MSME (Udyam registered) Ministry of MSME
- Category
- Micro (2024-25)
- Udyam number
- UDYAM-HR-03-0009878
Pure Naturals Private Limited - e-commerce in Faridabad, Haryana, India. FY 2026 financials & compliance.
Revenue · FY 2024
₹3.77 Cr
▲ 20% YoY
Net loss · FY 2024
₹21.6 Lakh
Net margin -5.7%
EBITDA · FY 2024
₹52.39 Lakh
EBITDA margin 13.9%
Authorised capital
₹4.25 Cr
Registered with MCA
Paid-up capital
₹3.77 Cr
Issued & subscribed
Open charges
₹68 Lakh
Secured borrowings
Company age
26 yrs
Est. 2000
Directors on board
3
As per MCA filings
About Pure Naturals Private Limited
Data last updated:
Pure Naturals Private Limited is a private limited company based in Faridabad, Haryana, India. It operates in the online cosmetics retail segment of the e-commerce sector. It was incorporated on 20 December 2000 and has been in existence for over 26 years.
The company is registered with the Registrar of Companies (ROC), Delhi, under CIN U93090HR2000PTC034586. Its GSTIN is 06AABCE6755G1ZN (Haryana). The company holds 4 GST registrations, all of them active.
The company has an authorised share capital of ₹4.25 Cr and a paid-up capital of ₹3.77 Cr. It was formerly known as Evinix Green Enterprises Private Limited and Evinix Leisuregear Private Limited. It is led by directors including Indu Taneja and Evita Taneja.
Its last annual general meeting (AGM) was held on 30 September 2024, and its latest financial statements are for the year ended 31 March 2024. The registered office is at Center Pure Sco3363A Block – C Sector 41 Greenfields Colony, Faridabad, Haryana, India – 121003.
As per the financials filed for FY 2024, the company reported a revenue of ₹3.77 Cr, a growth of 20% compared to the previous year. For the same year it recorded a net loss of ₹21.6 Lakh (net margin -5.7%) and EBITDA of ₹52.39 Lakh (EBITDA margin 13.9%). Revenue has grown at a compounded annual rate (CAGR) of 42% over three years and 40% over five years.
The company is associated with 2 brands: byPureNaturals and Quikhenna. As per MCA filings, the company has open charges of ₹68 Lakh on record. Court records list 2 cases involving the company, including 2 filed against it. The company has 5 deals on record (4 secondary share transfers, 1 rights issue); the latest was in March 2021. Its 4 peer companies in the Ecommerce and Internet industry (Cosmetics), with the same principal business activity (retail trading) are compared by revenue, 2 larger and 2 smaller; the largest is KRF Cosmetics Private Limited with revenue of ₹3.95 Cr.
Pure Naturals Private Limited is registered as a micro enterprise under the Udyam registration framework (Reg. No. UDYAM-HR-03-0009878). The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website bypurenaturals.com.
Company details
CIN U93090HR2000PTC034586
Registration Number 034586
Incorporation Date 20 December 2000
ROC Delhi
Listing Status Unlisted
Company Status Active
Compliance Status Active Compliant
MSME Classification Micro
Udyam Registration UDYAM-HR-03-0009878
Name history
Pure Naturals has undergone 3 name changes throughout its history. The company was previously known as Evinix Green Enterprises Private Limited, Evinix Leisuregear Private Limited, and Pure Naturals Private Limited. The current legal name is Pure Naturals Private Limited.
| Company Name | Status |
|---|---|
| Pure Naturals Private Limited | Current |
| Evinix Green Enterprises Private Limited | Previous |
| Evinix Leisuregear Private Limited | Previous |
CIN history
Pure Naturals has one previous CIN (Corporate Identification Number): U74999HR2000PTC034586. The current CIN is U93090HR2000PTC034586, which is the unique identifier assigned by the Registrar of Companies.
| CIN | Status |
|---|---|
| U93090HR2000PTC034586 | Current |
| U74999HR2000PTC034586 | Previous |
Recognitions & Rankings of Pure Naturals
Contact details
Pure Naturals Private Limited's registered office is in Faridabad, Haryana. Its website is bypurenaturals.com. Its e-mail address and telephone number are in the company report.
