MSME (Udyam registered) Ministry of MSME
- Udyam number
- UDYAM-MH-18-0051463
Mirum Digital Private Limited - media and publishing in Mumbai, Maharashtra, India. FY 2026 financials & compliance.
Revenue · FY 2023
₹74.11 Cr
▲ 13% YoY
Net loss · FY 2023
₹2.07 Cr
Net margin -2.8%
EBITDA · FY 2023
₹51.68 Lakh
EBITDA margin 0.7%
Authorised capital
₹5 Lakh
Registered with MCA
Paid-up capital
₹2.26 Lakh
Issued & subscribed
Satisfied charges
₹1 Cr
No open charges
Company age
17 yrs
Est. 2009
Employees · EPFO
68
Provident fund records
About Mirum Digital Private Limited
Data last updated:
Mirum Digital Private Limited is a private limited company based in Mumbai, Maharashtra, India, a subsidiary of Wpp Singapore Pte Ltd. It operates in the advertising and media services segment of the media and publishing sector. It was incorporated on 07 April 2009 and has been in existence for over 17 years.
The company is registered with the Registrar of Companies (ROC), Mumbai, under CIN U72900MH2009PTC191549. Its GSTIN is 27AANCS0273K1ZZ (Maharashtra). The company holds 3 GST registrations, of which 1 is active.
The company has an authorised share capital of ₹5 Lakh and a paid-up capital of ₹2.26 Lakh. It was formerly known as Social Pr Outsourcing Private Limited. It is led by directors including Pradip Narotam Kapadia and Bhautik Navinchandra Mithani.
Its last annual general meeting (AGM) was held on 30 June 2025, and its latest financial statements are for the year ended 31 December 2024. The registered office is at Mumbai, Maharashtra.
As per the financials filed for FY 2023, the company reported a revenue of ₹74.11 Cr, a growth of 13% compared to the previous year. For the same year it recorded a net loss of ₹2.07 Cr (net margin -2.8%) and EBITDA of ₹51.68 Lakh (EBITDA margin 0.7%). Revenue has grown at a compounded annual rate (CAGR) of 13% over three years and 15% over five years.
The company has about 68 employees on its provident fund (EPFO) records.
The company is associated with 1 brand: Mirum India. As per MCA filings, the company has satisfied charges of ₹1 Cr on record. Court records list 5 cases involving the company, including 4 filed by the company and 1 filed against it. The company has 17 deals on record (12 secondary share transfers, 5 funding rounds), with disclosed funding of ₹1.92 Cr; the latest was in August 2024. Its 4 peer companies in the Media and Publishing industry (Advertising Agencies), with the same principal business activity (advertising and market research) are compared by revenue, 3 larger and 1 smaller; the largest is Law & Kenneth Saatchi & Saatchi Private Limited with revenue of ₹67.36 Cr. The company has 3 MSME Form 1 returns on record between 2019 and 2020, listing 38 overdue payments to 13 micro and small suppliers.
Mirum Digital Private Limited is registered as an MSME under the Udyam registration framework (Reg. No. UDYAM-MH-18-0051463). The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website mirumindia.com.
Company details
CIN U72900MH2009PTC191549
Registration Number 191549
Incorporation Date 07 April 2009
ROC Mumbai
Listing Status Unlisted
Company Status Active
Date of Last AGM 30 June 2025
Date of Balance Sheet 31 December 2024
Parent Company Wpp Singapore Pte Ltd
Compliance Status Active Compliant
MSME Classification MSME
Udyam Registration UDYAM-MH-18-0051463
Key People
Pradip Narotam Kapadia Director Bhautik Navinchandra Mithani Director Babita Baruah Director Recognitions & Rankings of Mirum Digital
Contact details
Mirum Digital Private Limited's registered office is in Mumbai, Maharashtra. Its website is mirumindia.com. Its e-mail address and telephone number are in the company report.
- Email
- Telephone
- Website
- Social Media
- Registered AddressThe Orb – Sahar 6th Floor A Wing, Village Marol Airport Andheri (East), Mumbai, Maharashtra, India – 400099
- IndustryMedia and Publishing, Advertising Agencies & Media Services
To see the full contact details of Mirum Digital Private Limited, buy the company report.
