Mercantile Advertising Private Limited - Company Profile

It is a media and publishing private limited company based in Mumbai, Maharashtra, India, established in 2013.

2013 Mumbai, Maharashtra, India Active

Last Updated: December 20, 2025

About Mercantile Advertising Private Limited

Mercantile Advertising Private Limited, a active private limited company, was established on 20 June 2013 in Mumbai, Maharashtra, India. Engaging in advertising agencies & media services within the professional, scientific and technical sector, it holds CIN: U74120MH2013PTC244737. Registered under ROC Roc Mumbai. it is unlisted. It has an authorized capital of ₹0.10 M and a paid-up capital of ₹0.10 M.

It upholds a compliant status. Its leadership includes Pradeep Chimanlal Shah (Director), Pankaj Chimanlal Shah (Director). Its latest AGM occurred on 30 September 2023, with the balance sheet filed on 31 March 2023. It is based at 304, 3Rd Floor, Bhavya Plaza, 5Th Road, Khar (West), Mumbai, Maharashtra, 400052.

Company Details

CIN/LLPIN
U74120MH2013PTC244737
Registration Number
244737
Incorporation Date
20 June 2013
Authorized Capital
₹0.10 M
Paid-Up Capital
₹0.10 M
ROC Code
Roc Mumbai
Listing Status
Unlisted
Company Status
Active

Key Metrics

Authorised Capital ₹ 0.10 M as on 20-12-2025
Paid Up Capital ₹ 0.10 M as on 20-12-2025
Company Age 12 Year, 8 Months
Last Filing with ROC 31 Mar 2023
Revenue Growth **** % (FY 2022)
Profit Growth **** 67.62% (FY 2022)
Ebitda **** 76.79% (FY 2022)
Net Worth -34.31% (FY 2022)
Total Assets **** 2030.97% (FY 2022)

Comprehensive Company Insights

Explore comprehensive insights into Mercantile Advertising Private Limited — covering financial performance, compliance records, Competitor, shareholding patterns, directors, key metrics, and litigation history. Unlock to see detailed insights and stay informed.

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Who are the key members and board of directors at Mercantile Advertising Private Limited?

Current Directors

Name	Designation	Appointment Date	Status
Pradeep Chimanlal Shah	Director	20 Jun 2013	Current
Pankaj Chimanlal Shah	Director	20 Jun 2013	Current

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Financial Performance of Mercantile Advertising.

Mercantile Advertising Private Limited, for the financial year ended 2022, experienced no change in revenue, with a 0% increase. The company also saw a substantial improvement in profitability, with a 67.62% increase in profit. The company's net worth observed a substantial decline by a decrease of 34.31%.

Date	Amount	Transaction Name	Valuation	Lead Investors	Investors
Jul, 2021	Amount	Post-IPO - Grab	Valuation	investors	Emtek
Feb, 2021	Amount	Post-IPO - Grab	Valuation	investors	Signite Partners
Jan, 2021	Amount	Post-IPO - Grab	Valuation	investors	Hana Financial Group , GGV Capital
Feb, 2021	Amount	Post-IPO - Grab	Valuation	investors	Signite Partners

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Key Matrics
Balance Sheet
Profit and Loss
Cash Flow
Ratios

Metrics

(FY 2023)

YOY Growth

(FY 2022)

(FY 2021)

(FY 2020)

(FY 2019)

Total Revenue

********

*******

Revenue from Operations

*******

Total Assets

*******

2030.97%

*******

Profit or Loss

*******

67.62%

*******

Net Worth

*******

-34.31%

*******

EBITDA

*******

76.79%

*******

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What is the Ownership and Shareholding Structure of Mercantile Advertising?

In 2023, Mercantile Advertising had a public holding of 30.00%. Access key insights, ownership, including shareholding patterns, funding, foreign investors, KMP remuneration, group structure, and overseas investments.