- Email
- Telephone
- Website
- Social Media
- Apps
- Registered AddressCenter Pure Sco3363A Block – C Sector 41 Greenfields Colony, Faridabad, Haryana, India – 121003
- IndustryE-Commerce, Online Cosmetics Retail
To see the full contact details of Pure Naturals Private Limited, buy the company report.
Comprehensive company report
Pure Naturals Private Limited - one report that includes everything
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
₹799 ₹999 20% off excluding 18% GST
Secure checkout · GST invoice included
Brands
Pure Naturals operates two associated brands: byPureNaturals and Quikhenna. Each brand links to its own profile.
| Brand | Description | Website |
|---|---|---|
| Offers organic gel hair colors, shampoos, and care products for consumer use. | quikhenna.com | |
| A direct-to-consumer brand offering ayurvedic natural products for hair, beard, and skincare. | bypurenaturals.com |
Business activity
The main business activity of Pure Naturals is trade. In detail, this covers retail trading.
| Main activity group code | Main activity | Business activity code | Business activity | Share of turnover |
|---|---|---|---|---|
| G | Trade | G2 | Retail Trading |
To see the full business activity and turnover split of Pure Naturals Private Limited, buy the company report.
Financials of Pure Naturals Private Limited
FY 2024 filings availablePure Naturals Private Limited reported revenue of ₹3.77 Cr (up 20% YoY) for FY 2024.
Revenue · FY 2024
₹3.77 Cr ▲ 20%
Net loss · FY 2024
₹21.6 Lakh margin -5.7%
EBITDA · FY 2024
₹52.39 Lakh margin 13.9%
Compounded Annual Growth Rate (CAGR)
Revenue CAGR growth
1 year
▲ 20%
3 years · compounded
▲ 42%
5 years · compounded
▲ 40%
EBITDA CAGR growth
1 year
▲ 879%
3 years · compounded
▲ 112%
5 years · compounded
▲ 86%
Revenue has grown at a compounded annual rate (CAGR) of 40% over five years, including 20% growth in the latest year. EBITDA rose 879% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary
| Metrics | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 |
|---|---|---|---|---|---|
| Profit and Loss Statement | |||||
| Revenue from Operations | |||||
| Other Income | |||||
| Total Revenue | |||||
| Cost of Materials Consumed | |||||
| Employee Benefit Expense | |||||
| Finance Costs | |||||
| Depreciation and Amortisation | |||||
| Other Expenses | |||||
| Total Expenses | |||||
| EBITDA | ₹52.39 Lakh | ||||
| Profit Before Tax | |||||
| Tax Expense | |||||
| Net Profit (PAT) | -₹21.6 Lakh | ||||
| Balance Sheet | |||||
| Share Capital | |||||
| Reserves and Surplus | |||||
| Net Worth (Total Equity) | |||||
| Long-term Borrowings | |||||
| Short-term Borrowings | |||||
| Trade Payables | |||||
| Total Liabilities | |||||
| Fixed Assets | |||||
| Investments | |||||
| Inventories | |||||
| Trade Receivables | |||||
| Cash and Bank Balance | |||||
| Total Assets | |||||
Financial Ratios
| Metrics | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 |
|---|---|---|---|---|---|
| Profitability | |||||
| EBITDA Margin | 13.9% | ||||
| Net Profit Margin | -5.7% | ||||
| Return on Equity (ROE) | |||||
| Return on Capital Employed (ROCE) | |||||
| Return on Assets (ROA) | |||||
| Liquidity and Debt | |||||
| Current Ratio | |||||
| Quick Ratio | |||||
| Debt-to-Equity Ratio | |||||
| Interest Coverage Ratio | |||||
| Efficiency and Growth | |||||
| Asset Turnover | |||||
| Receivable Days | |||||
| Payable Days | |||||
| Inventory Days | |||||
| Revenue Growth | |||||
| Net Profit Growth | |||||
To see the full financial statements and ratios of Pure Naturals Private Limited, buy the company report.
Board of directors of Pure Naturals Private Limited
Pure Naturals has 3 current directors and 9 former directors. Current directors are listed first, with their designation and appointment date.
