About S Square Branding Private Limited
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S Square Branding Private Limited is a private limited company based in Hyderabad, Telangana, India, recognised as a startup by DPIIT. It operates in the advertising and media services segment of the media and publishing sector. It was incorporated on 05 October 2020 and has been in existence for over 6 years.
The company is registered with the Registrar of Companies (ROC), Hyderabad, under CIN U74220TG2020PTC144540.
The company has an authorised share capital of ₹10 Lakh and a paid-up capital of ₹2.5 Lakh. It is led by directors Rutvi Shah (Managing Director) and Himungshu Kashyapa.
Its last annual general meeting (AGM) was held on 30 September 2024, and its latest financial statements are for the year ended 31 March 2024. The registered office is at Flat No.202 Plot 30 31 32 45 Upparapally Pillar No. 79 Rajendranagar, Hyderabad, Telangana, India – 500048.
As per the financials filed for FY 2024, the company reported a revenue of ₹66.93 Lakh, a growth of 29% compared to the previous year. For the same year it recorded a net profit of ₹5.47 Lakh (net margin 8.2%) and EBITDA of ₹8.9 Lakh (EBITDA margin 13.3%). Revenue has grown at a compounded annual rate (CAGR) of 121% over three years.
The company is associated with 1 brand: Perceptions Branding.
For more details, the company can be reached via its website perceptionsbranding.com.
- EmailLocked
- TelephoneLocked
- WebsiteLocked
- Social MediaLocked
- Registered AddressFlat No.202 Plot 30 31 32 45 Upparapally Pillar No. 79 Rajendranagar, Hyderabad, Telangana, India – 500048
- IndustryMedia and Publishing, Advertising Agencies & Media Services
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
- One PDF report, delivered after checkout
Business Activity of S Square Branding Private Limited
The main business activity of S Square Branding is information and communication. In detail, this covers other information & communication service activities.
| Main Activity Group Code | Description of Main Activity | Business Activity Code | Description of Business Activity | Turnover Percentage |
|---|---|---|---|---|
| J | Information and communication | J8 | Other information & communication service activities | Locked |
Business activity turnover details
Turnover share and past changes in activity are in the company report.
- Turnover contribution
- Historical classifications
- Filing-level activity changes
Verified entity values are shown only after access is granted.
Financials of S Square Branding Private Limited FY 2024 filings available
S Square Branding Private Limited reported revenue of ₹66.93 Lakh (up 29% YoY) for FY 2024.
Compounded Annual Growth Rate (CAGR) of S Square Branding Private Limited
Revenue has grown at a compounded annual rate (CAGR) of 121% over three years, including 29% growth in the latest year. EBITDA rose 683% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary of S Square Branding Private Limited
| Metrics | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 |
|---|---|---|---|---|
| Profit and Loss Statement | ||||
| Revenue from Operations | •••• | •••• | •••• | •••• |
| Other Income | •••• | •••• | •••• | •••• |
| Total Revenue | •••• | •••• | •••• | •••• |
| Cost of Materials Consumed | •••• | •••• | •••• | •••• |
| Employee Benefit Expense | •••• | •••• | •••• | •••• |
| Finance Costs | •••• | •••• | •••• | •••• |
| Depreciation and Amortisation | •••• | •••• | •••• | •••• |
| Other Expenses | •••• | •••• | •••• | •••• |
| Total Expenses | •••• | •••• | •••• | •••• |
| EBITDA | ₹8.9 Lakh | •••• | •••• | •••• |
| Profit Before Tax | •••• | •••• | •••• | •••• |
| Tax Expense | •••• | •••• | •••• | •••• |
| Net Profit (PAT) | ₹5.47 Lakh | •••• | •••• | •••• |
| Balance Sheet | ||||
| Share Capital | •••• | •••• | •••• | •••• |
| Reserves and Surplus | •••• | •••• | •••• | •••• |
| Net Worth (Total Equity) | •••• | •••• | •••• | •••• |
| Long-term Borrowings | •••• | •••• | •••• | •••• |
| Short-term Borrowings | •••• | •••• | •••• | •••• |
| Trade Payables | •••• | •••• | •••• | •••• |
| Total Liabilities | •••• | •••• | •••• | •••• |
| Fixed Assets | •••• | •••• | •••• | •••• |
