
About Proruralz India Private Limited
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Proruralz India Private Limited is a private limited company based in Mysore, Karnataka, India, recognised as a startup by DPIIT. It operates in the instant and ready-to-eat foods segment of the food and beverages sector. It was incorporated on 04 January 2019 and has been in existence for over 7 years.
The company is registered with the Registrar of Companies (ROC), Bangalore, under CIN U74999KA2019PTC120030. Its GSTIN is 29AAKCP2821M1ZZ (Karnataka).
The company has an authorised share capital of ₹10 Lakh and a paid-up capital of ₹3 Lakh. It is led by directors including Appaneravanda Somaiah Manojkumar and Kechchattira Ayyappa Vanitha.
Its last annual general meeting (AGM) was held on 30 September 2024, and its latest financial statements are for the year ended 31 March 2024. The registered office is at No. 0A Block No. 5 Bvl Aster Apartments K C Layout, Mysore, Karnataka, India – 570011.
As per the financials filed for FY 2024, the company reported a revenue of ₹6.63 Lakh, a growth of 17% compared to the previous year. For the same year it recorded a net loss of ₹4,360 (net margin -0.7%) and EBITDA of ₹97,650 (EBITDA margin 14.7%). Revenue has grown at a compounded annual rate (CAGR) of 47% over three years.
The company is associated with 1 brand: Belli The Farmer. As per MCA filings, the company has satisfied charges of ₹24 Lakh on record.
Proruralz India Private Limited is registered as a micro enterprise under the Udyam registration framework (Reg. No. UDYAM-KR-22-0002557). The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website bellithefarmer.com.
Company details
Recognitions & Rankings of Proruralz India
- Category
- Micro (2024-25)
- Udyam number
- UDYAM-KR-22-0002557
Contact details
Proruralz India Private Limited's registered office is in Mysore, Karnataka. Its website is bellithefarmer.com. Its e-mail address and telephone number are in the company report.
- Email
- Telephone
- Website
- Social Media
- Registered AddressNo. 0A Block No. 5 Bvl Aster Apartments K C Layout, Mysore, Karnataka, India – 570011
- IndustryFood and Beverages, Instant & Ready-to-Eat Foods, Dairy Products & Milk Processing
To see the full contact details of Proruralz India Private Limited, buy the company report.
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
Brands
Proruralz India operates one associated brand: Belli The Farmer. Each brand links to its own profile.
| Brand | Description | Website |
|---|---|---|
| Spices and coffee products are offered online by this brand. | bellithefarmer.com |
Business activity
The main business activity of Proruralz India is trade. In detail, this covers retail trading.
| Main activity group code | Main activity | Business activity code | Business activity | Share of turnover |
|---|---|---|---|---|
| G | Trade | G2 | Retail Trading |
To see the full business activity and turnover split of Proruralz India Private Limited, buy the company report.
Financials of Proruralz India Private Limited
FY 2024 filings availableProruralz India Private Limited reported revenue of ₹6.63 Lakh (up 17% YoY) for FY 2024.
Compounded Annual Growth Rate (CAGR)
Revenue has grown at a compounded annual rate (CAGR) of 47% over three years, including 17% growth in the latest year. EBITDA rose 136% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary
| Metrics | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 |
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| EBITDA | ₹97,650 | ||||
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| Net Profit (PAT) | -₹4,360 | ||||
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Financial Ratios
| Metrics | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 |
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| EBITDA Margin | 14.7% | ||||
| Net Profit Margin | -0.7% | ||||
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To see the full financial statements and ratios of Proruralz India Private Limited, buy the company report.
Board of directors of Proruralz India Private Limited
Proruralz India has 3 current directors and 4 former directors. Current directors are listed first, with their designation and appointment date.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Appaneravanda Somaiah Manojkumar | Director | 04 Jan 2019 | 7 Years 10 Months | Current |
| Kechchattira Ayyappa Vanitha | Director | 28 Jul 2020 | 6 Years 3 Months | Current |
| Ramya Machimanda Poonacha | Director | 04 Jan 2019 | 7 Years 10 Months | Current |
Auditor
Proruralz India Private Limited is audited by MAHAVEER SINGHVI & ASSOCIATES for the financial year 2021.
| Auditor firm | Financial year | Firm registration number |
|---|---|---|
| MAHAVEER SINGHVI & ASSOCIATES | FY 2021 | 011013S |
Shareholding
The shareholding of Proruralz India Private Limited is on record for FY 2021, split between promoters, domestic institutions, public shareholders and others.
| Shareholder category | FY 2021 |
|---|---|
| Promoters | |
| Domestic institutional investors (DII) | |
| Public | |
| Others |
To see the full shareholding pattern of Proruralz India Private Limited, buy the company report.
Charges & borrowings
| Date | Charge ID | Lender | Amount | Status | Modified or satisfied on |
|---|---|---|---|---|---|
| 14 Jan 2021 | 100411935 | Karnataka Bank Ltd. | ₹24 Lakh | Satisfied |
To see the full charge records of Proruralz India Private Limited, buy the company report.
Total charge records: 1 View all charges
Legal cases
No court or tribunal cases involving Proruralz India Private Limited are on our record; a case search with case numbers, parties and status is in the company report Buy the company report.
MSME payment delays
No delayed payments to MSME suppliers are on our record for Proruralz India Private Limited; the supplier-wise MSME Form 1 check is in the company report Buy the company report.
GST
Proruralz India has 1 GST registration: 1 active.
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 29AAKCP2821M1ZZ | Karnataka | Active | 13 Jul 2019 |
To see the full GST registrations and return filing status of Proruralz India Private Limited, buy the company report.
Recent activity
Proruralz India Private Limited has 7 board changes on record since 2019: 3 appointments and 4 cessations. The latest: Kechchattira Ayyappa Vanitha ceased to be Additional Director on 31 Dec 2020.
1 earlier event is in the company report.
Frequently asked questions
Proruralz India is an active private limited company based in Mysore, Karnataka, India. The company works in instant and ready-to-eat foods, within the food and beverages industry. It was incorporated on 04 January 2019 (7+ years old) and is registered under CIN U74999KA2019PTC120030.
Proruralz India has 3 current directors:
- Appaneravanda Somaiah Manojkumar - Director
- Kechchattira Ayyappa Vanitha - Director
- Ramya Machimanda Poonacha - Director
The latest financial statements of Proruralz India on record with the MCA are for the year ended 31 March 2024. Its last annual general meeting was held on 30 September 2024. Year-wise statements from FY 2019 are in the company report.
The GSTIN of Proruralz India is 29AAKCP2821M1ZZ, registered in Karnataka.
The CIN (Corporate Identification Number) of Proruralz India is U74999KA2019PTC120030. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Proruralz India was incorporated on 04 January 2019, making it 7+ years old. It is registered with the Registrar of Companies, Bangalore.
Kechchattira Ayyappa Vanitha ceased to be Additional Director on 31 Dec 2020. Kechchattira Ayyappa Vanitha was appointed as Director on 28 Jul 2020. Somanna Kechettira Aiyappa ceased to be Director on 10 Jun 2020. Proruralz India has 7 board changes on record in total.
Yes, Proruralz India is recognised as a startup by the Department for Promotion of Industry and Internal Trade (DPIIT).
Yes, Proruralz India is registered as a micro enterprise under Udyam registration (number: UDYAM-KR-22-0002557).
Proruralz India can be reached through the website bellithefarmer.com. Its registered office is in Mysore, Karnataka, India.

