Priority Merchandise Private Limited
About Priority Merchandise Private Limited
Data last updated:
Priority Merchandise Private Limited is a private limited company based in Guwahati, Assam, India. It operates in the retail trade segment of the trading and commerce sector. It was incorporated on 19 June 2009 and has been in existence for over 17 years.
The company is registered with the Registrar of Companies (ROC), Guwahati, under CIN U51909AS2009PTC012071.
The company has an authorised share capital of ₹1.9 Cr and a paid-up capital of ₹1.89 Cr. It is led by directors Hiranya Pradhan and Kamaljit Choudhury.
Its last annual general meeting (AGM) was held on 30 September 2024, and its latest financial statements are for the year ended 31 March 2024. The registered office is at House No. 1 Nilgiri Path Zoo Road, Guwahati, Assam, India – 781024.
As per the financials filed for FY 2024, the company reported a revenue of ₹1.24 Lakh, a decline of 81% compared to the previous year. For the same year it recorded a net profit of ₹6,559 (net margin 5.3%) and EBITDA of ₹8,859 (EBITDA margin 7.2%). Revenue has declined at a compounded annual rate (CAGR) of 23% over three years and 11% over five years.
As per MCA filings, the company has open charges of ₹32.9 Cr on record. Court records list 3 cases involving the company, including 1 filed by the company and 2 filed against it; 1 case is pending.
The current compliance status is marked as compliant by the Registrar of Companies.
- EmailLocked
- TelephoneLocked
- WebsiteLocked
- Social MediaLocked
- Registered AddressHouse No. 1 Nilgiri Path Zoo Road, Guwahati, Assam, India – 781024
- IndustryTrading, Retailers, Retail Trading
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
- One PDF report, delivered after checkout
Business Activity of Priority Merchandise Private Limited
The main business activity of Priority Merchandise is trade. In detail, this covers retail trading.
| Main Activity Group Code | Description of Main Activity | Business Activity Code | Description of Business Activity | Turnover Percentage |
|---|---|---|---|---|
| G | Trade | G2 | Retail Trading | Locked |
Business activity turnover details
Turnover share and past changes in activity are in the company report.
- Turnover contribution
- Historical classifications
- Filing-level activity changes
Verified entity values are shown only after access is granted.
Financials of Priority Merchandise Private Limited FY 2024 filings available
Priority Merchandise Private Limited reported revenue of ₹1.24 Lakh (down 81% YoY) for FY 2024.
Compounded Annual Growth Rate (CAGR) of Priority Merchandise Private Limited
Revenue has declined at a compounded annual rate (CAGR) of 11% over five years, including a 81% fall in the latest year. EBITDA rose 6% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary of Priority Merchandise Private Limited
| Metrics | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 |
|---|---|---|---|---|---|
| Profit and Loss Statement | |||||
| Revenue from Operations | •••• | •••• | •••• | •••• | •••• |
| Other Income | •••• | •••• | •••• | •••• | •••• |
| Total Revenue | •••• | •••• | •••• | •••• | •••• |
| Cost of Materials Consumed | •••• | •••• | •••• | •••• | •••• |
| Employee Benefit Expense | •••• | •••• | •••• | •••• | •••• |
| Finance Costs | •••• | •••• | •••• | •••• | •••• |
| Depreciation and Amortisation | •••• | •••• | •••• | •••• | •••• |
| Other Expenses | •••• | •••• | •••• | •••• | •••• |
| Total Expenses | •••• | •••• | •••• | •••• | •••• |
| EBITDA | ₹8,859 | •••• | •••• | •••• | •••• |
| Profit Before Tax | •••• | •••• | •••• | •••• | •••• |
| Tax Expense | •••• | •••• | •••• | •••• | •••• |
| Net Profit (PAT) | ₹6,559 | •••• | •••• | •••• | •••• |
| Balance Sheet | |||||
| Share Capital | •••• | •••• | •••• | •••• | •••• |
| Reserves and Surplus | •••• | •••• | •••• | •••• | •••• |
| Net Worth (Total Equity) | •••• | •••• | •••• | •••• | •••• |
