BTB Marketing Private Limited

BTB Marketing Private Limited - travel and hospitality in New Delhi, Delhi, India. FY 2026 financials & compliance.
CIN U51109DL2007PTC157648 Incorporated 10 January 2007 ROC Delhi HQ New Delhi, Delhi, India
Active Private Limited Company travel and hospitality MSME · Medium
Data last updated
Revenue · FY 2024
₹83.91 Cr
▲ 34% YoY
Net loss · FY 2024
₹14.51 Cr
Net margin -17.3%
EBITDA · FY 2024
₹10.85 Cr
EBITDA margin 12.9%
Authorised capital
₹7.3 Cr
Registered with MCA
Paid-up capital
₹2.15 Cr
Issued & subscribed
Open charges
₹20 Cr
Satisfied ₹18.25 Cr
Company age
19 yrs
Est. 2007
Employees · EPFO
576
Provident fund records

About BTB Marketing Private Limited

Data last updated:

BTB Marketing Private Limited is a private limited company based in New Delhi, Delhi, India, a subsidiary of B9 Beverages Limited. It operates in the restaurants and dining services segment of the travel and hospitality sector. It was incorporated on 10 January 2007 and has been in existence for over 19 years.

The company is registered with the Registrar of Companies (ROC), Delhi, under CIN U51109DL2007PTC157648. Its GSTIN is 07AADCB0331P1ZR (Delhi). The company holds 9 GST registrations, all of them active.

The company has an authorised share capital of ₹7.3 Cr and a paid-up capital of ₹2.15 Cr. It is led by directors including Bineeta Singh and Rahul Singh.

Its last annual general meeting (AGM) was held on 30 September 2024, and its latest financial statements are for the year ended 31 March 2024. The registered office is at A – 130 1st Floor A Block Raghubir Enclave Najafgarh, New Delhi, Delhi, India – 110043.

As per the financials filed for FY 2024, the company reported a revenue of ₹83.91 Cr, a growth of 34% compared to the previous year. For the same year it recorded a net loss of ₹14.51 Cr (net margin -17.3%) and EBITDA of ₹10.85 Cr (EBITDA margin 12.9%). Revenue has declined at a compounded annual rate (CAGR) of 69% over three years and 3% over five years.

The company has about 576 employees on its provident fund (EPFO) records.

The company is associated with 1 brand: The Beer Cafe. As per MCA filings, the company has open charges of ₹20 Cr and satisfied charges of ₹18.25 Cr on record. Court records list 51 cases involving the company, including 11 filed by the company and 40 filed against it; 10 cases are pending. The company has 16 deals on record (6 secondary share transfers, 5 funding rounds, 3 rights issues), with disclosed funding of ₹52.96 Cr; the latest was in October 2024. Its 8 peer companies in the Consumer Services industry (Restaurants), with the same principal business activity (food and beverage services provided by hotels, restaurants, caterers, etc.) are compared by revenue, 3 larger and 5 smaller; the largest is Paragon Ventures Private Limited with revenue of ₹86.1 Cr. The company has 16 MSME Form 1 returns on record between 2018 and 2024, listing 5,773 overdue payments to 9 micro and small suppliers.

BTB Marketing Private Limited is registered as a medium enterprise under the Udyam registration framework (Reg. No. UDYAM-HR-05-0004998). The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website beer.cafe.

Company details

CIN U51109DL2007PTC157648
Registration Number 157648
Incorporation Date 10 January 2007
ROC Delhi
Listing Status Unlisted
Company Status Active
Date of Last AGM 30 September 2024
Date of Balance Sheet 31 March 2024
Parent Company B9 Beverages Limited
Compliance Status Active Compliant
MSME Classification Medium
Udyam Registration UDYAM-HR-05-0004998
Key People
Bineeta Singh Director Rahul Singh Director Ilayaarunachalam Shanmugasamy Balamurugan Nominee Director

Recognitions & Rankings of BTB Marketing

MSME (Udyam registered) Ministry of MSME
Category
Medium (2024-25)
Udyam number
UDYAM-HR-05-0004998

Contact details

BTB Marketing Private Limited's registered office is in New Delhi, Delhi. Its website is beer.cafe. Its e-mail address and telephone number are in the company report.

  • Email
  • Telephone
  • Website
    beer.cafe
  • Social Media
  • Apps
  • Registered Address
    A – 130 1st Floor A Block Raghubir Enclave Najafgarh, New Delhi, Delhi, India – 110043
  • Industry
    Travel and Hospitality, Restaurants & Dining Services

To see the full contact details of BTB Marketing Private Limited, buy the company report.

