Persist Merchants Private Limited
About Persist Merchants Private Limited
Data last updated:
Persist Merchants Private Limited was a private limited company based in Kolkata, West Bengal, India. The company has been struck off by the Registrar of Companies, typically due to non-filing of annual returns or failure to commence business. It is no longer operational and cannot enter into any legal contracts or agreements. It operated in the life insurance. non life insurance segment of the insurance sector. It was incorporated on 18 September 2014.
The company was registered with the Registrar of Companies (ROC), Kolkata, under CIN U51909WB2014PTC203712.
The company had an authorised share capital of ₹1 Lakh and a paid-up capital of ₹1 Lakh. It was led by directors Ashish Goenka and Bikash Kumar Goenka.
Its last annual general meeting (AGM) was held on 29 September 2018, and its latest financial statements are for the year ended 31 March 2018. The registered office was at 161 Rabindra Sarani 5th Floor, Kolkata, West Bengal, India – 700007.
As per the financials filed for FY 2018, the company reported a revenue of ₹64,936, a growth of 66% compared to the previous year. For the same year it recorded a net profit of ₹46,762 (net margin 72%) and EBITDA of ₹64,936 (EBITDA margin 100%). Revenue has declined at a compounded annual rate (CAGR) of 46% over three years.
Company details
Contact details
Persist Merchants Private Limited's registered office is in Kolkata, West Bengal.
- Registered Address161 Rabindra Sarani 5th Floor, Kolkata, West Bengal, India – 700007
- IndustryInsurance, Life Insurance. Non Life Insurance
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
Business activity
The main business activity of Persist Merchants is financial and insurance service. In detail, this covers life/non-life insurance and reinsurance activities.
| Main activity group code | Main activity | Business activity code | Business activity | Share of turnover |
|---|---|---|---|---|
| K | Financial and insurance Service | K3 | Life/Non-life Insurance and Reinsurance activities |
Financials of Persist Merchants Private Limited
FY 2018 filings availablePersist Merchants Private Limited reported revenue of ₹64,936 (up 66% YoY) for FY 2018.
Compounded Annual Growth Rate (CAGR)
Revenue rose 66% in the latest year, though over three years it has declined at a compounded annual rate (CAGR) of 46%. EBITDA rose 78% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary
| Metrics | FY 2017-18 | FY 2016-17 | FY 2015-16 | FY 2014-15 |
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| EBITDA | ₹64,936 | |||
| Profit Before Tax | ||||
| Tax Expense | ||||
| Net Profit (PAT) | ₹46,762 | |||
| Balance Sheet | ||||
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Financial Ratios
| Metrics | FY 2017-18 | FY 2016-17 | FY 2015-16 | FY 2014-15 |
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| Profitability | ||||
| EBITDA Margin | 100% | |||
| Net Profit Margin | 72% | |||
| Return on Equity (ROE) | ||||
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| Return on Assets (ROA) | ||||
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To see the full financial statements and ratios of Persist Merchants Private Limited, buy the company report.
Board of directors of Persist Merchants Private Limited
Persist Merchants has 2 current directors and 4 former directors. Current directors are listed first, with their designation and appointment date.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Ashish Goenka | Director | 18 Oct 2014 | 12 Years 0 Months | As last reported |
| Bikash Kumar Goenka | Director | 13 Oct 2016 | 10 Years 0 Months | As last reported |
Peer comparison
Persist Merchants Private Limited is compared with the 10 companies closest to it by revenue in the same principal business activity (life/non-life insurance and reinsurance activities), from the latest filed financials of each company.
