Startup India Government of India
Serve Smile Private Limited - media and publishing in New Delhi, Delhi, India. FY 2026 financials & compliance.
Authorised capital
₹1 Lakh
Registered with MCA
Paid-up capital
₹1 Lakh
Issued & subscribed
Company age
9 yrs
Est. 2017
Directors on board
3
As per MCA filings
Active GSTINs
1
GST registered
Brands
1
Associated brands
Last financials
Mar 2025
Balance sheet date
Last AGM
30 Sep 2025
Annual general meeting
About Serve Smile Private Limited
Data last updated:
Serve Smile Private Limited is a private limited company based in New Delhi, Delhi, India, recognised as a startup by DPIIT. It operates in the advertising and media services segment of the media and publishing sector. It was incorporated on 03 July 2017 and has been in existence for over 9 years.
The company is registered with the Registrar of Companies (ROC), Delhi, under CIN U51909DL2017PTC320056. Its GSTIN is 06AAYCS8895E1ZD (Haryana).
The company has an authorised share capital of ₹1 Lakh and a paid-up capital of ₹1 Lakh. It was formerly known as Serv Smile Private Limited. It is led by directors including Abdallah Ayad and Mariam Ayad.
Its last annual general meeting (AGM) was held on 30 September 2025, and its latest financial statements are for the year ended 31 March 2025. The registered office is at Khasra No. 401 Second Floor, Right Side Ghitorni, New Delhi, Delhi, India – 110030.
The company is associated with 1 brand: Servesmile.
Serve Smile Private Limited is registered as a micro enterprise under the Udyam registration framework (Reg. No. UDYAM-HR-05-0026299). The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website servesmile.in.
Company details
CIN U51909DL2017PTC320056
Registration Number 320056
Incorporation Date 03 July 2017
ROC Delhi
Listing Status Unlisted
Company Status Active
Date of Last AGM 30 September 2025
Date of Balance Sheet 31 March 2025
Compliance Status Active Compliant
DPIIT Recognition Recognised Startup
MSME Classification Micro
Udyam Registration UDYAM-HR-05-0026299
Recognitions & Rankings of Serve Smile
MSME (Udyam registered) Ministry of MSME
- Category
- Micro (2022-23)
- Udyam number
- UDYAM-HR-05-0026299
Contact details
Serve Smile Private Limited's registered office is in New Delhi, Delhi. Its website is servesmile.in. Its e-mail address and telephone number are in the company report.
- Email
- Telephone
- Website
- Social Media
- Registered AddressKhasra No. 401 Second Floor, Right Side Ghitorni, New Delhi, Delhi, India – 110030
- IndustryMedia and Publishing, Advertising Agencies & Media Services
To see the full contact details of Serve Smile Private Limited, buy the company report.
Comprehensive company report
Serve Smile Private Limited - one report that includes everything
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
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Brands
Serve Smile operates one associated brand: Servesmile. Each brand links to its own profile.
| Brand | Description | Website |
|---|---|---|
| Discount card offerings, job services, and business partnerships in India. | servesmile.in |
Business activity
The main business activity of Serve Smile is financial and insurance activities. In detail, this covers activities auxiliary to financial service and insurance activities.
| Main activity group code | Main activity | Business activity code | Business activity | Share of turnover |
|---|---|---|---|---|
| K | Financial and insurance activities | 66 | Activities auxiliary to financial service and insurance activities |
To see the full business activity and turnover split of Serve Smile Private Limited, buy the company report.
Financials of Serve Smile Private Limited
FY 2025 filings availableFinancial Statement Summary
| Metrics | FY 2019-20 | FY 2018-19 | FY 2017-18 |
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| Profit and Loss Statement | |||
| Revenue from Operations | |||
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| Cost of Materials Consumed | |||
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| Depreciation and Amortisation | |||
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| EBITDA | |||
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| Tax Expense | |||
| Net Profit (PAT) | |||
| Balance Sheet | |||
| Share Capital | |||
| Reserves and Surplus | |||
| Net Worth (Total Equity) | |||
| Long-term Borrowings | |||
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| Trade Payables | |||
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| Fixed Assets | |||
| Investments | |||
| Inventories | |||
| Trade Receivables | |||
| Cash and Bank Balance | |||
| Total Assets | |||
Financial Ratios
| Metrics | FY 2019-20 | FY 2018-19 | FY 2017-18 |
|---|---|---|---|
| Profitability | |||
| EBITDA Margin | |||
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| Return on Equity (ROE) | |||
| Return on Capital Employed (ROCE) | |||
| Return on Assets (ROA) | |||
| Liquidity and Debt | |||
| Current Ratio | |||
| Quick Ratio | |||
| Debt-to-Equity Ratio | |||
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| Efficiency and Growth | |||
| Asset Turnover | |||
| Receivable Days | |||
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| Inventory Days | |||
| Revenue Growth | |||
| Net Profit Growth | |||
To see the full financial statements and ratios of Serve Smile Private Limited, buy the company report.
