Prime Merchants Ltd
About Prime Merchants Ltd
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Prime Merchants Ltd is a public limited company based in New Delhi, Delhi, India. It operates in the financial brokerage segment of the financial services sector. It was incorporated on 28 December 1984 and has been in existence for over 42 years.
The company is registered with the Registrar of Companies (ROC), Delhi, under CIN U74899DL1984PLC019698. Its GSTIN is 07AAACP0959N1Z2 (Delhi).
The company has an authorised share capital of ₹25 Lakh and a paid-up capital of ₹24.8 Lakh. It is led by directors including Shalini Gupta and Saurabh Mittal.
Its last annual general meeting (AGM) was held on 30 September 2025, and its latest financial statements are for the year ended 31 March 2025. The registered office is at 12 Munirka Margvasant Vihar, New Delhi, Delhi, India – 110057.
As per the financials filed for FY 2025, the company reported a revenue of ₹37.94 Lakh, reflecting significant growth compared to the previous year. For the same year it recorded a net profit of ₹17.13 Lakh (net margin 45.1%) and EBITDA of ₹23.06 Lakh (EBITDA margin 60.8%). Revenue has declined at a compounded annual rate (CAGR) of 24% over three years and 30% over five years.
The current compliance status is marked as compliant by the Registrar of Companies.
Company details
Contact details
Prime Merchants Ltd's registered office is in New Delhi, Delhi. Its e-mail address and telephone number are in the company report.
- Email
- Telephone
- Registered Address12 Munirka Margvasant Vihar, New Delhi, Delhi, India – 110057
- IndustryFinancial Services, Financial Brokerage, Advisory, Financial Activities, Consultancy
To see the full contact details of Prime Merchants Ltd, buy the company report.
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
Business activity
The main business activity of Prime Merchants is financial and insurance service. In detail, this covers other financial activities.
| Main activity group code | Main activity | Business activity code | Business activity | Share of turnover |
|---|---|---|---|---|
| K | Financial and insurance Service | K8 | Other financial activities |
To see the full business activity and turnover split of Prime Merchants Ltd, buy the company report.
Financials of Prime Merchants Ltd
FY 2025 filings availablePrime Merchants Ltd reported revenue of ₹37.94 Lakh (up 198% YoY) for FY 2025.
Compounded Annual Growth Rate (CAGR)
Revenue rose 198% in the latest year, though over five years it has declined at a compounded annual rate (CAGR) of 30%. EBITDA rose 260% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary
| Metrics | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 |
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| EBITDA | ₹23.06 Lakh | ||||
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| Net Profit (PAT) | ₹17.13 Lakh | ||||
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Financial Ratios
| Metrics | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 |
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| EBITDA Margin | 60.8% | ||||
| Net Profit Margin | 45.1% | ||||
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To see the full financial statements and ratios of Prime Merchants Ltd, buy the company report.
Board of directors of Prime Merchants Ltd
Prime Merchants has 3 current directors and 1 former director. Current directors are listed first, with their designation and appointment date.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Shalini Gupta Also directs: Kama Holdings Limited, NSM Steel Industries Limited, Gee Kay Builders and Development Services Private Limited and 3 more | Director | 03 Oct 2023 | 3 Years 0 Months | Current |
| Saurabh Mittal Also directs: NSM Steel Industries Limited, Swadeshi Credits Private Limited | Director | 01 Nov 1989 | 36 Years 11 Months | Current |
| Manju Mittal Also directs: NSM Steel Industries Limited, Swadeshi Credits Private Limited | Director | 05 Aug 1989 | 37 Years 2 Months | Current |
Peer comparison
Prime Merchants Ltd is compared with the 10 companies closest to it by revenue in the same principal business activity (other financial activities), from the latest filed financials of each company.