| Long-term Borrowings | •••• | •••• | •••• | •••• | •••• |
| Short-term Borrowings | •••• | •••• | •••• | •••• | •••• |
| Trade Payables | •••• | •••• | •••• | •••• | •••• |
| Total Liabilities | •••• | •••• | •••• | •••• | •••• |
| Fixed Assets | •••• | •••• | •••• | •••• | •••• |
| Investments | •••• | •••• | •••• | •••• | •••• |
| Inventories | •••• | •••• | •••• | •••• | •••• |
| Trade Receivables | •••• | •••• | •••• | •••• | •••• |
| Cash and Bank Balance | •••• | •••• | •••• | •••• | •••• |
| Total Assets | •••• | •••• | •••• | •••• | •••• |
Financial Ratios of Priority Merchandise Private Limited
| Metrics | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 |
|---|---|---|---|---|---|
| Profitability | |||||
| EBITDA Margin | 7.2% | •••• | •••• | •••• | •••• |
| Net Profit Margin | 5.3% | •••• | •••• | •••• | •••• |
| Return on Equity (ROE) | •••• | •••• | •••• | •••• | •••• |
| Return on Capital Employed (ROCE) | •••• | •••• | •••• | •••• | •••• |
| Return on Assets (ROA) | •••• | •••• | •••• | •••• | •••• |
| Liquidity and Debt | |||||
| Current Ratio | •••• | •••• | •••• | •••• | •••• |
| Quick Ratio | •••• | •••• | •••• | •••• | •••• |
| Debt-to-Equity Ratio | •••• | •••• | •••• | •••• | •••• |
| Interest Coverage Ratio | •••• | •••• | •••• | •••• | •••• |
| Efficiency and Growth | |||||
| Asset Turnover | •••• | •••• | •••• | •••• | •••• |
| Receivable Days | •••• | •••• | •••• | •••• | •••• |
| Payable Days | •••• | •••• | •••• | •••• | •••• |
| Inventory Days | •••• | •••• | •••• | •••• | •••• |
| Revenue Growth | •••• | •••• | •••• | •••• | •••• |
| Net Profit Growth | •••• | •••• | •••• | •••• | •••• |
Paid data: the figures shown as dots are available after purchase of the company report. Figures as filed with the MCA in Form AOC-4. The full year-wise statements and ratios of Priority Merchandise are in the company report.
Financial statements from 2015
Earlier years and trend charts are in the company report.
- Income statements
- Balance sheets
- Cash-flow statements
- Ratios and benchmarks
Verified entity values are shown only after access is granted.
Peer Comparison of Priority Merchandise Private Limited
Priority Merchandise Private Limited is compared with the companies closest to it by revenue in the BFSI industry (Other Financial Services). Revenue, net profit, margin and growth of each company are in the company report.
| Company | Revenue | Net profit | Margin | Growth (1 yr) | Employees | Location |
|---|---|---|---|---|---|---|
| Poonmudi Agencies and Investments Limited | •••• | •••• | •••• | •••• | - | Mumbai, Maharashtra, India |
| Maradur Business Services Private Limited | •••• | •••• | •••• | •••• | - | Haveri, Karnataka, India |
| Eden Distributors Private Limited | •••• | •••• | •••• | •••• | - | Kolkata, West Bengal, India |
| Pennant Capital Trends Private Limited | •••• | •••• | •••• | •••• | - | New Delhi, Delhi, India |
| L&T Employees Welfare Foundation Private Limited | •••• | •••• | •••• | •••• | - | Mumbai, Maharashtra, India |
| Priority Merchandise Private Limited this company | •••• | •••• | •••• | •••• | - | Guwahati, Assam, India |
| Samarth Nidhi Limited | •••• | •••• | •••• | •••• | - | Agra, Uttar Pradesh, India |
| Metro Leasing and Finance India Co Ltd | •••• | •••• | •••• | •••• | - | Haryana, India |
| Shyam Steel Marketing Private Limited | •••• | •••• | •••• | •••• | - | New Town, West Bengal, India |
| Nirmal Consultants Pvt Ltd | •••• | •••• | •••• | •••• | - | Ahmedabad, Gujarat, India |
| Kakkollil Jaiva Karshaka Nidhi Limited | •••• | •••• | •••• | •••• | - | Malappuram, Kerala, India |
Peers are the five companies nearest above and the five nearest below Priority Merchandise by revenue in the BFSI industry (Other Financial Services), from the latest filed financials of each company. Revenue, net profit, margin and growth of each peer are in the company report.
