About Novel Innovative Concepts Interactive Private Limited
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Novel Innovative Concepts Interactive Private Limited is a private limited company based in Mumbai, Maharashtra, India. It operates in the advertising and media services segment of the media and publishing sector. It was incorporated on 12 May 2010 and has been in existence for over 16 years.
The company is registered with the Registrar of Companies (ROC), Mumbai, under CIN U72900MH2010PTC203023. Its GSTIN is 27AADCN3468R1ZP (Maharashtra).
The company has an authorised share capital of ₹1 Lakh and a paid-up capital of ₹1 Lakh. It is led by directors Tarun Kantilal Soni (Managing Director) and Amita Tarun Soni (Whole-Time Director).
Its last annual general meeting (AGM) was held on 30 September 2024, and its latest financial statements are for the year ended 31 March 2024. The registered office is at Office No. 1015 10th Floor Ijmima Complex Link Road Mindspace Malad (West), Mumbai, Maharashtra, India – 400064.
As per the financials filed for FY 2024, the company reported a revenue of ₹23.2 Lakh, a decline of 10% compared to the previous year. For the same year it recorded a net loss of ₹59,888 (net margin -2.6%) and EBITDA of ₹1,238 (EBITDA margin 0.1%). Revenue has declined at a compounded annual rate (CAGR) of 2% over three years and 7% over five years.
The company is associated with 1 brand: Novel Innovative Concepts.
The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website nicinteractive.com.
- EmailLocked
- TelephoneLocked
- Website
- Social Media
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- Registered AddressOffice No. 1015 10th Floor Ijmima Complex Link Road Mindspace Malad (West), Mumbai, Maharashtra, India – 400064
- IndustryMedia and Publishing, Advertising Agencies & Media Services
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
- One PDF report, delivered after checkout
Associated Brands with Novel Innovative Concepts Interactive Private Limited
Novel Innovative Concepts Interactive operates one associated brand: Novel Innovative Concepts. Each brand links to its own profile.
| Brand | Description | Website |
|---|---|---|
| Digital agency offering web design, mobile apps, and AV services for business growth. | nicinteractive.com |
Business Activity of Novel Innovative Concepts Interactive Private Limited
The main business activity of Novel Innovative Concepts Interactive is information and communication. In detail, this covers publishing of newspapers, books, periodicals, etc. activities.
| Main Activity Group Code | Description of Main Activity | Business Activity Code | Description of Business Activity | Turnover Percentage |
|---|---|---|---|---|
| J | Information and communication | J1 | Publishing of Newspapers, Books, periodicals, etc. activities | Locked |
Business activity turnover details
Turnover share and past changes in activity are in the company report.
- Turnover contribution
- Historical classifications
- Filing-level activity changes
Verified entity values are shown only after access is granted.
Financials of Novel Innovative Concepts Interactive Private Limited FY 2024 filings available
Novel Innovative Concepts Interactive Private Limited reported revenue of ₹23.2 Lakh (down 10% YoY) for FY 2024.
