- Category
- Medium (2024-25)
- Udyam number
- UDYAM-OD-19-0033973

About S Square Marketing Private Limited
Data last updated:
S Square Marketing Private Limited is a private limited company based in Bhubaneswar, Odisha, India. It operates in the fashion retail segment of the fashion and textiles sector. It was incorporated on 04 August 2000 and has been in existence for over 26 years.
The company is registered with the Registrar of Companies (ROC), Cuttack, under CIN U51109OR2000PTC036689. Its GSTIN is 21AAGCS5275A1ZR (Odisha). The company holds 3 GST registrations, all of them active.
The company has an authorised share capital of ₹15 Lakh and a paid-up capital of ₹6.52 Lakh. It is led by directors including Umesh Agarwal and Shyam Sundar Sonthalia.
Its last annual general meeting (AGM) was held on 30 September 2025, and its latest financial statements are for the year ended 31 March 2025. The registered office is at Bhubaneswar, Odisha.
As per the financials filed for FY 2024, the company reported a revenue of ₹67.95 Cr, a decline of 14% compared to the previous year. For the same year it recorded a net profit of ₹85.89 Lakh (net margin 1.3%) and EBITDA of ₹2.97 Cr (EBITDA margin 4.4%). Revenue has grown at a compounded annual rate (CAGR) of 22% over three years and 9% over five years.
The company has about 74 employees on its provident fund (EPFO) records.
As per MCA filings, the company has open charges of ₹22.55 Cr and satisfied charges of ₹2.3 Cr on record. Court records list 8 cases involving the company, including 8 filed by the company; 4 cases are pending.
S Square Marketing Private Limited is registered as a medium enterprise under the Udyam registration framework (Reg. No. UDYAM-OD-19-0033973). The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website ssquaremarketing.in.
Company details
CIN history
S Square Marketing has 2 previous CINs, indicating changes in the company's corporate structure or registration details. The current CIN is U51109OR2000PTC036689, which is the unique identifier assigned by the Registrar of Companies.
| CIN | Status |
|---|---|
| U51109OR2000PTC036689 | Current |
| U51109WB2000PTC092240 | Previous |
| U17101WB2000PTC092240 | Previous |
Recognitions & Rankings of S Square Marketing
Contact details
S Square Marketing Private Limited's registered office is in Bhubaneswar, Odisha. Its website is ssquaremarketing.in. Its e-mail address and telephone number are in the company report.
- Email
- Telephone
- Website
- Registered AddressPlot No.119/1 Mancheswar Industrial Estate Zone – A Sector – A Besides Mahindra Bodyshop Ras, Ulgarh, Bhubaneswar, Odisha, India – 751010
- IndustryFashion and Textile, Fashion Retail
To see the full contact details of S Square Marketing Private Limited, buy the company report.
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
Financials of S Square Marketing Private Limited
FY 2025 filings availableS Square Marketing Private Limited reported revenue of ₹67.95 Cr (down 14% YoY) for FY 2024.
Compounded Annual Growth Rate (CAGR)
Revenue fell 14% in the latest year, but over five years it has grown at a compounded annual rate (CAGR) of 9%. EBITDA fell 14% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary
| Metrics | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 |
|---|---|---|---|---|---|
| Profit and Loss Statement | |||||
| Revenue from Operations | |||||
| Other Income | |||||
| Total Revenue | ₹67.95 Cr | ||||
| Cost of Materials Consumed | |||||
| Employee Benefit Expense | |||||
| Finance Costs | |||||
| Depreciation and Amortisation | |||||
| Other Expenses | |||||
| Total Expenses | |||||
| EBITDA | ₹2.97 Cr | ||||
| Profit Before Tax | |||||
| Tax Expense | |||||
| Net Profit (PAT) | ₹85.89 Lakh | ||||
| Balance Sheet | |||||
| Share Capital | |||||
| Reserves and Surplus | |||||
| Net Worth (Total Equity) | |||||
| Long-term Borrowings | |||||
| Short-term Borrowings | |||||
| Trade Payables | |||||
| Total Liabilities | |||||
| Fixed Assets | |||||
| Investments | |||||
| Inventories | |||||
| Trade Receivables | |||||
| Cash and Bank Balance | |||||
| Total Assets | |||||
Financial Ratios
| Metrics | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 |
|---|---|---|---|---|---|
| Profitability | |||||
| EBITDA Margin | 4.4% | ||||
| Net Profit Margin | 1.3% | ||||
| Return on Equity (ROE) | |||||
| Return on Capital Employed (ROCE) | |||||
| Return on Assets (ROA) | |||||
| Liquidity and Debt | |||||
| Current Ratio | |||||
| Quick Ratio | |||||
| Debt-to-Equity Ratio | |||||
| Interest Coverage Ratio | |||||
| Efficiency and Growth | |||||
| Asset Turnover | |||||
| Receivable Days | |||||
| Payable Days | |||||
| Inventory Days | |||||
| Revenue Growth | |||||
| Net Profit Growth | |||||
To see the full financial statements and ratios of S Square Marketing Private Limited, buy the company report.