Current Directors
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Indu Taneja | Director | 21 Feb 2011 | 15 Years 8 Months | Current |
| Evita Taneja | Director | 30 Sep 2010 | 16 Years 1 Months | Current |
| Vipin Goyal | Director | 15 Dec 2023 | 2 Years 10 Months | Current |
Peer comparison
Pure Naturals Private Limited is compared with the 4 companies closest to it by revenue in the Ecommerce and Internet industry (Cosmetics), with the same principal business activity (retail trading), from the latest filed financials of each company.
| Company | Revenue | Net profit | Margin | Growth (1 yr) | Employees | Location |
|---|---|---|---|---|---|---|
| KRF Cosmetics Private Limited | ₹3.95 Cr (FY 2025) | 19.0% | New Delhi, Delhi, India | |||
| RK Cosmetics Private Limited | ₹3.93 Cr (FY 2024) | 44.0% | Mumbai, Maharashtra, India | |||
| Pure Naturals Private Limitedthis company | ₹3.77 Cr (FY 2024) | -₹21.6 Lakh | -5.7% | 20.0% | Faridabad, Haryana, India | |
| Vivo Holdings International Private Limited | ₹3.67 Cr (FY 2024) | -35.0% | New Delhi, Delhi, India | |||
| Optimus Lifestyle Private Limited | ₹3.49 Cr (FY 2024) | 175.0% | Ahmedabad, Gujarat, India |
To see the full peer comparison of Pure Naturals Private Limited, buy the company report.
Auditor
Pure Naturals Private Limited is audited by PMSS AND CO. for the financial year 2023.
| Auditor firm | Financial year | Firm registration number |
|---|---|---|
| PMSS AND CO. | FY 2023 | 091331 |
Shareholding
The shareholding of Pure Naturals Private Limited is on record for 5 financial years, the latest being FY 2023, split between promoters, domestic institutions, foreign institutions, public shareholders and others.
| Shareholder category | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 |
|---|---|---|---|---|---|
| Promoters | |||||
| Domestic institutional investors (DII) | |||||
| Foreign institutional investors (FII) | |||||
| Public | |||||
| Others |
To see the full shareholding pattern of Pure Naturals Private Limited, buy the company report.
Charges & borrowings
Open charges
₹68 Lakh
Satisfied charges
None
Breakdown by lending institutions
Latest charge details
| Date | Charge ID | Lender | Amount | Status | Modified or satisfied on |
|---|---|---|---|---|---|
| 29 Aug 2025 | 101173450 | State Bank of India | ₹68 Lakh | Open |
Total charge records: 1 View all charges
Deals & funding
Pure Naturals Private Limited has 5 deals on record (4 secondary share transfers, 1 rights issue); the latest was in March 2021.
Total deals
5
Secondary share transfers
4
Rights issue
1
Deals on record (5 of 5)
| When | Deal | Amount | Parties |
|---|---|---|---|
| Mar 2021 | Secondary share transfer | Undisclosed | Buyer: 4 individuals Seller: an individual |
| Mar 2020 | Rights issue | ₹1.85 Cr | Investors: 4 individuals |
| Feb 2020 | Secondary share transfer | Undisclosed | Buyer: an individual Seller: an individual |
| Mar 2011 | Secondary share transfer | Undisclosed | Buyer: 2 individuals Seller: 2 individuals |
| Aug 2009 | Secondary share transfer | Undisclosed | Buyer: 3 individuals Seller: 3 individuals |
Deal records are compiled from filings and public sources; amounts are shown only where the source reported them.
Legal cases
Pure Naturals Private Limited has 2 court cases on record: 2 filed against it. All cases are disposed.
Total cases
2
Filed against the company
2
Disposed
2
Cases by court
| Court | Cases | Against the company | Pending |
|---|---|---|---|
| District courts | 2 | 2 | 0 |
Cases on record (2 of 2)
| Court | Type of case | Party | Status |
|---|---|---|---|
| District court, Faridabad, Haryana | Execution petition | Filed against the company by an individual | Disposed |
| District court, Faridabad, Haryana | Court case (C S) | Filed against the company by an individual | Disposed |
To see the full case history of Pure Naturals Private Limited, buy the company report.
Case records are compiled from court listings and may lag the court's own records. A case filed against a company is not a finding against it.
