
Popular Mercantile Private Limited
About Popular Mercantile Private Limited
Data last updated:
Popular Mercantile Private Limited was a private limited company based in Raipur, Chhattisgarh, India, operated as a subsidiary of Shri Bajrang Alliance Limited. The company has been amalgamated - it was merged with another entity and no longer exists as a separate legal entity. It operated in the brokerage and trading services segment of the financial services sector. It was incorporated on 17 September 2010.
The company was registered with the Registrar of Companies (ROC), Chhattisgarh, under CIN U51909CT2010PTC002117.
The company had an authorised share capital of ₹37 Lakh and a paid-up capital of ₹35.1 Lakh. It was led by directors including Shimmer Goel and Anand Goel.
Its last annual general meeting (AGM) was held on 12 June 2024, and its latest financial statements are for the year ended 31 March 2024. The registered office was at C/O Suresh Goel And Brother New Timber Market Fafadih, Raipur, Chhattisgarh, India – 492001.
As per the financials filed for FY 2022, the company reported a revenue of ₹90,288. For the same year it recorded a net profit of ₹18,863 (net margin 20.9%) and EBITDA of ₹25,491 (EBITDA margin 28.2%).
Company details
CIN history
Popular Mercantile has one previous CIN (Corporate Identification Number): U51909WB2010PTC153145. The current CIN is U51909CT2010PTC002117, which is the unique identifier assigned by the Registrar of Companies.
| CIN | Status |
|---|---|
| U51909CT2010PTC002117 | Current |
| U51909WB2010PTC153145 | Previous |
Contact details
Popular Mercantile Private Limited's registered office is in Raipur, Chhattisgarh. Its e-mail address is in the company report.
- Email
- Registered AddressC/O Suresh Goel And Brother New Timber Market Fafadih, Raipur, Chhattisgarh, India – 492001
- IndustryFinancial Services, Brokerage & Trading Services
To see the full contact details of Popular Mercantile Private Limited, buy the company report.
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
Business activity
The main business activity of Popular Mercantile is professional, scientific and technical. In detail, this covers management consultancy activities.
| Main activity group code | Main activity | Business activity code | Business activity | Share of turnover |
|---|---|---|---|---|
| M | Professional, Scientific and Technical | M3 | Management consultancy activities |
To see the full business activity and turnover split of Popular Mercantile Private Limited, buy the company report.
Financials of Popular Mercantile Private Limited
FY 2024 filings availablePopular Mercantile Private Limited reported revenue of ₹90,288 for FY 2022.
Financial Statement Summary
| Metrics | FY 2021-22 | FY 2020-21 | FY 2019-20 | FY 2018-19 | FY 2017-18 |
|---|---|---|---|---|---|
| Profit and Loss Statement | |||||
| Revenue from Operations | |||||
| Other Income | |||||
| Total Revenue | ₹90,288 | ||||
| Cost of Materials Consumed | |||||
| Employee Benefit Expense | |||||
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| Depreciation and Amortisation | |||||
| Other Expenses | |||||
| Total Expenses | |||||
| EBITDA | ₹25,491 | ||||
| Profit Before Tax | |||||
| Tax Expense | |||||
| Net Profit (PAT) | ₹18,863 | ||||
| Balance Sheet | |||||
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| Reserves and Surplus | |||||
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Financial Ratios
| Metrics | FY 2021-22 | FY 2020-21 | FY 2019-20 | FY 2018-19 | FY 2017-18 |
|---|---|---|---|---|---|
| Profitability | |||||
| EBITDA Margin | 28.2% | ||||
| Net Profit Margin | 20.9% | ||||
| Return on Equity (ROE) | |||||
| Return on Capital Employed (ROCE) | |||||
| Return on Assets (ROA) | |||||
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To see the full financial statements and ratios of Popular Mercantile Private Limited, buy the company report.