Comprehensive company report
BTB Marketing Private Limited - one report that includes everything
  • Company details, directors and signatories
  • Historical financials and ratios
  • Shareholding pattern and group structure
  • Charges with holder and property details
  • Legal cases, compliance and MCA filings
₹799 ₹999 20% off excluding 18% GST
Secure checkout · GST invoice included

Brands

BTB Marketing operates one associated brand: The Beer Cafe. Each brand links to its own profile.

BrandDescriptionWebsite
The Beer Cafe
A chain of beer cafes is operated across India.thebeercafe.com

Business activity

The main business activity of BTB Marketing is accommodation and food service. In detail, this covers food and beverage services provided by hotels, restaurants, caterers, etc..

Main activity group codeMain activityBusiness activity codeBusiness activityShare of turnover
IAccommodation and Food ServiceI2Food and beverage services provided by hotels, restaurants, caterers, etc.

To see the full business activity and turnover split of BTB Marketing Private Limited, buy the company report.

Financials of BTB Marketing Private Limited

FY 2024 filings available

BTB Marketing Private Limited reported revenue of ₹83.91 Cr (up 34% YoY) for FY 2024.

Revenue · FY 2024
₹83.91 Cr ▲ 34%
Net loss · FY 2024
₹14.51 Cr margin -17.3%
EBITDA · FY 2024
₹10.85 Cr margin 12.9%

Compounded Annual Growth Rate (CAGR)

Revenue CAGR growth
1 year
▲ 34%
3 years · compounded
▲ 69%
5 years · compounded
▼ 3%
EBITDA CAGR growth
1 year
▼ 28%
3 years · compounded
▲ 129%
5 years · compounded
▲ 25%

Revenue rose 34% in the latest year, though over five years it has declined at a compounded annual rate (CAGR) of 3%. EBITDA fell 28% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.

Financial Statement Summary

MetricsFY 2023-24FY 2022-23FY 2021-22FY 2020-21FY 2019-20
Profit and Loss Statement
Revenue from Operations
Other Income
Total Revenue
Cost of Materials Consumed
Employee Benefit Expense
Finance Costs
Depreciation and Amortisation
Other Expenses
Total Expenses
EBITDA₹10.85 Cr
Profit Before Tax
Tax Expense
Net Profit (PAT)-₹14.51 Cr
Balance Sheet
Share Capital
Reserves and Surplus
Net Worth (Total Equity)
Long-term Borrowings
Short-term Borrowings
Trade Payables
Total Liabilities
Fixed Assets
Investments
Inventories
Trade Receivables
Cash and Bank Balance
Total Assets

Financial Ratios

MetricsFY 2023-24FY 2022-23FY 2021-22FY 2020-21FY 2019-20
Profitability
EBITDA Margin12.9%
Net Profit Margin-17.3%
Return on Equity (ROE)
Return on Capital Employed (ROCE)
Return on Assets (ROA)
Liquidity and Debt
Current Ratio
Quick Ratio
Debt-to-Equity Ratio
Interest Coverage Ratio
Efficiency and Growth
Asset Turnover
Receivable Days
Payable Days
Inventory Days
Revenue Growth
Net Profit Growth

To see the full financial statements and ratios of BTB Marketing Private Limited, buy the company report.

Board of directors of BTB Marketing Private Limited

BTB Marketing has 3 current directors and 3 former directors. Current directors are listed first, with their designation and appointment date.

Current Directors
NameDesignationAppointment DateTenureStatus
Bineeta Singh
Also directs: BTB Brands LLP, BTB Beverages Private Limited, BTB Retail Private Limited
Director10 Jan 200719 Years 10 MonthsCurrent
Rahul Singh
Also directs: BTB Beverages Private Limited, BTB Retail Private Limited, Alcis Sports Private Limited and 1 more
Director10 Jan 200719 Years 10 MonthsCurrent
Ilayaarunachalam Shanmugasamy Balamurugan
Also directs: Anicut Capital LLP, Kotravai Capital Advisory Services LLP, Unico Housing Finance Private Limited and 4 more
Nominee Director10 Oct 20251 Years 1 MonthsCurrent
View all directors

Peer comparison

BTB Marketing Private Limited is compared with the 8 companies closest to it by revenue in the Consumer Services industry (Restaurants), with the same principal business activity (food and beverage services provided by hotels, restaurants, caterers, etc.), from the latest filed financials of each company.

