About Saroj Ad Creators Private Limited
Data last updated:
Saroj Ad Creators Private Limited is a private limited company based in Chennai, Tamil Nadu, India. It operates in the advertising and media services segment of the media and publishing sector. It was incorporated on 07 September 1995 and has been in existence for over 31 years.
The company is registered with the Registrar of Companies (ROC), Chennai, under CIN U51100TN1995PTC032840. The company has 1 GST registration on record, which is no longer active.
The company has an authorised share capital of ₹1 Cr and a paid-up capital of ₹2 Lakh. It was formerly known as Saroj Ad Creators (Ind) Private Limited. It is led by directors including Dhineshkumar Gurusamy Nagarathnam (Managing Director) and Dinesh Kumar Shyam Kumar.
Its last annual general meeting (AGM) was held on 29 September 2018, and its latest financial statements are for the year ended 31 March 2018. The registered office is at Nibav Towers 4th Floor No. 23 Lb Road Adyar, Chennai, Tamil Nadu, India – 600020.
As per the financials filed for FY 2018, the company reported a revenue of ₹4.93 Cr, a decline of 62% compared to the previous year. For the same year it recorded a net profit of ₹10.5 Lakh (net margin 2.1%) and EBITDA of ₹37.2 Lakh (EBITDA margin 7.5%). Revenue has declined at a compounded annual rate (CAGR) of 27% over three years.
As per MCA filings, the company has open charges of ₹4 Cr and satisfied charges of ₹8 Cr on record. Court records list 24 cases involving the company, including 4 filed by the company and 20 filed against it.
The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website sarojads.com.
Name History of Saroj Ad Creators Private Limited
Saroj Ad Creators has undergone 2 name changes throughout its history. The company was previously known as Saroj Ad Creators Private Limited, and Saroj Ad Creators (Ind) Private Limited. The current legal name is Saroj Ad Creators Private Limited.
| Company Name | Status |
|---|---|
| Saroj Ad Creators Private Limited | Current |
| Saroj Ad Creators (Ind) Private Limited | Previous |
CIN History of Saroj Ad Creators Private Limited
Saroj Ad Creators has one previous CIN (Corporate Identification Number): U92490TN1995PTC032840. The current CIN is U51100TN1995PTC032840, which is the unique identifier assigned by the Registrar of Companies.
| CIN | Status |
|---|---|
| U51100TN1995PTC032840 | Current |
| U92490TN1995PTC032840 | Previous |
- EmailLocked
- TelephoneLocked
- Website
- Social Media
- Registered AddressNibav Towers 4th Floor No. 23 Lb Road Adyar, Chennai, Tamil Nadu, India – 600020
- IndustryMedia and Publishing, Advertising Agencies & Media Services
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
- One PDF report, delivered after checkout
Business Activity of Saroj Ad Creators Private Limited
The main business activities of Saroj Ad Creators are information and communication and trade. In detail, this covers motion picture, video and television programme production, sound recording and music publishing activities and wholesale trading. 2 activity segments are registered with the MCA.
| Main Activity Group Code | Description of Main Activity | Business Activity Code | Description of Business Activity | Turnover Percentage |
|---|---|---|---|---|
| J | Information and communication | J3 | Motion picture, video and television programme production, sound recording and music publishing activities | Locked |
| G | Trade | G1 | Wholesale Trading | Locked |
Business activity turnover details
Turnover share and past changes in activity are in the company report.
- Turnover contribution
- Historical classifications
- Filing-level activity changes
Verified entity values are shown only after access is granted.
Financials of Saroj Ad Creators Private Limited FY 2018 filings available
Saroj Ad Creators Private Limited reported revenue of ₹4.93 Cr (down 62% YoY) for FY 2018.