Board of directors of Serve Smile Private Limited
Serve Smile has 3 current directors and 4 former directors. Current directors are listed first, with their designation and appointment date.
Current Directors
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Abdallah Ayad Also directs: Day Night Furniture and Projects Private Limited, Ayad Foods LLP | Director | 01 Aug 2018 | 8 Years 3 Months | Current |
| Mariam Ayad | Director | 17 Sep 2025 | 1 Years 1 Months | Current |
| Mohamad Ayad Also directs: Day Night Furniture and Projects Private Limited | Director | 18 Sep 2024 | 2 Years 1 Months | Current |
Auditor
Serve Smile Private Limited is audited by NISHANT ALOK & CO for the financial year 2020.
| Auditor firm | Financial year | Firm registration number |
|---|---|---|
| NISHANT ALOK & CO | FY 2020 | 029014N |
Shareholding
The shareholding of Serve Smile Private Limited is on record for FY 2020, split between promoters, domestic institutions, public shareholders and others.
| Shareholder category | FY 2020 |
|---|---|
| Promoters | |
| Domestic institutional investors (DII) | |
| Public | |
| Others |
To see the full shareholding pattern of Serve Smile Private Limited, buy the company report.
Legal cases
No court or tribunal cases involving Serve Smile Private Limited are on our record; a case search with case numbers, parties and status is in the company report Buy the company report.
MSME payment delays
No delayed payments to MSME suppliers are on our record for Serve Smile Private Limited; the supplier-wise MSME Form 1 check is in the company report Buy the company report.
GST
Serve Smile has 1 GST registration: 1 active.
Total GSTINs
1
Active
1
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 06AAYCS8895E1ZD | Haryana | Active | 25 Aug 2021 |
To see the full GST registrations and return filing status of Serve Smile Private Limited, buy the company report.
Recent activity
Serve Smile Private Limited has 7 board changes on record since 2018: 3 appointments and 4 cessations. The latest: Qayamuddin . ceased to be Director on 20 Sep 2025.
AGM
Serve Smile Private Limited last Annual general meeting of members was held on 30 Sep 2025 as per latest MCA records.
Ceased
Qayamuddin . ceased to be Director.
Appointed
Mariam Ayad was appointed as Director.
Ceased
Wasim Ahmad ceased to be Director.
Filing
Serve Smile Private Limited has filed its annual Financial statements for the year ended 31 Mar 2025 with Roc Delhi.
Appointed
Mohamad Ayad was appointed as Director.
Ceased
Sejal Oroosh ceased to be Director.
Appointed
Abdallah Ayad was appointed as Director.
Ceased
Abdallah Ayad ceased to be Additional Director.
Incorporation
03 Jul 2017
Serve Smile Private Limited was registered on 03 Jul 2017 with Roc Delhi & aged 9 years 4 months as per MCA records.
Frequently asked questions
Serve Smile is an active private limited company based in New Delhi, Delhi, India. The company works in advertising agencies and media services, within the media and publishing industry. It was incorporated on 03 July 2017 (9+ years old) and is registered under CIN U51909DL2017PTC320056.
Serve Smile has 3 current directors:
- Abdallah Ayad - Director
- Mariam Ayad - Director
- Mohamad Ayad - Director
The latest financial statements of Serve Smile on record with the MCA are for the year ended 31 March 2025. Its last annual general meeting was held on 30 September 2025. Year-wise statements from FY 2018 are in the company report.
The GSTIN of Serve Smile is 06AAYCS8895E1ZD, registered in Haryana.
The CIN (Corporate Identification Number) of Serve Smile is U51909DL2017PTC320056. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Serve Smile was incorporated on 03 July 2017, making it 9+ years old. It is registered with the Registrar of Companies, Delhi.
Qayamuddin . ceased to be Director on 20 Sep 2025. Mariam Ayad was appointed as Director on 17 Sep 2025. Wasim Ahmad ceased to be Director on 17 Apr 2025. Serve Smile has 7 board changes on record in total.
Yes, Serve Smile is recognised as a startup by the Department for Promotion of Industry and Internal Trade (DPIIT).
Yes, Serve Smile is registered as a micro enterprise under Udyam registration (number: UDYAM-HR-05-0026299).
Serve Smile can be reached through the website servesmile.in. Its registered office is in New Delhi, Delhi, India.
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