CompanyRevenueNet profitMarginGrowth (1 yr)EmployeesLocation
Paragon Ventures Private Limited₹86.1 Cr (FY 2024)11.0%Kozhikode, Kerala, India
Aallia Hospitality Private Limited₹85.57 Cr (FY 2023)108.0%Mumbai, Maharashtra, India
GMR Hospitality Limited₹84.45 Cr (FY 2025)160.0%Gurgaon, Haryana, India
BTB Marketing Private Limitedthis company₹83.91 Cr (FY 2024)-₹14.51 Cr-17.3%34.0%New Delhi, Delhi, India
Thea Kitchen Private Limited₹83.48 Cr (FY 2025)9.0%Gurugram, Haryana, India
HRPL Private Limited₹83.09 Cr (FY 2017)11.0%Ahmedabad, Gujarat, India
RSM Foods Private Limited₹80.55 Cr (FY 2025)20.0%Chennai, Tamil Nadu, India
Kouzina Food Tech Private Limited₹80.23 Cr (FY 2025)18.0%Bangalore, Karnataka, India
Mani's Facility Management Private Limited₹79.84 Cr (FY 2025)62.0%Kolkata, West Bengal, India

To see the full peer comparison of BTB Marketing Private Limited, buy the company report.

Auditor

BTB Marketing Private Limited is audited by ASA & Associates LLP for the financial year 2023.

Auditor firmFinancial yearFirm registration number
ASA & Associates LLPFY 2023009571N/N500006

Shareholding

The shareholding of BTB Marketing Private Limited is on record for 5 financial years, the latest being FY 2023, split between promoters, domestic institutions, foreign institutions, public shareholders and others.

Shareholder categoryFY 2023FY 2022FY 2021FY 2020FY 2019
Promoters
Domestic institutional investors (DII)
Foreign institutional investors (FII)
Public
Others

To see the full shareholding pattern of BTB Marketing Private Limited, buy the company report.

Charges & borrowings

Open charges
₹20 Cr
Satisfied charges
₹18.25 Cr
Breakdown by lending institutions
Others₹20.00 Cr
Latest charge details
DateCharge IDLenderAmountStatusModified or satisfied on
29 Sep 2023100832766Others₹20 CrOpen
16 Jul 2020100379708Others₹13.44 LakhSatisfied
11 Nov 2019100305645Others₹1 CrSatisfied
21 Feb 2018100160792Hdfc Bank Limited₹7 LakhSatisfied
26 Oct 2017100132883Others₹6.95 CrSatisfied

To see the full charge records of BTB Marketing Private Limited, buy the company report.

Total charge records: 7 View all charges

Deals & funding

BTB Marketing Private Limited has 16 deals on record (6 secondary share transfers, 5 funding rounds, 3 rights issues), with disclosed funding of ₹52.96 Cr; the latest was in October 2024.

Total deals
16
Secondary share transfers
6
Funding rounds
5
Rights issues
3
Debt financing
1
Disclosed funding
₹52.96 Cr

Deals on record (5 of 16)

WhenDealAmountParties
Oct 2024Debt financing₹5 CrInvestors: Karnation Fund I
Jan 2023Secondary share transferUndisclosedBuyer: B9 Beverages Limited
Seller: Mayfield India, Granite Hill Capital Partners, 2 individuals
May 2021Rights issue₹2.7 CrInvestors: Seona Ventures, 3 individuals
Feb 2019Rights issue₹4.5 CrInvestors: RB Investments, Northwest Group Inc
Mar 2017Rights issue₹10 CrInvestors: RB Investments

To see the full deal history of BTB Marketing Private Limited, buy the company report.

Deal records are compiled from filings and public sources; amounts are shown only where the source reported them.

MSME payment delays

BTB Marketing Private Limited has 16 MSME Form 1 returns on record between 2018 and 2024, listing 5,773 overdue payments to 9 micro and small suppliers. Companies must report dues to micro and small suppliers that stay unpaid for more than 45 days in a half-yearly MSME Form 1 return.

Suppliers with reported dues (5 of 9)

SupplierAmount dueDue sinceReported on
Wingreens Farms Private Limited
Sethwala Foods Limited
Eminds Legal LLP
an individual supplier
Himalayan Ales Private Limited

To see the full MSME payment records of BTB Marketing Private Limited, buy the company report.

Individuals and sole proprietors among the suppliers are not named.

GST

BTB Marketing has 9 GST registrations: 9 active. The first 4 active GSTINs are listed below.

