
About Natturel & Kool Private Limited
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Natturel & Kool Private Limited is a private limited company based in New Delhi, Delhi, India, recognised as a startup by DPIIT. It operates in the online cosmetics retail segment of the e-commerce sector. It was incorporated on 08 March 2018 and has been in existence for over 8 years.
The company is registered with the Registrar of Companies (ROC), Delhi, under CIN U74999DL2018PTC330521. Its GSTIN is 07AAFCN9695J1ZO (Delhi). The company holds 7 GST registrations, of which 1 is active.
The company has an authorised share capital of ₹5.47 Lakh and a paid-up capital of ₹3.41 Lakh. It is led by directors Dipali Mathur and Milan Sharma.
Its last annual general meeting (AGM) was held on 16 November 2024, and its latest financial statements are for the year ended 31 March 2024. The registered office is at B4/157 GF Block B4 Safdarjung Enclave, New Delhi, Delhi, India – 110029.
As per the financials filed for FY 2023, the company reported a revenue of ₹52.75 Lakh, a decline of 50% compared to the previous year. For the same year it recorded a net loss of ₹85.25 Lakh (net margin -161.6%) and EBITDA of -₹86.51 Lakh (EBITDA margin -164%). Revenue has grown at a compounded annual rate (CAGR) of 5% over three years.
The company is associated with 1 brand: SuperSmelly. The company has 4 deals on record (4 funding rounds), with disclosed funding of ₹2.94 Cr; the latest was in October 2019. Its 4 peer companies in the Ecommerce and Internet industry (Cosmetics), with the same principal business activity (wholesale trading) are compared by revenue, 2 larger and 2 smaller; the largest is Sachinn Cosmetics India Private Limited with revenue of ₹54.38 Lakh.
For more details, the company can be reached via its website supersmelly.in.
Company details
Recognitions & Rankings of Natturel & Kool
Contact details
Natturel & Kool Private Limited's registered office is in New Delhi, Delhi. Its website is supersmelly.in. Its e-mail address and telephone number are in the company report.
- Email
- Telephone
- Website
- Registered AddressB4/157 GF Block B4 Safdarjung Enclave, New Delhi, Delhi, India – 110029
- IndustryE-Commerce, Online Cosmetics Retail
To see the full contact details of Natturel & Kool Private Limited, buy the company report.
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
Brands
Natturel & Kool operates one associated brand: SuperSmelly. Each brand links to its own profile.
| Brand | Description | Website |
|---|---|---|
| Multi-category natural beauty products are offered online by SuperSmelly. | supersmelly.co |
Business activity
The main business activity of Natturel & Kool is trade. In detail, this covers wholesale trading.
| Main activity group code | Main activity | Business activity code | Business activity | Share of turnover |
|---|---|---|---|---|
| G | Trade | G1 | Wholesale Trading |
To see the full business activity and turnover split of Natturel & Kool Private Limited, buy the company report.
Financials of Natturel & Kool Private Limited
FY 2024 filings availableNatturel & Kool Private Limited reported revenue of ₹52.75 Lakh (down 50% YoY) for FY 2023.
Compounded Annual Growth Rate (CAGR)
Revenue fell 50% in the latest year, but over three years it has grown at a compounded annual rate (CAGR) of 5%. EBITDA rose 61% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary
| Metrics | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 | FY 2018-19 |
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| EBITDA | -₹86.51 Lakh | ||||
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| Net Profit (PAT) | -₹85.25 Lakh | ||||
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Financial Ratios
| Metrics | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 | FY 2018-19 |
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| Profitability | |||||
| EBITDA Margin | -164% | ||||
| Net Profit Margin | -161.6% | ||||
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To see the full financial statements and ratios of Natturel & Kool Private Limited, buy the company report.
Board of directors of Natturel & Kool Private Limited
Natturel & Kool has 2 directors on record. No former directors are listed.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Dipali Mathur | Director | 08 Mar 2018 | 8 Years 7 Months | Current |
| Milan Sharma Also directs: Magnifique Luxe LLP, MM Estate LLP | Director | 08 Mar 2018 | 8 Years 7 Months | Current |
Peer comparison
Natturel & Kool Private Limited is compared with the 4 companies closest to it by revenue in the Ecommerce and Internet industry (Cosmetics), with the same principal business activity (wholesale trading), from the latest filed financials of each company.
| Company | Revenue | Net profit | Margin | Growth (1 yr) | Employees | Location |
|---|---|---|---|---|---|---|
| Sachinn Cosmetics India Private Limited | ₹54.38 Lakh (FY 2021) | Thane, Maharashtra, India | ||||
| Abbey Edge India Private Limited | ₹53.26 Lakh (FY 2023) | -13.0% | Zirakpur, Punjab, India | |||
| Natturel & Kool Private Limitedthis company | ₹52.75 Lakh (FY 2023) | -₹85.25 Lakh | -161.6% | -50.0% | New Delhi, Delhi, India | |
| Startscape Private Limited | ₹51.6 Lakh (FY 2024) | 4380.0% | Kathongar, Uttar Pradesh, India | |||
| Norme Cosmetics Private Limited | ₹50.91 Lakh (FY 2021) | 420.0% | Mumbai, Maharashtra, India |
To see the full peer comparison of Natturel & Kool Private Limited, buy the company report.