Compounded Annual Growth Rate (CAGR) of Novel Innovative Concepts Interactive Private Limited
Revenue has declined at a compounded annual rate (CAGR) of 7% over five years, including a 10% fall in the latest year. EBITDA rose 102% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary of Novel Innovative Concepts Interactive Private Limited
| Metrics | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 |
|---|---|---|---|---|---|
| Profit and Loss Statement | |||||
| Revenue from Operations | •••• | •••• | •••• | •••• | •••• |
| Other Income | •••• | •••• | •••• | •••• | •••• |
| Total Revenue | •••• | •••• | •••• | •••• | •••• |
| Cost of Materials Consumed | •••• | •••• | •••• | •••• | •••• |
| Employee Benefit Expense | •••• | •••• | •••• | •••• | •••• |
| Finance Costs | •••• | •••• | •••• | •••• | •••• |
| Depreciation and Amortisation | •••• | •••• | •••• | •••• | •••• |
| Other Expenses | •••• | •••• | •••• | •••• | •••• |
| Total Expenses | •••• | •••• | •••• | •••• | •••• |
| EBITDA | ₹1,238 | •••• | •••• | •••• | •••• |
| Profit Before Tax | •••• | •••• | •••• | •••• | •••• |
| Tax Expense | •••• | •••• | •••• | •••• | •••• |
| Net Profit (PAT) | -₹59,888 | •••• | •••• | •••• | •••• |
| Balance Sheet | |||||
| Share Capital | •••• | •••• | •••• | •••• | •••• |
| Reserves and Surplus | •••• | •••• | •••• | •••• | •••• |
| Net Worth (Total Equity) | •••• | •••• | •••• | •••• | •••• |
| Long-term Borrowings | •••• | •••• | •••• | •••• | •••• |
| Short-term Borrowings | •••• | •••• | •••• | •••• | •••• |
| Trade Payables | •••• | •••• | •••• | •••• | •••• |
| Total Liabilities | •••• | •••• | •••• | •••• | •••• |
| Fixed Assets | •••• | •••• | •••• | •••• | •••• |
| Investments | •••• | •••• | •••• | •••• | •••• |
| Inventories | •••• | •••• | •••• | •••• | •••• |
| Trade Receivables | •••• | •••• | •••• | •••• | •••• |
| Cash and Bank Balance | •••• | •••• | •••• | •••• | •••• |
| Total Assets | •••• | •••• | •••• | •••• | •••• |
Financial Ratios of Novel Innovative Concepts Interactive Private Limited
| Metrics | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 |
|---|---|---|---|---|---|
| Profitability | |||||
| EBITDA Margin | 0.1% | •••• | •••• | •••• | •••• |
| Net Profit Margin | -2.6% | •••• | •••• | •••• | •••• |
| Return on Equity (ROE) | •••• | •••• | •••• | •••• | •••• |
| Return on Capital Employed (ROCE) | •••• | •••• | •••• | •••• | •••• |
| Return on Assets (ROA) | •••• | •••• | •••• | •••• | •••• |
| Liquidity and Debt | |||||
| Current Ratio | •••• | •••• | •••• | •••• | •••• |
| Quick Ratio | •••• | •••• | •••• | •••• | •••• |
| Debt-to-Equity Ratio | •••• | •••• | •••• | •••• | •••• |
| Interest Coverage Ratio | •••• | •••• | •••• | •••• | •••• |
| Efficiency and Growth | |||||
| Asset Turnover | •••• | •••• | •••• | •••• | •••• |
| Receivable Days | •••• | •••• | •••• | •••• | •••• |
| Payable Days | •••• | •••• | •••• | •••• | •••• |
| Inventory Days | •••• | •••• | •••• | •••• | •••• |
| Revenue Growth | •••• | •••• | •••• | •••• | •••• |
| Net Profit Growth | •••• | •••• | •••• | •••• | •••• |
Paid data: the figures shown as dots are available after purchase of the company report. Figures as filed with the MCA in Form AOC-4. The full year-wise statements and ratios of Novel Innovative Concepts Interactive are in the company report.
Financial statements from 2015
Earlier years and trend charts are in the company report.
- Income statements
- Balance sheets
- Cash-flow statements
- Ratios and benchmarks
Verified entity values are shown only after access is granted.
Board of Directors of Novel Innovative Concepts Interactive Private Limited
Novel Innovative Concepts Interactive has 2 current directors and 1 former director. Current directors are listed first, with their designation and appointment date.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Tarun Kantilal Soni | Managing Director | 12 May 2010 | 16 Years 5 Months | Current |
| Amita Tarun Soni | Whole-Time Director | 12 May 2010 | 16 Years 5 Months | Current |
Peer Comparison of Novel Innovative Concepts Interactive Private Limited
Novel Innovative Concepts Interactive Private Limited is compared with the companies closest to it by revenue in the Media and Publishing industry (Advertising Agencies). Net profit, margin and employee counts of each company are in the company report.
