About Mahim Direct Private Limited
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Mahim Direct Private Limited is a private limited company based in Mumbai, Maharashtra, India, a subsidiary of Rediffusion Brand Solutions Private Limited. It operates in the advertising and media services segment of the media and publishing sector. It was incorporated on 17 July 1998 and has been in existence for over 28 years.
The company is registered with the Registrar of Companies (ROC), Mumbai, under CIN U74300MH1998PTC115834. Its GSTIN is 27AAACW2178A1ZL (Maharashtra). The company holds 5 GST registrations, of which 2 are active.
The company has an authorised share capital of ₹7.25 Cr and a paid-up capital of ₹7.07 Cr. It was formerly known as Wunderman Cato Johnson Action Marketing India Pvt Ltd and Wunderman Cato Johnson Action Marketing India Ltd. It is led by directors Amitabh Arun Nanda and Ajit Balakrishnan.
Its last annual general meeting (AGM) was held on 29 September 2025, and its latest financial statements are for the year ended 31 March 2025. The registered office is at 4th Floor Sterling Centre Dr.Annie Besant Road Worli, Mumbai, Maharashtra, India – 400018.
As per the financials filed for FY 2019, the company reported a revenue of ₹2.01 Cr, a decline of 43% compared to the previous year. For the same year it recorded a net loss of ₹32.33 Lakh (net margin -16.1%) and EBITDA of -₹1.46 Cr (EBITDA margin -72.6%). Revenue has declined at a compounded annual rate (CAGR) of 36% over three years and 24% over five years.
The company has about 18 employees on its provident fund (EPFO) records.
As per MCA filings, the company has satisfied charges of ₹3.05 Cr on record.
The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website rediffusion.in.
Company details
Name history
Mahim Direct has undergone 3 name changes throughout its history. The company was previously known as Wunderman Cato Johnson Action Marketing India Pvt Ltd, Wunderman Cato Johnson Action Marketing India Ltd, and Wunderman India Private Limited. The current legal name is Mahim Direct Private Limited.
| Company Name | Status |
|---|---|
| Mahim Direct Private Limited | Current |
| Wunderman Cato Johnson Action Marketing India Pvt Ltd | Previous |
| Wunderman Cato Johnson Action Marketing India Ltd | Previous |
| Wunderman India Private Limited | Previous |
Contact details
Mahim Direct Private Limited's registered office is in Mumbai, Maharashtra. Its website is rediffusion.in. Its e-mail address is in the company report.
- Email
- Website
- Social Media
- Registered Address4th Floor Sterling Centre Dr.Annie Besant Road Worli, Mumbai, Maharashtra, India – 400018
- IndustryMedia and Publishing, Advertising Agencies & Media Services
To see the full contact details of Mahim Direct Private Limited, buy the company report.
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
Financials of Mahim Direct Private Limited
FY 2025 filings availableMahim Direct Private Limited reported revenue of ₹2.01 Cr (down 43% YoY) for FY 2019.
Compounded Annual Growth Rate (CAGR)
Revenue has declined at a compounded annual rate (CAGR) of 24% over five years, including a 43% fall in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary
| Metrics | FY 2018-19 | FY 2017-18 | FY 2016-17 | FY 2015-16 | FY 2014-15 |
|---|---|---|---|---|---|
| Profit and Loss Statement | |||||
| Revenue from Operations | |||||
| Other Income | |||||
| Total Revenue | ₹2.01 Cr | ||||
| Cost of Materials Consumed | |||||
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| Depreciation and Amortisation | |||||
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| Total Expenses | |||||
| EBITDA | -₹1.46 Cr | ||||
| Profit Before Tax | |||||
| Tax Expense | |||||
| Net Profit (PAT) | -₹32.33 Lakh | ||||
| Balance Sheet | |||||
| Share Capital | |||||
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Financial Ratios
| Metrics | FY 2018-19 | FY 2017-18 | FY 2016-17 | FY 2015-16 | FY 2014-15 |
|---|---|---|---|---|---|
| Profitability | |||||
| EBITDA Margin | -72.6% | ||||
| Net Profit Margin | -16.1% | ||||
| Return on Equity (ROE) | |||||
| Return on Capital Employed (ROCE) | |||||
| Return on Assets (ROA) | |||||
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| Receivable Days | |||||
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To see the full financial statements and ratios of Mahim Direct Private Limited, buy the company report.
