Mahim Direct Private Limited - Company Profile

Q: Who are the current directors of Mahim Direct Private Limited?

The current directors of Mahim Direct Private Limited are Amitabh Arun Nanda, Ajit Balakrishnan.

It is a media and publishing private limited company based in Mumbai, Maharashtra, India, established in 1998.

1998 Mumbai, Maharashtra, India Active

Last Updated: February 25, 2026

About Mahim Direct Private Limited

Mahim Direct Private Limited, a active private limited company, was established on 17 July 1998 in Mumbai, Maharashtra, India. Engaging in advertising agencies & media services within the professional, scientific and technical sector, it holds CIN: U74300MH1998PTC115834. Registered under ROC Roc Mumbai I. it is unlisted. It has an authorized capital of ₹7.25 Cr and a paid-up capital of ₹7.07 Cr.

Formerly known as Wunderman Cato Johnson Action Marketing India Pvt Ltd, Wunderman Cato Johnson Action Marketing India Ltd. It upholds a compliant status. Employing 18 professional, Its leadership includes Amitabh Arun Nanda (Director), Ajit Balakrishnan (Director). Past directors included Sunil Nawal Phatarphekar, Shreecharan Ramdas Nadkarni, Amitabh Arun Nanda. It holds no open charges and ₹3.05 Cr settled loans. Its latest AGM occurred on 29 September 2025, with the balance sheet filed on 31 March 2025. It is based at 4Th Floor, Sterling Centre Dr.Annie Besant Road, Worli, Mumbai, Maharashtra, 400018.

Company Details

CIN/LLPIN
U74300MH1998PTC115834
Registration Number
115834
Incorporation Date
17 July 1998
Authorized Capital
₹7.25 Cr
Paid-Up Capital
₹7.07 Cr
ROC Code
Roc Mumbai I
Listing Status
Unlisted
Company Status
Active

Key Metrics

Authorised Capital ₹ 7.25 Cr as on 25-02-2026
Paid Up Capital ₹ 7.07 Cr as on 25-02-2026
Company Age 27 Year, 7 Months
Last Filing with ROC 31 Mar 2025
Satisfied Charges ₹ 3.05 Cr as on 25-02-2026
Revenue Growth **** -43.17% (FY 2019)
Profit Growth **** 70.53% (FY 2019)
Ebitda **** -34.11% (FY 2019)
Net Worth -73.83% (FY 2019)
Total Assets -31.09% (FY 2019)

Comprehensive Company Insights

Explore comprehensive insights into Mahim Direct Private Limited — covering financial performance, compliance records, Competitor, shareholding patterns, directors, key metrics, and litigation history. Unlock to see detailed insights and stay informed.

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Who are the key members and board of directors at Mahim Direct Private Limited?

Current Directors

Name	Designation	Appointment Date	Status
Amitabh Arun Nanda	Director	10 Dec 2021	Current
Ajit Balakrishnan	Director	24 Sep 2018	Current

Past Directors

Name	Designation	Cessation	Status
Pramod Abcsdd	Director	30 Apr 2021	Past
Pramod Abcsdd	Director	13 Sep 2008	Past
Pramod Abcsdd	Additional Director	30 Sep 2022	Past
Pramod Abcsdd	Director	13 Feb 2017	Past
Pramod Abcsdd	Whole-Time Director	30 Sep 2007	Past
Pramod Abcsdd	Additional Director	27 Sep 2016	Past

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Financial Performance of Mahim Direct.

Mahim Direct Private Limited, for the financial year ended 2019, experienced significant reduction in revenue, with a 43.17% decrease. The company also saw a substantial improvement in profitability, with a 70.53% increase in profit. The company's net worth observed a substantial decline by a decrease of 73.83%.

