About Mi Lifestyle Marketing Global Private Limited
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Mi Lifestyle Marketing Global Private Limited is a private limited company based in Chennai, Tamil Nadu, India. It operates in the home care and cleaning products segment of the FMCG sector. It was incorporated on 14 March 2013 and has been in existence for over 13 years.
The company is registered with the Registrar of Companies (ROC), Chennai, under CIN U74999TN2013PTC090049. Its GSTIN is 33AAGCR3125G1ZQ (Tamil Nadu). The company holds 28 GST registrations, of which 26 are active.
The company has an authorised share capital of ₹2.8 Cr and a paid-up capital of ₹1.85 Cr. It was formerly known as Rasa Marketing Private Limited. It is led by directors Kolla Sathya Narayana (Managing Director) and Manmohan Singh Kishore Kumar.
Its last annual general meeting (AGM) was held on 30 September 2025, and its latest financial statements are for the year ended 31 March 2025. The registered office is at Chennai, Tamil Nadu.
As per the financials filed for FY 2025, the company reported a revenue of ₹1,070.07 Cr, a decline of 9% compared to the previous year. For the same year it recorded a net profit of ₹26.68 Cr (net margin 2.5%) and EBITDA of ₹50.73 Cr (EBITDA margin 4.7%). Revenue has grown at a compounded annual rate (CAGR) of 2% over three years and 7% over five years.
The company has about 181 employees on its provident fund (EPFO) records.
The company is associated with 2 brands: Mi Lifestyle and IndiaShoppe. As per MCA filings, the company has open charges of ₹135.8 Cr and satisfied charges of ₹10.32 Cr on record. Court records list 18 cases involving the company, including 14 filed by the company and 4 filed against it; 3 cases are pending. The company has 8 deals on record (6 secondary share transfers, 2 rights issues); the latest was in March 2025.
The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website milifestylemarketing.com.
Company details
Contact details
Mi Lifestyle Marketing Global Private Limited's registered office is in Chennai, Tamil Nadu. Its website is milifestylemarketing.com. Its e-mail address and telephone number are in the company report.
- Email
- Telephone
- Website
- Social Media
- Registered Address3rd Floor, Lanco House, Chennai, Tamil Nadu, India – 600017
- IndustryFMCG, Home Care & Cleaning Products
To see the full contact details of Mi Lifestyle Marketing Global Private Limited, buy the company report.
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
Brands
Mi Lifestyle Marketing Global operates two associated brands: Mi Lifestyle and IndiaShoppe. Each brand links to its own profile.
| Brand | Description | Website |
|---|---|---|
| An online platform aggregating multi-category products for convenient shopping. | milifestylemarketing.com | |
| Healthcare and ayurvedic products are retailed by IndiaShoppe. | indiashoppe.com |
Business activity
The main business activity of Mi Lifestyle Marketing Global is wholesale and retail trade; repair of motor vehicles and motorcycles. In detail, this covers wholesale trade, except of motor vehicles and motorcycles.
| Main activity group code | Main activity | Business activity code | Business activity | Share of turnover |
|---|---|---|---|---|
| G | Wholesale and retail trade; repair of motor vehicles and motorcycles | 46 | Wholesale trade, except of motor vehicles and motorcycles |
To see the full business activity and turnover split of Mi Lifestyle Marketing Global Private Limited, buy the company report.
Financials of Mi Lifestyle Marketing Global Private Limited
FY 2025 filings availableMi Lifestyle Marketing Global Private Limited reported revenue of ₹1,070.07 Cr (down 9% YoY) for FY 2025.
Compounded Annual Growth Rate (CAGR)
Revenue fell 9% in the latest year, but over five years it has grown at a compounded annual rate (CAGR) of 7%. EBITDA fell 21% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary
| Metrics | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 |
|---|---|---|---|---|---|
| Profit and Loss Statement | |||||
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| Other Income | |||||
| Total Revenue | ₹1,070.07 Cr | ||||
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| Total Expenses | |||||
| EBITDA | ₹50.73 Cr | ||||
| Profit Before Tax | |||||
| Tax Expense | |||||
| Net Profit (PAT) | ₹26.68 Cr | ||||
| Balance Sheet | |||||
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Financial Ratios
| Metrics | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 |
|---|---|---|---|---|---|
| Profitability | |||||
| EBITDA Margin | 4.7% | ||||
| Net Profit Margin | 2.5% | ||||
| Return on Equity (ROE) | |||||
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To see the full financial statements and ratios of Mi Lifestyle Marketing Global Private Limited, buy the company report.