Auditor Details of Priority Merchandise Private Limited
Priority Merchandise Private Limited is audited by S BARAN & CO. for the financial year 2023.
| Name | Status | Appointment Date | Cessation Date |
|---|---|---|---|
| S BARAN & CO. | Locked | Locked | Locked |
Complete auditor history
Appointment and cessation dates and past auditor changes are in the company report.
- Appointment status
- Appointment dates
- Cessation dates
- Auditor changes
Verified entity values are shown only after access is granted.
Board of Directors of Priority Merchandise Private Limited
Priority Merchandise has 2 current directors and 7 former directors. Current directors are listed first, with their designation and appointment date.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Hiranya Pradhan | Director | 13 Jul 2023 | 3 Years 2 Months | Current |
| Kamaljit Choudhury | Director | 23 May 2025 | 1 Years 4 Months | Current |
Ownership and Shareholding of Priority Merchandise Private Limited
Shareholding and ownership data
Promoter, institutional, public and beneficial ownership figures are in the company report.
- Ownership categories
- Historical changes
- Group structure
- FII and DII holdings
Verified entity values are shown only after access is granted.
Charges & Borrowings of Priority Merchandise Private Limited
| Date | Lender | Amount | Status |
|---|---|---|---|
| 24 Sep 2024 | State Bank of India | ₹32.9 Cr | Open |
Total charge records: 1 View all charges
Legal Cases of Priority Merchandise Private Limited
Priority Merchandise Private Limited has 3 court cases on record: 1 filed by Priority Merchandise, 2 filed against it. 1 case is pending and 2 are disposed. Status as checked on 03 Oct 2026.
Cases by court
| Court | Cases | Against the company | Pending |
|---|---|---|---|
| High courts | 3 | 2 | 1 |
Cases on record (3 of 3)
| Court | Type of case | Party | Status |
|---|---|---|---|
| Gauhati High Court | Court case (Co.Appl.) | Filed by the company against Xxxxx | Disposed |
| Gauhati High Court | Tax appeal | Filed against the company by Commissioner of Income Tax | Pending |
| Gauhati High Court | Interim or miscellaneous application | Filed against the company by Commissioner of Income Tax | Disposed |
Full case history
All 3 cases with case numbers, court, year-wise trend, opposite parties and decision dates are in the company report.
- Every case with its case number
- Year-wise trend
- Opposite parties
- Decision dates and orders
Verified entity values are shown only after access is granted.
Case records are compiled from court listings and may lag the court's own records. A case filed against a company is not a finding against it.
Employees and EPFO Compliance at Priority Merchandise Private Limited
Employment history and EPFO contributions of people linked to Priority Merchandise.
Employee and EPFO history
Monthly headcount, contribution history and filing status are in the company report.
- Monthly headcount
- PF contributions
- ECR filing status
- Establishment history
Verified entity values are shown only after access is granted.
