About Reason Cosmetics Private Limited
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Reason Cosmetics Private Limited is a private limited company based in Mumbai, Maharashtra, India, recognised as a startup by DPIIT. It operates in the cosmetics and makeup products segment of the FMCG sector. It was incorporated on 24 January 2019 and has been in existence for over 7 years.
The company is registered with the Registrar of Companies (ROC), Mumbai, under CIN U24299MH2019PTC320095. The company has 1 GST registration on record, which is no longer active.
The company has an authorised share capital of ₹5 Lakh and a paid-up capital of ₹1 Lakh. It is led by directors Biju Mukundan Nair and Vaishali Kartik Shah.
Its last annual general meeting (AGM) was held on 30 September 2024, and its latest financial statements are for the year ended 31 March 2024. The registered office is at 112 1st Floor Udyog Kshetra Mulund Goregaon Link Road Mulund (West), Mumbai, Maharashtra, India – 400080.
As per the financials filed for FY 2024, the company reported a revenue of ₹1.86 Cr, a decline of 59% compared to the previous year. For the same year it recorded a net loss of ₹24.82 Lakh (net margin -13.3%) and EBITDA of -₹23.31 Lakh (EBITDA margin -12.5%). Revenue has declined at a compounded annual rate (CAGR) of 21% over three years.
The company has about 15 employees on its provident fund (EPFO) records.
For more details, the company can be reached via its website reasoncosmetics.com.
- EmailLocked
- TelephoneLocked
- Website
- Social MediaLocked
- Registered Address112 1st Floor Udyog Kshetra Mulund Goregaon Link Road Mulund (West), Mumbai, Maharashtra, India – 400080
- IndustryFMCG, Cosmetics & Makeup Products
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
- One PDF report, delivered after checkout
Business Activity of Reason Cosmetics Private Limited
The main business activity of Reason Cosmetics is manufacturing. In detail, this covers chemical and chemical products, pharmaceuticals, medicinal chemical and botanical products.
| Main Activity Group Code | Description of Main Activity | Business Activity Code | Description of Business Activity | Turnover Percentage |
|---|---|---|---|---|
| C | Manufacturing | C6 | Chemical and chemical products, pharmaceuticals, medicinal chemical and botanical products | Locked |
Business activity turnover details
Turnover share and past changes in activity are in the company report.
- Turnover contribution
- Historical classifications
- Filing-level activity changes
Verified entity values are shown only after access is granted.
Financials of Reason Cosmetics Private Limited FY 2024 filings available
Reason Cosmetics Private Limited reported revenue of ₹1.86 Cr (down 59% YoY) for FY 2024.
Compounded Annual Growth Rate (CAGR) of Reason Cosmetics Private Limited
Revenue has declined at a compounded annual rate (CAGR) of 21% over three years, including a 59% fall in the latest year. EBITDA fell 118% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary of Reason Cosmetics Private Limited
| Metrics | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 |
|---|---|---|---|---|---|
| Profit and Loss Statement | |||||
| Revenue from Operations | •••• | •••• | •••• | •••• | •••• |
| Other Income | •••• | •••• | •••• | •••• | •••• |
| Total Revenue | •••• | •••• | •••• | •••• | •••• |
| Cost of Materials Consumed | •••• | •••• | •••• | •••• | •••• |
| Employee Benefit Expense | •••• | •••• | •••• | •••• | •••• |
| Finance Costs | •••• | •••• | •••• | •••• | •••• |
| Depreciation and Amortisation | •••• | •••• | •••• | •••• | •••• |
| Other Expenses | •••• | •••• | •••• | •••• | •••• |
| Total Expenses | •••• | •••• | •••• | •••• | •••• |
| EBITDA | -₹23.31 Lakh | •••• | •••• | •••• | •••• |
| Profit Before Tax | •••• | •••• | •••• | •••• | •••• |
| Tax Expense | •••• | •••• | •••• | •••• | •••• |
| Net Profit (PAT) | -₹24.82 Lakh | •••• | •••• | •••• | •••• |
| Balance Sheet | |||||
| Share Capital | •••• | •••• | •••• | •••• | •••• |
| Reserves and Surplus | •••• | •••• | •••• | •••• | •••• |
| Net Worth (Total Equity) | •••• | •••• | •••• | •••• | •••• |
| Long-term Borrowings | •••• | •••• | •••• | •••• | •••• |
| Short-term Borrowings | •••• | •••• | •••• | •••• | •••• |
| Trade Payables | •••• | •••• | •••• | •••• | •••• |
| Total Liabilities | •••• | •••• | •••• | •••• | •••• |
| Fixed Assets | •••• | •••• | •••• | •••• | •••• |
| Investments | •••• | •••• | •••• | •••• | •••• |
| Inventories | •••• | •••• | •••• | •••• | •••• |
| Trade Receivables | •••• | •••• | •••• | •••• | •••• |
| Cash and Bank Balance | •••• | •••• | •••• | •••• | •••• |
