SMS Merchandise Private Limited
About SMS Merchandise Private Limited
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SMS Merchandise Private Limited is a private limited company based in New Delhi, Delhi, India. It operates in the watches and jewelry manufacturing segment of the consumer goods sector. It was incorporated on 21 February 2006 and has been in existence for over 20 years.
The company is registered with the Registrar of Companies (ROC), Delhi, under CIN U24246DL2006PTC146661. The company has 2 GST registrations on record, none of which is active.
The company has an authorised share capital of ₹50 Lakh and a paid-up capital of ₹50 Lakh. It was formerly known as S.M.S. Cosmetics Private Limited. It is led by directors Jay Jagdish Tanna and Lalitkumar Mohanlal Parmar.
Its last annual general meeting (AGM) was held on 30 September 2024, and its latest financial statements are for the year ended 31 March 2024. The registered office is at 1/22 Asaf Ali Road, New Delhi, Delhi, India – 110002.
As per the financials filed for FY 2024, the company reported a revenue of ₹24.96 Lakh, reflecting significant growth compared to the previous year. For the same year it recorded a net loss of ₹3.21 Lakh (net margin -12.8%) and EBITDA of -₹3.21 Lakh (EBITDA margin -12.8%). Revenue has grown at a compounded annual rate (CAGR) of 21% over five years.
The current compliance status is marked as compliant by the Registrar of Companies.
Company details
Contact details
SMS Merchandise Private Limited's registered office is in New Delhi, Delhi. Its e-mail address and telephone number are in the company report.
- Email
- Telephone
- Registered Address1/22 Asaf Ali Road, New Delhi, Delhi, India – 110002
- IndustryConsumer Goods, Watches & Jewelry Manufacturing
To see the full contact details of SMS Merchandise Private Limited, buy the company report.
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
Business activity
The main business activities of SMS Merchandise are trade and professional, scientific and technical. In detail, this covers wholesale trading and other professional, scientific and technical activities. 2 activity segments are registered with the MCA.
| Main activity group code | Main activity | Business activity code | Business activity | Share of turnover |
|---|---|---|---|---|
| G | Trade | G1 | Wholesale Trading | |
| M | Professional, Scientific and Technical | M9 | Other professional, scientific and technical activities |
To see the full business activity and turnover split of SMS Merchandise Private Limited, buy the company report.
Financials of SMS Merchandise Private Limited
FY 2024 filings availableSMS Merchandise Private Limited reported revenue of ₹24.96 Lakh (up 17728% YoY) for FY 2024.
Compounded Annual Growth Rate (CAGR)
Revenue has grown at a compounded annual rate (CAGR) of 21% over five years. EBITDA rose 67% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary
| Metrics | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 |
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| EBITDA | -₹3.21 Lakh | ||||
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| Net Profit (PAT) | -₹3.21 Lakh | ||||
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Financial Ratios
| Metrics | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 |
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| Profitability | |||||
| EBITDA Margin | -12.8% | ||||
| Net Profit Margin | -12.8% | ||||
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To see the full financial statements and ratios of SMS Merchandise Private Limited, buy the company report.
Board of directors of SMS Merchandise Private Limited
SMS Merchandise has 2 current directors and 14 former directors. Current directors are listed first, with their designation and appointment date.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Jay Jagdish Tanna | Additional Director | 23 Feb 2022 | 4 Years 8 Months | Current |
| Lalitkumar Mohanlal Parmar Also directs: Vishwakala Bharti Association | Additional Director | 13 Feb 2026 | 0 Years 8 Months | Current |
Auditor
SMS Merchandise Private Limited is audited by ASHISH PANT & CO for the financial year 2020.
| Auditor firm | Financial year | Firm registration number |
|---|---|---|
| ASHISH PANT & CO | FY 2020 | 018174N |
Shareholding
The shareholding of SMS Merchandise Private Limited is on record for 4 financial years, the latest being FY 2020, split between promoters, domestic institutions, foreign institutions, public shareholders and others.
| Shareholder category | FY 2020 | FY 2019 | FY 2017 | FY 2016 |
|---|---|---|---|---|
| Promoters | ||||
| Domestic institutional investors (DII) | ||||
| Foreign institutional investors (FII) | ||||
| Public | ||||
| Others |
To see the full shareholding pattern of SMS Merchandise Private Limited, buy the company report.
Legal cases
No court or tribunal cases involving SMS Merchandise Private Limited are on our record; a case search with case numbers, parties and status is in the company report Buy the company report.
MSME payment delays
No delayed payments to MSME suppliers are on our record for SMS Merchandise Private Limited; the supplier-wise MSME Form 1 check is in the company report Buy the company report.
GST
SMS Merchandise has 2 GST registrations on record, and all of them have been cancelled or are inactive. Only active GST numbers are listed on this page.
To see the full GST registrations and return filing status of SMS Merchandise Private Limited, buy the company report.
Recent activity
SMS Merchandise Private Limited has 17 board changes on record since 2018: 4 appointments and 13 cessations. The latest: Lalitkumar Mohanlal Parmar was appointed as Additional Director on 13 Feb 2026.
8 earlier events are in the company report.
Frequently asked questions
SMS Merchandise is an active private limited company based in New Delhi, Delhi, India. The company works in watches and jewelry manufacturing, within the consumer goods industry. It was incorporated on 21 February 2006 (20+ years old) and is registered under CIN U24246DL2006PTC146661.
SMS Merchandise has 2 current directors:
- Jay Jagdish Tanna - Additional Director
- Lalitkumar Mohanlal Parmar - Additional Director
The latest financial statements of SMS Merchandise on record with the MCA are for the year ended 31 March 2024. Its last annual general meeting was held on 30 September 2024. Year-wise statements from 2015 are in the company report.
No. SMS Merchandise has 2 GST registrations on record and all of them are cancelled or inactive.
The CIN (Corporate Identification Number) of SMS Merchandise is U24246DL2006PTC146661. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
SMS Merchandise was incorporated on 21 February 2006, making it 20+ years old. It is registered with the Registrar of Companies, Delhi.
Lalitkumar Mohanlal Parmar was appointed as Additional Director on 13 Feb 2026. Ganesh Laxman Kadam ceased to be Additional Director on 20 Sep 2024. Rajesh Kanaiyalal Joshi ceased to be Director on 20 Sep 2024. SMS Merchandise has 17 board changes on record in total.
The registered office of SMS Merchandise is at 122 Asaf Ali Road, New Delhi, Delhi, India – 110002.
SMS Merchandise operates in the consumer goods industry, in the watches and jewelry manufacturing segment.
The compliance status of SMS Merchandise is compliant as of 08 August 2026. The company is actively filing with the Registrar of Companies.