- Category
- Small (2024-25)
- Udyam number
- UDYAM-KR-26-0000408

About Primacy Consumer Products Private Limited
Data last updated:
Primacy Consumer Products Private Limited is a private limited company based in Manipal, Karnataka, India. It operates in the aromatics and benzene derivatives segment of the chemicals and materials sector. It was incorporated on 25 May 2011 and has been in existence for over 15 years.
The company is registered with the Registrar of Companies (ROC), Bangalore, under CIN U32909KA2011PTC058810. Its GSTIN is 29AAICM4095Q1ZI (Karnataka).
The company has an authorised share capital of ₹3.05 Cr and a paid-up capital of ₹2.8 Cr. It was formerly known as Manipal Digital Solutions Private Limited and Antler Fragrances Private Limited. It is led by directors Jyoti Bharath Devadiga and Krishna Murthy.
Its last annual general meeting (AGM) was held on 30 September 2025, and its latest financial statements are for the year ended 31 March 2025. The registered office is at Udayavani Building Press Corner, Manipal, Karnataka, India – 576104.
As per the financials filed for FY 2025, the company reported a revenue of ₹36.11 Cr, a growth of 65% compared to the previous year. For the same year it recorded a net loss of ₹2.06 Cr (net margin -5.7%) and EBITDA of ₹3.78 Lakh (EBITDA margin 0.1%). Revenue has grown at a compounded annual rate (CAGR) of 51% over three years and 22% over five years.
The company has about 37 employees on its provident fund (EPFO) records.
The company is associated with 1 brand: La Scenteur Fragrances. As per MCA filings, the company has open charges of ₹16.12 Cr and satisfied charges of ₹3.21 Cr on record. Court records list 1 case involving the company, including 1 filed by the company; 1 case is pending.
Primacy Consumer Products Private Limited is registered as a small enterprise under the Udyam registration framework (Reg. No. UDYAM-KR-26-0000408). The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website lascenteur.com.
Company details
Name history
Primacy Consumer Products has undergone 3 name changes throughout its history. The company was previously known as Manipal Digital Solutions Private Limited, Antler Fragrances Private Limited, and Primacy Consumer Products Private Limited. The current legal name is Primacy Consumer Products Private Limited.
| Company Name | Status |
|---|---|
| Primacy Consumer Products Private Limited | Current |
| Manipal Digital Solutions Private Limited | Previous |
| Antler Fragrances Private Limited | Previous |
CIN history
Primacy Consumer Products has 2 previous CINs, indicating changes in the company's corporate structure or registration details. The current CIN is U32909KA2011PTC058810, which is the unique identifier assigned by the Registrar of Companies.
| CIN | Status |
|---|---|
| U32909KA2011PTC058810 | Current |
| U74900KA2011PTC058810 | Previous |
| U72200KA2011PTC058810 | Previous |
Recognitions & Rankings of Primacy Consumer Products
Contact details
Primacy Consumer Products Private Limited's registered office is in Manipal, Karnataka.
- Registered AddressUdayavani Building Press Corner, Manipal, Karnataka, India – 576104
- IndustryChemicals and Materials, Aromatics & Benzene Derivatives
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
Brands
Primacy Consumer Products operates one associated brand: La Scenteur Fragrances. Each brand links to its own profile.
| Brand | Description | Website |
|---|---|---|
| Creates custom fragrances for air care, personal care, and health sectors. | lascenteur.com |
Business activity
The main business activity of Primacy Consumer Products is manufacturing. In detail, this covers chemical and chemical products, pharmaceuticals, medicinal chemical and botanical products.
| Main activity group code | Main activity | Business activity code | Business activity | Share of turnover |
|---|---|---|---|---|
| C | Manufacturing | C6 | Chemical and chemical products, pharmaceuticals, medicinal chemical and botanical products |
To see the full business activity and turnover split of Primacy Consumer Products Private Limited, buy the company report.