| Total Assets | •••• | •••• | •••• | •••• | •••• |
Financial Ratios of Reason Cosmetics Private Limited
| Metrics | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 |
|---|---|---|---|---|---|
| Profitability | |||||
| EBITDA Margin | -12.5% | •••• | •••• | •••• | •••• |
| Net Profit Margin | -13.3% | •••• | •••• | •••• | •••• |
| Return on Equity (ROE) | •••• | •••• | •••• | •••• | •••• |
| Return on Capital Employed (ROCE) | •••• | •••• | •••• | •••• | •••• |
| Return on Assets (ROA) | •••• | •••• | •••• | •••• | •••• |
| Liquidity and Debt | |||||
| Current Ratio | •••• | •••• | •••• | •••• | •••• |
| Quick Ratio | •••• | •••• | •••• | •••• | •••• |
| Debt-to-Equity Ratio | •••• | •••• | •••• | •••• | •••• |
| Interest Coverage Ratio | •••• | •••• | •••• | •••• | •••• |
| Efficiency and Growth | |||||
| Asset Turnover | •••• | •••• | •••• | •••• | •••• |
| Receivable Days | •••• | •••• | •••• | •••• | •••• |
| Payable Days | •••• | •••• | •••• | •••• | •••• |
| Inventory Days | •••• | •••• | •••• | •••• | •••• |
| Revenue Growth | •••• | •••• | •••• | •••• | •••• |
| Net Profit Growth | •••• | •••• | •••• | •••• | •••• |
Paid data: the figures shown as dots are available after purchase of the company report. Figures as filed with the MCA in Form AOC-4. The full year-wise statements and ratios of Reason Cosmetics are in the company report.
Financial statements from FY 2019
Earlier years and trend charts are in the company report.
- Income statements
- Balance sheets
- Cash-flow statements
- Ratios and benchmarks
Verified entity values are shown only after access is granted.
Peer Comparison of Reason Cosmetics Private Limited
Reason Cosmetics Private Limited is compared with the companies closest to it by revenue in the FMCG industry (Colour Cosmetics, Cosmetics). Revenue, net profit, margin and growth of each company are in the company report.
| Company | Revenue | Net profit | Margin | Growth (1 yr) | Employees | Location |
|---|---|---|---|---|---|---|
| Ohria Ayurveda LLP | •••• | •••• | •••• | •••• | - | New Delhi, Delhi, India |
| Daga Ayurvedic and Cosmetics Private Limited | •••• | •••• | •••• | •••• | - | Mumbai, Maharashtra, India |
| Arora Naturals Cosmetics Private Limited | •••• | •••• | •••• | •••• | - | Delhi, India |
| Nehaa Cosmetics Private Limited | •••• | •••• | •••• | •••• | - | Thane, Maharashtra, India |
| Enaara Beauty Private Limited | •••• | •••• | •••• | •••• | - | Delhi, India |
| Reason Cosmetics Private Limited this company | •••• | •••• | •••• | •••• | - | Mumbai, Maharashtra, India |
| VTDS Cosmetics Private Limited | •••• | •••• | •••• | •••• | - | Delhi, India |
| Bigbay Cinema Factory Private Limited | •••• | •••• | •••• | •••• | - | Chennai City Corporation, Tamil Nadu, India |
| Indore Cosmetics Private Limited | •••• | •••• | •••• | •••• | - | Indore, M.P, Madhya Pradesh, India |
| Gans Lifestyle Private Limited | •••• | •••• | •••• | •••• | - | Gurgaon, Haryana, India |
| Cuffsnlashes Retails Private Limited | •••• | •••• | •••• | •••• | - | Noida, Uttar Pradesh, India |
Peers are the five companies nearest above and the five nearest below Reason Cosmetics by revenue in the FMCG industry (Colour Cosmetics, Cosmetics), from the latest filed financials of each company. Revenue, net profit, margin and growth of each peer are in the company report.
Auditor Details of Reason Cosmetics Private Limited
Reason Cosmetics Private Limited is audited by LATA RAMESH AND ASSOCIATES for the financial year 2023.
| Name | Status | Appointment Date | Cessation Date |
|---|---|---|---|
| LATA RAMESH AND ASSOCIATES | Locked | Locked | Locked |
Complete auditor history
Appointment and cessation dates and past auditor changes are in the company report.
- Appointment status
- Appointment dates
- Cessation dates
- Auditor changes
Verified entity values are shown only after access is granted.
Board of Directors of Reason Cosmetics Private Limited
Reason Cosmetics has 2 current directors and 5 former directors. Current directors are listed first, with their designation and appointment date.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Biju Mukundan Nair Also directs: Lta School of Beauty Private Limited, Ggenwin Kidz LLP | Director | 01 Apr 2022 | 4 Years 6 Months | Current |
| Vaishali Kartik Shah Also directs: Winways Digitech LLP, KDC One Clarion Beauty Private Limited, Lotus Beauty Care Products Private Limited and 5 more | Director | 01 Apr 2022 | 4 Years 6 Months | Current |
Ownership and Shareholding of Reason Cosmetics Private Limited
Shareholding and ownership data
Promoter, institutional, public and beneficial ownership figures are in the company report.
