- Category
- Micro (2023-24)
- Udyam number
- UDYAM-WB-10-0036744

About Accord Advertising Private Limited
Data last updated:
Accord Advertising Private Limited is a private limited company based in Mumbai, Maharashtra, India. It operates in the advertising and media services segment of the media and publishing sector. It was incorporated on 13 July 1993 and has been in existence for over 33 years.
The company is registered with the Registrar of Companies (ROC), Mumbai, under CIN U74300MH1993PTC072815. Its GSTIN is 19AAACA8759R1ZQ (West Bengal). The company holds 4 GST registrations, of which 1 is active.
The company has an authorised share capital of ₹1 Cr and a paid-up capital of ₹1 Cr. It is led by directors including Sudeep Ganguly (Managing Director) and Deepti Ganguly.
Its last annual general meeting (AGM) was held on 30 September 2021, and its latest financial statements are for the year ended 31 March 2021. The registered office is at Unit No. 34 Ground Floor Kakad Udyog Unit Bhavan Mahim West, Mumbai, Maharashtra, India – 400016.
As per the financials filed for FY 2021, the company reported a revenue of ₹6.51 Cr, a decline of 46% compared to the previous year. For the same year it recorded a net profit of ₹52,833 (net margin 0.1%) and EBITDA of ₹70.16 Lakh (EBITDA margin 10.8%). Revenue has declined at a compounded annual rate (CAGR) of 28% over three years and 22% over five years.
The company has about 13 employees on its provident fund (EPFO) records.
As per MCA filings, the company has open charges of ₹17.34 Cr and satisfied charges of ₹6.05 Cr on record. Court records list 82 cases involving the company, including 48 filed by the company and 34 filed against it; 15 cases are pending.
Accord Advertising Private Limited is registered as a micro enterprise under the Udyam registration framework (Reg. No. UDYAM-WB-10-0036744). The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website accordadvertising.com.
Company details
Recognitions & Rankings of Accord Advertising
Contact details
Accord Advertising Private Limited's registered office is in Mumbai, Maharashtra. Its website is accordadvertising.com. Its e-mail address and telephone number are in the company report.
- Email
- Telephone
- Website
- Registered AddressUnit No. 34 Ground Floor Kakad Udyog Unit Bhavan Mahim West, Mumbai, Maharashtra, India – 400016
- IndustryMedia and Publishing, Advertising Agencies & Media Services
To see the full contact details of Accord Advertising Private Limited, buy the company report.
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
Business activity
The main business activity of Accord Advertising is professional, scientific and technical. In detail, this covers advertising and market research.
| Main activity group code | Main activity | Business activity code | Business activity | Share of turnover |
|---|---|---|---|---|
| M | Professional, Scientific and Technical | M6 | Advertising and market research |
To see the full business activity and turnover split of Accord Advertising Private Limited, buy the company report.
Financials of Accord Advertising Private Limited
FY 2021 filings availableAccord Advertising Private Limited reported revenue of ₹6.51 Cr (down 46% YoY) for FY 2021.