CIN History of Priority Merchandise Private Limited
Priority Merchandise has one previous CIN (Corporate Identification Number): U51909WB2009PTC136038. The current CIN is U51909AS2009PTC012071, which is the unique identifier assigned by the Registrar of Companies.
| CIN | Status |
|---|---|
| U51909AS2009PTC012071 | Current |
| U51909WB2009PTC136038 | Previous |
Recent Activity on Priority Merchandise Private Limited
Priority Merchandise Private Limited has 9 board changes on record since 2009: 2 appointments and 7 cessations. The latest: Kamaljit Choudhury was appointed as Director on 23 May 2025.
2 earlier events are listed in the company report.
Credit Ratings, Litigation & Regulatory Alerts for Priority Merchandise Private Limited
Credit ratings, litigation, and regulatory alerts
Credit ratings, court records and regulatory alerts are in the company report.
- Rating history
- Court and tribunal cases
- Regulatory alerts
- Director-linked violations
Verified entity values are shown only after access is granted.
MSME Payment Delays by Priority Merchandise Private Limited
MSME payment history
Amounts due to small suppliers, the reasons given and MSME-1 filings are in the company report.
- Outstanding amounts
- Delay periods and reasons
- MSME-1 filing history
- Vendor payment signals
Verified entity values are shown only after access is granted.
Subsidiaries & Group Companies of Priority Merchandise Private Limited
Corporate group structure
Parent, subsidiary, associate and joint venture records with holdings are in the company report.
- Parent company
- Subsidiaries and ownership
- Associates and joint ventures
- Entity investments
Verified entity values are shown only after access is granted.
GST Compliance of Priority Merchandise Private Limited
GST registrations and filing compliance
State-wise GST registrations, return filing status and HSN or SAC codes are in the company report.
- GSTIN registrations
- State-wise filing status
- HSN and SAC details
- Tax jurisdiction records
Verified entity values are shown only after access is granted.
MCA Filings & Documents of Priority Merchandise Private Limited
MCA filings and documents
Filed forms, annual returns, financial statements and charge filings with their dates are in the company report.
- Incorporation documents
- Annual returns and statements
- Charge filings
- Complete filing index
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Priority Merchandise Private Limited
Priority Merchandise is an active private limited company based in Guwahati, Assam, India. The company works in retailers, within the trading industry. It was incorporated on 19 June 2009 (17+ years old) and is registered under CIN U51909AS2009PTC012071.
Priority Merchandise reported revenue of ₹1.24 Lakh for FY 2024 (down 81% YoY).
Priority Merchandise has 2 current directors:
- Hiranya Pradhan - Director
- Kamaljit Choudhury - Director
Priority Merchandise reported a net profit of ₹6,559 (net margin 5.3%) and EBITDA of ₹8,859 (EBITDA margin 7.2%) for FY 2024, as per its filed financial statements.
The compounded annual growth rate (CAGR) of the revenue of Priority Merchandise is -23% over three years and -11% over five years. In the latest year (FY 2024) revenue fell 81%. CAGR is the steady yearly rate that links the first and the last year.
The CIN (Corporate Identification Number) of Priority Merchandise is U51909AS2009PTC012071. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Priority Merchandise has 3 court cases on record: 1 filed by the company and 2 filed against it. 1 is pending.
Priority Merchandise was incorporated on 19 June 2009, making it 17+ years old. It is registered with the Registrar of Companies, Guwahati.
The peers of Priority Merchandise by revenue are Poonmudi Agencies and Investments Limited, Maradur Business Services Private Limited, Eden Distributors Private Limited, Pennant Capital Trends Private Limited, L&T Employees Welfare Foundation Private Limited and 5 more, all in the BFSI industry (Other Financial Services).
Kamaljit Choudhury was appointed as Director on 23 May 2025. Satendra Yadav ceased to be Director on 23 May 2025. Hiranya Pradhan ceased to be Additional Director on 29 Sep 2023. Priority Merchandise has 9 board changes on record in total.
The registered office of Priority Merchandise is at House No. 1 Nilgiri Path Zoo Road, Guwahati, Assam, India – 781024.