Merlin Marketing Pvt Ltd
About Merlin Marketing Pvt Ltd
Data last updated:
Merlin Marketing Pvt Ltd is a private limited company based in Kolkata, West Bengal, India. It operates in the non-banking financial services (NBFC) segment of the financial services sector. It was incorporated on 16 October 1995 and has been in existence for over 31 years.
The company is registered with the Registrar of Companies (ROC), Kolkata, under CIN U51909WB1995PTC074922. Its GSTIN is 19AABCM7543G1ZC (West Bengal).
The company has an authorised share capital of ₹50 Cr and a paid-up capital of ₹36.9 Cr. It is led by directors Sanjay Kumar Goenka and Murari Lal Shah.
Its last annual general meeting (AGM) was held on 30 September 2024, and its latest financial statements are for the year ended 31 March 2024. The registered office is at Room No – 29 Floor – 4th Martin Burn House 1 R.N.Mukherjee Road, Kolkata, West Bengal, India – 700001.
As per the financials filed for FY 2025, the company reported a revenue of ₹88.81 Cr, a decline of 85% compared to the previous year. For the same year it recorded a net profit of ₹1.72 Cr (net margin 1.9%) and EBITDA of ₹7.03 Cr (EBITDA margin 7.9%). Revenue has declined at a compounded annual rate (CAGR) of 37% over three years and 2% over five years.
As per MCA filings, the company has open charges of ₹1.85 Cr on record. The company has 18 deals on record (15 secondary share transfers, 2 funding rounds, 1 rights issue), with disclosed funding of ₹75.3 Cr; the latest was in September 2023.
The current compliance status is marked as compliant by the Registrar of Companies.
Company details
Contact details
Merlin Marketing Pvt Ltd's registered office is in Kolkata, West Bengal. Its e-mail address and telephone number are in the company report.
- Email
- Telephone
- Registered AddressRoom No – 29 Floor – 4th Martin Burn House 1 R.N.Mukherjee Road, Kolkata, West Bengal, India – 700001
- IndustryFinancial Services, NBFC, Investment & Credit NBFC
To see the full contact details of Merlin Marketing Pvt Ltd, buy the company report.
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
Business activity
The main business activity of Merlin Marketing is financial and insurance activities. In detail, this covers activities auxiliary to financial service and insurance activities.
| Main activity group code | Main activity | Business activity code | Business activity | Share of turnover |
|---|---|---|---|---|
| K | Financial and insurance activities | 66 | Activities auxiliary to financial service and insurance activities |
To see the full business activity and turnover split of Merlin Marketing Pvt Ltd, buy the company report.
Financials of Merlin Marketing Pvt Ltd
FY 2024 filings availableMerlin Marketing Pvt Ltd reported revenue of ₹88.81 Cr (down 85% YoY) for FY 2025.
Compounded Annual Growth Rate (CAGR)
Revenue has declined at a compounded annual rate (CAGR) of 2% over five years, including a 85% fall in the latest year. EBITDA fell 90% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary
| Metrics | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 |
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| EBITDA | ₹7.03 Cr | ||||
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| Net Profit (PAT) | ₹1.72 Cr | ||||
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Financial Ratios
| Metrics | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 |
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| EBITDA Margin | 7.9% | ||||
| Net Profit Margin | 1.9% | ||||
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To see the full financial statements and ratios of Merlin Marketing Pvt Ltd, buy the company report.
Board of directors of Merlin Marketing Pvt Ltd
Merlin Marketing has 2 current directors and 7 former directors. Current directors are listed first, with their designation and appointment date.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Sanjay Kumar Goenka Also directs: Rajyovars Capital Pvt Ltd, J V S Securities Pvt Ltd | Director | 15 Mar 2012 | 14 Years 7 Months | Current |
| Murari Lal Shah | Director | 26 Aug 2016 | 10 Years 2 Months | Current |
Auditor
Merlin Marketing Pvt Ltd is audited by S. BALDI & ASSOCIATES for the financial year 2023.
| Auditor firm | Financial year | Firm registration number |
|---|---|---|
| S. BALDI & ASSOCIATES | FY 2023 | 320141E |
Shareholding
The shareholding of Merlin Marketing Pvt Ltd is on record for 5 financial years, the latest being FY 2022, split between promoters, domestic institutions, foreign institutions, public shareholders and others.
| Shareholder category | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 |
|---|---|---|---|---|---|
| Promoters | |||||
| Domestic institutional investors (DII) | |||||
| Foreign institutional investors (FII) | |||||
| Public | |||||
| Others |
To see the full shareholding pattern of Merlin Marketing Pvt Ltd, buy the company report.