Compounded Annual Growth Rate (CAGR) of Saroj Ad Creators Private Limited
Revenue has declined at a compounded annual rate (CAGR) of 27% over three years, including a 62% fall in the latest year. EBITDA fell 85% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary of Saroj Ad Creators Private Limited
| Metrics | FY 2017-18 | FY 2016-17 | FY 2015-16 | FY 2014-15 |
|---|---|---|---|---|
| Profit and Loss Statement | ||||
| Revenue from Operations | ₹4.93 Cr | •••• | •••• | •••• |
| Other Income | •••• | •••• | •••• | •••• |
| Total Revenue | •••• | •••• | •••• | •••• |
| Cost of Materials Consumed | •••• | •••• | •••• | •••• |
| Employee Benefit Expense | •••• | •••• | •••• | •••• |
| Finance Costs | •••• | •••• | •••• | •••• |
| Depreciation and Amortisation | •••• | •••• | •••• | •••• |
| Other Expenses | •••• | •••• | •••• | •••• |
| Total Expenses | •••• | •••• | •••• | •••• |
| EBITDA | ₹37.2 Lakh | •••• | •••• | •••• |
| Profit Before Tax | •••• | •••• | •••• | •••• |
| Tax Expense | •••• | •••• | •••• | •••• |
| Net Profit (PAT) | ₹10.5 Lakh | •••• | •••• | •••• |
| Balance Sheet | ||||
| Share Capital | •••• | •••• | •••• | •••• |
| Reserves and Surplus | •••• | •••• | •••• | •••• |
| Net Worth (Total Equity) | •••• | •••• | •••• | •••• |
| Long-term Borrowings | •••• | •••• | •••• | •••• |
| Short-term Borrowings | •••• | •••• | •••• | •••• |
| Trade Payables | •••• | •••• | •••• | •••• |
| Total Liabilities | •••• | •••• | •••• | •••• |
| Fixed Assets | •••• | •••• | •••• | •••• |
| Investments | •••• | •••• | •••• | •••• |
| Inventories | •••• | •••• | •••• | •••• |
| Trade Receivables | •••• | •••• | •••• | •••• |
| Cash and Bank Balance | •••• | •••• | •••• | •••• |
| Total Assets | •••• | •••• | •••• | •••• |
Financial Ratios of Saroj Ad Creators Private Limited
| Metrics | FY 2017-18 | FY 2016-17 | FY 2015-16 | FY 2014-15 |
|---|---|---|---|---|
| Profitability | ||||
| EBITDA Margin | 7.5% | •••• | •••• | •••• |
| Net Profit Margin | 2.1% | •••• | •••• | •••• |
| Return on Equity (ROE) | •••• | •••• | •••• | •••• |
| Return on Capital Employed (ROCE) | •••• | •••• | •••• | •••• |
| Return on Assets (ROA) | •••• | •••• | •••• | •••• |
| Liquidity and Debt | ||||
| Current Ratio | •••• | •••• | •••• | •••• |
| Quick Ratio | •••• | •••• | •••• | •••• |
| Debt-to-Equity Ratio | •••• | •••• | •••• | •••• |
| Interest Coverage Ratio | •••• | •••• | •••• | •••• |
| Efficiency and Growth | ||||
| Asset Turnover | •••• | •••• | •••• | •••• |
| Receivable Days | •••• | •••• | •••• | •••• |
| Payable Days | •••• | •••• | •••• | •••• |
| Inventory Days | •••• | •••• | •••• | •••• |
| Revenue Growth | •••• | •••• | •••• | •••• |
| Net Profit Growth | •••• | •••• | •••• | •••• |
Paid data: the figures shown as dots are available after purchase of the company report. Figures as filed with the MCA in Form AOC-4. The full year-wise statements and ratios of Saroj Ad Creators are in the company report.
Financial statements from 2015
Earlier years and trend charts are in the company report.
- Income statements
- Balance sheets
- Cash-flow statements
- Ratios and benchmarks
Verified entity values are shown only after access is granted.
Board of Directors of Saroj Ad Creators Private Limited
Saroj Ad Creators has 3 current directors and 1 former director. Current directors are listed first, with their designation and appointment date.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Dhineshkumar Gurusamy Nagarathnam | Managing Director | 07 Sep 1995 | 31 Years 1 Months | Current |
| Dinesh Kumar Shyam Kumar | Director | 01 Jul 2013 | 13 Years 3 Months | Current |
| Manimozhi Dhineshkumar | Director | 07 Sep 1995 | 31 Years 1 Months | Current |
Peer Comparison of Saroj Ad Creators Private Limited
Saroj Ad Creators Private Limited is compared with the companies closest to it by revenue in the Media and Publishing industry (Advertising Agencies). Net profit, margin and employee counts of each company are in the company report.
