MSME (Udyam registered) Ministry of MSME
- Category
- Small (2024-25)
- Udyam number
- UDYAM-DL-06-0022328
Pure Play Media Private Limited - consumer electronics & durables in Delhi, India. FY 2026 financials & compliance.
Revenue · FY 2025
₹12.73 Cr
▼ 16% YoY
Net profit · FY 2025
₹19.74 Lakh
Net margin 1.6%
EBITDA · FY 2025
₹36.79 Lakh
EBITDA margin 2.9%
Authorised capital
₹50 Lakh
Registered with MCA
Paid-up capital
₹34.75 Lakh
Issued & subscribed
Open charges
₹2.3 Cr
Secured borrowings
Company age
19 yrs
Est. 2007
Employees · EPFO
17
Provident fund records
About Pure Play Media Private Limited
Data last updated:
Pure Play Media Private Limited is a private limited company based in Delhi, India. It operates in the furniture manufacturing segment of the consumer electronics and durables sector. It was incorporated on 01 September 2007 and has been in existence for over 19 years.
The company is registered with the Registrar of Companies (ROC), Delhi, under CIN U22222DL2007PTC167654. Its GSTIN is 07AAECP8260A1ZN (Delhi). The company holds 7 GST registrations, of which 5 are active.
The company has an authorised share capital of ₹50 Lakh and a paid-up capital of ₹34.75 Lakh. It is led by directors including Aditya Gupta and Raj Kumar Gupta.
Its last annual general meeting (AGM) was held on 30 September 2025, and its latest financial statements are for the year ended 31 March 2025. The registered office is at H.No. 340, Village Barwala, Delhi, India – 110039.
As per the financials filed for FY 2025, the company reported a revenue of ₹12.73 Cr, a decline of 16% compared to the previous year. For the same year it recorded a net profit of ₹19.74 Lakh (net margin 1.6%) and EBITDA of ₹36.79 Lakh (EBITDA margin 2.9%). Revenue has grown at a compounded annual rate (CAGR) of 9% over three years and 18% over five years.
The company has about 17 employees on its provident fund (EPFO) records.
The company is associated with 1 brand: UberLyfe. As per MCA filings, the company has open charges of ₹2.3 Cr on record. The company has 2 deals on record (1 rights issue, 1 funding round), with disclosed funding of ₹14 Lakh; the latest was in November 2015. Its 4 peer companies in the Consumer Durables industry (Furniture), with the same principal business activity (wood and wood products, furniture, paper and paper products) are compared by revenue, 3 larger and 1 smaller; the largest is Leaf Furniture Private Limited with revenue of ₹12.88 Cr.
Pure Play Media Private Limited is registered as a small enterprise under the Udyam registration framework (Reg. No. UDYAM-DL-06-0022328). The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website pureplaymedia.in.
Company details
CIN U22222DL2007PTC167654
Registration Number 167654
Incorporation Date 01 September 2007
ROC Delhi
Listing Status Unlisted
Company Status Active
Compliance Status Active Compliant
MSME Classification Small
Udyam Registration UDYAM-DL-06-0022328
Recognitions & Rankings of Pure Play Media
Contact details
Pure Play Media Private Limited's registered office is in Delhi, Delhi. Its website is pureplaymedia.in. Its e-mail address and telephone number are in the company report.
- Email
- Telephone
- Website
- Registered AddressH.No. 340, Village Barwala, Delhi, India – 110039
- IndustryConsumer Electronics & Durables, Furniture Manufacturing
To see the full contact details of Pure Play Media Private Limited, buy the company report.
Comprehensive company report
Pure Play Media Private Limited - one report that includes everything
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
₹799 ₹999 20% off excluding 18% GST
Secure checkout · GST invoice included
Brands
Pure Play Media operates one associated brand: UberLyfe. Each brand links to its own profile.
| Brand | Description | Website |
|---|---|---|
| Runs a direct-to-consumer brand offering furniture products. | uberlyfe.com |
Business activity
The main business activity of Pure Play Media is manufacturing. In detail, this covers wood and wood products, furniture, paper and paper products.
| Main activity group code | Main activity | Business activity code | Business activity | Share of turnover |
|---|---|---|---|---|
| C | Manufacturing | C3 | Wood and wood products, furniture, paper and paper products |
To see the full business activity and turnover split of Pure Play Media Private Limited, buy the company report.