Board of directors of Popular Mercantile Private Limited
Popular Mercantile has 3 current directors and 7 former directors. Current directors are listed first, with their designation and appointment date.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Shimmer Goel Also directs: Shri Bajrang Power and Metallics Limited, Shri Bajarang Ispat and Plywood Limited, Shimmer Investments Pvt Ltd and 2 more | Director | 17 May 2022 | 4 Years 5 Months | As last reported |
| Anand Goel Also directs: Shri Bajrang Commodity LLP, S. B. Multimedia Private Limited, Shri Bajrang Power and Ispat Limited and 4 more | Director | 23 Feb 2013 | 13 Years 8 Months | As last reported |
| Narendra Goel Also directs: Shri Bajrang and Dagra Mining LLP, Shri Bajrang Commodity LLP, Chhattisgarh Captive Coal Mining Private Limited and 5 more | Director | 23 Feb 2013 | 13 Years 8 Months | As last reported |
Auditor
Popular Mercantile Private Limited is audited by UMESH CHANDRA & CO for the financial year 2021.
| Auditor firm | Financial year | Firm registration number |
|---|---|---|
| UMESH CHANDRA & CO | FY 2021 | 013763C |
Shareholding
The shareholding of Popular Mercantile Private Limited is on record for 4 financial years, the latest being FY 2021, split between promoters, domestic institutions, foreign institutions, public shareholders and others.
| Shareholder category | FY 2021 | FY 2020 | FY 2017 | FY 2016 |
|---|---|---|---|---|
| Promoters | ||||
| Domestic institutional investors (DII) | ||||
| Foreign institutional investors (FII) | ||||
| Public | ||||
| Others |
To see the full shareholding pattern of Popular Mercantile Private Limited, buy the company report.
Legal cases
No court or tribunal cases involving Popular Mercantile Private Limited are on our record; a case search with case numbers, parties and status is in the company report Buy the company report.
MSME payment delays
No delayed payments to MSME suppliers are on our record for Popular Mercantile Private Limited; the supplier-wise MSME Form 1 check is in the company report Buy the company report.
GST
No GST registration is on our record for Popular Mercantile Private Limited; the GSTIN and return-filing check is in the company report Buy the company report.
Recent activity
Popular Mercantile Private Limited has 10 board changes on record since 2011: 3 appointments and 7 cessations. The latest: Shimmer Goel ceased to be Additional Director on 30 Sep 2022.
1 earlier event is in the company report.
Frequently asked questions
Popular Mercantile has been "Amalgamated" (merged) as per MCA records. The company was combined with another entity and no longer exists as a separate legal entity. Business activities, if any, continue under the successor entity.
Popular Mercantile was a private limited company based in Raipur, Chhattisgarh, India. The company worked in brokerage and trading services, within the financial services industry. It was incorporated on 17 September 2010 and is registered under CIN U51909CT2010PTC002117. The company is recorded as amalgamated in MCA records and no longer exists as a legal entity.
Popular Mercantile was incorporated on 17 September 2010. It is registered with the Registrar of Companies, Chhattisgarh.
Popular Mercantile had 3 directors:
- Shimmer Goel - Director
- Anand Goel - Director
- Narendra Goel - Director
The CIN (Corporate Identification Number) of Popular Mercantile is U51909CT2010PTC002117. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
The registered office of Popular Mercantile is at CO Suresh Goel And Brother New Timber Market Fafadih, Raipur, Chhattisgarh, India – 492001.
The latest financial statements of Popular Mercantile on record with the MCA are for the year ended 31 March 2024. Its last annual general meeting was held on 12 June 2024. Year-wise statements from 2015 are in the company report.
Popular Mercantile operated in the financial services industry, in the brokerage and trading services segment.
Shimmer Goel ceased to be Additional Director on 30 Sep 2022. Dinesh Kumar Agarwal ceased to be Director on 17 May 2022. Shimmer Goel was appointed as Director on 17 May 2022. Popular Mercantile has 10 board changes on record in total.
The compliance status of Popular Mercantile is compliant as of 24 July 2026.

