About Merchbay Products Private Limited
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Merchbay Products Private Limited is a private limited company based in New Delhi, Delhi, India. It operates in the general e-commerce platforms segment of the e-commerce sector. It was incorporated on 03 July 2013 and has been in existence for over 13 years.
The company is registered with the Registrar of Companies (ROC), Delhi, under CIN U74140DL2013PTC254786. Its GSTIN is 07AAICM7024P1ZZ (Delhi).
The company has an authorised share capital of ₹8 Lakh and a paid-up capital of ₹5.22 Lakh. It is led by directors including Natarajan Thyagarajan Iyer and Sweety Sethi.
Its last annual general meeting (AGM) was held on 30 September 2025, and its latest financial statements are for the year ended 31 March 2025. The registered office is at House No 127 2nd Floor Narang Colony Janak Puri, New Delhi, Delhi, India – 110058.
The company is associated with 1 brand: PosterGully.com. The company has 5 deals on record (2 secondary share transfers, 2 funding rounds, 1 acquisition), with disclosed funding of ₹1.11 Cr; the latest was in August 2016.
The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website postergully.com.
Company details
Contact details
Merchbay Products Private Limited's registered office is in New Delhi, Delhi. Its website is postergully.com. Its e-mail address and telephone number are in the company report.
- Email
- Telephone
- Website
- Social Media
- Apps
- Registered AddressHouse No 127 2nd Floor Narang Colony Janak Puri, New Delhi, Delhi, India – 110058
- IndustryE-Commerce, General E-Commerce Platforms
To see the full contact details of Merchbay Products Private Limited, buy the company report.
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
Brands
Merchbay Products operates one associated brand: PosterGully.com. Each brand links to its own profile.
| Brand | Description | Website |
|---|---|---|
| An online marketplace is provided for artists to sell merchandise. | postergully.com |
Business activity
The main business activity of Merchbay Products is trade. In detail, this covers retail trading.
| Main activity group code | Main activity | Business activity code | Business activity | Share of turnover |
|---|---|---|---|---|
| G | Trade | G2 | Retail Trading |
Financials of Merchbay Products Private Limited
FY 2025 filings availableFinancial Statement Summary
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To see the full financial statements and ratios of Merchbay Products Private Limited, buy the company report.
Board of directors of Merchbay Products Private Limited
Merchbay Products has 3 current directors and 3 former directors. Current directors are listed first, with their designation and appointment date.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Natarajan Thyagarajan Iyer | Director | 01 Jul 2015 | 11 Years 4 Months | Current |
| Sweety Sethi Also directs: BMN Marketing LLP | Director | 07 Jun 2022 | 4 Years 5 Months | Current |
| Mahender Sethi | Director | 03 Jul 2013 | 13 Years 4 Months | Current |
Auditor
Merchbay Products Private Limited is audited by ARUN K AGARWAL & ASSOCIATES for the financial year 2021.
| Auditor firm | Financial year | Firm registration number |
|---|---|---|
| ARUN K AGARWAL & ASSOCIATES | FY 2021 | 003917N |
Shareholding
The shareholding of Merchbay Products Private Limited is on record for 3 financial years, the latest being FY 2021, split between promoters, domestic institutions, foreign institutions, public shareholders and others.
| Shareholder category | FY 2021 | FY 2019 | FY 2016 |
|---|---|---|---|
| Promoters | |||
| Domestic institutional investors (DII) | |||
| Foreign institutional investors (FII) | |||
| Public | |||
| Others |
To see the full shareholding pattern of Merchbay Products Private Limited, buy the company report.
Deals & funding
Merchbay Products Private Limited has 5 deals on record (2 secondary share transfers, 2 funding rounds, 1 acquisition), with disclosed funding of ₹1.11 Cr; the latest was in August 2016.
Deals on record (5 of 5)
| When | Deal | Amount | Parties |
|---|---|---|---|
| Aug 2016 | Acquisition | Undisclosed | Buyer: 2 individuals Seller: Mineral Enterprises Private Limited , 3 individuals |
| Jun 2015 | Funding round | ₹1 Cr | Investors: Mineral Enterprises Private Limited , 3 individuals |
| Mar 2015 | Secondary share transfer | Undisclosed | Buyer: an individual Seller: an individual |
| Mar 2015 | Secondary share transfer | Undisclosed | Buyer: 2 individuals Seller: an individual |
| Mar 2014 | Funding round | ₹10.5 Lakh | Investors: 4 individuals |
Deal records are compiled from filings and public sources; amounts are shown only where the source reported them.
Legal cases
No court or tribunal cases involving Merchbay Products Private Limited are on our record; a case search with case numbers, parties and status is in the company report Buy the company report.
MSME payment delays
No delayed payments to MSME suppliers are on our record for Merchbay Products Private Limited; the supplier-wise MSME Form 1 check is in the company report Buy the company report.
GST
Merchbay Products has 1 GST registration: 1 active.
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 07AAICM7024P1ZZ | Delhi | Active | 01 Jul 2017 |
To see the full GST registrations and return filing status of Merchbay Products Private Limited, buy the company report.
Recent activity
Merchbay Products Private Limited has 6 board changes on record since 2013: 3 appointments and 3 cessations. The latest: Sweety Sethi ceased to be Additional Director on 29 Sep 2022.
Frequently asked questions
Merchbay Products is an active private limited company based in New Delhi, Delhi, India. The company works in general e-commerce platforms, within the e-commerce industry. It was incorporated on 03 July 2013 (13+ years old) and is registered under CIN U74140DL2013PTC254786.
Merchbay Products has 3 current directors:
- Natarajan Thyagarajan Iyer - Director
- Sweety Sethi - Director
- Mahender Sethi - Director
The latest financial statements of Merchbay Products on record with the MCA are for the year ended 31 March 2025. Its last annual general meeting was held on 30 September 2025. Year-wise statements from 2015 are in the company report.
The GSTIN of Merchbay Products is 07AAICM7024P1ZZ, registered in Delhi.
The CIN (Corporate Identification Number) of Merchbay Products is U74140DL2013PTC254786. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Merchbay Products was incorporated on 03 July 2013, making it 13+ years old. It is registered with the Registrar of Companies, Delhi.
Merchbay Products has 5 deals on record (2 secondary share transfers, 2 funding rounds, 1 acquisition), with disclosed funding of ₹1.11 Cr; the latest was in August 2016.
Sweety Sethi ceased to be Additional Director on 29 Sep 2022. Sweety Sethi was appointed as Director on 07 Jun 2022. Bharat Sethi ceased to be Director on 23 Mar 2022. Merchbay Products has 6 board changes on record in total.
Merchbay Products can be reached through the website postergully.com. Its registered office is in New Delhi, Delhi, India.
The registered office of Merchbay Products is at House No 127 2nd Floor Narang Colony Janak Puri, New Delhi, Delhi, India – 110058.
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