Total GSTINs
9
Active
9
GSTINStateStatusRegistered on
07AADCB0331P1ZRDelhiActive01 Jul 2017
07AADCB0331P2ZQDelhiActive26 May 2025
03AADCB0331P1ZZPunjabActive01 Jul 2017
04AADCB0331P1ZXChandigarhActive01 Jul 2017

To see the full GST registrations and return filing status of BTB Marketing Private Limited, buy the company report.

Recent activity

BTB Marketing Private Limited has 6 board changes on record since 2007: 3 appointments and 3 cessations. The latest: Ilayaarunachalam Shanmugasamy Balamurugan was appointed as Nominee Director on 10 Oct 2025.

Appointed
Ilayaarunachalam Shanmugasamy Balamurugan was appointed as Nominee Director.
AGM
Btb Marketing Private Limited last Annual general meeting of members was held on 30 Sep 2024 as per latest MCA records.
Filing
Btb Marketing Private Limited has filed its annual Financial statements for the year ended 31 Mar 2024 with Roc Delhi.
Charges
A charge with Others amounted to Rs. 20.00 Cr with Charge ID 100832766 was registered on 29 Sep 2023.
Charges
A charge registered on 16 Jul 2020 via Charge ID 100379708 with Others was fully satisfied on 18 Sep 2022.
Charges
A charge registered on 11 Nov 2019 via Charge ID 100305645 with Others was fully satisfied on 30 Jul 2022.
Charges
A charge registered on 21 Feb 2018 via Charge ID 100160792 with Hdfc Bank Limited was fully satisfied on 28 Jul 2022.
Charges
A charge registered on 26 Oct 2017 via Charge ID 100132883 with Others was fully satisfied on 11 Jul 2022.
Charges
A charge with Others of Rs. 6.95 Cr registered on 26 Oct 2017 with Charge ID 100132883 was modified on 30 Jun 2021.
Charges
A charge with Others amounted to Rs. 0.13 Cr with Charge ID 100379708 was registered on 16 Jul 2020.
Charges
A charge registered on 25 Apr 2016 via Charge ID 100025394 with Others was fully satisfied on 20 Dec 2019.
Charges
A charge with Others amounted to Rs. 1.00 Cr with Charge ID 100305645 was registered on 11 Nov 2019.

11 earlier events are in the company report.

News

Frequently asked questions

BTB Marketing is an active private limited company based in New Delhi, Delhi, India. The company works in restaurants and dining services, within the travel and hospitality industry. It was incorporated on 10 January 2007 (19+ years old) and is registered under CIN U51109DL2007PTC157648.

BTB Marketing has 3 current directors:

The latest financial statements of BTB Marketing on record with the MCA are for the year ended 31 March 2024. Its last annual general meeting was held on 30 September 2024. Year-wise statements from 2015 are in the company report.

The GSTIN of BTB Marketing is 07AADCB0331P1ZR, registered in Delhi. The company has 9 GST registrations in all, of which 9 are active. Other active GSTINs include 07AADCB0331P2ZQ (Delhi), 03AADCB0331P1ZZ (Punjab), 04AADCB0331P1ZX (Chandigarh).

The CIN (Corporate Identification Number) of BTB Marketing is U51109DL2007PTC157648. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.

BTB Marketing has 51 court cases on record: 11 filed by the company and 40 filed against it. 10 are pending. Most are in the district courts.

BTB Marketing was incorporated on 10 January 2007, making it 19+ years old. It is registered with the Registrar of Companies, Delhi.

BTB Marketing has 16 deals on record (6 secondary share transfers, 5 funding rounds, 3 rights issues), with disclosed funding of ₹52.96 Cr; the latest was in October 2024.

The peers of BTB Marketing by revenue are Paragon Ventures Private Limited, Aallia Hospitality Private Limited, GMR Hospitality Limited, Thea Kitchen Private Limited, HRPL Private Limited and 3 more, all in the Consumer Services industry (Restaurants), with the same principal business activity (food and beverage services provided by hotels, restaurants, caterers, etc.).

Ilayaarunachalam Shanmugasamy Balamurugan was appointed as Nominee Director on 10 Oct 2025. Vikram Suhas Godse ceased to be Director on 18 Mar 2015. Nirlep Singh ceased to be Director on 20 Sep 2013. BTB Marketing has 6 board changes on record in total.

Yes, BTB Marketing is registered as a medium enterprise under Udyam registration (number: UDYAM-HR-05-0004998).

BTB Marketing has 16 MSME Form 1 returns on record between 2018 and 2024, listing 5,773 overdue payments to 9 micro and small suppliers. The latest return was filed on 30 Apr 2024.