Novus Analytics Private Limited
About Novus Analytics Private Limited
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Novus Analytics Private Limited is a private limited company based in Chennai, Tamil Nadu, India. It operates in the advertising and media services segment of the media and publishing sector. It was incorporated on 29 March 2022.
The company is registered with the Registrar of Companies (ROC), Chennai, under CIN U74999TN2022PTC150919.
The company has an authorised share capital of ₹10 Lakh and a paid-up capital of ₹1 Lakh. It is led by directors including Munaf Rafikbhai Sheikh and Helan Rathnavathy.
Its last annual general meeting (AGM) was held on 30 September 2025, and its latest financial statements are for the year ended 31 March 2025. The registered office is at 715A 7th Floor Spencer Plaza Mount Road Anna Salai, Chennai, Tamil Nadu, India – 600002.
As per the financials filed for FY 2025, the company reported a revenue of ₹25.27 Lakh, a decline of 40% compared to the previous year. For the same year it recorded a net profit of ₹2.31 Lakh (net margin 9.2%) and EBITDA of ₹3.13 Lakh (EBITDA margin 12.4%).
The current compliance status is marked as compliant by the Registrar of Companies.
- EmailLocked
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- WebsiteLocked
- Social MediaLocked
- Registered Address715A 7th Floor Spencer Plaza Mount Road Anna Salai, Chennai, Tamil Nadu, India – 600002
- IndustryMedia and Publishing, Advertising Agencies & Media Services
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
- One PDF report, delivered after checkout
Business Activity of Novus Analytics Private Limited
The main business activity of Novus Analytics is information and communication. In detail, this covers information service activities.
| Main Activity Group Code | Description of Main Activity | Business Activity Code | Description of Business Activity | Turnover Percentage |
|---|---|---|---|---|
| J | Information and communication | 63 | Information service activities | Locked |
Business activity turnover details
Turnover share and past changes in activity are in the company report.
- Turnover contribution
- Historical classifications
- Filing-level activity changes
Verified entity values are shown only after access is granted.
Financials of Novus Analytics Private Limited FY 2025 filings available
Novus Analytics Private Limited reported revenue of ₹25.27 Lakh (down 40% YoY) for FY 2025.
Compounded Annual Growth Rate (CAGR) of Novus Analytics Private Limited
Revenue fell 40% in the latest year. EBITDA fell 56% in the latest year. All are worked out from the filed statements.
Financial Statement Summary of Novus Analytics Private Limited
| Metrics | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 |
|---|---|---|---|---|
| Profit and Loss Statement | ||||
| Revenue from Operations | •••• | •••• | •••• | •••• |
| Other Income | •••• | •••• | •••• | •••• |
| Total Revenue | •••• | •••• | •••• | •••• |
| Cost of Materials Consumed | •••• | •••• | •••• | •••• |
| Employee Benefit Expense | •••• | •••• | •••• | •••• |
| Finance Costs | •••• | •••• | •••• | •••• |
| Depreciation and Amortisation | •••• | •••• | •••• | •••• |
| Other Expenses | •••• | •••• | •••• | •••• |
| Total Expenses | •••• | •••• | •••• | •••• |
| EBITDA | ₹3.13 Lakh | •••• | •••• | •••• |
| Profit Before Tax | •••• | •••• | •••• | •••• |
| Tax Expense | •••• | •••• | •••• | •••• |
| Net Profit (PAT) | ₹2.31 Lakh | •••• | •••• | •••• |
| Balance Sheet | ||||
| Share Capital | •••• | •••• | •••• | •••• |
| Reserves and Surplus | •••• | •••• | •••• | •••• |
| Net Worth (Total Equity) | •••• | •••• | •••• | •••• |
| Long-term Borrowings | •••• | •••• | •••• | •••• |
| Short-term Borrowings | •••• | •••• | •••• | •••• |
| Trade Payables | •••• | •••• | •••• | •••• |
| Total Liabilities | •••• | •••• | •••• | •••• |
| Fixed Assets | •••• | •••• | •••• | •••• |
| Investments | •••• | •••• | •••• | •••• |
| Inventories | •••• | •••• | •••• | •••• |
| Trade Receivables | •••• | •••• | •••• | •••• |
| Cash and Bank Balance | •••• | •••• | •••• | •••• |