| Company | Revenue | Net profit | Margin | Growth (1 yr) | Employees | Location |
|---|---|---|---|---|---|---|
| Magnatech Engineering Industries Private Limited | ₹23.3 Lakh (FY 2025) | •••• | •••• | 56.0% | •••• | Bangalore, Karnataka, India |
| Mediahawks Advertising Private Limited | ₹23.3 Lakh (FY 2024) | •••• | •••• | 119.0% | •••• | Kochi, Kerala, India |
| Deeshuumm Ventures Private Limited | ₹23.29 Lakh (FY 2024) | •••• | •••• | 133.0% | •••• | Bhiwani, Haryana, India |
| Webchanakya Private Limited | ₹23.27 Lakh (FY 2024) | •••• | •••• | 72.0% | •••• | Ahmedabad, Gujarat, India |
| Ecstasy Advision Private Limited | ₹23.22 Lakh (FY 2025) | •••• | •••• | -30.0% | •••• | Delhi, India |
| Novel Innovative Concepts Interactive Private Limited this company | ₹23.2 Lakh (FY 2024) | •••• | •••• | -10.0% | •••• | Mumbai, Maharashtra, India |
| Crisp Stories Private Limited | ₹23.18 Lakh (FY 2024) | •••• | •••• | -8.0% | •••• | Indore, Madhya Pradesh, India |
| Emazing Ideas Execution Private Limited | ₹23.17 Lakh (FY 2025) | •••• | •••• | 432.0% | •••• | Delhi, India |
| Signgaze India Private Limited | ₹23.15 Lakh (FY 2024) | •••• | •••• | -1.0% | •••• | Jabalpur, Madhya Pradesh, India |
| Headjam Consulting Private Limited | ₹23.15 Lakh (FY 2025) | •••• | •••• | 16.0% | •••• | Bangalore, Karnataka, India |
| Proximit Media India Private Limited | ₹23.09 Lakh (FY 2019) | •••• | •••• | 152.0% | •••• | Pune, Maharashtra, India |
Peers are the five companies nearest above and the five nearest below Novel Innovative Concepts Interactive by revenue in the Media and Publishing industry (Advertising Agencies), from the latest filed financials of each company. Net profit, margin and employee counts of each peer are in the company report.
Auditor Details of Novel Innovative Concepts Interactive Private Limited
Novel Innovative Concepts Interactive Private Limited is audited by ABHAY SUBHASH & ASSOCIATES for the financial year 2019.
| Name | Status | Appointment Date | Cessation Date |
|---|---|---|---|
| ABHAY SUBHASH & ASSOCIATES | Locked | Locked | Locked |
Complete auditor history
Appointment and cessation dates and past auditor changes are in the company report.
- Appointment status
- Appointment dates
- Cessation dates
- Auditor changes
Verified entity values are shown only after access is granted.
Ownership and Shareholding of Novel Innovative Concepts Interactive Private Limited
Shareholding and ownership data
Promoter, institutional, public and beneficial ownership figures are in the company report.
- Ownership categories
- Historical changes
- Group structure
- FII and DII holdings
Verified entity values are shown only after access is granted.
Charges & Borrowings of Novel Innovative Concepts Interactive Private Limited
Novel Innovative Concepts Interactive Private Limited does not have any charges (loans) registered with the Registrar of Companies.
Employees and EPFO Compliance at Novel Innovative Concepts Interactive Private Limited
Employment history and EPFO contributions of people linked to Novel Innovative Concepts Interactive.
Employee and EPFO history
Monthly headcount, contribution history and filing status are in the company report.
- Monthly headcount
- PF contributions
- ECR filing status
- Establishment history
Verified entity values are shown only after access is granted.
Recent Activity on Novel Innovative Concepts Interactive Private Limited
Novel Innovative Concepts Interactive Private Limited has 4 board changes on record since 2010: 3 appointments and 1 cessation. The latest: Kantilal Shambhulal Soni ceased to be Whole-Time Director on 13 Oct 2025.
