- Category
- Medium (2023-24)
- Udyam number
- UDYAM-AS-03-0002636

About Pride East Entertainments Private Limited
Data last updated:
Pride East Entertainments Private Limited is a private limited company based in Guwahati, Assam, India. It operates in the television and radio broadcasting segment of the media and publishing sector. It was incorporated on 13 November 2006 and has been in existence for over 20 years.
The company is registered with the Registrar of Companies (ROC), Guwahati, under CIN U92142AS2006PTC008264. The company has 1 GST registration on record, which is no longer active.
The company has an authorised share capital of ₹20 Cr and a paid-up capital of ₹15.2 Cr. It is led by directors including Riniki Bhuyan Sharma (Managing Director) and Bhaskar Sarma.
Its last annual general meeting (AGM) was held on 30 September 2024, and its latest financial statements are for the year ended 31 March 2024. The registered office is at News Live 558 G.S. Road Christian Basti Dispur, Guwahati, Assam, India – 781005.
As per the financials filed for FY 2025, the company reported a revenue of ₹92.38 Cr, a decline of 36% compared to the previous year. For the same year it recorded a net profit of ₹10.34 Cr (net margin 11.2%) and EBITDA of ₹22.62 Cr (EBITDA margin 24.5%). Revenue has grown at a compounded annual rate (CAGR) of 1% over three years and 3% over five years.
The company has about 502 employees on its provident fund (EPFO) records.
The company is associated with 1 brand: News Live. As per MCA filings, the company has open charges of ₹12.72 Cr and satisfied charges of ₹29.05 Cr on record. Court records list 9 cases involving the company, including 9 filed against it; 5 cases are pending. The company has 14 deals on record (12 secondary share transfers, 2 funding rounds), with disclosed funding of ₹18.09 Cr; the latest was in October 2019.
Pride East Entertainments Private Limited is registered as a medium enterprise under the Udyam registration framework (Reg. No. UDYAM-AS-03-0002636). The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website prideeast.com.
Company details
Recognitions & Rankings of Pride East Entertainments
Contact details
Pride East Entertainments Private Limited's registered office is in Guwahati, Assam. Its website is prideeast.com. Its e-mail address and telephone number are in the company report.
- Email
- Telephone
- Website
- Social Media
- Registered AddressNews Live 558 G.S. Road Christian Basti Dispur, Guwahati, Assam, India – 781005
- IndustryMedia and Publishing, Television & Radio Broadcasting
To see the full contact details of Pride East Entertainments Private Limited, buy the company report.
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
Brands
Pride East Entertainments operates one associated brand: News Live. Each brand links to its own profile.
| Brand | Description | Website |
|---|---|---|
| News media services are focused on Assam and Northeast India, with coverage of various topics. | newslivetv.com |
Business activity
The main business activity of Pride East Entertainments is information and communication. In detail, this covers publishing of newspapers, books, periodicals, etc. activities and broadcasting and programming activities. 2 activity segments are registered with the MCA.
| Main activity group code | Main activity | Business activity code | Business activity | Share of turnover |
|---|---|---|---|---|
| J | Information and communication | J1 | Publishing of Newspapers, Books, periodicals, etc. activities | |
| J | Information and communication | J4 | Broadcasting and programming activities |
To see the full business activity and turnover split of Pride East Entertainments Private Limited, buy the company report.
Financials of Pride East Entertainments Private Limited
FY 2024 filings availablePride East Entertainments Private Limited reported revenue of ₹92.38 Cr (down 36% YoY) for FY 2025.
Compounded Annual Growth Rate (CAGR)
Revenue fell 36% in the latest year, but over five years it has grown at a compounded annual rate (CAGR) of 3%. EBITDA fell 67% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary
| Metrics | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 |
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| EBITDA | ₹22.62 Cr | ||||
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| Net Profit (PAT) | ₹10.34 Cr | ||||
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Financial Ratios
| Metrics | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 |
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| EBITDA Margin | 24.5% | ||||
| Net Profit Margin | 11.2% | ||||
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To see the full financial statements and ratios of Pride East Entertainments Private Limited, buy the company report.