| Investments | •••• | •••• | •••• | •••• |
| Inventories | •••• | •••• | •••• | •••• |
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Financial Ratios of S Square Branding Private Limited
| Metrics | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 |
|---|---|---|---|---|
| Profitability | ||||
| EBITDA Margin | 13.3% | •••• | •••• | •••• |
| Net Profit Margin | 8.2% | •••• | •••• | •••• |
| Return on Equity (ROE) | •••• | •••• | •••• | •••• |
| Return on Capital Employed (ROCE) | •••• | •••• | •••• | •••• |
| Return on Assets (ROA) | •••• | •••• | •••• | •••• |
| Liquidity and Debt | ||||
| Current Ratio | •••• | •••• | •••• | •••• |
| Quick Ratio | •••• | •••• | •••• | •••• |
| Debt-to-Equity Ratio | •••• | •••• | •••• | •••• |
| Interest Coverage Ratio | •••• | •••• | •••• | •••• |
| Efficiency and Growth | ||||
| Asset Turnover | •••• | •••• | •••• | •••• |
| Receivable Days | •••• | •••• | •••• | •••• |
| Payable Days | •••• | •••• | •••• | •••• |
| Inventory Days | •••• | •••• | •••• | •••• |
| Revenue Growth | •••• | •••• | •••• | •••• |
| Net Profit Growth | •••• | •••• | •••• | •••• |
Paid data: the figures shown as dots are available after purchase of the company report. Figures as filed with the MCA in Form AOC-4. The full year-wise statements and ratios of S Square Branding are in the company report.
Financial statements from FY 2021
Earlier years and trend charts are in the company report.
- Income statements
- Balance sheets
- Cash-flow statements
- Ratios and benchmarks
Verified entity values are shown only after access is granted.
Peer Comparison of S Square Branding Private Limited
S Square Branding Private Limited is compared with the companies closest to it by revenue in the Media and Publishing industry (Advertising Agencies). Net profit, margin and employee counts of each company are in the company report.
| Company | Revenue | Net profit | Margin | Growth (1 yr) | Employees | Location |
|---|---|---|---|---|---|---|
| Alliancenexus Marketing and Communications Private Limited | ₹67.26 Lakh (FY 2025) | •••• | •••• | -5.0% | •••• | Faridabad, Haryana, India |
| Amplus Infotainment Private Limited | ₹67.14 Lakh (FY 2022) | •••• | •••• | •••• | New Delhi, Delhi, India | |
| TWBC Marketing Communication Private Limited | ₹67.12 Lakh (FY 2025) | •••• | •••• | 3.0% | •••• | Ernakulam, Kerala, India |
| Upload Communications Private Limited | ₹66.96 Lakh (FY 2025) | •••• | •••• | 24.0% | •••• | Mohali, Punjab, India |
| Adsomia India Private Limited | ₹66.95 Lakh (FY 2023) | •••• | •••• | 92.0% | •••• | Attingal, Kerala, India |
| S Square Branding Private Limited this company | ₹66.93 Lakh (FY 2024) | •••• | •••• | 29.0% | •••• | Hyderabad, Telangana, India |
| Surya Sign Private Limited | ₹66.92 Lakh (FY 2025) | •••• | •••• | 40.0% | •••• | Indore, Madhya Pradesh, India |
| Covermatch Private Limited | ₹66.9 Lakh (FY 2025) | •••• | •••• | 55.0% | •••• | Edapally, Kerala, India |
| Excelligent Marketing Solutions Private Limited | ₹66.83 Lakh (FY 2025) | •••• | •••• | 17.0% | •••• | Pune, Maharashtra, India |
| United Capital Partners India Private Limited | ₹66.78 Lakh (FY 2025) | •••• | •••• | 103.0% | •••• | Chennai, Tamil Nadu, India |
| Synamatic Systems Private Limited | ₹66.68 Lakh (FY 2025) | •••• | •••• | 3.0% | •••• | Nagercoil, Tamil Nadu, India |
Peers are the five companies nearest above and the five nearest below S Square Branding by revenue in the Media and Publishing industry (Advertising Agencies), from the latest filed financials of each company. Net profit, margin and employee counts of each peer are in the company report.
Board of Directors of S Square Branding Private Limited
S Square Branding has 2 current directors and 2 former directors. Current directors are listed first, with their designation and appointment date.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Himungshu Kashyapa | Director | 18 Dec 2020 | 5 Years 9 Months | Current |
| Rutvi Shah Also directs: MSD Distributors Private Limited | Managing Director | 05 Oct 2020 | 6 Years 0 Months | Current |
Charges & Borrowings of S Square Branding Private Limited
S Square Branding Private Limited does not have any charges (loans) registered with the Registrar of Companies.
