- Category
- Small (2024-25)
- Udyam number
- UDYAM-DL-08-0023466

About Mora Sales (India) Pvt. Ltd.
Data last updated:
Mora Sales (India) Pvt. Ltd. is a private limited company based in New Delhi, Delhi, India. It operates in the home furnishings and accessories retail segment of the home and lifestyle products sector. It was incorporated on 23 June 1999 and has been in existence for over 27 years.
The company is registered with the Registrar of Companies (ROC), Delhi, under CIN U52321DL1999PTC100355. Its GSTIN is 07AADCM6323J1ZG (Delhi). The company holds 2 GST registrations, all of them active.
The company has an authorised share capital of ₹25 Lakh and a paid-up capital of ₹2.06 Lakh. It is led by directors Harkaran Singh Chawla and Nitesh Gupta.
Its last annual general meeting (AGM) was held on 30 September 2024, and its latest financial statements are for the year ended 31 March 2024. The registered office is at B – 23 11nd Floor Lajpat Nagar II, New Delhi, Delhi, India – 110024.
As per the financials filed for FY 2024, the company reported a revenue of ₹3.76 Cr, a decline of 12% compared to the previous year. For the same year it recorded a net loss of ₹4.2 Lakh (net margin -1.1%) and EBITDA of ₹45.12 Lakh (EBITDA margin 12%). Revenue has grown at a compounded annual rate (CAGR) of 22% over three years and 13% over five years.
As per MCA filings, the company has open charges of ₹99.15 Lakh on record. Court records list 2 cases involving the company, including 2 filed by the company.
Mora Sales (India) Pvt. Ltd. is registered as a small enterprise under the Udyam registration framework (Reg. No. UDYAM-DL-08-0023466). The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website mora-sales-india-pvt-ltd.business.site.
Company details
Recognitions & Rankings of Mora Sales (India)
Contact details
Mora Sales (India) Pvt. Ltd.'s registered office is in New Delhi, Delhi. Its website is mora-sales-india-pvt-ltd.business.site. Its e-mail address and telephone number are in the company report.
- Email
- Telephone
- Registered AddressB – 23 11nd Floor Lajpat Nagar II, New Delhi, Delhi, India – 110024
- IndustryHome & Lifestyle, Home Furnishings & Accessories Retail
To see the full contact details of Mora Sales (India) Pvt. Ltd., buy the company report.
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
Business activity
The main business activity of Mora Sales (India) is trade. In detail, this covers wholesale trading.
| Main activity group code | Main activity | Business activity code | Business activity | Share of turnover |
|---|---|---|---|---|
| G | Trade | G1 | Wholesale Trading |
To see the full business activity and turnover split of Mora Sales (India) Pvt. Ltd., buy the company report.
Financials of Mora Sales (India) Pvt. Ltd.
FY 2024 filings availableMora Sales (India) Pvt. Ltd. reported revenue of ₹3.76 Cr (down 12% YoY) for FY 2024.
Compounded Annual Growth Rate (CAGR)
Revenue fell 12% in the latest year, but over five years it has grown at a compounded annual rate (CAGR) of 13%. EBITDA fell 23% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary
| Metrics | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 |
|---|---|---|---|---|---|
| Profit and Loss Statement | |||||
| Revenue from Operations | |||||
| Other Income | |||||
| Total Revenue | |||||
| Cost of Materials Consumed | |||||
| Employee Benefit Expense | |||||
| Finance Costs | |||||
| Depreciation and Amortisation | |||||
| Other Expenses | |||||
| Total Expenses | |||||
| EBITDA | ₹45.12 Lakh | ||||
| Profit Before Tax | |||||
| Tax Expense | |||||
| Net Profit (PAT) | -₹4.2 Lakh | ||||
| Balance Sheet | |||||
| Share Capital | |||||
| Reserves and Surplus | |||||
| Net Worth (Total Equity) | |||||
| Long-term Borrowings | |||||
| Short-term Borrowings | |||||
| Trade Payables | |||||
| Total Liabilities | |||||
| Fixed Assets | |||||
| Investments | |||||
| Inventories | |||||
| Trade Receivables | |||||
| Cash and Bank Balance | |||||
| Total Assets | |||||
Financial Ratios
| Metrics | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 |
|---|---|---|---|---|---|
| Profitability | |||||
| EBITDA Margin | 12% | ||||
| Net Profit Margin | -1.1% | ||||
| Return on Equity (ROE) | |||||
| Return on Capital Employed (ROCE) | |||||
| Return on Assets (ROA) | |||||
| Liquidity and Debt | |||||
| Current Ratio | |||||
| Quick Ratio | |||||
| Debt-to-Equity Ratio | |||||
| Interest Coverage Ratio | |||||
| Efficiency and Growth | |||||
| Asset Turnover | |||||
| Receivable Days | |||||
| Payable Days | |||||
| Inventory Days | |||||
| Revenue Growth | |||||
| Net Profit Growth | |||||
To see the full financial statements and ratios of Mora Sales (India) Pvt. Ltd., buy the company report.