Financials of Pure Play Media Private Limited
FY 2025 filings availablePure Play Media Private Limited reported revenue of ₹12.73 Cr (down 16% YoY) for FY 2025.
Revenue · FY 2025
₹12.73 Cr ▼ 16%
Net profit · FY 2025
₹19.74 Lakh margin 1.6%
EBITDA · FY 2025
₹36.79 Lakh margin 2.9%
Compounded Annual Growth Rate (CAGR)
Revenue CAGR growth
1 year
▼ 16%
3 years · compounded
▲ 9%
5 years · compounded
▲ 18%
EBITDA CAGR growth
1 year
▼ 45%
3 years · compounded
▲ 14%
5 years · compounded
▲ 9%
Revenue fell 16% in the latest year, but over five years it has grown at a compounded annual rate (CAGR) of 18%. EBITDA fell 45% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary
| Metrics | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 |
|---|---|---|---|---|---|
| Profit and Loss Statement | |||||
| Revenue from Operations | |||||
| Other Income | |||||
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| Cost of Materials Consumed | |||||
| Employee Benefit Expense | |||||
| Finance Costs | |||||
| Depreciation and Amortisation | |||||
| Other Expenses | |||||
| Total Expenses | |||||
| EBITDA | ₹36.79 Lakh | ||||
| Profit Before Tax | |||||
| Tax Expense | |||||
| Net Profit (PAT) | ₹19.74 Lakh | ||||
| Balance Sheet | |||||
| Share Capital | |||||
| Reserves and Surplus | |||||
| Net Worth (Total Equity) | |||||
| Long-term Borrowings | |||||
| Short-term Borrowings | |||||
| Trade Payables | |||||
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| Fixed Assets | |||||
| Investments | |||||
| Inventories | |||||
| Trade Receivables | |||||
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Financial Ratios
| Metrics | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 |
|---|---|---|---|---|---|
| Profitability | |||||
| EBITDA Margin | 2.9% | ||||
| Net Profit Margin | 1.6% | ||||
| Return on Equity (ROE) | |||||
| Return on Capital Employed (ROCE) | |||||
| Return on Assets (ROA) | |||||
| Liquidity and Debt | |||||
| Current Ratio | |||||
| Quick Ratio | |||||
| Debt-to-Equity Ratio | |||||
| Interest Coverage Ratio | |||||
| Efficiency and Growth | |||||
| Asset Turnover | |||||
| Receivable Days | |||||
| Payable Days | |||||
| Inventory Days | |||||
| Revenue Growth | |||||
| Net Profit Growth | |||||
To see the full financial statements and ratios of Pure Play Media Private Limited, buy the company report.
Board of directors of Pure Play Media Private Limited
Pure Play Media has 3 current directors and 2 former directors. Current directors are listed first, with their designation and appointment date.
Current Directors
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Aditya Gupta Also directs: Aryana Ecomm Services LLP | Director | 01 Sep 2007 | 19 Years 2 Months | Current |
| Raj Kumar Gupta Also directs: Dhanpaatra Capital Private Limited | Director | 01 Sep 2007 | 19 Years 2 Months | Current |
| Ruchika Gupta Also directs: Aryana Ecomm Services LLP | Director | 01 Dec 2014 | 11 Years 11 Months | Current |
Peer comparison
Pure Play Media Private Limited is compared with the 4 companies closest to it by revenue in the Consumer Durables industry (Furniture), with the same principal business activity (wood and wood products, furniture, paper and paper products), from the latest filed financials of each company.