- Ownership categories
- Historical changes
- Group structure
- FII and DII holdings
Verified entity values are shown only after access is granted.
Charges & Borrowings of Reason Cosmetics Private Limited
Reason Cosmetics Private Limited does not have any charges (loans) registered with the Registrar of Companies.
Employees and EPFO Compliance at Reason Cosmetics Private Limited
Reason Cosmetics Private Limited has a workforce of 15 employees as of Apr 04, 2024.
Employee and EPFO history
Monthly headcount, contribution history and filing status are in the company report.
- Monthly headcount
- PF contributions
- ECR filing status
- Establishment history
Verified entity values are shown only after access is granted.
Recent Activity on Reason Cosmetics Private Limited
Reason Cosmetics Private Limited has 7 board changes on record since 2021: 2 appointments and 5 cessations. The latest: Biju Mukundan Nair ceased to be Additional Director on 30 Sep 2022.
Credit Ratings, Litigation & Regulatory Alerts for Reason Cosmetics Private Limited
Credit ratings, litigation, and regulatory alerts
Credit ratings, court records and regulatory alerts are in the company report.
- Rating history
- Court and tribunal cases
- Regulatory alerts
- Director-linked violations
Verified entity values are shown only after access is granted.
MSME Payment Delays by Reason Cosmetics Private Limited
MSME payment history
Amounts due to small suppliers, the reasons given and MSME-1 filings are in the company report.
- Outstanding amounts
- Delay periods and reasons
- MSME-1 filing history
- Vendor payment signals
Verified entity values are shown only after access is granted.
Subsidiaries & Group Companies of Reason Cosmetics Private Limited
Corporate group structure
Parent, subsidiary, associate and joint venture records with holdings are in the company report.
- Parent company
- Subsidiaries and ownership
- Associates and joint ventures
- Entity investments
Verified entity values are shown only after access is granted.
GST Compliance of Reason Cosmetics Private Limited
Reason Cosmetics has 1 GST registration on record, and it has been cancelled or is inactive. Only active GST numbers are listed on this page.
GST registrations and filing compliance
State-wise GST registrations, return filing status and HSN or SAC codes are in the company report.
- GSTIN registrations
- State-wise filing status
- HSN and SAC details
- Tax jurisdiction records
Verified entity values are shown only after access is granted.
MCA Filings & Documents of Reason Cosmetics Private Limited
MCA filings and documents
Filed forms, annual returns, financial statements and charge filings with their dates are in the company report.
- Incorporation documents
- Annual returns and statements
- Charge filings
- Complete filing index
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Reason Cosmetics Private Limited
Reason Cosmetics is an active private limited company based in Mumbai, Maharashtra, India. The company works in cosmetics and makeup products, within the FMCG industry. It was incorporated on 24 January 2019 (7+ years old) and is registered under CIN U24299MH2019PTC320095.
Reason Cosmetics reported revenue of ₹1.86 Cr for FY 2024 (down 59% YoY).
Reason Cosmetics has 2 current directors:
- Biju Mukundan Nair - Director
- Vaishali Kartik Shah - Director
Reason Cosmetics reported a net loss of ₹24.82 Lakh (net margin -13.3%) and EBITDA of -₹23.31 Lakh (EBITDA margin -12.5%) for FY 2024, as per its filed financial statements.
The compounded annual growth rate (CAGR) of the revenue of Reason Cosmetics is -21% over three years. In the latest year (FY 2024) revenue fell 59%. CAGR is the steady yearly rate that links the first and the last year.
No. Reason Cosmetics has 1 GST registration on record and it is cancelled or inactive.
The CIN (Corporate Identification Number) of Reason Cosmetics is U24299MH2019PTC320095. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Reason Cosmetics was incorporated on 24 January 2019, making it 7+ years old. It is registered with the Registrar of Companies, Mumbai.
The peers of Reason Cosmetics by revenue are Ohria Ayurveda LLP, Daga Ayurvedic and Cosmetics Private Limited, Arora Naturals Cosmetics Private Limited, Nehaa Cosmetics Private Limited, Enaara Beauty Private Limited and 5 more, all in the FMCG industry (Colour Cosmetics, Cosmetics).
Biju Mukundan Nair ceased to be Additional Director on 30 Sep 2022. Vaishali Kartik Shah ceased to be Additional Director on 30 Sep 2022. Aloke Saraswat ceased to be Director on 21 Apr 2022. Reason Cosmetics has 7 board changes on record in total.
Yes, Reason Cosmetics is recognised as a startup by the Department for Promotion of Industry and Internal Trade (DPIIT).