MSME payment delays
No delayed payments to MSME suppliers are on our record for Pure Naturals Private Limited; the supplier-wise MSME Form 1 check is in the company report Buy the company report.
GST
Pure Naturals has 4 GST registrations: 4 active.
Total GSTINs
4
Active
4
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 06AABCE6755G1ZN | Haryana | Active | 01 Jul 2017 |
| 33AABCE6755G1ZQ | Tamil Nadu | Active | 08 Jan 2022 |
| 29AABCE6755G1ZF | Karnataka | Active | 24 Jan 2022 |
| 27AABCE6755G1ZJ | Maharashtra | Active | 01 Feb 2022 |
To see the full GST registrations and return filing status of Pure Naturals Private Limited, buy the company report.
Recent activity
Pure Naturals Private Limited has 12 board changes on record since 2007: 3 appointments and 9 cessations. The latest: Vipin Goyal ceased to be Additional Director on 29 Sep 2024.
Charges
A charge with State Bank Of India amounted to Rs. 0.68 Cr with Charge ID 101173450 was registered on 29 Aug 2025.
AGM
Pure Naturals Private Limited last Annual general meeting of members was held on 30 Sep 2024 as per latest MCA records.
Ceased
Vipin Goyal ceased to be Additional Director.
Filing
Pure Naturals Private Limited has filed its annual Financial statements for the year ended 31 Mar 2024 with Roc Delhi.
Appointed
Vipin Goyal was appointed as Director.
Ceased
Alok Garg ceased to be Director.
Ceased
Evita Taneja ceased to be Additional Director.
Ceased
Indu Taneja ceased to be Additional Director.
Ceased
Sunil Kumar ceased to be Additional Director.
Appointed
Indu Taneja was appointed as Director.
Ceased
Raujeev Dev Taneja ceased to be Director.
Appointed
Evita Taneja was appointed as Director.
4 earlier events are in the company report.
Frequently asked questions
Pure Naturals is an active private limited company based in Faridabad, Haryana, India. The company works in online cosmetics retail, within the e-commerce industry. It was incorporated on 20 December 2000 (26+ years old) and is registered under CIN U93090HR2000PTC034586.
Pure Naturals has 3 current directors:
- Indu Taneja - Director
- Evita Taneja - Director
- Vipin Goyal - Director
The latest financial statements of Pure Naturals on record with the MCA are for the year ended 31 March 2024. Its last annual general meeting was held on 30 September 2024. Year-wise statements from 2015 are in the company report.
The GSTIN of Pure Naturals is 06AABCE6755G1ZN, registered in Haryana. The company has 4 GST registrations in all, of which 4 are active. Other active GSTINs include 33AABCE6755G1ZQ (Tamil Nadu), 29AABCE6755G1ZF (Karnataka), 27AABCE6755G1ZJ (Maharashtra).
The CIN (Corporate Identification Number) of Pure Naturals is U93090HR2000PTC034586. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Pure Naturals has 2 court cases on record: 2 filed against it.
Pure Naturals was incorporated on 20 December 2000, making it 26+ years old. It is registered with the Registrar of Companies, Delhi.
Pure Naturals has 5 deals on record (4 secondary share transfers, 1 rights issue); the latest was in March 2021.
The peers of Pure Naturals by revenue are KRF Cosmetics Private Limited, RK Cosmetics Private Limited, Vivo Holdings International Private Limited, Optimus Lifestyle Private Limited, all in the Ecommerce and Internet industry (Cosmetics), with the same principal business activity (retail trading).
Vipin Goyal ceased to be Additional Director on 29 Sep 2024. Vipin Goyal was appointed as Director on 15 Dec 2023. Alok Garg ceased to be Director on 23 May 2016. Pure Naturals has 12 board changes on record in total.
Yes, Pure Naturals is registered as a micro enterprise under Udyam registration (number: UDYAM-HR-03-0009878).
Sample company reports
The same report you get when you buy one: financials, directors, ownership, deals, charges, legal cases, brands and filings, with the Excel workbook alongside.
Swiggy Limited Listed company · 92 pages
BharatPe (Resilient Innovations Pvt Ltd) Unlisted company · 78 pages