Board of directors of Mora Sales (India) Pvt. Ltd.
Mora Sales (India) has 2 current directors and 6 former directors. Current directors are listed first, with their designation and appointment date.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Harkaran Singh Chawla | Director | 30 Jun 2016 | 10 Years 4 Months | Current |
| Nitesh Gupta Also directs: Casa Lujo Home Luxury LLP, Miss and Mister Bliss Lifestyle LLP, Casa Lujo Realty LLP and 1 more | Director | 30 Jun 2016 | 10 Years 4 Months | Current |
Peer comparison
Mora Sales (India) Pvt. Ltd. is compared with the 7 companies closest to it by revenue in the Consumer Products industry (Home Furnishings and Accessories Retail and Distribution), with the same principal business activity (wholesale trading), from the latest filed financials of each company.
| Company | Revenue | Net profit | Margin | Growth (1 yr) | Employees | Location |
|---|---|---|---|---|---|---|
| Sharp Agritech Private Limited | ₹3.85 Cr (FY 2025) | -87.0% | New Delhi, Delhi, India | |||
| Trinetra Furnishing Private Limited | ₹3.85 Cr (FY 2024) | 111.0% | Panipat, Haryana, India | |||
| Mora Sales (India) Pvt. Ltd.this company | ₹3.76 Cr (FY 2024) | -₹4.2 Lakh | -1.1% | -12.0% | New Delhi, Delhi, India | |
| Kusum Holdings Private Limited | ₹3.72 Cr (FY 2025) | -3.0% | Kolkata, West Bengal, India | |||
| Payal International Limited | ₹3.7 Cr (FY 2024) | -26.0% | New Delhi, Delhi, India | |||
| Bansal Rugs Private Limited | ₹3.68 Cr (FY 2025) | -20.0% | Agra, Uttar Pradesh, India | |||
| Shri Balaji Handlooms Private Limited | ₹3.65 Cr (FY 2025) | -22.0% | New Delhi, Delhi, India | |||
| Westvood Industries Private Limited | ₹3.64 Cr (FY 2023) | -23.0% | Mumbai, Maharashtra, India |
To see the full peer comparison of Mora Sales (India) Pvt. Ltd., buy the company report.
Auditor
Mora Sales (India) Pvt. Ltd. is audited by S.M.& ASSOCIATES for the financial year 2023.
| Auditor firm | Financial year | Firm registration number |
|---|---|---|
| S.M.& ASSOCIATES | FY 2023 | 009649N |
Shareholding
The shareholding of Mora Sales (India) Pvt. Ltd. is on record for 5 financial years, the latest being FY 2023, split between promoters, domestic institutions, foreign institutions, public shareholders and others.
| Shareholder category | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 |
|---|---|---|---|---|---|
| Promoters | |||||
| Domestic institutional investors (DII) | |||||
| Foreign institutional investors (FII) | |||||
| Public | |||||
| Others |
To see the full shareholding pattern of Mora Sales (India) Pvt. Ltd., buy the company report.