Board of directors of Pride East Entertainments Private Limited
Pride East Entertainments has 5 current directors and 3 former directors. Current directors are listed first, with their designation and appointment date.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Bhaskar Sarma Also directs: Radhakrsna Tea Estates LLP, Fifth Pillar Media Private Limited, Tvara Communications LLP and 4 more | Director | 13 Nov 2006 | 19 Years 11 Months | Current |
| Riniki Bhuyan Sharma | Managing Director | 25 Jan 2008 | 18 Years 9 Months | Current |
| Mrinalini Devi | Director | 29 May 2017 | 9 Years 5 Months | Current |
| Nandil Biswa Sarma Also directs: Ekaa Estates LLP | Director | 15 Jun 2021 | 5 Years 4 Months | Current |
| Sukanya Sharma Also directs: Ekaa Estates LLP | Additional Director | 23 Dec 2024 | 1 Years 10 Months | Current |
Auditor
Pride East Entertainments Private Limited is audited by KISHOR K JAIN & CO. for the financial year 2023.
| Auditor firm | Financial year | Firm registration number |
|---|---|---|
| KISHOR K JAIN & CO. | FY 2023 | 325777E |
Shareholding
The shareholding of Pride East Entertainments Private Limited is on record for 5 financial years, the latest being FY 2022, split between promoters, domestic institutions, foreign institutions, public shareholders and others.
| Shareholder category | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 |
|---|---|---|---|---|---|
| Promoters | |||||
| Domestic institutional investors (DII) | |||||
| Foreign institutional investors (FII) | |||||
| Public | |||||
| Others |
To see the full shareholding pattern of Pride East Entertainments Private Limited, buy the company report.
Charges & borrowings
| Date | Charge ID | Lender | Amount | Status | Modified or satisfied on |
|---|---|---|---|---|---|
| 28 Oct 2024 | 101003327 | Others | ₹7.47 Lakh | Open | |
| 28 Oct 2024 | 101003308 | Others | ₹9.21 Lakh | Open | |
| 28 Oct 2024 | 101003271 | Others | ₹11.68 Lakh | Open | |
| 19 Mar 2024 | 100932075 | Others | ₹63.54 Lakh | Open | |
| 19 Mar 2024 | 100932074 | Others | ₹47 Lakh | Open |
To see the full charge records of Pride East Entertainments Private Limited, buy the company report.
Total charge records: 20 View all charges
Deals & funding
Pride East Entertainments Private Limited has 14 deals on record (12 secondary share transfers, 2 funding rounds), with disclosed funding of ₹18.09 Cr; the latest was in October 2019.
Deals on record (5 of 14)
| When | Deal | Amount | Parties |
|---|---|---|---|
| Mar 2018 | Secondary share transfer | Undisclosed | Buyer: an individual Seller: K S Vanijya Pvt Ltd , Moolchand Finance Pvt.Ltd. |
| Jan 2018 | Secondary share transfer | Undisclosed | Seller: K S Vanijya Pvt Ltd , Moolchand Finance Pvt.Ltd. |
| Nov 2017 | Secondary share transfer | Undisclosed | Buyer: Moolchand Finance Pvt.Ltd. , K S Vanijya Pvt Ltd Seller: 4 individuals |
| Sep 2009 | Secondary share transfer | Undisclosed | Buyer: 4 individuals Seller: Liberal Merchants Private Limited , Subh-Labh Prints Private Limited , Shubh Suppliers Ltd. |
| Jan 2009 | Secondary share transfer | Undisclosed | Buyer: 4 individuals Seller: Radiant Merchandise Capital Private Limited, Chhatisgarh Biri Patta Pvt Ltd , Echolac Vinimay Pvt Ltd |
To see the full deal history of Pride East Entertainments Private Limited, buy the company report.
Deal records are compiled from filings and public sources; amounts are shown only where the source reported them.
Legal cases
Pride East Entertainments Private Limited has 9 court cases on record: 9 filed against it. 5 cases are pending and 4 are disposed.