Board of directors of Mi Lifestyle Marketing Global Private Limited
Mi Lifestyle Marketing Global has 2 current directors and 3 former directors. Current directors are listed first, with their designation and appointment date.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Kolla Sathya Narayana Also directs: Indiashoppe Digital Private Limited | Managing Director | 14 Mar 2013 | 13 Years 8 Months | Current |
| Manmohan Singh Kishore Kumar | Director | 21 Mar 2018 | 8 Years 7 Months | Current |
Auditor
Mi Lifestyle Marketing Global Private Limited is audited by M GOPAL & CO for the financial year 2025.
| Auditor firm | Financial year | Firm registration number |
|---|---|---|
| M GOPAL & CO | FY 2025 | 000957S |
Shareholding
The shareholding of Mi Lifestyle Marketing Global Private Limited is on record for 5 financial years, the latest being FY 2025, split between promoters, domestic institutions, foreign institutions, public shareholders and others.
| Shareholder category | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 |
|---|---|---|---|---|---|
| Promoters | |||||
| Domestic institutional investors (DII) | |||||
| Foreign institutional investors (FII) | |||||
| Public | |||||
| Others |
To see the full shareholding pattern of Mi Lifestyle Marketing Global Private Limited, buy the company report.
Charges & borrowings
| Date | Charge ID | Lender | Amount | Status | Modified or satisfied on |
|---|---|---|---|---|---|
| 31 Jul 2025 | 101142420 | Hdfc Bank Limited | ₹31.25 Lakh | Open | |
| 08 Jul 2025 | 101175750 | Hdfc Bank Limited | ₹31.25 Lakh | Open | |
| 25 Apr 2025 | 101132052 | Hdfc Bank Limited | ₹24.37 Lakh | Open | |
| 28 Feb 2025 | 101104125 | Hdfc Bank Limited | ₹90 Lakh | Open | |
| 28 May 2024 | 100961770 | Hdfc Bank Limited | ₹24 Lakh | Open |
To see the full charge records of Mi Lifestyle Marketing Global Private Limited, buy the company report.
Total charge records: 20 View all charges
Deals & funding
Mi Lifestyle Marketing Global Private Limited has 8 deals on record (6 secondary share transfers, 2 rights issues); the latest was in March 2025.
Deals on record (5 of 8)
| When | Deal | Amount | Parties |
|---|---|---|---|
| Mar 2025 | Secondary share transfer | Undisclosed | Buyer: an individual Seller: Vira Enterprises & Viresh Mehta |
| Sep 2024 | Secondary share transfer | Undisclosed | Seller: Vira Enterprises & Viresh Mehta |
| Feb 2022 | Secondary share transfer | Undisclosed | Seller: Vira Enterprises & Viresh Mehta |
| Oct 2020 | Secondary share transfer | Undisclosed | Seller: Vira Enterprises & Viresh Mehta |
| Mar 2016 | Rights issue | ₹6.5 Cr | Investors: Vira Enterprises & Viresh Mehta |
To see the full deal history of Mi Lifestyle Marketing Global Private Limited, buy the company report.
Deal records are compiled from filings and public sources; amounts are shown only where the source reported them.
Legal cases
Mi Lifestyle Marketing Global Private Limited has 18 court cases on record: 14 filed by Mi Lifestyle Marketing Global, 4 filed against it. 3 cases are pending and 15 are disposed.
Cases by court
| Court | Cases | Against the company | Pending |
|---|---|---|---|
| High courts | 13 | 1 | 1 |
| District courts | 5 | 3 | 2 |
Cases on record (5 of 18)
| Court | Type of case | Party | Status |
|---|---|---|---|
| High Court, TAMIL NADU | Appeal | Filed by the company against M/S.Amazon Seller Services Private Limited and 1 other | Pending |
| High Court of Delhi | Commercial suit | Filed against the company by Dabur India Limited | Disposed |
| High Court, TAMIL NADU | Civil suit | Filed by the company against Amazon Seller Services Private Limited( Amazon in) and 1 other | Disposed |
| High Court, TAMIL NADU | Appeal | Filed by the company against Amazon Seller Services Private Limited and Another and 1 other | Disposed |
| High Court, TAMIL NADU | Original application | Filed by the company against M/S.Amazon Seller Services Private Limited and 1 other | Disposed |
To see the full case history of Mi Lifestyle Marketing Global Private Limited, buy the company report.