Date	Amount	Transaction Name	Valuation	Lead Investors	Investors
Jul, 2021	Amount	Post-IPO - Grab	Valuation	investors	Emtek
Feb, 2021	Amount	Post-IPO - Grab	Valuation	investors	Signite Partners
Jan, 2021	Amount	Post-IPO - Grab	Valuation	investors	Hana Financial Group , GGV Capital
Feb, 2021	Amount	Post-IPO - Grab	Valuation	investors	Signite Partners

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Key Matrics
Balance Sheet
Profit and Loss
Cash Flow
Ratios

Metrics

(FY 2023)

YOY Growth

(FY 2022)

(FY 2021)

(FY 2020)

(FY 2019)

Total Revenue

********

-43.17%

*******

Revenue from Operations

*******

-47.24%

*******

Total Assets

*******

-31.09%

*******

Profit or Loss

*******

70.53%

*******

Net Worth

*******

-73.83%

*******

EBITDA

*******

-34.11%

*******

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What is the Ownership and Shareholding Structure of Mahim Direct?

In 2019, Mahim Direct had a promoter holding of 100.00%. Access key insights, ownership, including shareholding patterns, funding, foreign investors, KMP remuneration, group structure, and overseas investments.

Shareholding Pattern (FY 2024)

Promoters: 92.83%
Public: 4.10%
Others: 3.07%

Shareholding Pattern over the Year

	FY (2024)	FY (2023)	FY (2022)	FY (2021)	FY (2020)
Promoters	92.83	94.62	94.55	94.55	94.55
Public	4.10	3.89	3.95	3.96	3.98
Others	3.07	1.49	1.50	1.49	1.47

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Charges (Loans)

Open Charges

₹0

Satisfied Charges

₹30,500,000.00

Charges Breakdown by Lending Institutions

Bank Of Maharashtra : 3.05 Cr

Latest Charge Details

Date	Lender	Amount	Status
06 Jul 2008	Bank Of Maharashtra	₹2.30 Cr	Satisfied
25 Oct 2000	Bank Of Maharashtra	₹7.50 M	Satisfied

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How Many Employees Work at Mahim Direct?

Mahim Direct has a workforce of 18 employees as of Mar 30, 2024. Unlock access to detailed historical data on individuals associated with the company, including employment records, contributions to the Employees' Provident Fund Organization (EPFO), and other related insights.

Employee Date	Number of Employees
2020	78,000
2021	80,500
2022	83,200
2023	86,000
2024	89,500
2025	92,000

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Deals i

Gain comprehensive insights into the Deals and Valuation data of Mahim Direct, offering detailed information on various transactions, including security allotment data. Explore the intricate details of financial agreements, mergers, acquisitions, divestitures, and strategic partnerships that have shaped Mahim Direct's trajectory.

Rating

Access the credit rating data, providing valuable insights into the company's creditworthiness and financial stability. Explore assessments from leading credit rating agencies, evaluating factors such as debt obligations, liquidity, profitability, and overall financial health.

Alerts

Stay informed about regulatory alerts and litigation involving and associated companies. Receive timely updates on legal proceedings, regulatory changes, and compliance issues that may impact the company's operations, reputation, and financial performance. Monitor litigation involving subsidiaries, joint ventures, and other affiliated entities to assess potential risks and liabilities.

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Latest Updates, News, and FAQs on Mahim Direct

Recent Activity within the Organization

Annual General Meeting

The activity Mahim Direct Private Limited last Annual general meeting of members was held on 29 Sep 2025 as per latest MCA records. was completed.
29 Sep 2025
Balance Sheet

Progress on Mahim Direct Private Limited has filed its annual Financial statements for the year ended 31 Mar 2025 with Roc Mumbai I. was documented.
31 Mar 2025
Director Appointment

Amitabh Arun Nanda was appointed as a Director was appointed as a Director on 10 Dec 2021 & has been associated with this company since 4 years 2 months . was recorded as a recent event.
10 Dec 2021
Charges

A charge registered on 06 Jul 2008 via Charge ID 10118035 with Bank Of Maharashtra was fully satisfied on 14 Dec 2018. was recorded as a recent event.
14 Dec 2018
Charges

The activity A charge registered on 25 Oct 2000 via Charge ID 90143088 with Bank Of Maharashtra was fully satisfied on 14 Dec 2018. was completed.
14 Dec 2018
Director Appointment

Ajit Balakrishnan was appointed as a Director was appointed as a Director on 24 Sep 2018 & has been associated with this company since 7 years 5 months . was recorded as a recent event.
24 Sep 2018

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