Comprehensive company report
Mirum Digital Private Limited - one report that includes everything
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
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Brands
Mirum Digital operates one associated brand: Mirum India. Each brand links to its own profile.
| Brand | Description | Website |
|---|---|---|
| Digital marketing, branding, SMM, and IT services are provided. | mirumindia.com |
Business activity
The main business activities of Mirum Digital are professional, scientific and technical and information and communication. In detail, this covers advertising and market research and other information & communication service activities. 2 activity segments are registered with the MCA.
| Main activity group code | Main activity | Business activity code | Business activity | Share of turnover |
|---|---|---|---|---|
| M | Professional, Scientific and Technical | M6 | Advertising and market research | |
| J | Information and communication | J8 | Other information & communication service activities |
To see the full business activity and turnover split of Mirum Digital Private Limited, buy the company report.
Financials of Mirum Digital Private Limited
FY 2024 filings availableMirum Digital Private Limited reported revenue of ₹74.11 Cr (up 13% YoY) for FY 2023.
Revenue · FY 2023
₹74.11 Cr ▲ 13%
Net loss · FY 2023
₹2.07 Cr margin -2.8%
EBITDA · FY 2023
₹51.68 Lakh margin 0.7%
Compounded Annual Growth Rate (CAGR)
Revenue CAGR growth
1 year
▲ 13%
3 years · compounded
▲ 13%
5 years · compounded
▲ 15%
EBITDA CAGR growth
1 year
▼ 95%
3 years · compounded
▼ 65%
5 years · compounded
▼ 44%
Revenue has grown at a compounded annual rate (CAGR) of 15% over five years, including 13% growth in the latest year. EBITDA fell 95% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary
| Metrics | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 | FY 2018-19 |
|---|---|---|---|---|---|
| Profit and Loss Statement | |||||
| Revenue from Operations | |||||
| Other Income | |||||
| Total Revenue | ₹74.11 Cr | ||||
| Cost of Materials Consumed | |||||
| Employee Benefit Expense | |||||
| Finance Costs | |||||
| Depreciation and Amortisation | |||||
| Other Expenses | |||||
| Total Expenses | |||||
| EBITDA | ₹51.68 Lakh | ||||
| Profit Before Tax | |||||
| Tax Expense | |||||
| Net Profit (PAT) | -₹2.07 Cr | ||||
| Balance Sheet | |||||
| Share Capital | |||||
| Reserves and Surplus | |||||
| Net Worth (Total Equity) | |||||
| Long-term Borrowings | |||||
| Short-term Borrowings | |||||
| Trade Payables | |||||
| Total Liabilities | |||||
| Fixed Assets | |||||
| Investments | |||||
| Inventories | |||||
| Trade Receivables | |||||
| Cash and Bank Balance | |||||
| Total Assets | |||||
Financial Ratios
| Metrics | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 | FY 2018-19 |
|---|---|---|---|---|---|
| Profitability | |||||
| EBITDA Margin | 0.7% | ||||
| Net Profit Margin | -2.8% | ||||
| Return on Equity (ROE) | |||||
| Return on Capital Employed (ROCE) | |||||
| Return on Assets (ROA) | |||||
| Liquidity and Debt | |||||
| Current Ratio | |||||
| Quick Ratio | |||||
| Debt-to-Equity Ratio | |||||
| Interest Coverage Ratio | |||||
| Efficiency and Growth | |||||
| Asset Turnover | |||||
| Receivable Days | |||||
| Payable Days | |||||
| Inventory Days | |||||
| Revenue Growth | |||||
| Net Profit Growth | |||||
To see the full financial statements and ratios of Mirum Digital Private Limited, buy the company report.
Board of directors of Mirum Digital Private Limited
Mirum Digital has 3 current directors and 15 former directors. Current directors are listed first, with their designation and appointment date.
Current Directors
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Pradip Narotam Kapadia | Director | 28 Aug 2014 | 12 Years 1 Months | Current |
| Bhautik Navinchandra Mithani | Director | 26 Mar 2020 | 6 Years 6 Months | Current |
| Babita Baruah | Director | 09 Apr 2024 | 2 Years 6 Months | Current |
Peer comparison
Mirum Digital Private Limited is compared with the 4 companies closest to it by revenue in the Media and Publishing industry (Advertising Agencies), with the same principal business activity (advertising and market research), from the latest filed financials of each company.
| Company | Revenue | Net profit | Margin | Growth (1 yr) | Employees | Location |
|---|---|---|---|---|---|---|
| Mirum Digital Private Limitedthis company | ₹74.11 Cr (FY 2023) | -₹2.07 Cr | -2.8% | 13.0% | 68 | Mumbai, Maharashtra, India |
| Law & Kenneth Saatchi & Saatchi Private Limited | ₹67.36 Cr (FY 2025) | 16.0% | Mumbai, Maharashtra, India | |||
| Designboxed Innovations Private Limited | ₹66.28 Cr (FY 2024) | 3633.0% | Mohali, Punjab, India | |||
| Valappila Communications Private Limited | ₹65.69 Cr (FY 2025) | -2.0% | Thrissur, Kerala, India | |||
| Zoo Media Private Limited | ₹65.5 Cr (FY 2025) | -29.0% | Mumbai, Maharashtra, India |
To see the full peer comparison of Mirum Digital Private Limited, buy the company report.