Compounded Annual Growth Rate (CAGR)
Revenue has declined at a compounded annual rate (CAGR) of 22% over five years, including a 46% fall in the latest year. EBITDA fell 50% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary
| Metrics | FY 2020-21 | FY 2019-20 | FY 2018-19 | FY 2017-18 | FY 2016-17 |
|---|---|---|---|---|---|
| Profit and Loss Statement | |||||
| Revenue from Operations | |||||
| Other Income | |||||
| Total Revenue | ₹6.51 Cr | ||||
| Cost of Materials Consumed | |||||
| Employee Benefit Expense | |||||
| Finance Costs | |||||
| Depreciation and Amortisation | |||||
| Other Expenses | |||||
| Total Expenses | |||||
| EBITDA | ₹70.16 Lakh | ||||
| Profit Before Tax | |||||
| Tax Expense | |||||
| Net Profit (PAT) | ₹52,833 | ||||
| Balance Sheet | |||||
| Share Capital | |||||
| Reserves and Surplus | |||||
| Net Worth (Total Equity) | |||||
| Long-term Borrowings | |||||
| Short-term Borrowings | |||||
| Trade Payables | |||||
| Total Liabilities | |||||
| Fixed Assets | |||||
| Investments | |||||
| Inventories | |||||
| Trade Receivables | |||||
| Cash and Bank Balance | |||||
| Total Assets | |||||
Financial Ratios
| Metrics | FY 2020-21 | FY 2019-20 | FY 2018-19 | FY 2017-18 | FY 2016-17 |
|---|---|---|---|---|---|
| Profitability | |||||
| EBITDA Margin | 10.8% | ||||
| Net Profit Margin | 0.1% | ||||
| Return on Equity (ROE) | |||||
| Return on Capital Employed (ROCE) | |||||
| Return on Assets (ROA) | |||||
| Liquidity and Debt | |||||
| Current Ratio | |||||
| Quick Ratio | |||||
| Debt-to-Equity Ratio | |||||
| Interest Coverage Ratio | |||||
| Efficiency and Growth | |||||
| Asset Turnover | |||||
| Receivable Days | |||||
| Payable Days | |||||
| Inventory Days | |||||
| Revenue Growth | |||||
| Net Profit Growth | |||||
To see the full financial statements and ratios of Accord Advertising Private Limited, buy the company report.
Board of directors of Accord Advertising Private Limited
Accord Advertising has 3 current directors and 4 former directors. Current directors are listed first, with their designation and appointment date.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Deepti Ganguly | Director | 03 May 2011 | 15 Years 6 Months | Current |
| Sudeep Ganguly | Managing Director | 13 Jul 1993 | 33 Years 4 Months | Current |
| Atrick Mukherjee Also directs: Level 5 Digital Network Private Limited, Accord Brandcom Private Limited, Renu SB Creation Software Private Limited and 1 more | Director | 16 Jul 2020 | 6 Years 3 Months | Current |
Auditor
Accord Advertising Private Limited is audited by VAISHAMPAYAN & ASSOCIATES for the financial year 2021.
| Auditor firm | Financial year | Firm registration number |
|---|---|---|
| VAISHAMPAYAN & ASSOCIATES | FY 2021 | 111226W |
Shareholding
The shareholding of Accord Advertising Private Limited is on record for 5 financial years, the latest being FY 2021, split between promoters, domestic institutions, foreign institutions, public shareholders and others.
| Shareholder category | FY 2021 | FY 2019 | FY 2017 | FY 2016 | FY 2015 |
|---|---|---|---|---|---|
| Promoters | |||||
| Domestic institutional investors (DII) | |||||
| Foreign institutional investors (FII) | |||||
| Public | |||||
| Others |
To see the full shareholding pattern of Accord Advertising Private Limited, buy the company report.
Charges & borrowings
| Date | Charge ID | Lender | Amount | Status | Modified or satisfied on |
|---|---|---|---|---|---|
| 18 Jan 2021 | 100422268 | Others | ₹75 Lakh | Open | |
| 20 Oct 2020 | 100390246 | Others | ₹66.16 Lakh | Open | |
| 14 Oct 2020 | 100390243 | Others | ₹12.2 Lakh | Open | |
| 14 Oct 2020 | 100390245 | Others | ₹24.87 Lakh | Open | |
| 30 Aug 2018 | 100214110 | Others | ₹66 Lakh | Open |
To see the full charge records of Accord Advertising Private Limited, buy the company report.
Total charge records: 11 View all charges
Legal cases
Accord Advertising Private Limited has 82 court cases on record: 48 filed by Accord Advertising, 34 filed against it. 15 cases are pending and 67 are disposed.
