MSME (Udyam registered) Ministry of MSME
- Category
- Micro (2023-24)
- Udyam number
- UDYAM-UP-64-0000590
Alert Enterprises Private Limited
Alert Enterprises Private Limited - consumer electronics & durables in Saharanpur, Uttar Pradesh, India. FY 2026 financials & compliance.
Revenue · FY 2025
₹7.36 Cr
▲ 51% YoY
Net profit · FY 2025
₹7.65 Lakh
Net margin 1%
EBITDA · FY 2025
₹14.91 Lakh
EBITDA margin 2%
Authorised capital
₹10 Lakh
Registered with MCA
Paid-up capital
₹1 Lakh
Issued & subscribed
Open charges
₹40 Lakh
Secured borrowings
Company age
14 yrs
Est. 2012
Employees · EPFO
13
Provident fund records
About Alert Enterprises Private Limited
Data last updated:
Alert Enterprises Private Limited is a private limited company based in Saharanpur, Uttar Pradesh, India. It operates in the electronics retail and distribution segment of the consumer electronics and durables sector. It was incorporated on 01 March 2012 and has been in existence for over 14 years.
The company is registered with the Registrar of Companies (ROC), Uttar Pradesh, under CIN U31908UP2012PTC049136. Its GSTIN is 09AAKCA5610R1Z5 (Uttar Pradesh). The company holds 2 GST registrations, all of them active.
The company has an authorised share capital of ₹10 Lakh and a paid-up capital of ₹1 Lakh. It is led by directors Brijendra Tripathi and Anju Tripathi.
Its last annual general meeting (AGM) was held on 30 September 2025, and its latest financial statements are for the year ended 31 March 2025. The registered office is at 1st Floor Shop No. 5 Prakash Plaza Civil Hospital Chowk, Saharanpur, Uttar Pradesh, India – 247001.
As per the financials filed for FY 2025, the company reported a revenue of ₹7.36 Cr, a growth of 51% compared to the previous year. For the same year it recorded a net profit of ₹7.65 Lakh (net margin 1%) and EBITDA of ₹14.91 Lakh (EBITDA margin 2%). Revenue has grown at a compounded annual rate (CAGR) of 18% over three years and 12% over five years.
The company has about 13 employees on its provident fund (EPFO) records.
As per MCA filings, the company has open charges of ₹40 Lakh on record. Court records list 7 cases involving the company, including 1 filed by the company and 6 filed against it; 3 cases are pending.
Alert Enterprises Private Limited is registered as a micro enterprise under the Udyam registration framework (Reg. No. UDYAM-UP-64-0000590). The current compliance status is marked as compliant by the Registrar of Companies.
Company details
CIN U31908UP2012PTC049136
Registration Number 049136
Incorporation Date 01 March 2012
ROC Uttar Pradesh
Listing Status Unlisted
Company Status Active
Date of Last AGM 30 September 2025
Date of Balance Sheet 31 March 2025
Compliance Status Active Compliant
MSME Classification Micro
Udyam Registration UDYAM-UP-64-0000590
Recognitions & Rankings of Alert Enterprises
Contact details
Alert Enterprises Private Limited's registered office is in Saharanpur, Uttar Pradesh. Its e-mail address and telephone number are in the company report.
- Email
- Telephone
- Registered Address1st Floor Shop No. 5 Prakash Plaza Civil Hospital Chowk, Saharanpur, Uttar Pradesh, India – 247001
- IndustryConsumer Electronics & Durables, Electronic Appliances Retail & Distribution
To see the full contact details of Alert Enterprises Private Limited, buy the company report.
Comprehensive company report
Alert Enterprises Private Limited - one report that includes everything
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
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Secure checkout · GST invoice included
Business activity
The main business activity of Alert Enterprises is trade. In detail, this covers wholesale trading.
| Main activity group code | Main activity | Business activity code | Business activity | Share of turnover |
|---|---|---|---|---|
| G | Trade | G1 | Wholesale Trading |
To see the full business activity and turnover split of Alert Enterprises Private Limited, buy the company report.
Financials of Alert Enterprises Private Limited
FY 2025 filings availableAlert Enterprises Private Limited reported revenue of ₹7.36 Cr (up 51% YoY) for FY 2025.
