About Sami Direct Marketing Private Limited
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Sami Direct Marketing Private Limited is a private limited company based in Bengaluru, Karnataka, India. It operates in the health and beauty retail and distribution segment of the consumer goods sector. It was incorporated on 16 June 2010 and has been in existence for over 16 years.
The company is registered with the Registrar of Companies (ROC), Bangalore, under CIN U52399KA2010PTC054072. Its GSTIN is 29AAOCS4393P1Z7 (Karnataka). The company holds 7 GST registrations, of which 5 are active.
The company has an authorised share capital of ₹10 Cr and a paid-up capital of ₹7 Cr. It is led by directors Nagarajan Muthukaman and Anju Majeed.
Its last annual general meeting (AGM) was held on 30 September 2025, and its latest financial statements are for the year ended 31 March 2025. The registered office is at No 19/1 & 19/2 I Main II Phase Peenya Industrial Area, Bengaluru, Karnataka, India – 560058.
As per the financials filed for FY 2025, the company reported a revenue of ₹25.38 Lakh, a decline of 84% compared to the previous year. For the same year it recorded a net profit of ₹10.06 Lakh (net margin 39.7%) and EBITDA of ₹15.85 Lakh (EBITDA margin 62.5%). Revenue has declined at a compounded annual rate (CAGR) of 75% over three years and 61% over five years.
The company has about 10 employees on its provident fund (EPFO) records.
Court records list 5 cases involving the company, including 4 filed by the company and 1 filed against it; 1 case is pending. The company has 2 deals on record (1 secondary share transfer, 1 acquisition); the latest was in October 2019.
The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website samidirect.com.
Company details
Contact details
Sami Direct Marketing Private Limited's registered office is in Bengaluru, Karnataka. Its website is samidirect.com. Its e-mail address and telephone number are in the company report.
- Email
- Telephone
- Website
- Social Media
- Apps
- Registered AddressNo 19/1 & 19/2 I Main II Phase Peenya Industrial Area, Bengaluru, Karnataka, India – 560058
- IndustryConsumer Goods, Health & Beauty Retail & Distribution
To see the full contact details of Sami Direct Marketing Private Limited, buy the company report.
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
Business activity
The main business activity of Sami Direct Marketing is trade. In detail, this covers wholesale trading.
| Main activity group code | Main activity | Business activity code | Business activity | Share of turnover |
|---|---|---|---|---|
| G | Trade | G1 | Wholesale Trading |
To see the full business activity and turnover split of Sami Direct Marketing Private Limited, buy the company report.
Financials of Sami Direct Marketing Private Limited
FY 2025 filings availableSami Direct Marketing Private Limited reported revenue of ₹25.38 Lakh (down 84% YoY) for FY 2025.
Compounded Annual Growth Rate (CAGR)
Revenue has declined at a compounded annual rate (CAGR) of 61% over five years, including a 84% fall in the latest year. EBITDA fell 71% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary
| Metrics | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 |
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| EBITDA | ₹15.85 Lakh | ||||
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| Net Profit (PAT) | ₹10.06 Lakh | ||||
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Financial Ratios
| Metrics | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 |
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| Profitability | |||||
| EBITDA Margin | 62.5% | ||||
| Net Profit Margin | 39.7% | ||||
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To see the full financial statements and ratios of Sami Direct Marketing Private Limited, buy the company report.
Board of directors of Sami Direct Marketing Private Limited
Sami Direct Marketing has 2 current directors and 12 former directors. Current directors are listed first, with their designation and appointment date.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Nagarajan Muthukaman Also directs: Sami Nutraceuticals Private Limited, Organica Aromatics Private Limited, Sami-Sabinsa Group Limited and 2 more | Additional Director | 14 Nov 2024 | 2 Years 0 Months | Current |
| Anju Majeed Also directs: Anjumana Properties LLP, Sami Nutraceuticals Private Limited, Organica Aromatics Private Limited and 5 more | Additional Director | 15 Jan 2025 | 1 Years 10 Months | Current |
Auditor
Sami Direct Marketing Private Limited is audited by Varma & Varma for the financial year 2022.
| Auditor firm | Financial year | Firm registration number |
|---|---|---|
| Varma & Varma | FY 2022 | 004532S |
Shareholding
The shareholding of Sami Direct Marketing Private Limited is on record for 5 financial years, the latest being FY 2022, split between promoters, domestic institutions, foreign institutions, public shareholders and others.
| Shareholder category | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 |
|---|---|---|---|---|---|
| Promoters | |||||
| Domestic institutional investors (DII) | |||||
| Foreign institutional investors (FII) | |||||
| Public | |||||
| Others |
To see the full shareholding pattern of Sami Direct Marketing Private Limited, buy the company report.
Deals & funding
Sami Direct Marketing Private Limited has 2 deals on record (1 secondary share transfer, 1 acquisition); the latest was in October 2019.