| Total Assets | •••• | •••• | •••• | •••• |
Financial Ratios of Novus Analytics Private Limited
| Metrics | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 |
|---|---|---|---|---|
| Profitability | ||||
| EBITDA Margin | 12.4% | •••• | •••• | •••• |
| Net Profit Margin | 9.2% | •••• | •••• | •••• |
| Return on Equity (ROE) | •••• | •••• | •••• | •••• |
| Return on Capital Employed (ROCE) | •••• | •••• | •••• | •••• |
| Return on Assets (ROA) | •••• | •••• | •••• | •••• |
| Liquidity and Debt | ||||
| Current Ratio | •••• | •••• | •••• | •••• |
| Quick Ratio | •••• | •••• | •••• | •••• |
| Debt-to-Equity Ratio | •••• | •••• | •••• | •••• |
| Interest Coverage Ratio | •••• | •••• | •••• | •••• |
| Efficiency and Growth | ||||
| Asset Turnover | •••• | •••• | •••• | •••• |
| Receivable Days | •••• | •••• | •••• | •••• |
| Payable Days | •••• | •••• | •••• | •••• |
| Inventory Days | •••• | •••• | •••• | •••• |
| Revenue Growth | •••• | •••• | •••• | •••• |
| Net Profit Growth | •••• | •••• | •••• | •••• |
Paid data: the figures shown as dots are available after purchase of the company report. Figures as filed with the MCA in Form AOC-4. The full year-wise statements and ratios of Novus Analytics are in the company report.
Financial statements from FY 2022
Earlier years and trend charts are in the company report.
- Income statements
- Balance sheets
- Cash-flow statements
- Ratios and benchmarks
Verified entity values are shown only after access is granted.
Board of Directors of Novus Analytics Private Limited
Novus Analytics has 3 current directors and 2 former directors. Current directors are listed first, with their designation and appointment date.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Munaf Rafikbhai Sheikh Also directs: Viralux Analytics Private Limited | Director | 03 Aug 2023 | 3 Years 2 Months | Current |
| Helan Rathnavathy Also directs: Murugu Aesthetics Private Limited, Nueralvote Private Limited | Director | 03 Aug 2023 | 3 Years 2 Months | Current |
| Dharanivel Kandhasamy | Director | 29 Mar 2022 | 4 Years 6 Months | Current |
Peer Comparison of Novus Analytics Private Limited
Novus Analytics Private Limited is compared with the companies closest to it by revenue in the Media and Publishing industry (Advertising Agencies). Net profit, margin and employee counts of each company are in the company report.
| Company | Revenue | Net profit | Margin | Growth (1 yr) | Employees | Location |
|---|---|---|---|---|---|---|
| Insta Experiential Marketing Private Limited | ₹25.35 Lakh (FY 2022) | •••• | •••• | 36.0% | •••• | Mumbai, Maharashtra, India |
| Parkhack Edge Solutions Private Limited | ₹25.33 Lakh (FY 2025) | •••• | •••• | 96.0% | •••• | Bangalore, Karnataka, India |
| Ikoncept India Private Limited | ₹25.3 Lakh (FY 2020) | •••• | •••• | •••• | Gurgaon, Haryana, India | |
| Antxl Transformation Solutions Private Limited | ₹25.27 Lakh (FY 2025) | •••• | •••• | -17.0% | •••• | Gurgaon, Haryana, India |
| Trio Infrastructure Private Limited | ₹25.27 Lakh (FY 2025) | •••• | •••• | -78.0% | •••• | Mumbai, Maharashtra, India |
| Novus Analytics Private Limited this company | ₹25.27 Lakh (FY 2025) | •••• | •••• | -40.0% | •••• | Chennai, Tamil Nadu, India |
| Fya Innovations Private Limited | ₹25.26 Lakh (FY 2024) | •••• | •••• | 12.0% | •••• | Mumbai, Maharashtra, India |
| Velocitypedia Private Limited | ₹25.26 Lakh (FY 2024) | •••• | •••• | •••• | New Delhi, Delhi, India | |
| I Market and Manage Private Limited | ₹25.23 Lakh (FY 2024) | •••• | •••• | -55.0% | •••• | Delhi, India |
| Jabro Advertising & Marketing Private Limited | ₹25.2 Lakh (FY 2025) | •••• | •••• | -60.0% | •••• | New Delhi, Delhi, India |
| Noseberry Private Limited | ₹25.18 Lakh (FY 2024) | •••• | •••• | 123.0% | •••• | Noida, Uttar Pradesh, India |
Peers are the five companies nearest above and the five nearest below Novus Analytics by revenue in the Media and Publishing industry (Advertising Agencies), from the latest filed financials of each company. Net profit, margin and employee counts of each peer are in the company report.