Cases by court
| Court | Cases | Against the company | Pending |
|---|---|---|---|
| District courts | 5 | 5 | 3 |
| High courts | 3 | 3 | 2 |
| Supreme Court | 1 | 1 | 0 |
Cases on record (5 of 9)
| Court | Type of case | Party | Status |
|---|---|---|---|
| High Court, Assam | Court case (MACApp.) | Filed against the company by Oriental Insurance Company Ltd. | Pending |
| High Court, Assam | Interim or miscellaneous application | Filed against the company by Oriental Insurance Company Ltd. | Disposed |
| District court, Dibrugarh, Assam | Court case (Claims US 166 M V Act) | Filed against the company | Pending |
| District court, Kamrup Metro, Assam | Civil suit | Filed against the company by an individual | Pending |
| District court, Kamrup Metro, Assam | Court case (Complaint Case C.R.) | Filed against the company by an individual | Pending |
To see the full case history of Pride East Entertainments Private Limited, buy the company report.
Case records are compiled from court listings and may lag the court's own records. A case filed against a company is not a finding against it.
Credit ratings & regulatory alerts
Pride East Entertainments Private Limited was last rated by Crisil on 15 Sep 2020.
| Rating agency | Rated on | Rating |
|---|---|---|
| Crisil | 15 Sep 2020 |
To see the full credit ratings and regulatory alerts of Pride East Entertainments Private Limited, buy the company report.
MSME payment delays
No delayed payments to MSME suppliers are on our record for Pride East Entertainments Private Limited; the supplier-wise MSME Form 1 check is in the company report Buy the company report.
Employees & EPFO
Pride East Entertainments Private Limited has a workforce of 502 employees on its EPFO records as of Mar 31, 2024, across 1 active EPFO establishment.
GST
Pride East Entertainments has 1 GST registration on record, and it has been cancelled or is inactive. Only active GST numbers are listed on this page.
To see the full GST registrations and return filing status of Pride East Entertainments Private Limited, buy the company report.
Recent activity
Pride East Entertainments Private Limited has 11 board changes on record since 2006: 8 appointments and 3 cessations. The latest: Sukanya Sharma was appointed as Additional Director on 23 Dec 2024.
33 earlier events are in the company report.
Frequently asked questions
Pride East Entertainments is an active private limited company based in Guwahati, Assam, India. The company works in television and radio broadcasting, within the media and publishing industry. It was incorporated on 13 November 2006 (20+ years old) and is registered under CIN U92142AS2006PTC008264.
Pride East Entertainments has 5 current directors:
- Riniki Bhuyan Sharma - Managing Director
- Bhaskar Sarma - Director
- Mrinalini Devi - Director
- Nandil Biswa Sarma - Director
- Sukanya Sharma - Additional Director
The latest financial statements of Pride East Entertainments on record with the MCA are for the year ended 31 March 2024. Its last annual general meeting was held on 30 September 2024. Year-wise statements from 2015 are in the company report.
No. Pride East Entertainments has 1 GST registration on record and it is cancelled or inactive.
The CIN (Corporate Identification Number) of Pride East Entertainments is U92142AS2006PTC008264. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Pride East Entertainments has 9 court cases on record: 9 filed against it. 5 are pending. Most are in the district courts.
Pride East Entertainments was incorporated on 13 November 2006, making it 20+ years old. It is registered with the Registrar of Companies, Guwahati.
Pride East Entertainments has 14 deals on record (12 secondary share transfers, 2 funding rounds), with disclosed funding of ₹18.09 Cr; the latest was in October 2019.
Sukanya Sharma was appointed as Additional Director on 23 Dec 2024. Nandil Biswa Sarma was appointed as Director on 15 Jun 2021. Mrinalini Devi was appointed as Director on 29 May 2017. Pride East Entertainments has 11 board changes on record in total.
Yes, Pride East Entertainments is registered as a medium enterprise under Udyam registration (number: UDYAM-AS-03-0002636).