| Company | Revenue | Net profit | Margin | Growth (1 yr) | Employees | Location |
|---|---|---|---|---|---|---|
| Leaf Furniture Private Limited | ₹12.88 Cr (FY 2024) | 189.0% | Bangalore, Karnataka, India | |||
| Eurosteel Office Furniture Systems Private Limited | ₹12.81 Cr (FY 2024) | -58.0% | Pune, Maharashtra, India | |||
| Rastogi Furnishers and Decorators Pvt. Ltd | ₹12.79 Cr (FY 2025) | 22.0% | Jaipur, Rajasthan, India | |||
| Pure Play Media Private Limitedthis company | ₹12.73 Cr (FY 2025) | ₹19.74 Lakh | 1.6% | -16.0% | 17 | Delhi, India |
| Bentwood Seating System Private Limited | ₹12.7 Cr (FY 2019) | -3.0% | Kolkata, West Bengal, India |
To see the full peer comparison of Pure Play Media Private Limited, buy the company report.
Auditor
Pure Play Media Private Limited is audited by SATISH KUMAR MITTAL & CO. for the financial year 2023.
| Auditor firm | Financial year | Firm registration number |
|---|---|---|
| SATISH KUMAR MITTAL & CO. | FY 2023 | 010813N |
Shareholding
The shareholding of Pure Play Media Private Limited is on record for 5 financial years, the latest being FY 2023, split between promoters, domestic institutions, foreign institutions, public shareholders and others.
| Shareholder category | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 |
|---|---|---|---|---|---|
| Promoters | |||||
| Domestic institutional investors (DII) | |||||
| Foreign institutional investors (FII) | |||||
| Public | |||||
| Others |
To see the full shareholding pattern of Pure Play Media Private Limited, buy the company report.
Charges & borrowings
Open charges
₹2.3 Cr
Satisfied charges
None
Breakdown by lending institutions
Latest charge details
| Date | Charge ID | Lender | Amount | Status | Modified or satisfied on |
|---|---|---|---|---|---|
| 30 Jul 2019 | 100282799 | Others | ₹1.3 Cr | Open | |
| 28 Mar 2018 | 100184886 | Others | ₹10 Lakh | Open | |
| 25 Jun 2013 | 10436607 | Others | ₹90 Lakh | Open |
To see the full charge records of Pure Play Media Private Limited, buy the company report.
Total charge records: 3 View all charges
Deals & funding
Pure Play Media Private Limited has 2 deals on record (1 rights issue, 1 funding round), with disclosed funding of ₹14 Lakh; the latest was in November 2015.
Total deals
2
Rights issue
1
Funding round
1
Disclosed funding
₹14 Lakh
Deals on record (2 of 2)
| When | Deal | Amount | Parties |
|---|---|---|---|
| Nov 2015 | Rights issue | ₹19.8 Lakh | Investors: an individual |
| May 2013 | Funding round | ₹14 Lakh | Investors: 2 individuals |
Deal records are compiled from filings and public sources; amounts are shown only where the source reported them.
Legal cases
No court or tribunal cases involving Pure Play Media Private Limited are on our record; a case search with case numbers, parties and status is in the company report Buy the company report.
MSME payment delays
No delayed payments to MSME suppliers are on our record for Pure Play Media Private Limited; the supplier-wise MSME Form 1 check is in the company report Buy the company report.
Employees & EPFO
Pure Play Media Private Limited has a workforce of 17 employees on its EPFO records as of May 2026, across 1 active EPFO establishment.
Employee count
17
Active EPFO establishments
1
Employee growth
-37%
Headcount by financial year
| Financial year | Employees (EPFO) |
|---|---|
| FY 2026-27 | 17 |
| FY 2025-26 | |
| FY 2024-25 | |
| FY 2022-23 | |
| FY 2021-22 | |
| FY 2020-21 | |
| FY 2019-20 |
To see the full employee and EPFO history of Pure Play Media Private Limited, buy the company report.
GST
Pure Play Media has 7 GST registrations: 5 active and 2 cancelled or inactive. The first 4 active GSTINs are listed below.
