General Sales Private Limited
About General Sales Private Limited
Data last updated:
General Sales Private Limited is a private limited company based in New Delhi, Delhi, India. It operates in the wholesale trading and distribution segment of the trading and commerce sector. It was incorporated on 11 March 1965 and has been in existence for over 61 years.
The company is registered with the Registrar of Companies (ROC), Delhi, under CIN U51909DL1965PTC004345. The company has 5 GST registrations on record, none of which is active.
The company has an authorised share capital of ₹3.5 Cr and a paid-up capital of ₹1.43 Cr. It was formerly known as General Sales Limited. It is led by directors Ajay Kumar Jain and Urmila Dongre.
Its last annual general meeting (AGM) was held on 30 September 2025, and its latest financial statements are for the year ended 31 March 2025. The registered office is at E – 4/5 S/F Vasant Vihar Opp Park, New Delhi 110057 India, Delhi, India – 110057.
As per the financials filed for FY 2025, the company reported a revenue of ₹27.43 Cr, reflecting significant growth compared to the previous year. For the same year it recorded a net profit of ₹21.06 Cr (net margin 76.8%) and EBITDA of ₹24.33 Cr (EBITDA margin 88.7%). Revenue has grown at a compounded annual rate (CAGR) of 144% over five years.
The company has about 2 employees on its provident fund (EPFO) records. Its group structure includes 2 subsidiaries.
As per MCA filings, the company has satisfied charges of ₹15.1 Cr on record. Court records list 101 cases involving the company, including 15 filed by the company and 86 filed against it; 11 cases are pending.
The current compliance status is marked as compliant by the Registrar of Companies.
Company details
CIN history
General Sales has one previous CIN (Corporate Identification Number): U51909DL1965PLC004345. The current CIN is U51909DL1965PTC004345, which is the unique identifier assigned by the Registrar of Companies.
| CIN | Status |
|---|---|
| U51909DL1965PTC004345 | Current |
| U51909DL1965PLC004345 | Previous |
Contact details
General Sales Private Limited's registered office is in New Delhi, Delhi. Its e-mail address is in the company report.
- Email
- Registered AddressE – 4/5 S/F Vasant Vihar Opp Park, New Delhi 110057 India, Delhi, India – 110057
- IndustryTrading, Wholesale, Other Wholesale
To see the full contact details of General Sales Private Limited, buy the company report.
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
Financials of General Sales Private Limited
FY 2025 filings availableGeneral Sales Private Limited reported revenue of ₹27.43 Cr (up 23571% YoY) for FY 2025.
Compounded Annual Growth Rate (CAGR)
Revenue has grown at a compounded annual rate (CAGR) of 144% over five years. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary
| Metrics | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 |
|---|---|---|---|---|---|
| Profit and Loss Statement | |||||
| Revenue from Operations | |||||
| Other Income | |||||
| Total Revenue | |||||
| Cost of Materials Consumed | |||||
| Employee Benefit Expense | |||||
| Finance Costs | |||||
| Depreciation and Amortisation | |||||
| Other Expenses | |||||
| Total Expenses | |||||
| EBITDA | ₹24.33 Cr | ||||
| Profit Before Tax | |||||
| Tax Expense | |||||
| Net Profit (PAT) | ₹21.06 Cr | ||||
| Balance Sheet | |||||
| Share Capital | |||||
| Reserves and Surplus | |||||
| Net Worth (Total Equity) | |||||
| Long-term Borrowings | |||||
| Short-term Borrowings | |||||
| Trade Payables | |||||
| Total Liabilities | |||||
| Fixed Assets | |||||
| Investments | |||||
| Inventories | |||||
| Trade Receivables | |||||
| Cash and Bank Balance | |||||
| Total Assets | |||||
Financial Ratios
| Metrics | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 |
|---|---|---|---|---|---|
| Profitability | |||||
| EBITDA Margin | 88.7% | ||||
| Net Profit Margin | 76.8% | ||||
| Return on Equity (ROE) | |||||
| Return on Capital Employed (ROCE) | |||||
| Return on Assets (ROA) | |||||
| Liquidity and Debt | |||||
| Current Ratio | |||||
| Quick Ratio | |||||
| Debt-to-Equity Ratio | |||||
| Interest Coverage Ratio | |||||
| Efficiency and Growth | |||||
| Asset Turnover | |||||
| Receivable Days | |||||
| Payable Days | |||||
| Inventory Days | |||||
| Revenue Growth | |||||
| Net Profit Growth | |||||
To see the full financial statements and ratios of General Sales Private Limited, buy the company report.
Board of directors of General Sales Private Limited
General Sales has 2 current directors and 9 former directors. Current directors are listed first, with their designation and appointment date.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Ajay Kumar Jain Also directs: Usha Adventure Hotels Private Limited, Usha Resorts Private Limited, Kriti Resorts Private Limited and 3 more | Director | 29 Apr 2022 | 4 Years 6 Months | Current |
| Urmila Dongre Also directs: Usha Adventure Hotels Private Limited, Usha Resorts Private Limited, Kriti Resorts Private Limited and 4 more | Director | 04 Mar 2009 | 17 Years 7 Months | Current |
Auditor
General Sales Private Limited is audited by ANUJ GARG & CO for the financial year 2021.
| Auditor firm | Financial year | Firm registration number |
|---|---|---|
| ANUJ GARG & CO | FY 2021 | 003473N |
Shareholding
The shareholding of General Sales Private Limited is on record for 3 financial years, the latest being FY 2021, split between promoters, domestic institutions, foreign institutions, public shareholders and others.
| Shareholder category | FY 2021 | FY 2017 | FY 2016 |
|---|---|---|---|
| Promoters | |||
| Domestic institutional investors (DII) | |||
| Foreign institutional investors (FII) | |||
| Public | |||
| Others |
To see the full shareholding pattern of General Sales Private Limited, buy the company report.