| Company | Revenue | Net profit | Margin | Growth (1 yr) | Employees | Location |
|---|---|---|---|---|---|---|
| Balaji Adlabs Private Limited | ₹4.94 Cr (FY 2025) | •••• | •••• | -24.0% | •••• | Ahmedabad, Gujarat, India |
| Anblick Media Private Limited | ₹4.94 Cr (FY 2023) | •••• | •••• | 359.0% | •••• | Delhi, India |
| Soni Advision Private Limited | ₹4.94 Cr (FY 2025) | •••• | •••• | -9.0% | •••• | Jaipur, Rajasthan, India |
| Accord Display Services Private Limited | ₹4.93 Cr (FY 2023) | •••• | •••• | 179.0% | •••• | Bengaluru, Karnataka, India |
| Goldmedia Entertainment Private Limited | ₹4.93 Cr (FY 2025) | •••• | •••• | 90.0% | •••• | Mohali, Punjab, India |
| Saroj Ad Creators Private Limited this company | ₹4.93 Cr (FY 2018) | •••• | •••• | -62.0% | •••• | Chennai, Tamil Nadu, India |
| Difelly Mobility India Private Limited | ₹4.93 Cr (FY 2025) | •••• | •••• | 645.0% | •••• | Kahara, Bihar, India |
| Yami IT Solutions Private Limited | ₹4.93 Cr (FY 2024) | •••• | •••• | 8769.0% | •••• | Surat, Gujarat, India |
| Social Stove Private Limited | ₹4.92 Cr (FY 2025) | •••• | •••• | 31.0% | •••• | Mumbai, Maharashtra, India |
| Tercept Technologies Private Limited | ₹4.92 Cr (FY 2025) | •••• | •••• | 25.0% | •••• | Bangalore, Karnataka, India |
| LK Multitrade Marketing Private Limited | ₹4.91 Cr (FY 2025) | •••• | •••• | -19.0% | •••• | Kalyan, Maharashtra, India |
Peers are the five companies nearest above and the five nearest below Saroj Ad Creators by revenue in the Media and Publishing industry (Advertising Agencies), from the latest filed financials of each company. Net profit, margin and employee counts of each peer are in the company report.
Auditor Details of Saroj Ad Creators Private Limited
Saroj Ad Creators Private Limited is audited by B THIAGARAJAN & CO for the financial year 2018.
| Name | Status | Appointment Date | Cessation Date |
|---|---|---|---|
| B THIAGARAJAN & CO | Locked | Locked | Locked |
Complete auditor history
Appointment and cessation dates and past auditor changes are in the company report.
- Appointment status
- Appointment dates
- Cessation dates
- Auditor changes
Verified entity values are shown only after access is granted.
Ownership and Shareholding of Saroj Ad Creators Private Limited
Shareholding and ownership data
Promoter, institutional, public and beneficial ownership figures are in the company report.
- Ownership categories
- Historical changes
- Group structure
- FII and DII holdings
Verified entity values are shown only after access is granted.
Charges & Borrowings of Saroj Ad Creators Private Limited
| Date | Lender | Amount | Status |
|---|---|---|---|
| 24 Jan 2017 | Others | ₹4 Cr | Open |
| 04 Jul 2009 | State Bank of India | ₹8 Cr | Satisfied |
Total charge records: 2 View all charges
Legal Cases of Saroj Ad Creators Private Limited
Saroj Ad Creators Private Limited has 24 court cases on record: 4 filed by Saroj Ad Creators, 20 filed against it. All cases are disposed. Status as checked between 01 Oct 2026 and 04 Oct 2026.
Cases by court
| Court | Cases | Against the company | Pending |
|---|---|---|---|
| District courts | 24 | 20 | 0 |
Cases on record (5 of 24)
| Court | Type of case | Party | Status |
|---|---|---|---|
| District court, Chennai, Tamil Nadu | Execution petition | Filed against the company by Bajaj Finance Limited | Disposed |
| District court, Chennai, Tamil Nadu | Criminal complaint | Filed against the company by Bajaj Finance Limited | Disposed |
| District court, Calcutta, West Bengal | Civil suit | Filed against the company by Neogrowth Credit Private Limited | Disposed |
| District court, Chennai, Tamil Nadu | Execution petition | Filed against the company by Neogrowth Credit Private Limited | Disposed |
| District court, BENGALURU, Karnataka | Criminal miscellaneous application | Filed against the company by Bajaj Finance Limited | Disposed |
Full case history
All 24 cases with case numbers, court, year-wise trend, opposite parties and decision dates are in the company report.
- Every case with its case number
- Year-wise trend
- Opposite parties
- Decision dates and orders
Verified entity values are shown only after access is granted.