Auditor
Mirum Digital Private Limited is audited by DELOITTE HASKINS & SELLS LLP for the financial year 2023.
| Auditor firm | Financial year | Firm registration number |
|---|---|---|
| DELOITTE HASKINS & SELLS LLP | FY 2023 | 117366W/100018W |
Shareholding
The shareholding of Mirum Digital Private Limited is on record for 5 financial years, the latest being FY 2023, split between promoters, domestic institutions, foreign institutions, public shareholders and others.
| Shareholder category | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 |
|---|---|---|---|---|---|
| Promoters | |||||
| Domestic institutional investors (DII) | |||||
| Foreign institutional investors (FII) | |||||
| Public | |||||
| Others |
To see the full shareholding pattern of Mirum Digital Private Limited, buy the company report.
Charges & borrowings
Open charges
None
Satisfied charges
₹1 Cr
Breakdown by lending institutions
Latest charge details
| Date | Charge ID | Lender | Amount | Status | Modified or satisfied on |
|---|---|---|---|---|---|
| 21 Sep 2011 | 10307694 | Hdfc Bank Limited | ₹1 Cr | Satisfied |
To see the full charge records of Mirum Digital Private Limited, buy the company report.
Total charge records: 1 View all charges
Deals & funding
Mirum Digital Private Limited has 17 deals on record (12 secondary share transfers, 5 funding rounds), with disclosed funding of ₹1.92 Cr; the latest was in August 2024.
Total deals
17
Secondary share transfers
12
Funding rounds
5
Disclosed funding
₹1.92 Cr
Deals on record (5 of 17)
| When | Deal | Amount | Parties |
|---|---|---|---|
| Aug 2024 | Secondary share transfer | Undisclosed | Buyer: Wpp Singapore Pte Limited Seller: 3 individuals |
| Nov 2023 | Secondary share transfer | Undisclosed | Buyer: Wpp Singapore Pte Limited Seller: 3 individuals |
| Aug 2023 | Secondary share transfer | Undisclosed | Buyer: Wpp Singapore Pte Limited Seller: 4 individuals |
| Aug 2023 | Secondary share transfer | Undisclosed | Buyer: Wpp Singapore Pte Limited Seller: 4 individuals |
| Mar 2023 | Secondary share transfer | Undisclosed | Buyer: Wpp Singapore Pte Limited Seller: 4 individuals |
To see the full deal history of Mirum Digital Private Limited, buy the company report.
Deal records are compiled from filings and public sources; amounts are shown only where the source reported them.
Legal cases
Mirum Digital Private Limited has 5 court cases on record: 4 filed by Mirum Digital, 1 filed against it. All cases are disposed.
Total cases
5
Filed by the company
4
Filed against the company
1
Disposed
5
Cases by court
| Court | Cases | Against the company | Pending |
|---|---|---|---|
| District courts | 3 | 1 | 0 |
| High courts | 2 | 0 | 0 |
Cases on record (5 of 5)
| Court | Type of case | Party | Status |
|---|---|---|---|
| District court, New Delhi, Delhi | Court case (CS (COMM.)) | Filed against the company by Tresor Systems Pvt. Ltd. | Disposed |
| Bombay High Court | Writ petition | Filed by the company against Deputy Commissioner of Income Tax, Circle 14(1)(1), Mumbai | Disposed |
| High Court | Tax appeal | Filed by the company against Principal Commissioner of Income Tax 6 Mumbai | Disposed |
| District court, Mumbai City Civil Court, Maharashtra | Court case (Sum.Civ.Suit) | Filed by the company against Customer Cetria Enterpirse Solution Pvt.Ltd. | Disposed |
| District court, Mumbai City Civil Court, Maharashtra | Court case (Chamber Summons) | Filed by the company against Customer Cetria Enterpirse Solution Pvt.Ltd. | Disposed |
To see the full case history of Mirum Digital Private Limited, buy the company report.
Case records are compiled from court listings and may lag the court's own records. A case filed against a company is not a finding against it.
