MSME (Udyam registered) Ministry of MSME
- Category
- Micro (2024-25)
- Udyam number
- UDYAM-TN-15-0002662
Pony Craft Store Private Limited - e-commerce in Chennai, Tamil Nadu, India. FY 2026 financials & compliance.
Revenue · FY 2024
₹64.18 Lakh
▼ 12% YoY
Net loss · FY 2024
₹6.62 Lakh
Net margin -10.3%
EBITDA · FY 2024
-₹6.56 Lakh
EBITDA margin -10.2%
Authorised capital
₹50 Lakh
Registered with MCA
Paid-up capital
₹41 Lakh
Issued & subscribed
Open charges
₹10 Lakh
Secured borrowings
Company age
39 yrs
Est. 1987
Directors on board
3
As per MCA filings
About Pony Craft Store Private Limited
Data last updated:
Pony Craft Store Private Limited is a private limited company based in Chennai, Tamil Nadu, India, a subsidiary of Needle Industries (India) Private Limited. It operates in the general e-commerce platforms segment of the e-commerce sector. It was incorporated on 07 September 1987 and has been in existence for over 39 years.
The company is registered with the Registrar of Companies (ROC), Chennai, under CIN U74900TN1987PTC014831. Its GSTIN is 33AAGCP3786M1ZW (Tamil Nadu). The company holds 2 GST registrations, all of them active.
The company has an authorised share capital of ₹50 Lakh and a paid-up capital of ₹41 Lakh. It is led by directors including Shunmugam Vasanthi Devagnanam and Vishnu Samuel Devagnanam.
Its last annual general meeting (AGM) was held on 29 August 2025, and its latest financial statements are for the year ended 31 March 2025. The registered office is at A3 Dbs Paxina 10 Bishop Wallers Avenue South Mylapore, Chennai, Tamil Nadu, India – 600004.
As per the financials filed for FY 2024, the company reported a revenue of ₹64.18 Lakh, a decline of 12% compared to the previous year. For the same year it recorded a net loss of ₹6.62 Lakh (net margin -10.3%) and EBITDA of -₹6.56 Lakh (EBITDA margin -10.2%). Revenue has declined at a compounded annual rate (CAGR) of 13% over three years and 14% over five years.
The company is associated with 1 brand: Pony Craft Store. As per MCA filings, the company has open charges of ₹10 Lakh on record.
Pony Craft Store Private Limited is registered as a micro enterprise under the Udyam registration framework (Reg. No. UDYAM-TN-15-0002662). The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website ponycraftstore.com.
Company details
CIN U74900TN1987PTC014831
Registration Number 014831
Incorporation Date 07 September 1987
ROC Chennai
Listing Status Unlisted
Company Status Active
Date of Last AGM 29 August 2025
Date of Balance Sheet 31 March 2025
Parent Company Needle Industries (India) Private Limited
Compliance Status Active Compliant
MSME Classification Micro
Udyam Registration UDYAM-TN-15-0002662
CIN history
Pony Craft Store has one previous CIN (Corporate Identification Number): U33111TN1987PTC014831. The current CIN is U74900TN1987PTC014831, which is the unique identifier assigned by the Registrar of Companies.
| CIN | Status |
|---|---|
| U74900TN1987PTC014831 | Current |
| U33111TN1987PTC014831 | Previous |
Key People
Shunmugam Vasanthi Devagnanam Director Vishnu Samuel Devagnanam Director Theophilus Arputharaj Devagnanam Director Recognitions & Rankings of Pony Craft Store
Contact details
Pony Craft Store Private Limited's registered office is in Chennai, Tamil Nadu. Its website is ponycraftstore.com. Its e-mail address is in the company report.
- Email
- Website
- Social Media
- Registered AddressA3 Dbs Paxina 10 Bishop Wallers Avenue South Mylapore, Chennai, Tamil Nadu, India – 600004
- IndustryE-Commerce, General E-Commerce Platforms
To see the full contact details of Pony Craft Store Private Limited, buy the company report.
Comprehensive company report
Pony Craft Store Private Limited - one report that includes everything
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
₹799 ₹999 20% off excluding 18% GST
Secure checkout · GST invoice included
Brands
Pony Craft Store operates one associated brand: Pony Craft Store. Each brand links to its own profile.
| Brand | Description | Website |
|---|---|---|
| Online store selling yarns, crochet hooks, knitting pins for crafting needs. | ponycraftstore.com |
Business activity
The main business activity of Pony Craft Store is trade. In detail, this covers retail trading.
| Main activity group code | Main activity | Business activity code | Business activity | Share of turnover |
|---|---|---|---|---|
| G | Trade | G2 | Retail Trading |
To see the full business activity and turnover split of Pony Craft Store Private Limited, buy the company report.