Charges & borrowings
| Date | Charge ID | Lender | Amount | Status | Modified or satisfied on |
|---|---|---|---|---|---|
| 19 Aug 2009 | 10171688 | Punjab National Abnk | ₹95 Lakh | Satisfied | |
| 21 May 2009 | 10163742 | Punjab National Abnk | ₹75 Lakh | Satisfied | |
| 25 Apr 2005 | 90051503 | Punjab National Bank | ₹1 Cr | Satisfied | |
| 20 Oct 1994 | 80030431 | Punjab National Bank | ₹12.4 Cr | Satisfied |
To see the full charge records of General Sales Private Limited, buy the company report.
Total charge records: 4 View all charges
Legal cases
General Sales Private Limited has 101 court cases on record: 15 filed by General Sales, 86 filed against it. 11 cases are pending and 90 are disposed.
Cases by court
| Court | Cases | Against the company | Pending |
|---|---|---|---|
| High courts | 53 | 51 | 3 |
| District courts | 43 | 31 | 8 |
| Supreme Court | 4 | 3 | 0 |
| NCLAT | 1 | 1 | 0 |
Cases on record (5 of 101)
| Court | Type of case | Party | Status |
|---|---|---|---|
| High Court, UTTARPRADESH | Court case (FAFO) | Filed against the company by National Insurance Company Limited Through Divisional Manager, Bank Road | Pending |
| District court, Gurugram, Haryana | Appeal | Filed against the company by M/S Kitco International Pvt Ltd | Pending |
| District court, Gurugram, Haryana | Execution petition | Filed by the company against Ms Kitco International P Ltd and 1 other | Pending |
| High Court, HARYANA | Revision petition | Filed against the company by M/S Kitco International Pvt Ltd | Disposed |
| District court, Gautam Buddha Nagar, Uttar Pradesh | Criminal miscellaneous application | Filed against the company by Volkswagen Finance Pvt Ltd | Disposed |
To see the full case history of General Sales Private Limited, buy the company report.
Case records are compiled from court listings and may lag the court's own records. A case filed against a company is not a finding against it.
MSME payment delays
No delayed payments to MSME suppliers are on our record for General Sales Private Limited; the supplier-wise MSME Form 1 check is in the company report Buy the company report.
Group structure & subsidiaries
General Sales has 2 subsidiary companies and 3 associated companies. This group structure data is as of FY 2021. The table lists each entity with its relationship and holding.
| Company Name | CIN | Shares held |
|---|---|---|
| Kriti Resorts Private Limited | U55101HP1987PTC007450 | |
| Usha Shriram Goa Resorts Private Limited | U74899DL1995PTC072887 |
To see the full group structure of General Sales Private Limited, buy the company report.
Employees & EPFO
General Sales Private Limited has a workforce of 2 employees on its EPFO records as of Apr 04, 2024, across 1 active EPFO establishment.
GST
General Sales has 5 GST registrations on record, and all of them have been cancelled or are inactive. Only active GST numbers are listed on this page.
To see the full GST registrations and return filing status of General Sales Private Limited, buy the company report.
Recent activity
General Sales Private Limited has 11 board changes on record since 2006: 2 appointments and 9 cessations. The latest: Ajay Kumar Jain ceased to be Additional Director on 30 Sep 2022.
11 earlier events are in the company report.
Frequently asked questions
General Sales is an active private limited company based in New Delhi, Delhi, India. The company works in wholesale, within the trading industry. It was incorporated on 11 March 1965 (61+ years old) and is registered under CIN U51909DL1965PTC004345.
General Sales has 2 current directors:
- Ajay Kumar Jain - Director
- Urmila Dongre - Director
The latest financial statements of General Sales on record with the MCA are for the year ended 31 March 2025. Its last annual general meeting was held on 30 September 2025. Year-wise statements from 2015 are in the company report.
No. General Sales has 5 GST registrations on record and all of them are cancelled or inactive.
The CIN (Corporate Identification Number) of General Sales is U51909DL1965PTC004345. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
General Sales has 101 court cases on record: 15 filed by the company and 86 filed against it. 11 are pending. Most are in the high courts.
General Sales was incorporated on 11 March 1965, making it 61+ years old. It is registered with the Registrar of Companies, Delhi.
Ajay Kumar Jain ceased to be Additional Director on 30 Sep 2022. Krishan Paul Malhotra ceased to be Director on 24 Jul 2022. Ajay Kumar Jain was appointed as Director on 29 Apr 2022. General Sales has 11 board changes on record in total.
The registered office of General Sales is at E – 45 SF Vasant Vihar Opp Park, New Delhi 110057 India, Delhi, India – 110057.
General Sales operates in the trading industry, in the wholesale segment.
Sample company reports
The same report you get when you buy one: financials, directors, ownership, deals, charges, legal cases, brands and filings, with the Excel workbook alongside.