Credit Ratings, Litigation & Regulatory Alerts for Novel Innovative Concepts Interactive Private Limited
Credit ratings, litigation, and regulatory alerts
Credit ratings, court records and regulatory alerts are in the company report.
- Rating history
- Court and tribunal cases
- Regulatory alerts
- Director-linked violations
Verified entity values are shown only after access is granted.
MSME Payment Delays by Novel Innovative Concepts Interactive Private Limited
MSME payment history
Amounts due to small suppliers, the reasons given and MSME-1 filings are in the company report.
- Outstanding amounts
- Delay periods and reasons
- MSME-1 filing history
- Vendor payment signals
Verified entity values are shown only after access is granted.
Subsidiaries & Group Companies of Novel Innovative Concepts Interactive Private Limited
Corporate group structure
Parent, subsidiary, associate and joint venture records with holdings are in the company report.
- Parent company
- Subsidiaries and ownership
- Associates and joint ventures
- Entity investments
Verified entity values are shown only after access is granted.
GST Compliance of Novel Innovative Concepts Interactive Private Limited
Novel Innovative Concepts Interactive has 1 GST registration: 1 active.
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 27AADCN3468R1ZP | Maharashtra | Active | 01 Jul 2017 |
GST registrations and filing compliance
State-wise GST registrations, return filing status and HSN or SAC codes are in the company report.
- GSTIN registrations
- State-wise filing status
- HSN and SAC details
- Tax jurisdiction records
Verified entity values are shown only after access is granted.
MCA Filings & Documents of Novel Innovative Concepts Interactive Private Limited
MCA filings and documents
Filed forms, annual returns, financial statements and charge filings with their dates are in the company report.
- Incorporation documents
- Annual returns and statements
- Charge filings
- Complete filing index
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Novel Innovative Concepts Interactive Private Limited
Novel Innovative Concepts Interactive is an active private limited company based in Mumbai, Maharashtra, India. The company works in advertising agencies and media services, within the media and publishing industry. It was incorporated on 12 May 2010 (16+ years old) and is registered under CIN U72900MH2010PTC203023.
Novel Innovative Concepts Interactive reported revenue of ₹23.2 Lakh for FY 2024 (down 10% YoY).
Novel Innovative Concepts Interactive has 2 current directors:
- Tarun Kantilal Soni - Managing Director
- Amita Tarun Soni - Whole-Time Director
Novel Innovative Concepts Interactive reported a net loss of ₹59,888 (net margin -2.6%) and EBITDA of ₹1,238 (EBITDA margin 0.1%) for FY 2024, as per its filed financial statements.
The compounded annual growth rate (CAGR) of the revenue of Novel Innovative Concepts Interactive is -2% over three years and -7% over five years. In the latest year (FY 2024) revenue fell 10%. CAGR is the steady yearly rate that links the first and the last year.
The GSTIN of Novel Innovative Concepts Interactive is 27AADCN3468R1ZP, registered in Maharashtra.
The CIN (Corporate Identification Number) of Novel Innovative Concepts Interactive is U72900MH2010PTC203023. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Novel Innovative Concepts Interactive was incorporated on 12 May 2010, making it 16+ years old. It is registered with the Registrar of Companies, Mumbai.
The peers of Novel Innovative Concepts Interactive by revenue are Magnatech Engineering Industries Private Limited, Mediahawks Advertising Private Limited, Deeshuumm Ventures Private Limited, Webchanakya Private Limited, Ecstasy Advision Private Limited and 5 more, all in the Media and Publishing industry (Advertising Agencies).
Kantilal Shambhulal Soni ceased to be Whole-Time Director on 13 Oct 2025. Amita Tarun Soni was appointed as Whole-Time Director on 12 May 2010. Kantilal Shambhulal Soni was appointed as Whole-Time Director on 12 May 2010. Novel Innovative Concepts Interactive has 4 board changes on record in total.
Novel Innovative Concepts Interactive can be reached through the website nicinteractive.com. Its registered office is in Mumbai, Maharashtra, India.