Case records are compiled from court listings and may lag the court's own records. A case filed against a company is not a finding against it.
Employees and EPFO Compliance at Saroj Ad Creators Private Limited
Employment history and EPFO contributions of people linked to Saroj Ad Creators.
Employee and EPFO history
Monthly headcount, contribution history and filing status are in the company report.
- Monthly headcount
- PF contributions
- ECR filing status
- Establishment history
Verified entity values are shown only after access is granted.
Recent Activity on Saroj Ad Creators Private Limited
Saroj Ad Creators Private Limited has 4 board changes on record since 1995: 3 appointments and 1 cessation. The latest: Abdul Kalam Azad ceased to be Director on 12 Apr 2018.
Credit Ratings, Litigation & Regulatory Alerts for Saroj Ad Creators Private Limited
Credit ratings, litigation, and regulatory alerts
Credit ratings, court records and regulatory alerts are in the company report.
- Rating history
- Court and tribunal cases
- Regulatory alerts
- Director-linked violations
Verified entity values are shown only after access is granted.
MSME Payment Delays by Saroj Ad Creators Private Limited
MSME payment history
Amounts due to small suppliers, the reasons given and MSME-1 filings are in the company report.
- Outstanding amounts
- Delay periods and reasons
- MSME-1 filing history
- Vendor payment signals
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Subsidiaries & Group Companies of Saroj Ad Creators Private Limited
Corporate group structure
Parent, subsidiary, associate and joint venture records with holdings are in the company report.
- Parent company
- Subsidiaries and ownership
- Associates and joint ventures
- Entity investments
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GST Compliance of Saroj Ad Creators Private Limited
Saroj Ad Creators has 1 GST registration on record, and it has been cancelled or is inactive. Only active GST numbers are listed on this page.
GST registrations and filing compliance
State-wise GST registrations, return filing status and HSN or SAC codes are in the company report.
- GSTIN registrations
- State-wise filing status
- HSN and SAC details
- Tax jurisdiction records
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MCA Filings & Documents of Saroj Ad Creators Private Limited
MCA filings and documents
Filed forms, annual returns, financial statements and charge filings with their dates are in the company report.
- Incorporation documents
- Annual returns and statements
- Charge filings
- Complete filing index
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Saroj Ad Creators Private Limited
Saroj Ad Creators is an active private limited company based in Chennai, Tamil Nadu, India. The company works in advertising agencies and media services, within the media and publishing industry. It was incorporated on 07 September 1995 (31+ years old) and is registered under CIN U51100TN1995PTC032840.
Saroj Ad Creators reported revenue of ₹4.93 Cr for FY 2018 (down 62% YoY).
Saroj Ad Creators has 3 current directors:
- Dhineshkumar Gurusamy Nagarathnam - Managing Director
- Dinesh Kumar Shyam Kumar - Director
- Manimozhi Dhineshkumar - Director
Saroj Ad Creators reported a net profit of ₹10.5 Lakh (net margin 2.1%) and EBITDA of ₹37.2 Lakh (EBITDA margin 7.5%) for FY 2018, as per its filed financial statements.
The compounded annual growth rate (CAGR) of the revenue of Saroj Ad Creators is -27% over three years. In the latest year (FY 2018) revenue fell 62%. CAGR is the steady yearly rate that links the first and the last year.
No. Saroj Ad Creators has 1 GST registration on record and it is cancelled or inactive.
The CIN (Corporate Identification Number) of Saroj Ad Creators is U51100TN1995PTC032840. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Saroj Ad Creators has 24 court cases on record: 4 filed by the company and 20 filed against it.
Saroj Ad Creators was incorporated on 07 September 1995, making it 31+ years old. It is registered with the Registrar of Companies, Chennai.
The peers of Saroj Ad Creators by revenue are Balaji Adlabs Private Limited, Anblick Media Private Limited, Soni Advision Private Limited, Accord Display Services Private Limited, Goldmedia Entertainment Private Limited and 5 more, all in the Media and Publishing industry (Advertising Agencies).
Abdul Kalam Azad ceased to be Director on 12 Apr 2018. Dinesh Kumar Shyam Kumar was appointed as Director on 01 Jul 2013. Dhineshkumar Gurusamy Nagarathnam was appointed as Managing Director on 07 Sep 1995. Saroj Ad Creators has 4 board changes on record in total.