Revenue · FY 2025
₹7.36 Cr ▲ 51%
Net profit · FY 2025
₹7.65 Lakh margin 1%
EBITDA · FY 2025
₹14.91 Lakh margin 2%
Compounded Annual Growth Rate (CAGR)
Revenue CAGR growth
1 year
▲ 51%
3 years · compounded
▲ 18%
5 years · compounded
▲ 12%
EBITDA CAGR growth
1 year
▲ 13%
3 years · compounded
▲ 3%
5 years · compounded
▼ 9%
Revenue has grown at a compounded annual rate (CAGR) of 12% over five years, including 51% growth in the latest year. EBITDA rose 13% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary
| Metrics | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 |
|---|---|---|---|---|---|
| Profit and Loss Statement | |||||
| Revenue from Operations | |||||
| Other Income | |||||
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| Employee Benefit Expense | |||||
| Finance Costs | |||||
| Depreciation and Amortisation | |||||
| Other Expenses | |||||
| Total Expenses | |||||
| EBITDA | ₹14.91 Lakh | ||||
| Profit Before Tax | |||||
| Tax Expense | |||||
| Net Profit (PAT) | ₹7.65 Lakh | ||||
| Balance Sheet | |||||
| Share Capital | |||||
| Reserves and Surplus | |||||
| Net Worth (Total Equity) | |||||
| Long-term Borrowings | |||||
| Short-term Borrowings | |||||
| Trade Payables | |||||
| Total Liabilities | |||||
| Fixed Assets | |||||
| Investments | |||||
| Inventories | |||||
| Trade Receivables | |||||
| Cash and Bank Balance | |||||
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Financial Ratios
| Metrics | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 |
|---|---|---|---|---|---|
| Profitability | |||||
| EBITDA Margin | 2% | ||||
| Net Profit Margin | 1% | ||||
| Return on Equity (ROE) | |||||
| Return on Capital Employed (ROCE) | |||||
| Return on Assets (ROA) | |||||
| Liquidity and Debt | |||||
| Current Ratio | |||||
| Quick Ratio | |||||
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| Efficiency and Growth | |||||
| Asset Turnover | |||||
| Receivable Days | |||||
| Payable Days | |||||
| Inventory Days | |||||
| Revenue Growth | |||||
| Net Profit Growth | |||||
To see the full financial statements and ratios of Alert Enterprises Private Limited, buy the company report.
Board of directors of Alert Enterprises Private Limited
Alert Enterprises has 2 directors on record. No former directors are listed.
Current Directors
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Brijendra Tripathi | Director | 01 Mar 2012 | 14 Years 8 Months | Current |
| Anju Tripathi | Director | 01 Mar 2012 | 14 Years 8 Months | Current |
Peer comparison
Alert Enterprises Private Limited is compared with the 5 companies closest to it by revenue in the Consumer Durables industry (Electronic Appliances Retail and Distribution), with the same principal business activity (wholesale trading), from the latest filed financials of each company.
| Company | Revenue | Net profit | Margin | Growth (1 yr) | Employees | Location |
|---|---|---|---|---|---|---|
| World Technological Products Private Limited | ₹7.4 Cr (FY 2025) | -1.0% | New Delhi, Delhi, India | |||
| Proven Marketing Private Limited | ₹7.39 Cr (FY 2022) | 9556.0% | Ahmedabad, Gujarat, India | |||
| Simpa Energy India Private Limited | ₹7.36 Cr (FY 2021) | -70.0% | Delhi, India | |||
| Alert Enterprises Private Limitedthis company | ₹7.36 Cr (FY 2025) | ₹7.65 Lakh | 1% | 51.0% | 13 | Saharanpur, Uttar Pradesh, India |
| Maganlal Trambaklal Tradecom Private Limited | ₹7.35 Cr (FY 2017) | 68.0% | Bantawa, Gujarat, India | |||
| Prashant Milan Pvt Ltd | ₹7.35 Cr (FY 2025) | -14.0% | Kolkata, West Bengal, India |
To see the full peer comparison of Alert Enterprises Private Limited, buy the company report.
Auditor
Alert Enterprises Private Limited is audited by PRATIYUSH & CO. for the financial year 2017.
| Auditor firm | Financial year | Firm registration number |
|---|---|---|
| PRATIYUSH & CO. | FY 2017 | 008765C |
Shareholding
The shareholding of Alert Enterprises Private Limited is on record for 2 financial years, the latest being FY 2017, split between promoters, domestic institutions, foreign institutions, public shareholders and others.
| Shareholder category | FY 2017 | FY 2016 |
|---|---|---|
| Promoters | ||
| Domestic institutional investors (DII) | ||
| Foreign institutional investors (FII) | ||
| Public | ||
| Others |
To see the full shareholding pattern of Alert Enterprises Private Limited, buy the company report.
Charges & borrowings
Open charges
₹40 Lakh
Satisfied charges
None
Breakdown by lending institutions
Latest charge details
| Date | Charge ID | Lender | Amount | Status | Modified or satisfied on |
|---|---|---|---|---|---|
| 31 Jul 2018 | 100210940 | Others | ₹40 Lakh | Open |
Total charge records: 1 View all charges
Legal cases
Alert Enterprises Private Limited has 7 court cases on record: 1 filed by Alert Enterprises, 6 filed against it. 3 cases are pending and 4 are disposed.