Financials of Primacy Consumer Products Private Limited
FY 2025 filings availablePrimacy Consumer Products Private Limited reported revenue of ₹36.11 Cr (up 65% YoY) for FY 2025.
Compounded Annual Growth Rate (CAGR)
Revenue has grown at a compounded annual rate (CAGR) of 22% over five years, including 65% growth in the latest year. EBITDA fell 97% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary
| Metrics | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 |
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| EBITDA | ₹3.78 Lakh | ||||
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| Net Profit (PAT) | -₹2.06 Cr | ||||
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Financial Ratios
| Metrics | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 |
|---|---|---|---|---|---|
| Profitability | |||||
| EBITDA Margin | 0.1% | ||||
| Net Profit Margin | -5.7% | ||||
| Return on Equity (ROE) | |||||
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To see the full financial statements and ratios of Primacy Consumer Products Private Limited, buy the company report.
Board of directors of Primacy Consumer Products Private Limited
Primacy Consumer Products has 2 current directors and 11 former directors. Current directors are listed first, with their designation and appointment date.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Jyoti Bharath Devadiga | Director | 25 Nov 2025 | 0 Years 11 Months | Current |
| Krishna Murthy | Director | 25 Nov 2025 | 0 Years 11 Months | Current |
Peer comparison
Primacy Consumer Products Private Limited is compared with the 8 companies closest to it by revenue in the Chemicals industry (Aromatics), with the same principal business activity (chemical and chemical products, pharmaceuticals, medicinal chemical and botanical products), from the latest filed financials of each company.
| Company | Revenue | Net profit | Margin | Growth (1 yr) | Employees | Location |
|---|---|---|---|---|---|---|
| Pragati Aroma Oil Distillers P Ltd | ₹38.88 Cr (FY 2025) | 25.0% | Mumbai, Maharashtra, India | |||
| JBJ Perfumes Private Limited | ₹38.38 Cr (FY 2025) | 1.0% | Baddi, Himachal Pradesh, India | |||
| Anant Fragrance Pvt Ltd | ₹38.26 Cr (FY 2025) | 15.0% | Ahmedabad, Gujarat, India | |||
| Eastern Agencies Aromatics Private Limited | ₹36.35 Cr (FY 2025) | 46.0% | Mumbai, Maharashtra, India | |||
| Ghaziabad Arochem Private Limited | ₹36.3 Cr (FY 2025) | 21.0% | Delhi, India | |||
| Primacy Consumer Products Private Limitedthis company | ₹36.11 Cr (FY 2025) | -₹2.06 Cr | -5.7% | 65.0% | Manipal, Karnataka, India | |
| Som Extracts Limited | ₹35.45 Cr (FY 2024) | -28.0% | New Delhi, Delhi, India | |||
| Maschmeijer Aromatics (India) Private Limited | ₹34.82 Cr (FY 2024) | 0.0% | Santhome, Chennai-44, Tamil Nadu, India | |||
| Arunima Flavours Private Limited | ₹34.69 Cr (FY 2025) | 47.0% | Delhi, India |
To see the full peer comparison of Primacy Consumer Products Private Limited, buy the company report.
Charges & borrowings
| Date | Charge ID | Lender | Amount | Status | Modified or satisfied on |
|---|---|---|---|---|---|
| 30 Jan 2021 | 100420809 | Others | ₹16.12 Cr | Open | |
| 17 Jun 2020 | 100364318 | Canara Bank | ₹30.94 Lakh | Satisfied | |
| 30 Mar 2017 | 100094322 | Syndicate Bank | ₹2 Cr | Satisfied | |
| 22 Jan 2014 | 10474248 | Syndicate Bank | ₹90 Lakh | Satisfied |
To see the full charge records of Primacy Consumer Products Private Limited, buy the company report.
Total charge records: 4 View all charges
Legal cases
Primacy Consumer Products Private Limited has 1 court case on record: 1 filed by Primacy Consumer Products. All case is pending.