| Company | Revenue | Net profit | Margin | Growth (1 yr) | Employees | Location |
|---|---|---|---|---|---|---|
| Evershine Risk Consultants Private Limited | ₹76,530 (FY 2016) | -87.0% | Jaipur, Rajasthan, India | |||
| Vidhai Imf Private Limited | ₹73,207 (FY 2023) | -85.0% | Chennai, Tamil Nadu, India | |||
| RBR Insurance Marketing Private Limited | ₹72,800 (FY 2024) | 25.0% | Nattalam, Tamil Nadu, India | |||
| JMD Fincorp Private Limited | ₹71,658 (FY 2022) | 123.0% | New Delhi, Delhi, India | |||
| S Santhusti Insurance Marketing Private Limited | ₹69,996 (FY 2020) | -88.0% | New Delhi, Delhi, India | |||
| Persist Merchants Private Limitedthis company | ₹64,936 (FY 2018) | ₹46,762 | 72% | 66.0% | Kolkata, West Bengal, India | |
| Globtech Insurance Surveyors and Loss Assessors Private Limited | ₹62,920 (FY 2019) | Chennai, Tamil Nadu, India | ||||
| Finsurian Consultancy and Services Private Limited | ₹58,314 (FY 2025) | -45.0% | Khammam, Telangana, India | |||
| Shri Shiv Narayan Insurance Marketing Private Limited | ₹56,767 (FY 2024) | Patna, Bihar, India | ||||
| Aishwarya Insurance Marketing Private Limited | ₹56,352 (FY 2020) | -84.0% | Pune, Maharashtra, India | |||
| Gak Wealth Advisors Private Limited | ₹54,283 (FY 2018) | -98.0% | Hyderabad, Telangana, India |
To see the full peer comparison of Persist Merchants Private Limited, buy the company report.
Legal cases
No court or tribunal cases involving Persist Merchants Private Limited are on our record; a case search with case numbers, parties and status is in the company report Buy the company report.
MSME payment delays
No delayed payments to MSME suppliers are on our record for Persist Merchants Private Limited; the supplier-wise MSME Form 1 check is in the company report Buy the company report.
GST
No GST registration is on our record for Persist Merchants Private Limited; the GSTIN and return-filing check is in the company report Buy the company report.
Recent activity
Persist Merchants Private Limited has 6 board changes on record since 2014: 2 appointments and 4 cessations. The latest: Amit Rakshit ceased to be Director on 23 Nov 2016.
Frequently asked questions
Persist Merchants has a status of "Struck Off" as per MCA records. This means the company has been officially removed from the Register of Companies, typically due to non-filing of annual returns or failure to commence business within one year of incorporation. A struck-off company cannot enter into any legal contracts or agreements, and any dealings with such an entity carry significant legal and financial risk.
Persist Merchants was a private limited company based in Kolkata, West Bengal, India. The company worked in life insurance. non life insurance, within the insurance industry. It was incorporated on 18 September 2014 and is registered under CIN U51909WB2014PTC203712. The company has been struck off by the Registrar of Companies and is no longer operational.
Persist Merchants had 2 directors:
- Ashish Goenka - Director
- Bikash Kumar Goenka - Director
The CIN (Corporate Identification Number) of Persist Merchants is U51909WB2014PTC203712. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
The registered office of Persist Merchants is at 161 Rabindra Sarani 5th Floor, Kolkata, West Bengal, India – 700007.
Persist Merchants was incorporated on 18 September 2014. It is registered with the Registrar of Companies, Kolkata.
The latest financial statements of Persist Merchants on record with the MCA are for the year ended 31 March 2018. Its last annual general meeting was held on 29 September 2018. Year-wise statements from 2015 are in the company report.
Persist Merchants operated in the insurance industry, in the life insurance. non life insurance segment. It worked in this industry before it was struck off.
The peers of Persist Merchants by revenue are Evershine Risk Consultants Private Limited, Vidhai Imf Private Limited, RBR Insurance Marketing Private Limited, JMD Fincorp Private Limited, S Santhusti Insurance Marketing Private Limited and 5 more, all in the same principal business activity (life/non-life insurance and reinsurance activities).
Amit Rakshit ceased to be Director on 23 Nov 2016. Sushanta Kumar Moitra ceased to be Director on 14 Oct 2016. Bikash Kumar Goenka was appointed as Director on 13 Oct 2016. Persist Merchants has 6 board changes on record in total.
The compliance status of Persist Merchants is active non-compliant as of 20 August 2026.
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