Associated Brands with S Square Branding Private Limited
S Square Branding operates one associated brand: Perceptions Branding. Each brand links to its own profile.
| Brand | Description | Website |
|---|---|---|
| Provides brand strategy, identity design, marketing materials, and digital solutions. | perceptionsbranding.com |
Employees and EPFO Compliance at S Square Branding Private Limited
Employment history and EPFO contributions of people linked to S Square Branding.
Employee and EPFO history
Monthly headcount, contribution history and filing status are in the company report.
- Monthly headcount
- PF contributions
- ECR filing status
- Establishment history
Verified entity values are shown only after access is granted.
Recent Activity on S Square Branding Private Limited
S Square Branding Private Limited has 4 board changes on record since 2020: 2 appointments and 2 cessations. The latest: Himungshu Kashyapa ceased to be Additional Director on 24 Dec 2021.
Credit Ratings, Litigation & Regulatory Alerts for S Square Branding Private Limited
Credit ratings, litigation, and regulatory alerts
Credit ratings, court records and regulatory alerts are in the company report.
- Rating history
- Court and tribunal cases
- Regulatory alerts
- Director-linked violations
Verified entity values are shown only after access is granted.
MSME Payment Delays by S Square Branding Private Limited
MSME payment history
Amounts due to small suppliers, the reasons given and MSME-1 filings are in the company report.
- Outstanding amounts
- Delay periods and reasons
- MSME-1 filing history
- Vendor payment signals
Verified entity values are shown only after access is granted.
Subsidiaries & Group Companies of S Square Branding Private Limited
Corporate group structure
Parent, subsidiary, associate and joint venture records with holdings are in the company report.
- Parent company
- Subsidiaries and ownership
- Associates and joint ventures
- Entity investments
Verified entity values are shown only after access is granted.
GST Compliance of S Square Branding Private Limited
GST registrations and filing compliance
State-wise GST registrations, return filing status and HSN or SAC codes are in the company report.
- GSTIN registrations
- State-wise filing status
- HSN and SAC details
- Tax jurisdiction records
Verified entity values are shown only after access is granted.
MCA Filings & Documents of S Square Branding Private Limited
MCA filings and documents
Filed forms, annual returns, financial statements and charge filings with their dates are in the company report.
- Incorporation documents
- Annual returns and statements
- Charge filings
- Complete filing index
Verified entity values are shown only after access is granted.
Frequently Asked Questions about S Square Branding Private Limited
S Square Branding is an active private limited company based in Hyderabad, Telangana, India. The company works in advertising agencies and media services, within the media and publishing industry. It was incorporated on 05 October 2020 (6+ years old) and is registered under CIN U74220TG2020PTC144540.
S Square Branding reported revenue of ₹66.93 Lakh for FY 2024 (up 29% YoY).
S Square Branding has 2 current directors:
- Rutvi Shah - Managing Director
- Himungshu Kashyapa - Director
S Square Branding reported a net profit of ₹5.47 Lakh (net margin 8.2%) and EBITDA of ₹8.9 Lakh (EBITDA margin 13.3%) for FY 2024, as per its filed financial statements.
The compounded annual growth rate (CAGR) of the revenue of S Square Branding is 121% over three years. In the latest year (FY 2024) revenue rose 29%. CAGR is the steady yearly rate that links the first and the last year.
The CIN (Corporate Identification Number) of S Square Branding is U74220TG2020PTC144540. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
S Square Branding was incorporated on 05 October 2020, making it 6+ years old. It is registered with the Registrar of Companies, Hyderabad.
The peers of S Square Branding by revenue are Alliancenexus Marketing and Communications Private Limited, Amplus Infotainment Private Limited, TWBC Marketing Communication Private Limited, Upload Communications Private Limited, Adsomia India Private Limited and 5 more, all in the Media and Publishing industry (Advertising Agencies).
Himungshu Kashyapa ceased to be Additional Director on 24 Dec 2021. Shruti Agarwal Goenka ceased to be Whole-Time Director on 25 Nov 2021. Himungshu Kashyapa was appointed as Director on 18 Dec 2020. S Square Branding has 4 board changes on record in total.
Yes, S Square Branding is recognised as a startup by the Department for Promotion of Industry and Internal Trade (DPIIT).
S Square Branding can be reached through the website perceptionsbranding.com. Its registered office is in Hyderabad, Telangana, India.