Board of directors of S Square Marketing Private Limited
S Square Marketing has 5 current directors and 1 former director. Current directors are listed first, with their designation and appointment date.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Umesh Agarwal Also directs: S Square Lifestyle LLP | Director | 01 Dec 2011 | 14 Years 11 Months | Current |
| Shyam Sundar Sonthalia | Director | 04 Aug 2000 | 26 Years 3 Months | Current |
| Santosh Sonthalia | Director | 10 Mar 2003 | 23 Years 7 Months | Current |
| Swati Agarwal Also directs: S Square Lifestyle LLP | Director | 01 Aug 2004 | 22 Years 3 Months | Current |
| Sneha Agarwal Also directs: Nirmaan India Ltd | Director | 07 Jul 2003 | 23 Years 3 Months | Current |
Peer comparison
S Square Marketing Private Limited is compared with the 7 companies closest to it by revenue in the Apparel industry (Apparel Retail and Distribution), with the same principal business activity (wholesale trading), from the latest filed financials of each company.
| Company | Revenue | Net profit | Margin | Growth (1 yr) | Employees | Location |
|---|---|---|---|---|---|---|
| JC Silver Star Fashion Private Limited | ₹70.15 Cr (FY 2024) | -3.0% | Pune, Maharashtra, India | |||
| Ramkirti Private Limited | ₹69.89 Cr (FY 2024) | 15.0% | Kolkata, West Bengal, India | |||
| Shree Siddhi Vinayak Creations Private Limited | ₹68.81 Cr (FY 2024) | 13.0% | Bareilly, Uttar Pradesh, India | |||
| S Square Marketing Private Limitedthis company | ₹67.95 Cr (FY 2024) | ₹85.89 Lakh | 1.3% | -14.0% | 74 | Bhubaneswar, Odisha, India |
| Vedant Trade Impex Private Limited | ₹67.9 Cr (FY 2016) | 314.0% | Mumbai, Maharashtra, India | |||
| Strange Exports Private Limited | ₹67.55 Cr (FY 2025) | -9.0% | New Delhi, Delhi, India | |||
| Richlady Clothing Private Limited | ₹67.02 Cr (FY 2025) | 14.0% | Mumbai, Maharashtra, India | |||
| Swagat Abharan Private Limited | ₹66.83 Cr (FY 2024) | 28.0% | Malleshwaram, Karnataka, India |
To see the full peer comparison of S Square Marketing Private Limited, buy the company report.
Auditor
S Square Marketing Private Limited is audited by R. Gopal & Associates for the financial year 2024.
| Auditor firm | Financial year | Firm registration number |
|---|---|---|
| R. Gopal & Associates | FY 2024 | 000846C |
Shareholding
The shareholding of S Square Marketing Private Limited is on record for 5 financial years, the latest being FY 2024, split between promoters, domestic institutions, foreign institutions, public shareholders and others.
| Shareholder category | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 |
|---|---|---|---|---|---|
| Promoters | |||||
| Domestic institutional investors (DII) | |||||
| Foreign institutional investors (FII) | |||||
| Public | |||||
| Others |
To see the full shareholding pattern of S Square Marketing Private Limited, buy the company report.
Charges & borrowings
| Date | Charge ID | Lender | Amount | Status | Modified or satisfied on |
|---|---|---|---|---|---|
| 21 Mar 2025 | 101074339 | Others | ₹7.5 Cr | Open | |
| 25 Mar 2024 | 100901080 | Others | ₹4.9 Cr | Open | |
| 02 Mar 2024 | 100921668 | Hdfc Bank Limited | ₹25 Lakh | Open | |
| 07 Dec 2023 | 100873264 | Hdfc Bank Limited | ₹16.3 Lakh | Open | |
| 12 Jul 2023 | 100746187 | Others | ₹7.5 Cr | Open |
To see the full charge records of S Square Marketing Private Limited, buy the company report.