Total GSTINs
7
Active
5
Cancelled / inactive
2
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 07AAECP8260A1ZN | Delhi | Active | 01 Jul 2017 |
| 29AAECP8260A1ZH | Karnataka | Active | 22 Jan 2020 |
| 27AAECP8260A1ZL | Maharashtra | Active | 13 Sep 2021 |
| 36AAECP8260A1ZM | Telangana | Active | 05 Jan 2023 |
To see the full GST registrations and return filing status of Pure Play Media Private Limited, buy the company report.
Recent activity
Pure Play Media Private Limited has 4 board changes on record since 2007: 3 appointments and 1 cessation. The latest: Ruchika Gupta ceased to be Additional Director on 29 Sep 2015.
AGM
Pure Play Media Private Limited last Annual general meeting of members was held on 30 Sep 2025 as per latest MCA records.
Filing
Pure Play Media Private Limited has filed its annual Financial statements for the year ended 31 Mar 2025 with Roc Delhi.
Charges
A charge with Others amounted to Rs. 130.00 Lakh with Charge ID 100282799 was registered on 30 Jul 2019.
Charges
A charge with Others of Rs. 90.00 Lakh registered on 25 Jun 2013 with Charge ID 10436607 was modified on 08 Jun 2018.
Charges
A charge with Others amounted to Rs. 10.00 Lakh with Charge ID 100184886 was registered on 28 Mar 2018.
Ceased
Ruchika Gupta ceased to be Additional Director.
Appointed
Ruchika Gupta was appointed as Director.
Charges
A charge with Others amounted to Rs. 90.00 Lakh with Charge ID 10436607 was registered on 25 Jun 2013.
Appointed
Aditya Gupta was appointed as Director.
Appointed
Raj Kumar Gupta was appointed as Director.
Incorporation
01 Sep 2007
Pure Play Media Private Limited was registered on 01 Sep 2007 with Roc Delhi & aged 19 years 2 months as per MCA records.
Frequently asked questions
Pure Play Media is an active private limited company based in Delhi, India. The company works in furniture manufacturing, within the consumer electronics and durables industry. It was incorporated on 01 September 2007 (19+ years old) and is registered under CIN U22222DL2007PTC167654.
Pure Play Media has 3 current directors:
- Aditya Gupta - Director
- Raj Kumar Gupta - Director
- Ruchika Gupta - Director
The latest financial statements of Pure Play Media on record with the MCA are for the year ended 31 March 2025. Its last annual general meeting was held on 30 September 2025. Year-wise statements from 2015 are in the company report.
The GSTIN of Pure Play Media is 07AAECP8260A1ZN, registered in Delhi. The company has 7 GST registrations in all, of which 5 are active and 2 are cancelled or inactive. Other active GSTINs include 29AAECP8260A1ZH (Karnataka), 27AAECP8260A1ZL (Maharashtra), 36AAECP8260A1ZM (Telangana).
The CIN (Corporate Identification Number) of Pure Play Media is U22222DL2007PTC167654. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Pure Play Media was incorporated on 01 September 2007, making it 19+ years old. It is registered with the Registrar of Companies, Delhi.
Pure Play Media has 2 deals on record (1 rights issue, 1 funding round), with disclosed funding of ₹14 Lakh; the latest was in November 2015.
The peers of Pure Play Media by revenue are Leaf Furniture Private Limited, Eurosteel Office Furniture Systems Private Limited, Rastogi Furnishers and Decorators Pvt. Ltd, Bentwood Seating System Private Limited, all in the Consumer Durables industry (Furniture), with the same principal business activity (wood and wood products, furniture, paper and paper products).
Ruchika Gupta ceased to be Additional Director on 29 Sep 2015. Ruchika Gupta was appointed as Director on 01 Dec 2014. Aditya Gupta was appointed as Director on 01 Sep 2007. Pure Play Media has 4 board changes on record in total.
Yes, Pure Play Media is registered as a small enterprise under Udyam registration (number: UDYAM-DL-06-0022328).
Pure Play Media can be reached through the website pureplaymedia.in. Its registered office is in Delhi, India.
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