Cases by court
| Court | Cases | Against the company | Pending |
|---|---|---|---|
| High courts | 1 | 0 | 1 |
Cases on record (1 of 1)
| Court | Type of case | Party | Status |
|---|---|---|---|
| High Court of Karnataka | Writ petition | Filed by the company against The Assistant Commissioner of Central Excise | Pending |
To see the full case history of Primacy Consumer Products Private Limited, buy the company report.
Case records are compiled from court listings and may lag the court's own records. A case filed against a company is not a finding against it.
MSME payment delays
Primacy Consumer Products Private Limited has 10 MSME Form 1 returns on record between 2019 and 2023, listing 281 overdue payments to 47 micro and small suppliers. Companies must report dues to micro and small suppliers that stay unpaid for more than 45 days in a half-yearly MSME Form 1 return.
Suppliers with reported dues (5 of 47)
| Supplier | Amount due | Due since | Reported on |
|---|---|---|---|
| S S Labels Private Limited | |||
| Gurudev Plastics Private Limited | |||
| an individual supplier | |||
| Sarvashree | |||
| Oryn Healthcare LLP |
To see the full MSME payment records of Primacy Consumer Products Private Limited, buy the company report.
Individuals and sole proprietors among the suppliers are not named.
GST
Primacy Consumer Products has 1 GST registration: 1 active.
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 29AAICM4095Q1ZI | Karnataka | Active | 01 Jul 2017 |
To see the full GST registrations and return filing status of Primacy Consumer Products Private Limited, buy the company report.
Recent activity
Primacy Consumer Products Private Limited has 13 board changes on record since 2013: 2 appointments and 11 cessations. The latest: Jyoti Bharath Devadiga ceased to be Additional Director on 27 Nov 2025.
12 earlier events are in the company report.
Frequently asked questions
Primacy Consumer Products is an active private limited company based in Manipal, Karnataka, India. The company works in aromatics and benzene derivatives, within the chemicals and materials industry. It was incorporated on 25 May 2011 (15+ years old) and is registered under CIN U32909KA2011PTC058810.
Primacy Consumer Products has 2 current directors:
- Jyoti Bharath Devadiga - Director
- Krishna Murthy - Director
The latest financial statements of Primacy Consumer Products on record with the MCA are for the year ended 31 March 2025. Its last annual general meeting was held on 30 September 2025. Year-wise statements from 2015 are in the company report.
The GSTIN of Primacy Consumer Products is 29AAICM4095Q1ZI, registered in Karnataka.
The CIN (Corporate Identification Number) of Primacy Consumer Products is U32909KA2011PTC058810. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Primacy Consumer Products has 1 court case on record: 1 filed by the company. 1 is pending.
Primacy Consumer Products was incorporated on 25 May 2011, making it 15+ years old. It is registered with the Registrar of Companies, Bangalore.
The peers of Primacy Consumer Products by revenue are Pragati Aroma Oil Distillers P Ltd, JBJ Perfumes Private Limited, Anant Fragrance Pvt Ltd, Eastern Agencies Aromatics Private Limited, Ghaziabad Arochem Private Limited and 3 more, all in the Chemicals industry (Aromatics), with the same principal business activity (chemical and chemical products, pharmaceuticals, medicinal chemical and botanical products).
Jyoti Bharath Devadiga ceased to be Additional Director on 27 Nov 2025. Krishna Murthy ceased to be Additional Director on 27 Nov 2025. Jyoti Bharath Devadiga was appointed as Director on 25 Nov 2025. Primacy Consumer Products has 13 board changes on record in total.
Yes, Primacy Consumer Products is registered as a small enterprise under Udyam registration (number: UDYAM-KR-26-0000408).
Primacy Consumer Products has 10 MSME Form 1 returns on record between 2019 and 2023, listing 281 overdue payments to 47 micro and small suppliers. The latest return was filed on 17 Nov 2023.
Primacy Consumer Products can be reached through the website lascenteur.com. Its registered office is in Manipal, Karnataka, India.

