About Outlier Innovations Private Limited
Data last updated: 22 December 2025
Outlier Innovations Private Limited is a private limited company based in Mumbai, Maharashtra, India, recognised as a startup by DPIIT. It specialises in media and content distribution, a part of the broader media and publishing sector. Incorporated on 14 August 2017, the company has been in operation for over 9 years.
Registered with ROC Mumbai under CIN U74999MH2017PTC298566.
Capital: an authorised share capital of ₹1 Lakh and a paid-up capital of ₹1 Lakh. It is led by directors Sourav Kumar and Sidharth.
Last AGM: 30 September 2024. Financial statements filed for year ended 31 March 2024. Office: Mumbai, Maharashtra.
As per the financials filed for FY 2024, the company reported a revenue of ₹19.99 Cr, a decline of 38% compared to the previous year.
The company has a workforce of approximately 64 employees as per the latest available data.
The company is associated with 2 brands - The Better Shop, Cupshup. As per MCA filings, the company has open charges of ₹1.35 Cr on record.
The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website blingg.club.
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Registered Address1001 Lodha Supremus Saki Vihar Road Powai Commercial Co – Op Soc Ltd Telephone Exch, Ange Powai, Mumbai, Maharashtra, India – 400072
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IndustryMedia and Publishing, Media & Content Distribution
- Historical Financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Litigation, compliance and MCA filings
- PDF report delivered after checkout
Associated Brands with Outlier Innovations Private Limited
Outlier Innovations Private Limited operates two associated brands: The Better Shop and CupShup. These brands represent Outlier Innovations Private Limited's diversified market presence and brand portfolio.
| Brand | Description | Website |
|---|---|---|
| Handpicks and sells wholesome foods, snacks, beverages, and spreads online. | thebettershop.co | |
| Delivers comprehensive marketing services to businesses. | cupshup.co.in |
Competitors & Alternatives of Outlier Innovations Private Limited
Brands and companies operating in the same space as Outlier Innovations Private Limited include Swiggy, Bigbasket, Blinkit and 7 more.
| Competitor | Description | Location | Founded |
|---|---|---|---|
Swiggy
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Food and grocery items are ordered via an online network. | Bengaluru, India, India | 2014 |
Bigbasket
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Personal and household products are delivered via an e-commerce platform. | Bengaluru, India, India | 2011 |
Blinkit
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Instant delivery of groceries and essentials is facilitated online. | Gurugram, India, India | 2013 |
IndiaMART
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Online B2B marketplace connecting buyers and suppliers of diverse industrial products | Noida, India, India | 1999 |
Moglix
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Multi-category products are supplied via a B2B marketplace platform. | Singapore, Singapore, Singapore | 2015 |
Dunzo
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Operates an on-demand hyperlocal delivery app for food and groceries. | Bengaluru, India, India | 2014 |
S⁴Capital
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Digital advertising and content marketing services are provided globally. | London, United Kingdom, United Kingdom | 2014 |
Udaan
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Online marketplace offering multi-category products | Bengaluru, India, India | 2016 |
Townsquare Media
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Media Company focused on radio broadcasting, live events, marketing solutions | Greenwich, United States, United States | 2010 |
Otipy
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Grocery products are provided via an online digital storefront. | Gurugram, India, India | 2020 |
Business Activity of Outlier Innovations Private Limited
Outlier Innovations Private Limited is engaged in the principal business activity of professional, scientific and technical, with detailed activities including advertising and market research.
| Main Activity Group Code | Description of Main Activity | Business Activity Code | Description of Business Activity | Turnover Percentage |
|---|---|---|---|---|
| M | Professional, Scientific and Technical | M6 | Advertising and market research | Locked |
Business activity turnover details for Outlier Innovations Private Limited
Turnover contribution percentages and historical activity changes require an active report plan.
- Turnover contribution
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Auditor Details of Outlier Innovations Private Limited
Outlier Innovations Private Limited is audited by NARENDRA SINGHANIA & CO. for the financial year 2022. The auditor plays a crucial role in ensuring financial transparency and compliance with accounting standards.
| Name | Status | Appointment Date | Cessation Date |
|---|---|---|---|
| NARENDRA SINGHANIA & CO. | Locked | Locked | Locked |
Complete auditor history for Outlier Innovations Private Limited
Appointment status, appointment dates, cessation dates, and historical auditor changes require an active report plan.
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Board of Directors of Outlier Innovations Private Limited
Outlier Innovations Private Limited is currently managed by 2 directors, with 2 former directors having served the organization. The current Directors play a crucial role in shaping the company's strategic direction and governance.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
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Sourav Kumar
Also directs:
Promptseed Digital Llp
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Whole-Time Director | 21 Jan 2022 | 4 Years 7 Months | Current |
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Sidharth
Also directs:
Promptseed Digital Llp
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Director | 14 Aug 2017 | 9 Years 0 Months | Current |
Financials of Outlier Innovations Private Limited FY 2024 filings available
Outlier Innovations Private Limited reported revenue of ₹19.99 Cr (down 38.00% YoY) for FY 2024.
Ten-year financial statements for Outlier Innovations Private Limited
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Ownership and Shareholding of Outlier Innovations Private Limited
Shareholding and ownership data for Outlier Innovations Private Limited
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Charges & Borrowings of Outlier Innovations Private Limited
| Date | Lender | Amount | Status |
|---|---|---|---|
| 15 Dec 2022 | Hdfc Bank Limited | ₹1.35 Cr | Open |
Total charge records: 1 View all charges
Employees and EPFO Compliance at Outlier Innovations Private Limited
Outlier Innovations Private Limited has a workforce of 64 employees as of Apr 06, 2024.
Employee and EPFO history for Outlier Innovations Private Limited
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GST Compliance of Outlier Innovations Private Limited
GST registrations and filing compliance for Outlier Innovations Private Limited
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Credit Ratings, Litigation & Regulatory Alerts for Outlier Innovations Private Limited
Credit ratings, litigation, and regulatory alerts for Outlier Innovations Private Limited
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MSME Payment Delays by Outlier Innovations Private Limited
MSME payment history for Outlier Innovations Private Limited
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Subsidiaries & Group Companies of Outlier Innovations Private Limited
Corporate group structure for Outlier Innovations Private Limited
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MCA Filings & Documents of Outlier Innovations Private Limited
MCA filings and documents for Outlier Innovations Private Limited
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Recent Activity on Outlier Innovations Private Limited
Recent News on Outlier Innovations Private Limited
Frequently Asked Questions about Outlier Innovations Private Limited
Outlier Innovations Private Limited is an active private limited company in the media and publishing sector based in Mumbai, Maharashtra, India. It was incorporated on 14 August 2017 (9+ years old) and is registered under CIN U74999MH2017PTC298566. The company has 64 employees.
Outlier Innovations Private Limited reported revenue of ₹19.99 Cr for FY 2024 (down 38.00% YoY).
The current directors of Outlier Innovations Private Limited are:
- Sourav Kumar - Whole-Time Director
- Sidharth - Director
The primary industry of Outlier Innovations Private Limited is media and publishing. The company specifically operates in media and content distribution. The company is currently active in this sector.
Yes, Outlier Innovations Private Limited is recognised as a startup by the Department for Promotion of Industry and Internal Trade (DPIIT).
Outlier Innovations Private Limited can be reached at the registered office: 1001 Lodha Supremus Saki Vihar Road Powai Commercial Co – Op Soc Ltd Telephone Exch, Ange Powai, Mumbai, Maharashtra, India – 400072, or through the website blingg.club.