Cases by court
| Court | Cases | Against the company | Pending |
|---|---|---|---|
| District courts | 41 | 24 | 12 |
| High courts | 40 | 9 | 3 |
| NCLT | 1 | 1 | 0 |
Cases on record (5 of 82)
| Court | Type of case | Party | Status |
|---|---|---|---|
| High Court of Delhi | Court case (OMP (ENF.) (COMM.)) | Filed against the company by M/S SM Finlease | Pending |
| District court, Mumbai City Civil Court, Maharashtra | Commercial suit | Filed against the company by Mittle Sons Media Associates LLP Through Vivek Vithal Jadhav | Pending |
| District court, Calcutta, West Bengal | Civil suit | Filed against the company by Yes Bank Limited | Pending |
| District court, South Twenty Four Parganas, West Bengal | Interim or miscellaneous application | Filed against the company by Hinduja Leyland Finance Limited | Disposed |
| District court, Mumbai City Civil Court, Maharashtra | Interim or miscellaneous application | Filed against the company by Mittle Sons Media Associates LLP Through Vivek Vithal Jadhav | Disposed |
To see the full case history of Accord Advertising Private Limited, buy the company report.
Case records are compiled from court listings and may lag the court's own records. A case filed against a company is not a finding against it.
MSME payment delays
No delayed payments to MSME suppliers are on our record for Accord Advertising Private Limited; the supplier-wise MSME Form 1 check is in the company report Buy the company report.
Employees & EPFO
Accord Advertising Private Limited has a workforce of 13 employees on its EPFO records as of Jul 2022, across 2 active EPFO establishments.
Headcount by financial year
| Financial year | Employees (EPFO) |
|---|---|
| FY 2022-23 | 13 |
| FY 2021-22 | |
| FY 2020-21 | |
| FY 2019-20 | |
| FY 2018-19 | |
| FY 2017-18 | |
| FY 2016-17 |
To see the full employee and EPFO history of Accord Advertising Private Limited, buy the company report.
GST
Accord Advertising has 4 GST registrations: 1 active and 3 cancelled or inactive.
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 19AAACA8759R1ZQ | West Bengal | Active | 01 Jul 2017 |
To see the full GST registrations and return filing status of Accord Advertising Private Limited, buy the company report.
Recent activity
Accord Advertising Private Limited has 11 board changes on record since 1993: 7 appointments and 4 cessations. The latest: Soumik Ganguly ceased to be Additional Director on 01 Jul 2021.
19 earlier events are in the company report.
Frequently asked questions
Accord Advertising is an active private limited company based in Mumbai, Maharashtra, India. The company works in advertising agencies and media services, within the media and publishing industry. It was incorporated on 13 July 1993 (33+ years old) and is registered under CIN U74300MH1993PTC072815.
Accord Advertising has 3 current directors:
- Sudeep Ganguly - Managing Director
- Deepti Ganguly - Director
- Atrick Mukherjee - Director
The latest financial statements of Accord Advertising on record with the MCA are for the year ended 31 March 2021. Its last annual general meeting was held on 30 September 2021. Year-wise statements from 2015 are in the company report.
The GSTIN of Accord Advertising is 19AAACA8759R1ZQ, registered in West Bengal. The company has 4 GST registrations in all, of which 1 is active and 3 are cancelled or inactive.
The CIN (Corporate Identification Number) of Accord Advertising is U74300MH1993PTC072815. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Accord Advertising has 82 court cases on record: 48 filed by the company and 34 filed against it. 15 are pending. Most are in the district courts.
Accord Advertising was incorporated on 13 July 1993, making it 33+ years old. It is registered with the Registrar of Companies, Mumbai.
Soumik Ganguly ceased to be Additional Director on 01 Jul 2021. Anil Kannambille Shreeniwas ceased to be Managing Director on 24 Mar 2021. Munira Diwan Nizam ceased to be Director on 24 Aug 2020. Accord Advertising has 11 board changes on record in total.
Yes, Accord Advertising is registered as a micro enterprise under Udyam registration (number: UDYAM-WB-10-0036744).
Accord Advertising can be reached through the website accordadvertising.com. Its registered office is in Mumbai, Maharashtra, India.