Charges & borrowings
| Date | Charge ID | Lender | Amount | Status | Modified or satisfied on |
|---|---|---|---|---|---|
| 13 Nov 2023 | 100817563 | Axis Bank Limited | ₹1.85 Cr | Open |
Total charge records: 1 View all charges
Deals & funding
Merlin Marketing Pvt Ltd has 18 deals on record (15 secondary share transfers, 2 funding rounds, 1 rights issue), with disclosed funding of ₹75.3 Cr; the latest was in September 2023.
Deals on record (5 of 18)
| When | Deal | Amount | Parties |
|---|---|---|---|
| Sep 2014 | Secondary share transfer | Undisclosed | Buyer: 4 individuals Seller: Lifewood Agencies Private Limited , Zeus Vinimay Pvt.Ltd. , Riteshwari Trading & Investments Pvt Ltd , an individual |
| Apr 2012 | Secondary share transfer | Undisclosed | Buyer: Lifewood Agencies Private Limited Seller: an individual |
| Mar 2012 | Secondary share transfer | Undisclosed | Buyer: 3 individuals Seller: Mangalmurti Tradecomm Private Limited , Sundrm Consultants Pvt Ltd , Zigzag Vanijya Private Limited |
| Nov 2011 | Secondary share transfer | Undisclosed | Buyer: Pixel Dealcom Private Limited Seller: an individual |
| Sep 2011 | Secondary share transfer | Undisclosed | Buyer: Sundrm Consultants Pvt Ltd Seller: 3 individuals |
To see the full deal history of Merlin Marketing Pvt Ltd, buy the company report.
Deal records are compiled from filings and public sources; amounts are shown only where the source reported them.
Legal cases
No court or tribunal cases involving Merlin Marketing Pvt Ltd are on our record; a case search with case numbers, parties and status is in the company report Buy the company report.
MSME payment delays
No delayed payments to MSME suppliers are on our record for Merlin Marketing Pvt Ltd; the supplier-wise MSME Form 1 check is in the company report Buy the company report.
GST
Merlin Marketing has 1 GST registration: 1 active.
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 19AABCM7543G1ZC | West Bengal | Active | 01 Jul 2017 |
To see the full GST registrations and return filing status of Merlin Marketing Pvt Ltd, buy the company report.
Recent activity
Merlin Marketing Pvt Ltd has 9 board changes on record since 2011: 2 appointments and 7 cessations. The latest: Shyam Sundar Ginoria ceased to be Director on 10 Apr 2019.
1 earlier event is in the company report.
Frequently asked questions
Merlin Marketing is an active private limited company based in Kolkata, West Bengal, India. The company works in nbfc, within the financial services industry. It was incorporated on 16 October 1995 (31+ years old) and is registered under CIN U51909WB1995PTC074922.
Merlin Marketing has 2 current directors:
- Sanjay Kumar Goenka - Director
- Murari Lal Shah - Director
The latest financial statements of Merlin Marketing on record with the MCA are for the year ended 31 March 2024. Its last annual general meeting was held on 30 September 2024. Year-wise statements from 2015 are in the company report.
The GSTIN of Merlin Marketing is 19AABCM7543G1ZC, registered in West Bengal.
The CIN (Corporate Identification Number) of Merlin Marketing is U51909WB1995PTC074922. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Merlin Marketing was incorporated on 16 October 1995, making it 31+ years old. It is registered with the Registrar of Companies, Kolkata.
Merlin Marketing has 18 deals on record (15 secondary share transfers, 2 funding rounds, 1 rights issue), with disclosed funding of ₹75.3 Cr; the latest was in September 2023.
Shyam Sundar Ginoria ceased to be Director on 10 Apr 2019. Anup Kumar Choudhary ceased to be Director on 14 Feb 2018. Sanjay Kumar Goenka ceased to be Additional Director on 30 Sep 2016. Merlin Marketing has 9 board changes on record in total.
The registered office of Merlin Marketing is at Room No – 29 Floor – 4th Martin Burn House 1 R.N.Mukherjee Road, Kolkata, West Bengal, India – 700001.
Merlin Marketing operates in the financial services industry, in the nbfc segment.
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