Charges & Borrowings of Novus Analytics Private Limited
Novus Analytics Private Limited does not have any charges (loans) registered with the Registrar of Companies.
Employees and EPFO Compliance at Novus Analytics Private Limited
Employment history and EPFO contributions of people linked to Novus Analytics.
Employee and EPFO history
Monthly headcount, contribution history and filing status are in the company report.
- Monthly headcount
- PF contributions
- ECR filing status
- Establishment history
Verified entity values are shown only after access is granted.
Recent Activity on Novus Analytics Private Limited
Novus Analytics Private Limited has 5 board changes on record since 2022: 3 appointments and 2 cessations. The latest: Ayyasamy Vigneshwaran ceased to be Director on 03 Aug 2023.
Credit Ratings, Litigation & Regulatory Alerts for Novus Analytics Private Limited
Credit ratings, litigation, and regulatory alerts
Credit ratings, court records and regulatory alerts are in the company report.
- Rating history
- Court and tribunal cases
- Regulatory alerts
- Director-linked violations
Verified entity values are shown only after access is granted.
MSME Payment Delays by Novus Analytics Private Limited
MSME payment history
Amounts due to small suppliers, the reasons given and MSME-1 filings are in the company report.
- Outstanding amounts
- Delay periods and reasons
- MSME-1 filing history
- Vendor payment signals
Verified entity values are shown only after access is granted.
Subsidiaries & Group Companies of Novus Analytics Private Limited
Corporate group structure
Parent, subsidiary, associate and joint venture records with holdings are in the company report.
- Parent company
- Subsidiaries and ownership
- Associates and joint ventures
- Entity investments
Verified entity values are shown only after access is granted.
GST Compliance of Novus Analytics Private Limited
GST registrations and filing compliance
State-wise GST registrations, return filing status and HSN or SAC codes are in the company report.
- GSTIN registrations
- State-wise filing status
- HSN and SAC details
- Tax jurisdiction records
Verified entity values are shown only after access is granted.
MCA Filings & Documents of Novus Analytics Private Limited
MCA filings and documents
Filed forms, annual returns, financial statements and charge filings with their dates are in the company report.
- Incorporation documents
- Annual returns and statements
- Charge filings
- Complete filing index
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Novus Analytics Private Limited
Novus Analytics is an active private limited company based in Chennai, Tamil Nadu, India. The company works in advertising agencies and media services, within the media and publishing industry. It was incorporated on 29 March 2022 (4+ years old) and is registered under CIN U74999TN2022PTC150919.
Novus Analytics reported revenue of ₹25.27 Lakh for FY 2025 (down 40% YoY).
Novus Analytics has 3 current directors:
- Munaf Rafikbhai Sheikh - Director
- Helan Rathnavathy - Director
- Dharanivel Kandhasamy - Director
Novus Analytics reported a net profit of ₹2.31 Lakh (net margin 9.2%) and EBITDA of ₹3.13 Lakh (EBITDA margin 12.4%) for FY 2025, as per its filed financial statements.
The CIN (Corporate Identification Number) of Novus Analytics is U74999TN2022PTC150919. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Novus Analytics was incorporated on 29 March 2022, making it 4+ years old. It is registered with the Registrar of Companies, Chennai.
The peers of Novus Analytics by revenue are Insta Experiential Marketing Private Limited, Parkhack Edge Solutions Private Limited, Ikoncept India Private Limited, Antxl Transformation Solutions Private Limited, Trio Infrastructure Private Limited and 5 more, all in the Media and Publishing industry (Advertising Agencies).
Ayyasamy Vigneshwaran ceased to be Director on 03 Aug 2023. Helan Rathnavathy was appointed as Director on 03 Aug 2023. Munaf Rafikbhai Sheikh was appointed as Director on 03 Aug 2023. Novus Analytics has 5 board changes on record in total.
The registered office of Novus Analytics is at 715A 7th Floor Spencer Plaza Mount Road Anna Salai, Chennai, Tamil Nadu, India – 600002.
Novus Analytics has an authorised share capital of ₹10 Lakh and a paid-up capital of ₹1 Lakh.
Novus Analytics operates in the media and publishing industry, in the advertising agencies and media services segment.