About Pointific Digital Private Limited
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Pointific Digital Private Limited is a private limited company based in Mumbai, Maharashtra, India, a subsidiary of Devicebook Innovation Private Limited. The company is currently undergoing Corporate Insolvency Resolution Process (CIRP) under the Insolvency and Bankruptcy Code, 2016. Management control has been transferred to an insolvency professional. It operates in the advertising and media services segment of the media and publishing sector. It was incorporated on 28 June 2013.
The company is registered with the Registrar of Companies (ROC), Mumbai, under CIN U22222MH2013PTC244907. The company has 3 GST registrations on record, none of which is active.
The company has an authorised share capital of ₹1 Lakh and a paid-up capital of ₹1 Lakh. It is led by directors including Amit Kumar Dey and Kamal Agarwal (Irp/Rp/Liquidator).
Its last annual general meeting (AGM) was held on 30 September 2023, and its latest financial statements are for the year ended 31 March 2023. The registered office is at Mumbai, Maharashtra.
As per the financials filed for FY 2023, the company reported a revenue of ₹7.43 Lakh, a decline of 94% compared to the previous year. For the same year it recorded a net loss of ₹3.21 Cr and EBITDA of -₹2.91 Cr. Revenue has declined at a compounded annual rate (CAGR) of 78% over three years and 63% over five years.
The company has about 1 employee on its provident fund (EPFO) records.
As per MCA filings, the company has satisfied charges of ₹2 Cr on record. Court records list 4 cases involving the company, including 4 filed against it; 4 cases are pending. The company has 8 deals on record (8 secondary share transfers); the latest was in March 2020. Its 3 peer companies in the Media and Publishing industry (Advertising Agencies), with the same principal business activity (advertising and market research) are compared by revenue, 2 larger and 1 smaller; the largest is Publicis Advertising Private Limited with revenue of ₹7.44 Lakh. The company has 1 MSME Form 1 return on record for the period ending Mar 2019, listing 8 overdue payments to 5 micro and small suppliers.
The last known website on record is pointific.com.
Company details
Contact details
Pointific Digital Private Limited's registered office is in Mumbai, Maharashtra. Its website is pointific.com. Its e-mail address and telephone number are in the company report.
- Email
- Telephone
- Website
- Social Media
- Registered Address91 Springboard Business Hub Private Limited 74/II C Cross Road Opp Gate No 2 Seepz Andheri East, India, Mumbai, Maharashtra, India – 400093
- IndustryMedia and Publishing, Advertising Agencies & Media Services
To see the full contact details of Pointific Digital Private Limited, buy the company report.
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
Business activity
The main business activity of Pointific Digital is professional, scientific and technical. In detail, this covers advertising and market research.
| Main activity group code | Main activity | Business activity code | Business activity | Share of turnover |
|---|---|---|---|---|
| M | Professional, Scientific and Technical | M6 | Advertising and market research |
To see the full business activity and turnover split of Pointific Digital Private Limited, buy the company report.
Financials of Pointific Digital Private Limited
FY 2023 filings availablePointific Digital Private Limited reported revenue of ₹7.43 Lakh (down 94% YoY) for FY 2023.
Compounded Annual Growth Rate (CAGR)
Revenue has declined at a compounded annual rate (CAGR) of 63% over five years, including a 94% fall in the latest year. EBITDA fell 372% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary
| Metrics | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 | FY 2018-19 |
|---|---|---|---|---|---|
| Profit and Loss Statement | |||||
| Revenue from Operations | |||||
| Other Income | |||||
| Total Revenue | ₹7.43 Lakh | ||||
| Cost of Materials Consumed | |||||
| Employee Benefit Expense | |||||
| Finance Costs | |||||
| Depreciation and Amortisation | |||||
| Other Expenses | |||||
| Total Expenses | |||||
| EBITDA | -₹2.91 Cr | ||||
| Profit Before Tax | |||||
| Tax Expense | |||||
| Net Profit (PAT) | -₹3.21 Cr | ||||
| Balance Sheet | |||||
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| Reserves and Surplus | |||||
| Net Worth (Total Equity) | |||||
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| Inventories | |||||
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Financial Ratios
| Metrics | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 | FY 2018-19 |
|---|---|---|---|---|---|
| Profitability | |||||
| EBITDA Margin | |||||
| Net Profit Margin | |||||
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To see the full financial statements and ratios of Pointific Digital Private Limited, buy the company report.