Financials of Pony Craft Store Private Limited
FY 2025 filings availablePony Craft Store Private Limited reported revenue of ₹64.18 Lakh (down 12% YoY) for FY 2024.
Revenue · FY 2024
₹64.18 Lakh ▼ 12%
Net loss · FY 2024
₹6.62 Lakh margin -10.3%
EBITDA · FY 2024
-₹6.56 Lakh margin -10.2%
Compounded Annual Growth Rate (CAGR)
Revenue CAGR growth
1 year
▼ 12%
3 years · compounded
▼ 13%
5 years · compounded
▼ 14%
EBITDA CAGR growth
1 year
▲ 5%
3 years · compounded
▼ 31%
5 years · compounded
▼ 21%
Revenue has declined at a compounded annual rate (CAGR) of 14% over five years, including a 12% fall in the latest year. EBITDA rose 5% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary
| Metrics | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 |
|---|---|---|---|---|---|
| Profit and Loss Statement | |||||
| Revenue from Operations | |||||
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| Depreciation and Amortisation | |||||
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| Total Expenses | |||||
| EBITDA | -₹6.56 Lakh | ||||
| Profit Before Tax | |||||
| Tax Expense | |||||
| Net Profit (PAT) | -₹6.62 Lakh | ||||
| Balance Sheet | |||||
| Share Capital | |||||
| Reserves and Surplus | |||||
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| Inventories | |||||
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Financial Ratios
| Metrics | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 |
|---|---|---|---|---|---|
| Profitability | |||||
| EBITDA Margin | -10.2% | ||||
| Net Profit Margin | -10.3% | ||||
| Return on Equity (ROE) | |||||
| Return on Capital Employed (ROCE) | |||||
| Return on Assets (ROA) | |||||
| Liquidity and Debt | |||||
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| Quick Ratio | |||||
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| Efficiency and Growth | |||||
| Asset Turnover | |||||
| Receivable Days | |||||
| Payable Days | |||||
| Inventory Days | |||||
| Revenue Growth | |||||
| Net Profit Growth | |||||
To see the full financial statements and ratios of Pony Craft Store Private Limited, buy the company report.
Board of directors of Pony Craft Store Private Limited
Pony Craft Store has 3 current directors and 4 former directors. Current directors are listed first, with their designation and appointment date.
Current Directors
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Shunmugam Vasanthi Devagnanam | Director | 18 Nov 2019 | 6 Years 11 Months | Current |
| Vishnu Samuel Devagnanam | Director | 18 Nov 2019 | 6 Years 11 Months | Current |
| Theophilus Arputharaj Devagnanam | Director | 18 Feb 2004 | 22 Years 8 Months | Current |
Peer comparison
Pony Craft Store Private Limited is compared with the 6 companies closest to it by revenue in the Ecommerce and Internet industry (Broad Based Ecommerce), with the same principal business activity (retail trading), from the latest filed financials of each company.
| Company | Revenue | Net profit | Margin | Growth (1 yr) | Employees | Location |
|---|---|---|---|---|---|---|
| Ecocrest Solutions and Services Private Limited | ₹65.16 Lakh (FY 2025) | 119.0% | Jamshedpur, Jharkhand, India | |||
| Zuron Innovations Private Limited | ₹64.94 Lakh (FY 2016) | 70.0% | New Delhi, Delhi, India | |||
| Gwsdd E-Commerce Private Limited | ₹64.4 Lakh (FY 2024) | -11.0% | Rajgarh, Madhya Pradesh, India | |||
| Aryush Marketing Private Limited | ₹64.38 Lakh (FY 2019) | 25.0% | Hisar, Haryana, India | |||
| ZM Lifestyle Private Limited | ₹64.2 Lakh (FY 2025) | 14.0% | Mumbai, Maharashtra, India | |||
| Pony Craft Store Private Limitedthis company | ₹64.18 Lakh (FY 2024) | -₹6.62 Lakh | -10.3% | -12.0% | Chennai, Tamil Nadu, India | |
| Arya Retail Private Limited | ₹63.39 Lakh (FY 2023) | 251.0% | New Delhi, Delhi, India |
To see the full peer comparison of Pony Craft Store Private Limited, buy the company report.
Auditor
Pony Craft Store Private Limited is audited by SURI & CO. for the financial year 2017.
| Auditor firm | Financial year | Firm registration number |
|---|---|---|
| SURI & CO. | FY 2017 | 004283S |
Shareholding
The shareholding of Pony Craft Store Private Limited is on record for 3 financial years, the latest being FY 2017, split between promoters, domestic institutions, foreign institutions, public shareholders and others.
| Shareholder category | FY 2017 | FY 2016 | FY 2015 |
|---|---|---|---|
| Promoters | |||
| Domestic institutional investors (DII) | |||
| Foreign institutional investors (FII) | |||
| Public | |||
| Others |
To see the full shareholding pattern of Pony Craft Store Private Limited, buy the company report.
