly known as Wunderman Cato Johnson Action Marketing India Pvt Ltd and Wunderman Cato Johnson Action Marketing India Ltd. It is led by directors Amitabh Arun Nanda and Ajit Balakrishnan.
Last AGM: 29 September 2025. Financial statements filed for year ended 31 March 2025. Office: 4Th Floor Sterling Centre Dr.Annie Besant Road Worli, Mumbai, Maharashtra, India – 400018.
As per the financials filed for FY 2019, the company reported a revenue of ₹2.01 Cr, a decline of 43.17% compared to the previous year.
The company has a workforce of approximately 18 employees as per the latest available data. It operates as a subsidiary of Rediffusion Brand Solutions Private Limited.
As per MCA filings, the company has satisfied charges of ₹3.05 Cr on record.
The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website rediffusion.in.
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Registered Address4Th Floor Sterling Centre Dr.Annie Besant Road Worli, Mumbai, Maharashtra, India – 400018
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IndustryMedia and Publishing, Advertising Agencies & Media Services
- Historical Financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Litigation, compliance and MCA filings
- PDF report delivered after checkout
Name History of Mahim Direct Private Limited
Mahim Direct Private Limited has undergone 3 name changes throughout its history. The company was previously known as Wunderman Cato Johnson Action Marketing India Pvt Ltd, Wunderman Cato Johnson Action Marketing India Ltd, and Wunderman India Private Limited. The current legal name is Mahim Direct Private Limited, reflecting the company's evolution and rebranding over time.
| Company Name | Status |
|---|---|
| Mahim Direct Private Limited | Current |
| Wunderman Cato Johnson Action Marketing India Pvt Ltd | Previous |
| Wunderman Cato Johnson Action Marketing India Ltd | Previous |
| Wunderman India Private Limited | Previous |
Business Activity of Mahim Direct Private Limited
Mahim Direct Private Limited operates primarily in the professional, scientific and technical sector. The company has 1 registered business activity segment, reflecting its diverse operational portfolio.
| Main Activity Group Code | Description of Main Activity | Business Activity Code | Description of Business Activity | Turnover Percentage |
|---|---|---|---|---|
| Locked | Professional, Scientific and Technical | Locked | Advertising and market research | Locked |
Detailed business activity records for Mahim Direct Private Limited
Activity codes and turnover contribution percentages require an active report plan.
- Activity group codes
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Auditor Details of Mahim Direct Private Limited
Mahim Direct Private Limited is audited by PATKAR & PENDSE for the financial year 2019. The auditor plays a crucial role in ensuring financial transparency and compliance with accounting standards.
| Name | Status | Appointment Date | Cessation Date |
|---|---|---|---|
| PATKAR & PENDSE | Locked | Locked | Locked |
Complete auditor history for Mahim Direct Private Limited
Appointment status, appointment dates, cessation dates, and historical auditor changes require an active report plan.
- Appointment status
- Appointment dates
- Cessation dates
- Auditor changes
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Board of Directors of Mahim Direct Private Limited
Mahim Direct Private Limited is currently managed by 2 directors, with 19 former directors having served the organization. The current Directors play a crucial role in shaping the company's strategic direction and governance.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Amitabh Arun Nanda | Director | 10 Dec 2021 | 4 Years 8 Months | Current |
| Ajit Balakrishnan | Director | 24 Sep 2018 | 7 Years 10 Months | Current |
Financials of Mahim Direct Private Limited FY 2025 filings available
Mahim Direct Private Limited reported revenue of ₹2.01 Cr (down 43.17% YoY) for FY 2019.
Ten-year financial statements for Mahim Direct Private Limited
Historical statement values and trend charts require an active report plan.
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- Cash-flow statements
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Ownership and Shareholding of Mahim Direct Private Limited
Shareholding and ownership data for Mahim Direct Private Limited
Promoter, institutional, public, and beneficial ownership values require an active report plan.
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- FII and DII holdings
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Charges & Borrowings of Mahim Direct Private Limited
| Date | Lender | Amount | Status |
|---|---|---|---|
| 06 Jul 2008 | Bank of Maharashtra | ₹2.3 Cr | Satisfied |
| 25 Oct 2000 | Bank of Maharashtra | ₹75 Lakh | Satisfied |
Total charge records: 2 View all charges
Employees and EPFO Compliance at Mahim Direct Private Limited
Mahim Direct Private Limited has a workforce of 18 employees as of Mar 30, 2024.
Employee and EPFO history for Mahim Direct Private Limited
Monthly headcount, contribution history, establishment records, and filing compliance require an active report plan.
- Monthly headcount
- PF contributions
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GST Compliance of Mahim Direct Private Limited
GST registrations and filing compliance for Mahim Direct Private Limited
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Credit Ratings, Litigation & Regulatory Alerts for Mahim Direct Private Limited
Credit ratings, litigation, and regulatory alerts for Mahim Direct Private Limited
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- Rating history
- Court and tribunal cases
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MSME Payment Delays by Mahim Direct Private Limited
MSME payment history for Mahim Direct Private Limited
Amounts outstanding to micro and small suppliers, delay reasons, and MSME-1 filing history require an active report plan.
- Outstanding amounts
- Delay periods and reasons
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Subsidiaries & Group Companies of Mahim Direct Private Limited
Corporate group structure for Mahim Direct Private Limited
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MCA Filings & Documents of Mahim Direct Private Limited
MCA filings and documents for Mahim Direct Private Limited
Official forms, annual returns, financial statements, charge filings, and document dates require an active report plan.
- Incorporation documents
- Annual returns and statements
- Charge filings
- Complete filing index
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Recent Activity on Mahim Direct Private Limited
Recent News on Mahim Direct Private Limited
Frequently Asked Questions about Mahim Direct Private Limited
Mahim Direct Private Limited is an active private limited company in the media and publishing sector based in Mumbai, Maharashtra, India. It was incorporated on 17 July 1998 (28+ years old) and is registered under CIN U74300MH1998PTC115834. The company has 18 employees.
Mahim Direct Private Limited reported revenue of ₹2.01 Cr for FY 2019 (down 43.17% YoY).
The current directors of Mahim Direct Private Limited are:
- Amitabh Arun Nanda - Director
- Ajit Balakrishnan - Director
The primary industry of Mahim Direct Private Limited is media and publishing. The company specifically operates in advertising agencies and media services. The company is currently active in this sector.
Mahim Direct Private Limited can be reached at the registered office: 4Th Floor Sterling Centre Dr.Annie Besant Road Worli, Mumbai, Maharashtra, India – 400018, or through the website rediffusion.in.
The authorised capital is ₹7.25 Cr, and the paid-up capital is ₹7.07 Cr.