Case records are compiled from court listings and may lag the court's own records. A case filed against a company is not a finding against it.
Credit ratings & regulatory alerts
Mi Lifestyle Marketing Global Private Limited was last rated by Crisil on 18 Jun 2020.
| Rating agency | Rated on | Rating |
|---|---|---|
| Crisil | 18 Jun 2020 |
To see the full credit ratings and regulatory alerts of Mi Lifestyle Marketing Global Private Limited, buy the company report.
MSME payment delays
No delayed payments to MSME suppliers are on our record for Mi Lifestyle Marketing Global Private Limited; the supplier-wise MSME Form 1 check is in the company report Buy the company report.
Employees & EPFO
Mi Lifestyle Marketing Global Private Limited has a workforce of 181 employees on its EPFO records as of May 2026, across 1 active EPFO establishment.
Headcount by financial year
| Financial year | Employees (EPFO) |
|---|---|
| FY 2026-27 | 181 |
| FY 2025-26 | |
| FY 2024-25 | |
| FY 2023-24 | |
| FY 2022-23 | |
| FY 2021-22 | |
| FY 2020-21 | |
| FY 2019-20 | |
| FY 2018-19 | |
| FY 2017-18 | |
| FY 2016-17 |
To see the full employee and EPFO history of Mi Lifestyle Marketing Global Private Limited, buy the company report.
GST
Mi Lifestyle Marketing Global has 28 GST registrations: 26 active and 2 cancelled or inactive. The first 4 active GSTINs are listed below.
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 33AAGCR3125G1ZQ | Tamil Nadu | Active | 01 Jul 2017 |
| 33AAGCR3125G2ZP | Tamil Nadu | Active | 01 Apr 2021 |
| 02AAGCR3125G1ZV | Himachal Pradesh | Active | 01 Jul 2017 |
| 03AAGCR3125G1ZT | Punjab | Active | 01 Jul 2017 |
To see the full GST registrations and return filing status of Mi Lifestyle Marketing Global Private Limited, buy the company report.
Recent activity
Mi Lifestyle Marketing Global Private Limited has 5 board changes on record since 2013: 2 appointments and 3 cessations. The latest: Hackeem Abdul Rahim ceased to be Director on 16 Feb 2021.
21 earlier events are in the company report.
Frequently asked questions
Mi Lifestyle Marketing Global is an active private limited company based in Chennai, Tamil Nadu, India. The company works in home care and cleaning products, within the FMCG industry. It was incorporated on 14 March 2013 (13+ years old) and is registered under CIN U74999TN2013PTC090049.
Mi Lifestyle Marketing Global has 2 current directors:
- Kolla Sathya Narayana - Managing Director
- Manmohan Singh Kishore Kumar - Director
The latest financial statements of Mi Lifestyle Marketing Global on record with the MCA are for the year ended 31 March 2025. Its last annual general meeting was held on 30 September 2025. Year-wise statements from 2015 are in the company report.
The GSTIN of Mi Lifestyle Marketing Global is 33AAGCR3125G1ZQ, registered in Tamil Nadu. The company has 28 GST registrations in all, of which 26 are active and 2 are cancelled or inactive. Other active GSTINs include 33AAGCR3125G2ZP (Tamil Nadu), 02AAGCR3125G1ZV (Himachal Pradesh), 03AAGCR3125G1ZT (Punjab).
The CIN (Corporate Identification Number) of Mi Lifestyle Marketing Global is U74999TN2013PTC090049. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Mi Lifestyle Marketing Global has 18 court cases on record: 14 filed by the company and 4 filed against it. 3 are pending. Most are in the high courts.
Mi Lifestyle Marketing Global was incorporated on 14 March 2013, making it 13+ years old. It is registered with the Registrar of Companies, Chennai.
Mi Lifestyle Marketing Global has 8 deals on record (6 secondary share transfers, 2 rights issues); the latest was in March 2025.
Hackeem Abdul Rahim ceased to be Director on 16 Feb 2021. Manmohan Singh Kishore Kumar was appointed as Director on 21 Mar 2018. Koteeswarao Hemamalini ceased to be Director on 04 Dec 2017. Mi Lifestyle Marketing Global has 5 board changes on record in total.
Mi Lifestyle Marketing Global can be reached through the website milifestylemarketing.com. Its registered office is in Chennai, Tamil Nadu, India.
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