Charges & borrowings
Open charges
₹10 Lakh
Satisfied charges
None
Breakdown by lending institutions
Latest charge details
| Date | Charge ID | Lender | Amount | Status | Modified or satisfied on |
|---|---|---|---|---|---|
| 20 Aug 2024 | 100999122 | State Bank of India | ₹10 Lakh | Open |
Total charge records: 1 View all charges
Legal cases
No court or tribunal cases involving Pony Craft Store Private Limited are on our record; a case search with case numbers, parties and status is in the company report Buy the company report.
MSME payment delays
No delayed payments to MSME suppliers are on our record for Pony Craft Store Private Limited; the supplier-wise MSME Form 1 check is in the company report Buy the company report.
GST
Pony Craft Store has 2 GST registrations: 2 active.
Total GSTINs
2
Active
2
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 33AAGCP3786M1ZW | Tamil Nadu | Active | 01 Jul 2017 |
| 29AAGCP3786M1ZL | Karnataka | Active | 01 Jul 2017 |
To see the full GST registrations and return filing status of Pony Craft Store Private Limited, buy the company report.
Recent activity
Pony Craft Store Private Limited has 8 board changes on record since 2004: 4 appointments and 4 cessations. The latest: Shunmugam Vasanthi Devagnanam ceased to be Additional Director on 31 Dec 2020.
AGM
Pony Craft Store Private Limited last Annual general meeting of members was held on 29 Aug 2025 as per latest MCA records.
Filing
Pony Craft Store Private Limited has filed its annual Financial statements for the year ended 31 Mar 2025 with Roc Chennai.
Charges
A charge with State Bank Of India amounted to Rs. 10.00 Lakh with Charge ID 100999122 was registered on 20 Aug 2024.
Ceased
Shunmugam Vasanthi Devagnanam ceased to be Additional Director.
Ceased
Theophilus Arputharaj Devagnanam ceased to be Additional Director.
Ceased
Vishnu Samuel Devagnanam ceased to be Additional Director.
Ceased
Ranganathan Muthusamy ceased to be Director.
Appointed
Shunmugam Vasanthi Devagnanam was appointed as Director.
Appointed
Theophilus Arputharaj Devagnanam was appointed as Director.
Appointed
Vishnu Samuel Devagnanam was appointed as Director.
Appointed
Theophilus Arputharaj Devagnanam was appointed as Director.
Incorporation
07 Sep 1987
Pony Craft Store Private Limited was registered on 07 Sep 1987 with Roc Chennai & aged 39 years 2 months as per MCA records.
Frequently asked questions
Pony Craft Store is an active private limited company based in Chennai, Tamil Nadu, India. The company works in general e-commerce platforms, within the e-commerce industry. It was incorporated on 07 September 1987 (39+ years old) and is registered under CIN U74900TN1987PTC014831.
Pony Craft Store has 3 current directors:
- Shunmugam Vasanthi Devagnanam - Director
- Vishnu Samuel Devagnanam - Director
- Theophilus Arputharaj Devagnanam - Director
The latest financial statements of Pony Craft Store on record with the MCA are for the year ended 31 March 2025. Its last annual general meeting was held on 29 August 2025. Year-wise statements from 2015 are in the company report.
The GSTIN of Pony Craft Store is 33AAGCP3786M1ZW, registered in Tamil Nadu. The company has 2 GST registrations in all, of which 2 are active. Other active GSTINs include 29AAGCP3786M1ZL (Karnataka).
The CIN (Corporate Identification Number) of Pony Craft Store is U74900TN1987PTC014831. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Pony Craft Store was incorporated on 07 September 1987, making it 39+ years old. It is registered with the Registrar of Companies, Chennai.
The peers of Pony Craft Store by revenue are Ecocrest Solutions and Services Private Limited, Zuron Innovations Private Limited, Gwsdd E-Commerce Private Limited, Aryush Marketing Private Limited, ZM Lifestyle Private Limited and 1 more, all in the Ecommerce and Internet industry (Broad Based Ecommerce), with the same principal business activity (retail trading).
Shunmugam Vasanthi Devagnanam ceased to be Additional Director on 31 Dec 2020. Theophilus Arputharaj Devagnanam ceased to be Additional Director on 31 Dec 2020. Vishnu Samuel Devagnanam ceased to be Additional Director on 31 Dec 2020. Pony Craft Store has 8 board changes on record in total.
Yes, Pony Craft Store is registered as a micro enterprise under Udyam registration (number: UDYAM-TN-15-0002662).
Pony Craft Store can be reached through the website ponycraftstore.com. Its registered office is in Chennai, Tamil Nadu, India.
The registered office of Pony Craft Store is at A3 Dbs Paxina 10 Bishop Wallers Avenue South Mylapore, Chennai, Tamil Nadu, India – 600004.
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