About Pure Home & Living Private Limited
Data last updated: 10 January 2026
Pure Home & Living Private Limited is a private limited company based in New Delhi, Delhi, India. It specialises in hypermarkets and large retail chains, a part of the broader consumer services sector. Incorporated on 10 March 2006, the company has been in operation for over 20 years.
Registered with ROC Delhi under CIN U45201DL2006PTC147368.
Capital: an authorised share capital of ₹446.13 Cr and a paid-up capital of ₹326.68 Cr. Formerly known as Dlf Brands Limited and Alton Builders & Developers Private Limited. It is led by directors including Pia Singh and Sunil Kumar Pandey.
Last AGM: 07 August 2025. Financial statements filed for year ended 31 March 2025. Office: 204 Ground/F/F Okhla Indl Estate Ph – Iii New Delhi, Delhi, India – 110020.
As per the financials filed for FY 2025, the company reported a revenue of ₹108.11 Cr, a growth of 1% compared to the previous year.
The company has a workforce of approximately 354 employees as per the latest available data. Its group structure includes 5 subsidiaries.
As per MCA filings, the company has open charges of ₹75.4 Cr and satisfied charges of ₹443.76 Cr on record.
The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website dlfbrands.com.
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Registered Address204 Ground/F/F Okhla Indl Estate Ph – Iii New Delhi, Delhi, India – 110020
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IndustryConsumer Services, Hypermarkets & Large Retail Chains
- Historical Financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Litigation, compliance and MCA filings
- PDF report delivered after checkout
Name History of Pure Home & Living Private Limited
Pure Home & Living Private Limited has undergone 3 name changes throughout its history. The company was previously known as Dlf Brands Limited, Alton Builders & Developers Private Limited, and Dlf Retail Brands Private Limited. The current legal name is Pure Home & Living Private Limited, reflecting the company's evolution and rebranding over time.
| Company Name | Status |
|---|---|
| Pure Home & Living Private Limited | Current |
| Dlf Brands Limited | Previous |
| Alton Builders & Developers Private Limited | Previous |
| Dlf Retail Brands Private Limited | Previous |
CIN History of Pure Home & Living Private Limited
Pure Home & Living Private Limited has one previous CIN (Corporate Identification Number): U45201DL2006PLC147368. The current CIN is U45201DL2006PTC147368, which is the unique identifier assigned by the Registrar of Companies.
| CIN | Status |
|---|---|
| U45201DL2006PTC147368 | Current |
| U45201DL2006PLC147368 | Previous |
Business Activity of Pure Home & Living Private Limited
Pure Home & Living Private Limited is engaged in the principal business activity of trade, with detailed activities including retail trading.
| Main Activity Group Code | Description of Main Activity | Business Activity Code | Description of Business Activity | Turnover Percentage |
|---|---|---|---|---|
| G | Trade | G2 | Retail Trading | Locked |
Business activity turnover details for Pure Home & Living Private Limited
Turnover contribution percentages and historical activity changes require an active report plan.
- Turnover contribution
- Historical classifications
- Filing-level activity changes
Verified entity values are shown only after access is granted.
Auditor Details of Pure Home & Living Private Limited
Pure Home & Living Private Limited is audited by S S Kothari Mehta & Company for the financial year 2023. The auditor plays a crucial role in ensuring financial transparency and compliance with accounting standards.
| Name | Status | Appointment Date | Cessation Date |
|---|---|---|---|
| S S Kothari Mehta & Company | Locked | Locked | Locked |
Complete auditor history for Pure Home & Living Private Limited
Appointment status, appointment dates, cessation dates, and historical auditor changes require an active report plan.
- Appointment status
- Appointment dates
- Cessation dates
- Auditor changes
Verified entity values are shown only after access is granted.
Board of Directors of Pure Home & Living Private Limited
Pure Home & Living Private Limited is currently managed by 3 directors, with 17 former directors having served the organization. The current Directors play a crucial role in shaping the company's strategic direction and governance.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
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Pia Singh
Also directs:
Pure Home & Living Private Limited, Beverly Builders Llp, Excel Housing Construction Llp and 5 more
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Director | 06 Mar 2009 | 17 Years 5 Months | Current |
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Sunil Kumar Pandey
Also directs:
Pure Home & Living Private Limited
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Director | 10 Mar 2006 | 20 Years 5 Months | Current |
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Dhiraj Sarna
Also directs:
Pure Home & Living Private Limited, Jhandewalan Ancillaries Llp, Super Mart Two Property Management Services Llp and 5 more
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Managing Director | 30 Sep 2011 | 14 Years 10 Months | Current |
Financials of Pure Home & Living Private Limited FY 2025 filings available
Pure Home & Living Private Limited reported revenue of ₹108.11 Cr (up 1.00% YoY) for FY 2025.
Ten-year financial statements for Pure Home & Living Private Limited
Historical statement values and trend charts require an active report plan.
- Income statements
- Balance sheets
- Cash-flow statements
- Ratios and benchmarks
Verified entity values are shown only after access is granted.