Board of directors of Pointific Digital Private Limited
Pointific Digital has 3 current directors and 9 former directors. Current directors are listed first, with their designation and appointment date.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Amit Kumar Dey Also directs: Mcarbon Tech Innovation Private Limited, Appnit Technologies Private Limited, Terrafirma Services Private Limited and 1 more | Director | 17 Mar 2020 | 6 Years 7 Months | As last reported |
| Kamal Agarwal Also directs: Abutani Mercantile Private Limited | Irp/Rp/Liquidator | 25 Jan 2024 | 2 Years 9 Months | As last reported |
| Mukesh Bajpai | Director | 01 May 2014 | 12 Years 6 Months | As last reported |
Peer comparison
Pointific Digital Private Limited is compared with the 3 companies closest to it by revenue in the Media and Publishing industry (Advertising Agencies), with the same principal business activity (advertising and market research), from the latest filed financials of each company.
| Company | Revenue | Net profit | Margin | Growth (1 yr) | Employees | Location |
|---|---|---|---|---|---|---|
| Publicis Advertising Private Limited | ₹7.44 Lakh (FY 2018) | -100.0% | Kolkata, West Bengal, India | |||
| Digimile Media Private Limited | ₹7.44 Lakh (FY 2025) | -70.0% | Kharghar, Maharashtra, India | |||
| Pointific Digital Private Limitedthis company | ₹7.43 Lakh (FY 2023) | -₹3.21 Cr | -94.0% | 1 | Mumbai, Maharashtra, India | |
| Purple Mango Creative Solutions Private Limited | ₹7.43 Lakh (FY 2021) | -84.0% | Chennai, Tamil Nadu, India |
To see the full peer comparison of Pointific Digital Private Limited, buy the company report.
Auditor
Pointific Digital Private Limited is audited by Rohit K and Associates for the financial year 2023.
| Auditor firm | Financial year | Firm registration number |
|---|---|---|
| Rohit K and Associates | FY 2023 | 037894N |
Shareholding
The shareholding of Pointific Digital Private Limited is on record for 5 financial years, the latest being FY 2023, split between promoters, domestic institutions, foreign institutions, public shareholders and others.
| Shareholder category | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 |
|---|---|---|---|---|---|
| Promoters | |||||
| Domestic institutional investors (DII) | |||||
| Foreign institutional investors (FII) | |||||
| Public | |||||
| Others |
To see the full shareholding pattern of Pointific Digital Private Limited, buy the company report.
Charges & borrowings
| Date | Charge ID | Lender | Amount | Status | Modified or satisfied on |
|---|---|---|---|---|---|
| 02 Jul 2020 | 100352487 | Hdfc Bank Limited | ₹2 Cr | Satisfied |
To see the full charge records of Pointific Digital Private Limited, buy the company report.
Total charge records: 1 View all charges
Deals & funding
Pointific Digital Private Limited has 8 deals on record (8 secondary share transfers); the latest was in March 2020.
Deals on record (5 of 8)
| When | Deal | Amount | Parties |
|---|---|---|---|
| Mar 2020 | Secondary share transfer | Undisclosed | Buyer: Devicebook Innovation Private Limited Seller: an individual |
| Mar 2020 | Secondary share transfer | Undisclosed | Buyer: 2 individuals Seller: an individual |
| Jan 2020 | Secondary share transfer | Undisclosed | Buyer: an individual Seller: an individual |
| Nov 2019 | Secondary share transfer | Undisclosed | Buyer: an individual Seller: an individual |
| Jan 2017 | Secondary share transfer | Undisclosed | Buyer: 2 individuals Seller: 2 individuals |
To see the full deal history of Pointific Digital Private Limited, buy the company report.
Deal records are compiled from filings and public sources; amounts are shown only where the source reported them.
Legal cases
Pointific Digital Private Limited has 4 court cases on record: 4 filed against it. All cases are pending.
Cases by court
| Court | Cases | Against the company | Pending |
|---|---|---|---|
| District courts | 4 | 4 | 4 |
Cases on record (2 of 4)
| Court | Type of case | Party | Status |
|---|---|---|---|
| District court, BENGALURU, Karnataka | Civil suit | Filed against the company by Seajin Technology Pvt Ltd | Pending |
| District court, Mumbai CMM Courts, Maharashtra | Court case (S W) | Filed against the company by Income Tax | Pending |
To see the full case history of Pointific Digital Private Limited, buy the company report.