Shareholding Pattern (FY 2024)

Promoters: 92.83%
Public: 4.10%
Others: 3.07%

Shareholding Pattern over the Year

	FY (2024)	FY (2023)	FY (2022)	FY (2021)	FY (2020)
Promoters	92.83	94.62	94.55	94.55	94.55
Public	4.10	3.89	3.95	3.96	3.98
Others	3.07	1.49	1.50	1.49	1.47

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How Many Employees Work at Mercantile Advertising?

Unlock and access historical data on people associated with Mercantile Advertising, such as employment history, contributions to the Employees' Provident Fund Organization (EPFO), and related information.

Employee Date	Number of Employees
2020	78,000
2021	80,500
2022	83,200
2023	86,000
2024	89,500
2025	92,000

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Deals i

Gain comprehensive insights into the Deals and Valuation data of Mercantile Advertising, offering detailed information on various transactions, including security allotment data. Explore the intricate details of financial agreements, mergers, acquisitions, divestitures, and strategic partnerships that have shaped Mercantile Advertising's trajectory.

Rating

Access the credit rating data, providing valuable insights into the company's creditworthiness and financial stability. Explore assessments from leading credit rating agencies, evaluating factors such as debt obligations, liquidity, profitability, and overall financial health.

Alerts

Stay informed about regulatory alerts and litigation involving and associated companies. Receive timely updates on legal proceedings, regulatory changes, and compliance issues that may impact the company's operations, reputation, and financial performance. Monitor litigation involving subsidiaries, joint ventures, and other affiliated entities to assess potential risks and liabilities.

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Latest Updates, News, and FAQs on Mercantile Advertising

Recent Activity within the Organization

Annual General Meeting

The activity Mercantile Advertising Private Limited last Annual general meeting of members was held on 30 Sep 2023 as per latest MCA records. was completed.
30 Sep 2023
Balance Sheet

Mercantile Advertising Private Limited has filed its annual Financial statements for the year ended 31 Mar 2023 with Roc Mumbai. was recorded as a recent event.
31 Mar 2023
Director Appointment

Pradeep Chimanlal Shah was appointed as a Director was appointed as a Director on 20 Jun 2013 & has been associated with this company since 12 years 8 months . was recorded as a recent event.
20 Jun 2013
Director Appointment

Progress on Pankaj Chimanlal Shah was appointed as a Director was appointed as a Director on 20 Jun 2013 & has been associated with this company since 12 years 8 months . was documented.
20 Jun 2013
Company Incorporation

Progress on Mercantile Advertising Private Limited was registered on 20 Jun 2013 with Roc Mumbai & aged 12 years 8 months as per MCA records. was documented.
20 Jun 2013

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Frequently Asked Questions

What is the CIN of Mercantile Advertising Private Limited?

The CIN of Mercantile Advertising Private Limited is U74120MH2013PTC244737.

Where is Mercantile Advertising Private Limited headquartered?

Mercantile Advertising Private Limited is headquartered at 304, 3Rd Floor, Bhavya Plaza, 5Th Road, Khar (West), Mumbai, Maharashtra, 400052.

When was Mercantile Advertising Private Limited incorporated?

Mercantile Advertising Private Limited was incorporated on 20 June 2013.

Who are the current directors of Mercantile Advertising Private Limited?

The current directors of Mercantile Advertising Private Limited are

What is the primary industry of Mercantile Advertising Private Limited?

The primary industry of Mercantile Advertising Private Limited is Professional, Scientific And Technical.

Is Mercantile Advertising Private Limited a listed company?

Mercantile Advertising Private Limited is unlisted.

What is the capital structure of Mercantile Advertising Private Limited?

The authorized capital of Mercantile Advertising Private Limited is ₹0.10 M, and the paid-up capital is ₹0.10 M.

What is the compliance status of Mercantile Advertising Private Limited?

The compliance status of Mercantile Advertising Private Limited is Compliant.

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