Ownership and Shareholding of Pure Home & Living Private Limited
Shareholding and ownership data for Pure Home & Living Private Limited
Promoter, institutional, public, and beneficial ownership values require an active report plan.
- Ownership categories
- Historical changes
- Group structure
- FII and DII holdings
Verified entity values are shown only after access is granted.
Group Structure of Pure Home & Living Private Limited
Pure Home & Living Private Limited has 5 subsidiary companies and 1 associated company. This group structure data is as of FY 2023. The corporate group structure reflects Pure Home & Living Private Limited's business expansion strategy and organizational complexity.
| Company Name | CIN | Shares Held |
|---|---|---|
| Cian Retail Private Limited | U45201DL2006PTC147354 | Locked |
| Eros Retail Private Limited | U45209DL2007PTC161768 | Locked |
| Enki Retail Solutions Private Limited | U45400DL2007PTC161485 | Locked |
| Zigma Processing And Manufacturing Private Limited | U52300DL2009PTC189485 | Locked |
| Dbl Kidskart Online Private Limited | U74140DL2014PTC343881 | Locked |
Showing major subsidiaries. Total: 5.
Charges & Borrowings of Pure Home & Living Private Limited
| Date | Lender | Amount | Status |
|---|---|---|---|
| 12 Oct 2021 | Hdfc Bank Limited | ₹40 Lakh | Open |
| 23 Nov 2020 | Hdfc Bank Limited | ₹75 Cr | Open |
| 04 Mar 2025 | Hdfc Bank Limited | ₹25 Cr | Satisfied |
| 10 Mar 2021 | Hdfc Bank Limited | ₹85 Cr | Satisfied |
| 25 Oct 2017 | Hdfc Bank Limited | ₹37.38 Lakh | Satisfied |
Total charge records: 11 View all charges
Employees and EPFO Compliance at Pure Home & Living Private Limited
Pure Home & Living Private Limited has a workforce of 354 employees as of Apr 03, 2024.
Employee and EPFO history for Pure Home & Living Private Limited
Monthly headcount, contribution history, establishment records, and filing compliance require an active report plan.
- Monthly headcount
- PF contributions
- ECR filing status
- Establishment history
Verified entity values are shown only after access is granted.
GST Compliance of Pure Home & Living Private Limited
GST registrations and filing compliance for Pure Home & Living Private Limited
State-wise registrations, return filing status, HSN and SAC details, and jurisdiction records require an active report plan.
- GSTIN registrations
- State-wise filing status
- HSN and SAC details
- Tax jurisdiction records
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Credit Ratings, Litigation & Regulatory Alerts for Pure Home & Living Private Limited
Credit ratings, litigation, and regulatory alerts for Pure Home & Living Private Limited
Agency ratings, court records, regulatory events, and entity-specific compliance alerts require an active report plan.
- Rating history
- Court and tribunal cases
- Regulatory alerts
- Director-linked violations
Verified entity values are shown only after access is granted.
MSME Payment Delays by Pure Home & Living Private Limited
MSME payment history for Pure Home & Living Private Limited
Amounts outstanding to micro and small suppliers, delay reasons, and MSME-1 filing history require an active report plan.
- Outstanding amounts
- Delay periods and reasons
- MSME-1 filing history
- Vendor payment signals
Verified entity values are shown only after access is granted.
Subsidiaries & Group Companies of Pure Home & Living Private Limited
Corporate group structure for Pure Home & Living Private Limited
Parent, subsidiary, associate, joint venture, and ownership records require an active report plan.
- Parent company
- Subsidiaries and ownership
- Associates and joint ventures
- Entity investments
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MCA Filings & Documents of Pure Home & Living Private Limited
MCA filings and documents for Pure Home & Living Private Limited
Official forms, annual returns, financial statements, charge filings, and document dates require an active report plan.
- Incorporation documents
- Annual returns and statements
- Charge filings
- Complete filing index
Verified entity values are shown only after access is granted.
Recent Activity on Pure Home & Living Private Limited
Recent News on Pure Home & Living Private Limited
Frequently Asked Questions about Pure Home & Living Private Limited
Pure Home & Living Private Limited is an active private limited company in the consumer services sector based in New Delhi, Delhi, India. It was incorporated on 10 March 2006 (20+ years old) and is registered under CIN U45201DL2006PTC147368. The company has 354 employees.
Pure Home & Living Private Limited reported revenue of ₹108.11 Cr for FY 2025 (up 1.00% YoY).
The current directors of Pure Home & Living Private Limited are:
- Pia Singh - Director
- Sunil Kumar Pandey - Director
- Dhiraj Sarna - Managing Director
The primary industry of Pure Home & Living Private Limited is consumer services. The company specifically operates in hypermarkets and large retail chains. The company is currently active in this sector.
Pure Home & Living Private Limited can be reached at the registered office: 204 GroundFF Okhla Indl Estate Ph – Iii New Delhi, Delhi, India – 110020, or through the website dlfbrands.com.
The authorised capital is ₹446.13 Cr, and the paid-up capital is ₹326.68 Cr.