Case records are compiled from court listings and may lag the court's own records. A case filed against a company is not a finding against it.
MSME payment delays
Pointific Digital Private Limited has 1 MSME Form 1 return on record for the period ending Mar 2019, listing 8 overdue payments to 5 micro and small suppliers. Companies must report dues to micro and small suppliers that stay unpaid for more than 45 days in a half-yearly MSME Form 1 return.
Suppliers with reported dues (5 of 5)
| Supplier | Amount due | Due since | Reported on |
|---|---|---|---|
| an individual supplier | |||
| an individual supplier | |||
| Oralfish Ad Ventures Private Limited | |||
| Protechmind Solutions Pvt Ltd. | |||
| an individual supplier |
To see the full MSME payment records of Pointific Digital Private Limited, buy the company report.
Individuals and sole proprietors among the suppliers are not named.
Employees & EPFO
Pointific Digital Private Limited has a workforce of 1 employees on its EPFO records as of Mar 2022, across 1 active EPFO establishment.
Headcount by financial year
| Financial year | Employees (EPFO) |
|---|---|
| FY 2021-22 | 1 |
| FY 2020-21 | |
| FY 2019-20 | |
| FY 2018-19 | |
| FY 2017-18 |
To see the full employee and EPFO history of Pointific Digital Private Limited, buy the company report.
GST
Pointific Digital has 3 GST registrations on record, and all of them have been cancelled or are inactive. Only active GST numbers are listed on this page.
To see the full GST registrations and return filing status of Pointific Digital Private Limited, buy the company report.
Recent activity
Pointific Digital Private Limited has 12 board changes on record since 2014: 3 appointments and 9 cessations. The latest: Kamal Agarwal was appointed as Irp/Rp/Liquidator on 25 Jan 2024.
5 earlier events are in the company report.
Frequently asked questions
Pointific Digital is undergoing "Corporate Insolvency Resolution Process" (CIRP) under the Insolvency and Bankruptcy Code, 2016. Management control has been transferred to an insolvency resolution professional. The company may not be able to independently enter into new commitments during this period. This is a high-risk status - verify the resolution status before any engagement.
Pointific Digital is a company under insolvency, formerly operating as a private limited company based in Mumbai, Maharashtra, India. The company works in advertising agencies and media services, within the media and publishing industry. It was incorporated on 28 June 2013 and is registered under CIN U22222MH2013PTC244907. Caution is advised - the company may not have the legal capacity to fulfil new agreements.
Pointific Digital has 3 current directors:
- Amit Kumar Dey - Director
- Mukesh Bajpai - Director
- Kamal Agarwal - Irp/Rp/Liquidator
The latest financial statements of Pointific Digital on record with the MCA are for the year ended 31 March 2023. Its last annual general meeting was held on 30 September 2023. Year-wise statements from 2015 are in the company report.
The CIN (Corporate Identification Number) of Pointific Digital is U22222MH2013PTC244907. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Pointific Digital has no open charges and satisfied charges of ₹2 Cr as per latest MCA filings.
Pointific Digital has 4 court cases on record: 4 filed against it. 4 are pending.
Pointific Digital was incorporated on 28 June 2013. It is registered with the Registrar of Companies, Mumbai.
Pointific Digital has 8 deals on record (8 secondary share transfers); the latest was in March 2020.
The peers of Pointific Digital by revenue are Publicis Advertising Private Limited, Digimile Media Private Limited, Purple Mango Creative Solutions Private Limited, all in the Media and Publishing industry (Advertising Agencies), with the same principal business activity (advertising and market research).
Kamal Agarwal was appointed as Irp/Rp/Liquidator on 25 Jan 2024. Sanjay Kamati ceased to be Additional Director on 29 Sep 2023. Sunil Kumar Tomer ceased to be Additional Director on 30 Sep 2022. Pointific Digital has 12 board changes on record in total.
Pointific Digital has 1 MSME Form 1 return on record for the period ending Mar 2019, listing 8 overdue payments to 5 micro and small suppliers. The latest return was filed on 09 Jun 2019.
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