MSME payment delays
Mirum Digital Private Limited has 3 MSME Form 1 returns on record between 2019 and 2020, listing 38 overdue payments to 13 micro and small suppliers. Companies must report dues to micro and small suppliers that stay unpaid for more than 45 days in a half-yearly MSME Form 1 return.
Suppliers with reported dues (5 of 13)
| Supplier | Amount due | Due since | Reported on |
|---|---|---|---|
| Cuptea Media (OPC) Private Limited | |||
| an individual supplier | |||
| Datrux Systems Private Limited | |||
| Creown Technologies | |||
| an individual supplier |
To see the full MSME payment records of Mirum Digital Private Limited, buy the company report.
Individuals and sole proprietors among the suppliers are not named.
Employees & EPFO
Mirum Digital Private Limited has a workforce of 68 employees on its EPFO records as of Mar 21, 2024, across 1 active EPFO establishment.
Employee count
68
Active EPFO establishments
1
Employee growth
-17.07%
GST
Mirum Digital has 3 GST registrations: 1 active and 2 cancelled or inactive.
Total GSTINs
3
Active
1
Cancelled / inactive
2
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 27AANCS0273K1ZZ | Maharashtra | Active | 01 Jul 2017 |
To see the full GST registrations and return filing status of Mirum Digital Private Limited, buy the company report.
Recent activity
Mirum Digital Private Limited has 19 board changes on record since 2009: 4 appointments and 15 cessations. The latest: Babita Baruah ceased to be Additional Director on 26 Jun 2024.
AGM
Mirum Digital Private Limited last Annual general meeting of members was held on 30 Jun 2025 as per latest MCA records.
Filing
Mirum Digital Private Limited has filed its annual Financial statements for the year ended 31 Dec 2024 with Roc Mumbai I.
Ceased
Babita Baruah ceased to be Additional Director.
Appointed
Babita Baruah was appointed as Director.
Ceased
Hareesh Kumar Tibrewala ceased to be Managing Director.
Ceased
Sanjay Piyushkumar Mehta ceased to be Managing Director.
Ceased
Jyoti Mahendru ceased to be Additional Director.
Appointed
Jyoti Mahendru was appointed as Director.
Ceased
Roopa Dwarkanath Badrinath ceased to be Director.
Ceased
Shamsuddin Jasani ceased to be Additional Director.
Ceased
Tarun Lajpat Rai ceased to be Director.
Ceased
Bhautik Navinchandra Mithani ceased to be Additional Director.
13 earlier events are in the company report.
News
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Frequently asked questions
Mirum Digital is an active private limited company based in Mumbai, Maharashtra, India. The company works in advertising agencies and media services, within the media and publishing industry. It was incorporated on 07 April 2009 (17+ years old) and is registered under CIN U72900MH2009PTC191549.
Mirum Digital has 3 current directors:
- Pradip Narotam Kapadia - Director
- Bhautik Navinchandra Mithani - Director
- Babita Baruah - Director
The latest financial statements of Mirum Digital on record with the MCA are for the year ended 31 December 2024. Its last annual general meeting was held on 30 June 2025. Year-wise statements from 2015 are in the company report.
The GSTIN of Mirum Digital is 27AANCS0273K1ZZ, registered in Maharashtra. The company has 3 GST registrations in all, of which 1 is active and 2 are cancelled or inactive.
The CIN (Corporate Identification Number) of Mirum Digital is U72900MH2009PTC191549. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Mirum Digital has 5 court cases on record: 4 filed by the company and 1 filed against it. Most are in the district courts.
Mirum Digital was incorporated on 07 April 2009, making it 17+ years old. It is registered with the Registrar of Companies, Mumbai.
Mirum Digital has 17 deals on record (12 secondary share transfers, 5 funding rounds), with disclosed funding of ₹1.92 Cr; the latest was in August 2024.
The peers of Mirum Digital by revenue are Law & Kenneth Saatchi & Saatchi Private Limited, Designboxed Innovations Private Limited, Valappila Communications Private Limited, Zoo Media Private Limited, all in the Media and Publishing industry (Advertising Agencies), with the same principal business activity (advertising and market research).
Babita Baruah ceased to be Additional Director on 26 Jun 2024. Babita Baruah was appointed as Director on 09 Apr 2024. Hareesh Kumar Tibrewala ceased to be Managing Director on 08 Feb 2024. Mirum Digital has 19 board changes on record in total.
Yes, Mirum Digital is registered as an MSME under Udyam registration (number: UDYAM-MH-18-0051463).
Mirum Digital has 3 MSME Form 1 returns on record between 2019 and 2020, listing 38 overdue payments to 13 micro and small suppliers. The latest return was filed on 28 Apr 2020.