Deals on record (2 of 2)
| When | Deal | Amount | Parties |
|---|---|---|---|
| Oct 2019 | Secondary share transfer | Undisclosed | Buyer: an individual Seller: an individual |
| Mar 2012 | Acquisition | ₹99 Lakh | Buyer: an individual |
Deal records are compiled from filings and public sources; amounts are shown only where the source reported them.
Legal cases
Sami Direct Marketing Private Limited has 5 court cases on record: 4 filed by Sami Direct Marketing, 1 filed against it. 1 case is pending and 4 are disposed.
Cases by court
| Court | Cases | Against the company | Pending |
|---|---|---|---|
| District courts | 3 | 0 | 0 |
| High courts | 2 | 1 | 1 |
Cases on record (5 of 5)
| Court | Type of case | Party | Status |
|---|---|---|---|
| District court, BENGALURU, Karnataka | Civil suit | Filed by the company against Glosoft Distributors Private Limited and 1 other | Disposed |
| High Court of Karnataka | Court case (CRL.P) | Filed against the company | Pending |
| High Court | Tax appeal | Filed by the company against Assistant Commissioner of Income Tax | Disposed |
| District court, BENGALURU, Karnataka | Civil suit | Filed by the company against Blulife Marketing Private Limited and 4 others | Disposed |
| District court, BENGALURU, Karnataka | Civil suit | Filed by the company against individuals | Disposed |
To see the full case history of Sami Direct Marketing Private Limited, buy the company report.
Case records are compiled from court listings and may lag the court's own records. A case filed against a company is not a finding against it.
MSME payment delays
No delayed payments to MSME suppliers are on our record for Sami Direct Marketing Private Limited; the supplier-wise MSME Form 1 check is in the company report Buy the company report.
Employees & EPFO
Sami Direct Marketing Private Limited has a workforce of 10 employees on its EPFO records as of Jan 2023.
Headcount by financial year
| Financial year | Employees (EPFO) |
|---|---|
| FY 2022-23 | 10 |
| FY 2021-22 | |
| FY 2020-21 | |
| FY 2019-20 | |
| FY 2018-19 | |
| FY 2017-18 | |
| FY 2016-17 |
To see the full employee and EPFO history of Sami Direct Marketing Private Limited, buy the company report.
GST
Sami Direct Marketing has 7 GST registrations: 5 active and 2 cancelled or inactive. The first 4 active GSTINs are listed below.
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 29AAOCS4393P1Z7 | Karnataka | Active | 01 Jul 2017 |
| 19AAOCS4393P1Z8 | West Bengal | Active | 01 Jul 2017 |
| 27AAOCS4393P1ZB | Maharashtra | Active | 01 Jul 2017 |
| 32AAOCS4393P1ZK | Kerala | Active | 01 Jul 2017 |
To see the full GST registrations and return filing status of Sami Direct Marketing Private Limited, buy the company report.
Recent activity
Sami Direct Marketing Private Limited has 14 board changes on record since 2012: 3 appointments and 11 cessations. The latest: Anju Majeed was appointed as Additional Director on 15 Jan 2025.
5 earlier events are in the company report.
Frequently asked questions
Sami Direct Marketing is an active private limited company based in Bengaluru, Karnataka, India. The company works in health and beauty retail and distribution, within the consumer goods industry. It was incorporated on 16 June 2010 (16+ years old) and is registered under CIN U52399KA2010PTC054072.
Sami Direct Marketing has 2 current directors:
- Nagarajan Muthukaman - Additional Director
- Anju Majeed - Additional Director
The latest financial statements of Sami Direct Marketing on record with the MCA are for the year ended 31 March 2025. Its last annual general meeting was held on 30 September 2025. Year-wise statements from 2015 are in the company report.
The GSTIN of Sami Direct Marketing is 29AAOCS4393P1Z7, registered in Karnataka. The company has 7 GST registrations in all, of which 5 are active and 2 are cancelled or inactive. Other active GSTINs include 19AAOCS4393P1Z8 (West Bengal), 27AAOCS4393P1ZB (Maharashtra), 32AAOCS4393P1ZK (Kerala).
The CIN (Corporate Identification Number) of Sami Direct Marketing is U52399KA2010PTC054072. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Sami Direct Marketing has 5 court cases on record: 4 filed by the company and 1 filed against it. 1 is pending. Most are in the district courts.
Sami Direct Marketing was incorporated on 16 June 2010, making it 16+ years old. It is registered with the Registrar of Companies, Bangalore.
Sami Direct Marketing has 2 deals on record (1 secondary share transfer, 1 acquisition); the latest was in October 2019.
Anju Majeed was appointed as Additional Director on 15 Jan 2025. Nagarajan Muthukaman was appointed as Additional Director on 14 Nov 2024. Hemachandra Honnegowda Gattigunda ceased to be Additional Director on 29 Sep 2024. Sami Direct Marketing has 14 board changes on record in total.
Sami Direct Marketing can be reached through the website samidirect.com. Its registered office is in Bengaluru, Karnataka, India.
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