Auditor
Natturel & Kool Private Limited is audited by P.K. GAUR & ASSOCIATES for the financial year 2022.
| Auditor firm | Financial year | Firm registration number |
|---|---|---|
| P.K. GAUR & ASSOCIATES | FY 2022 | 05311N |
Shareholding
The shareholding of Natturel & Kool Private Limited is on record for 4 financial years, the latest being FY 2022, split between promoters, domestic institutions, foreign institutions, public shareholders and others.
| Shareholder category | FY 2022 | FY 2021 | FY 2020 | FY 2019 |
|---|---|---|---|---|
| Promoters | ||||
| Domestic institutional investors (DII) | ||||
| Foreign institutional investors (FII) | ||||
| Public | ||||
| Others |
To see the full shareholding pattern of Natturel & Kool Private Limited, buy the company report.
Deals & funding
Natturel & Kool Private Limited has 4 deals on record (4 funding rounds), with disclosed funding of ₹2.94 Cr; the latest was in October 2019.
Deals on record (4 of 4)
| When | Deal | Amount | Parties |
|---|---|---|---|
| Oct 2019 | Funding round | Undisclosed | Investors: Lyte Investment Bank |
| Apr 2019 | Funding round | ₹1.45 Cr | Investors: MCPS Estate LLP , 3 individuals |
| Aug 2018 | Funding round | ₹1.15 Cr | Investors: 2 individuals |
| Apr 2018 | Funding round | ₹33.7 Lakh | Investors: 2 individuals |
Deal records are compiled from filings and public sources; amounts are shown only where the source reported them.
Legal cases
No court or tribunal cases involving Natturel & Kool Private Limited are on our record; a case search with case numbers, parties and status is in the company report Buy the company report.
MSME payment delays
No delayed payments to MSME suppliers are on our record for Natturel & Kool Private Limited; the supplier-wise MSME Form 1 check is in the company report Buy the company report.
GST
Natturel & Kool has 7 GST registrations: 1 active and 6 cancelled or inactive.
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 07AAFCN9695J1ZO | Delhi | Active | 10 May 2018 |
To see the full GST registrations and return filing status of Natturel & Kool Private Limited, buy the company report.
Recent activity
Natturel & Kool Private Limited has 2 board changes on record since 2018: 2 appointments. The latest: Dipali Mathur was appointed as Director on 08 Mar 2018.
Frequently asked questions
Natturel & Kool is an active private limited company based in New Delhi, Delhi, India. The company works in online cosmetics retail, within the e-commerce industry. It was incorporated on 08 March 2018 (8+ years old) and is registered under CIN U74999DL2018PTC330521.
Natturel & Kool has 2 current directors:
- Dipali Mathur - Director
- Milan Sharma - Director
The latest financial statements of Natturel & Kool on record with the MCA are for the year ended 31 March 2024. Its last annual general meeting was held on 16 November 2024. Year-wise statements from FY 2018 are in the company report.
The GSTIN of Natturel & Kool is 07AAFCN9695J1ZO, registered in Delhi. The company has 7 GST registrations in all, of which 1 is active and 6 are cancelled or inactive.
The CIN (Corporate Identification Number) of Natturel & Kool is U74999DL2018PTC330521. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Natturel & Kool was incorporated on 08 March 2018, making it 8+ years old. It is registered with the Registrar of Companies, Delhi.
Natturel & Kool has 4 deals on record (4 funding rounds), with disclosed funding of ₹2.94 Cr; the latest was in October 2019.
The peers of Natturel & Kool by revenue are Sachinn Cosmetics India Private Limited, Abbey Edge India Private Limited, Startscape Private Limited, Norme Cosmetics Private Limited, all in the Ecommerce and Internet industry (Cosmetics), with the same principal business activity (wholesale trading).
Dipali Mathur was appointed as Director on 08 Mar 2018. Milan Sharma was appointed as Director on 08 Mar 2018.
Yes, Natturel & Kool is recognised as a startup by the Department for Promotion of Industry and Internal Trade (DPIIT).
Natturel & Kool can be reached through the website supersmelly.in. Its registered office is in New Delhi, Delhi, India.