Board of directors of Mahim Direct Private Limited
Mahim Direct has 2 current directors and 19 former directors. Current directors are listed first, with their designation and appointment date.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Amitabh Arun Nanda | Director | 10 Dec 2021 | 4 Years 10 Months | Current |
| Ajit Balakrishnan | Director | 24 Sep 2018 | 8 Years 1 Months | Current |
Auditor
Mahim Direct Private Limited is audited by PATKAR & PENDSE for the financial year 2019.
| Auditor firm | Financial year | Firm registration number |
|---|---|---|
| PATKAR & PENDSE | FY 2019 | 107824W |
Shareholding
The shareholding of Mahim Direct Private Limited is on record for 3 financial years, the latest being FY 2019, split between promoters, domestic institutions, foreign institutions, public shareholders and others.
| Shareholder category | FY 2019 | FY 2017 | FY 2016 |
|---|---|---|---|
| Promoters | |||
| Domestic institutional investors (DII) | |||
| Foreign institutional investors (FII) | |||
| Public | |||
| Others |
To see the full shareholding pattern of Mahim Direct Private Limited, buy the company report.
Charges & borrowings
| Date | Charge ID | Lender | Amount | Status | Modified or satisfied on |
|---|---|---|---|---|---|
| 06 Jul 2008 | 10118035 | Bank of Maharashtra | ₹2.3 Cr | Satisfied | |
| 25 Oct 2000 | 90143088 | Bank of Maharashtra | ₹75 Lakh | Satisfied |
To see the full charge records of Mahim Direct Private Limited, buy the company report.
Total charge records: 2 View all charges
Legal cases
No court or tribunal cases involving Mahim Direct Private Limited are on our record; a case search with case numbers, parties and status is in the company report Buy the company report.
MSME payment delays
No delayed payments to MSME suppliers are on our record for Mahim Direct Private Limited; the supplier-wise MSME Form 1 check is in the company report Buy the company report.
Employees & EPFO
Mahim Direct Private Limited has a workforce of 18 employees on its EPFO records as of Mar 30, 2024, across 1 active EPFO establishment.
GST
Mahim Direct has 5 GST registrations: 2 active and 3 cancelled or inactive.
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 27AAACW2178A1ZL | Maharashtra | Active | 01 Jul 2017 |
| 06AAACW2178A1ZP | Haryana | Active | 01 Jul 2017 |
To see the full GST registrations and return filing status of Mahim Direct Private Limited, buy the company report.
Recent activity
Mahim Direct Private Limited has 20 board changes on record since 2007: 2 appointments and 18 cessations. The latest: Arun Nanda ceased to be Director on 06 Sep 2025.
16 earlier events are in the company report.
News
Frequently asked questions
Mahim Direct is an active private limited company based in Mumbai, Maharashtra, India. The company works in advertising agencies and media services, within the media and publishing industry. It was incorporated on 17 July 1998 (28+ years old) and is registered under CIN U74300MH1998PTC115834.
Mahim Direct has 2 current directors:
- Amitabh Arun Nanda - Director
- Ajit Balakrishnan - Director
The latest financial statements of Mahim Direct on record with the MCA are for the year ended 31 March 2025. Its last annual general meeting was held on 29 September 2025. Year-wise statements from 2015 are in the company report.
The GSTIN of Mahim Direct is 27AAACW2178A1ZL, registered in Maharashtra. The company has 5 GST registrations in all, of which 2 are active and 3 are cancelled or inactive. Other active GSTINs include 06AAACW2178A1ZP (Haryana).
The CIN (Corporate Identification Number) of Mahim Direct is U74300MH1998PTC115834. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Mahim Direct was incorporated on 17 July 1998, making it 28+ years old. It is registered with the Registrar of Companies, Mumbai.
Arun Nanda ceased to be Director on 06 Sep 2025. Amitabh Arun Nanda ceased to be Additional Director on 30 Sep 2022. Amitabh Arun Nanda was appointed as Director on 10 Dec 2021. Mahim Direct has 20 board changes on record in total.
Mahim Direct can be reached through the website rediffusion.in. Its registered office is in Mumbai, Maharashtra, India.
The registered office of Mahim Direct is at 4th Floor Sterling Centre Dr.Annie Besant Road Worli, Mumbai, Maharashtra, India – 400018.
Mahim Direct operates in the media and publishing industry, in the advertising agencies and media services segment.
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