Charges & borrowings
| Date | Charge ID | Lender | Amount | Status | Modified or satisfied on |
|---|---|---|---|---|---|
| 30 Mar 2023 | 100722640 | Hdfc Bank Limited | ₹16.15 Lakh | Open | |
| 06 Feb 2023 | 100704971 | Hdfc Bank Limited | ₹21 Lakh | Open | |
| 31 Dec 2021 | 100538590 | Hdfc Bank Limited | ₹50 Lakh | Open | |
| 15 Nov 2021 | 100509247 | Others | ₹12 Lakh | Open |
Total charge records: 4 View all charges
Legal cases
Mora Sales (India) Pvt. Ltd. has 2 court cases on record: 2 filed by Mora Sales (India). All cases are disposed.
Cases by court
| Court | Cases | Against the company | Pending |
|---|---|---|---|
| District courts | 2 | 0 | 0 |
Cases on record (2 of 2)
| Court | Type of case | Party | Status |
|---|---|---|---|
| District court, South East, Delhi | Commercial suit | Filed by the company against an individual | Disposed |
| District court, South, Delhi | Civil suit | Filed by the company against Ebony Retail Holding Ltd. | Disposed |
To see the full case history of Mora Sales (India) Pvt. Ltd., buy the company report.
Case records are compiled from court listings and may lag the court's own records. A case filed against a company is not a finding against it.
MSME payment delays
No delayed payments to MSME suppliers are on our record for Mora Sales (India) Pvt. Ltd.; the supplier-wise MSME Form 1 check is in the company report Buy the company report.
GST
Mora Sales (India) has 2 GST registrations: 2 active.
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 07AADCM6323J1ZG | Delhi | Active | 01 Jul 2017 |
| 06AADCM6323J1ZI | Haryana | Active | 07 Jul 2018 |
To see the full GST registrations and return filing status of Mora Sales (India) Pvt. Ltd., buy the company report.
Recent activity
Mora Sales (India) Pvt. Ltd. has 7 board changes on record since 2016: 2 appointments and 5 cessations. The latest: Hardeep Singh ceased to be Director on 01 Apr 2023.
2 earlier events are in the company report.
Frequently asked questions
Mora Sales (India) is an active private limited company based in New Delhi, Delhi, India. The company works in home furnishings and accessories retail, within the home and lifestyle industry. It was incorporated on 23 June 1999 (27+ years old) and is registered under CIN U52321DL1999PTC100355.
Mora Sales (India) has 2 current directors:
- Harkaran Singh Chawla - Director
- Nitesh Gupta - Director
The latest financial statements of Mora Sales (India) on record with the MCA are for the year ended 31 March 2024. Its last annual general meeting was held on 30 September 2024. Year-wise statements from 2015 are in the company report.
The GSTIN of Mora Sales (India) is 07AADCM6323J1ZG, registered in Delhi. The company has 2 GST registrations in all, of which 2 are active. Other active GSTINs include 06AADCM6323J1ZI (Haryana).
The CIN (Corporate Identification Number) of Mora Sales (India) is U52321DL1999PTC100355. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Mora Sales (India) has 2 court cases on record: 2 filed by the company.
Mora Sales (India) was incorporated on 23 June 1999, making it 27+ years old. It is registered with the Registrar of Companies, Delhi.
The peers of Mora Sales (India) by revenue are Sharp Agritech Private Limited, Trinetra Furnishing Private Limited, Kusum Holdings Private Limited, Payal International Limited, Bansal Rugs Private Limited and 2 more, all in the Consumer Products industry (Home Furnishings and Accessories Retail and Distribution), with the same principal business activity (wholesale trading).
Hardeep Singh ceased to be Director on 01 Apr 2023. Chandra Prakash Tyagi ceased to be Director on 02 Jan 2017. Ram Pyari ceased to be Director on 02 Jan 2017. Mora Sales (India) has 7 board changes on record in total.
Yes, Mora Sales (India) is registered as a small enterprise under Udyam registration (number: UDYAM-DL-08-0023466).
Mora Sales (India) can be reached through the website mora-sales-india-pvt-ltd.business.site. Its registered office is in New Delhi, Delhi, India.