| Company | Revenue | Net profit | Margin | Growth (1 yr) | Employees | Location |
|---|---|---|---|---|---|---|
| Detars Estivision (OPC) Private Limited | ₹38.02 Lakh (FY 2025) | 3.0% | Lucknow, Uttar Pradesh, India | |||
| Khairana Development Private Limited | ₹38 Lakh (FY 2025) | 647.0% | Mumbai, Maharashtra, India | |||
| Mangalkari Agency Private Limited | ₹38 Lakh (FY 2025) | -61.0% | Jaipur, Rajasthan, India | |||
| Jackson Trexim Pvt Ltd | ₹37.97 Lakh (FY 2025) | 64.0% | Kolkata, West Bengal, India | |||
| A T N International Limited | ₹37.96 Lakh (FY 2025) | 94.0% | Kolkata, West Bengal, India | |||
| Prime Merchants Ltdthis company | ₹37.94 Lakh (FY 2025) | ₹17.13 Lakh | 45.1% | 198.0% | New Delhi, Delhi, India | |
| Varkala Nidhi Limited | ₹37.93 Lakh (FY 2025) | 21.0% | Varkala, Kerala, India | |||
| Apollo Microcredit and Benefit Services | ₹37.93 Lakh (FY 2018) | 2.0% | Kolkata, West Bengal, India | |||
| Lookfin Solution Private Limited | ₹37.92 Lakh (FY 2025) | -44.0% | Ghonda, Delhi, India | |||
| Emery Distributors Private Limited | ₹37.91 Lakh (FY 2025) | -25.0% | Kolkata, West Bengal, India | |||
| Femina Money Changer Private Limited | ₹37.89 Lakh (FY 2025) | 82.0% | Tiruchirappalli, Tamil Nadu, India |
To see the full peer comparison of Prime Merchants Ltd, buy the company report.
Auditor
Prime Merchants Ltd is audited by RATTAN GUPTA & CO. for the financial year 2017.
| Auditor firm | Financial year | Firm registration number |
|---|---|---|
| RATTAN GUPTA & CO. | FY 2017 | 000304N |
Shareholding
The shareholding of Prime Merchants Ltd is on record for 2 financial years, the latest being FY 2017, split between promoters, domestic institutions, foreign institutions, public shareholders and others.
| Shareholder category | FY 2017 | FY 2016 |
|---|---|---|
| Promoters | ||
| Domestic institutional investors (DII) | ||
| Foreign institutional investors (FII) | ||
| Public | ||
| Others |
To see the full shareholding pattern of Prime Merchants Ltd, buy the company report.
Legal cases
No court or tribunal cases involving Prime Merchants Ltd are on our record; a case search with case numbers, parties and status is in the company report Buy the company report.
MSME payment delays
No delayed payments to MSME suppliers are on our record for Prime Merchants Ltd; the supplier-wise MSME Form 1 check is in the company report Buy the company report.
GST
Prime Merchants has 1 GST registration: 1 active.
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 07AAACP0959N1Z2 | Delhi | Active | 01 Jul 2017 |
To see the full GST registrations and return filing status of Prime Merchants Ltd, buy the company report.
Recent activity
Prime Merchants Ltd has 4 board changes on record since 1989: 3 appointments and 1 cessation. The latest: Shalini Gupta was appointed as Director on 03 Oct 2023.
Frequently asked questions
Prime Merchants is an active public limited company based in New Delhi, Delhi, India. The company works in financial brokerage, within the financial services industry. It was incorporated on 28 December 1984 (42+ years old) and is registered under CIN U74899DL1984PLC019698.
Prime Merchants has 3 current directors:
- Shalini Gupta - Director
- Saurabh Mittal - Director
- Manju Mittal - Director
The latest financial statements of Prime Merchants on record with the MCA are for the year ended 31 March 2025. Its last annual general meeting was held on 30 September 2025. Year-wise statements from 2015 are in the company report.
The GSTIN of Prime Merchants is 07AAACP0959N1Z2, registered in Delhi.
The CIN (Corporate Identification Number) of Prime Merchants is U74899DL1984PLC019698. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Prime Merchants was incorporated on 28 December 1984, making it 42+ years old. It is registered with the Registrar of Companies, Delhi.
The peers of Prime Merchants by revenue are Detars Estivision (OPC) Private Limited, Khairana Development Private Limited, Mangalkari Agency Private Limited, Jackson Trexim Pvt Ltd, A T N International Limited and 5 more, all in the same principal business activity (other financial activities).
Shalini Gupta was appointed as Director on 03 Oct 2023. Niranjan Swaroop Mittal ceased to be Director on 12 Sep 2023. Saurabh Mittal was appointed as Director on 01 Nov 1989. Prime Merchants has 4 board changes on record in total.
The registered office of Prime Merchants is at 12 Munirka Margvasant Vihar, New Delhi, Delhi, India – 110057.
Prime Merchants operates in the financial services industry, in the financial brokerage segment.
The compliance status of Prime Merchants is compliant as of 13 July 2026. The company is actively filing with the Registrar of Companies.