Total cases
7
Filed by the company
1
Filed against the company
6
Pending
3
Disposed
4
Cases by court
| Court | Cases | Against the company | Pending |
|---|---|---|---|
| District courts | 6 | 6 | 2 |
| High courts | 1 | 0 | 1 |
Cases on record (5 of 7)
| Court | Type of case | Party | Status |
|---|---|---|---|
| District court, Shahdara, Delhi | Criminal case | Filed against the company by M/S Patent Engineers India Pvt. Ltd. | Disposed |
| District court, New Delhi, Delhi | Criminal case | Filed against the company by Amit Sales Corporation Pvt Ltd | Disposed |
| District court, Rewari, Haryana | Cheque dishonour complaint | Filed against the company by M/S S.L. Tape Industries | Pending |
| High Court, UTTARPRADESH | Court case (WTAX) | Filed by the company against an individual | Pending |
| District court, Karnal, Haryana | Cheque dishonour complaint | Filed against the company by M/S Jain Tube Company | Disposed |
To see the full case history of Alert Enterprises Private Limited, buy the company report.
Case records are compiled from court listings and may lag the court's own records. A case filed against a company is not a finding against it.
MSME payment delays
No delayed payments to MSME suppliers are on our record for Alert Enterprises Private Limited; the supplier-wise MSME Form 1 check is in the company report Buy the company report.
Employees & EPFO
Alert Enterprises Private Limited has a workforce of 13 employees on its EPFO records as of Apr 07, 2024, across 1 active EPFO establishment.
Employee count
13
Active EPFO establishments
1
Employee growth
-13.33%
GST
Alert Enterprises has 2 GST registrations: 2 active.
Total GSTINs
2
Active
2
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 09AAKCA5610R1Z5 | Uttar Pradesh | Active | 01 Jul 2017 |
| 05AAKCA5610R1ZD | Uttarakhand | Active | 01 Jul 2017 |
To see the full GST registrations and return filing status of Alert Enterprises Private Limited, buy the company report.
Recent activity
Alert Enterprises Private Limited has 2 board changes on record since 2012: 2 appointments. The latest: Anju Tripathi was appointed as Director on 01 Mar 2012.
AGM
Alert Enterprises Private Limited last Annual general meeting of members was held on 30 Sep 2025 as per latest MCA records.
Filing
Alert Enterprises Private Limited has filed its annual Financial statements for the year ended 31 Mar 2025 with Roc Uttar Pradesh Ii.
Charges
A charge with Others amounted to Rs. 40.00 Lakh with Charge ID 100210940 was registered on 31 Jul 2018.
Appointed
Anju Tripathi was appointed as Director.
Appointed
Brijendra Tripathi was appointed as Director.
Incorporation
01 Mar 2012
Alert Enterprises Private Limited was registered on 01 Mar 2012 with Roc Uttar Pradesh Ii & aged 14 years 8 months as per MCA records.
Frequently asked questions
Alert Enterprises is an active private limited company based in Saharanpur, Uttar Pradesh, India. The company works in electronic appliances retail and distribution, within the consumer electronics and durables industry. It was incorporated on 01 March 2012 (14+ years old) and is registered under CIN U31908UP2012PTC049136.
Alert Enterprises has 2 current directors:
- Brijendra Tripathi - Director
- Anju Tripathi - Director
The latest financial statements of Alert Enterprises on record with the MCA are for the year ended 31 March 2025. Its last annual general meeting was held on 30 September 2025. Year-wise statements from 2015 are in the company report.
The GSTIN of Alert Enterprises is 09AAKCA5610R1Z5, registered in Uttar Pradesh. The company has 2 GST registrations in all, of which 2 are active. Other active GSTINs include 05AAKCA5610R1ZD (Uttarakhand).
The CIN (Corporate Identification Number) of Alert Enterprises is U31908UP2012PTC049136. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Alert Enterprises has 7 court cases on record: 1 filed by the company and 6 filed against it. 3 are pending. Most are in the district courts.
Alert Enterprises was incorporated on 01 March 2012, making it 14+ years old. It is registered with the Registrar of Companies, Uttar Pradesh.
The peers of Alert Enterprises by revenue are World Technological Products Private Limited, Proven Marketing Private Limited, Simpa Energy India Private Limited, Maganlal Trambaklal Tradecom Private Limited, Prashant Milan Pvt Ltd, all in the Consumer Durables industry (Electronic Appliances Retail and Distribution), with the same principal business activity (wholesale trading).
Anju Tripathi was appointed as Director on 01 Mar 2012. Brijendra Tripathi was appointed as Director on 01 Mar 2012.
Yes, Alert Enterprises is registered as a micro enterprise under Udyam registration (number: UDYAM-UP-64-0000590).
The registered office of Alert Enterprises is at 1st Floor Shop No. 5 Prakash Plaza Civil Hospital Chowk, Saharanpur, Uttar Pradesh, India – 247001.
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