Total charge records: 8 View all charges
Legal cases
S Square Marketing Private Limited has 8 court cases on record: 8 filed by S Square Marketing. 4 cases are pending and 4 are disposed.
Cases by court
| Court | Cases | Against the company | Pending |
|---|---|---|---|
| District courts | 8 | 0 | 4 |
Cases on record (5 of 8)
| Court | Type of case | Party | Status |
|---|---|---|---|
| District court, Khurda, Odisha | Court case (I . c. c) | Filed by the company against M/S Lav Kush Fashions | Pending |
| District court, Khurda, Odisha | Court case (I . c. c) | Filed by the company against M/S Fashion King | Pending |
| District court, Khurda, Odisha | Court case (I . c. c) | Filed by the company against M/S Jayarvind Lenka | Pending |
| District court, Khurda, Odisha | Court case (I . c. c) | Filed by the company against M/S Jagannath Apperals | Pending |
| District court, Khurda, Odisha | Court case (I . c. c) | Filed by the company against M/S Tarini Bhandar | Disposed |
To see the full case history of S Square Marketing Private Limited, buy the company report.
Case records are compiled from court listings and may lag the court's own records. A case filed against a company is not a finding against it.
MSME payment delays
No delayed payments to MSME suppliers are on our record for S Square Marketing Private Limited; the supplier-wise MSME Form 1 check is in the company report Buy the company report.
Employees & EPFO
S Square Marketing Private Limited has a workforce of 74 employees on its EPFO records as of Apr 09, 2024, across 1 active EPFO establishment.
GST
S Square Marketing has 3 GST registrations: 3 active.
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 21AAGCS5275A1ZR | Odisha | Active | 01 Jul 2017 |
| 19AAGCS5275A1ZC | West Bengal | Active | 01 Jul 2017 |
| 23AAGCS5275A1ZN | Madhya Pradesh | Active | 01 Jul 2017 |
To see the full GST registrations and return filing status of S Square Marketing Private Limited, buy the company report.
Recent activity
S Square Marketing Private Limited has 6 board changes on record since 2000: 5 appointments and 1 cessation. The latest: Shruti Sonthalia ceased to be Director on 22 Nov 2018.
8 earlier events are in the company report.
Frequently asked questions
S Square Marketing is an active private limited company based in Bhubaneswar, Odisha, India. The company works in fashion retail, within the fashion and textile industry. It was incorporated on 04 August 2000 (26+ years old) and is registered under CIN U51109OR2000PTC036689.
S Square Marketing has 5 current directors:
- Umesh Agarwal - Director
- Shyam Sundar Sonthalia - Director
- Santosh Sonthalia - Director
- Swati Agarwal - Director
- Sneha Agarwal - Director
The latest financial statements of S Square Marketing on record with the MCA are for the year ended 31 March 2025. Its last annual general meeting was held on 30 September 2025. Year-wise statements from 2015 are in the company report.
The GSTIN of S Square Marketing is 21AAGCS5275A1ZR, registered in Odisha. The company has 3 GST registrations in all, of which 3 are active. Other active GSTINs include 19AAGCS5275A1ZC (West Bengal), 23AAGCS5275A1ZN (Madhya Pradesh).
The CIN (Corporate Identification Number) of S Square Marketing is U51109OR2000PTC036689. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
S Square Marketing has 8 court cases on record: 8 filed by the company. 4 are pending.
S Square Marketing was incorporated on 04 August 2000, making it 26+ years old. It is registered with the Registrar of Companies, Cuttack.
The peers of S Square Marketing by revenue are JC Silver Star Fashion Private Limited, Ramkirti Private Limited, Shree Siddhi Vinayak Creations Private Limited, Vedant Trade Impex Private Limited, Strange Exports Private Limited and 2 more, all in the Apparel industry (Apparel Retail and Distribution), with the same principal business activity (wholesale trading).
Shruti Sonthalia ceased to be Director on 22 Nov 2018. Umesh Agarwal was appointed as Director on 01 Dec 2011. Swati Agarwal was appointed as Director on 01 Aug 2004. S Square Marketing has 6 board changes on record in total.
Yes, S Square Marketing is registered as a medium enterprise under Udyam registration (number: UDYAM-OD-19-0033973).
S Square Marketing can be reached through the website ssquaremarketing.in. Its registered office is in Bhubaneswar, Odisha, India.

