Soft-Link Merchandising Services Private Limited
About Soft-Link Merchandising Services Private Limited
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Soft-Link Merchandising Services Private Limited is a private limited company based in New Delhi, Delhi, India. It operates in the electronics manufacturing segment of the consumer electronics and durables sector. It was incorporated on 07 June 2012 and has been in existence for over 14 years.
The company is registered with the Registrar of Companies (ROC), Delhi, under CIN U51310DL2012PTC237063.
The company has an authorised share capital of ₹1 Lakh and a paid-up capital of ₹1 Lakh. It is led by directors Ujjawal Kumar and Dilip Kumar Vidyarthi.
Its last annual general meeting (AGM) was held on 30 September 2025, and its latest financial statements are for the year ended 31 March 2025. The registered office is at N – 14 Lower Ground Floor Malviya Nagar, New Delhi, Delhi, India – 110017.
As per the financials filed for FY 2025, the company reported a revenue of ₹36.74 Cr, reflecting significant growth compared to the previous year. For the same year it recorded a net profit of ₹25.47 Lakh (net margin 0.7%) and EBITDA of ₹34.03 Lakh (EBITDA margin 0.9%). Revenue has grown at a compounded annual rate (CAGR) of 732% over three years and 505% over five years.
As per MCA filings, the company has open charges of ₹57.95 Cr on record.
The current compliance status is marked as compliant by the Registrar of Companies.
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- Registered AddressN – 14 Lower Ground Floor Malviya Nagar, New Delhi, Delhi, India – 110017
- IndustryConsumer Electronics & Durables, Electronics Manufacturing
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
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Business Activity of Soft-Link Merchandising Services Private Limited
The main business activity of Soft-Link Merchandising Services is agriculture, forestry and fishing. In detail, this covers crop and animal production, hunting and related service activities.
| Main Activity Group Code | Description of Main Activity | Business Activity Code | Description of Business Activity | Turnover Percentage |
|---|---|---|---|---|
| A | Agriculture, forestry and fishing | 01 | Crop and animal production, hunting and related service activities | Locked |
Business activity turnover details
Turnover share and past changes in activity are in the company report.
- Turnover contribution
- Historical classifications
- Filing-level activity changes
Verified entity values are shown only after access is granted.
Financials of Soft-Link Merchandising Services Private Limited FY 2025 filings available
Soft-Link Merchandising Services Private Limited reported revenue of ₹36.74 Cr (up 38140% YoY) for FY 2025.
Compounded Annual Growth Rate (CAGR) of Soft-Link Merchandising Services Private Limited
Revenue has grown at a compounded annual rate (CAGR) of 505% over five years. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary of Soft-Link Merchandising Services Private Limited
| Metrics | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 |
|---|---|---|---|---|---|
| Profit and Loss Statement | |||||
| Revenue from Operations | •••• | •••• | •••• | •••• | •••• |
| Other Income | •••• | •••• | •••• | •••• | •••• |
| Total Revenue | •••• | •••• | •••• | •••• | •••• |
| Cost of Materials Consumed | •••• | •••• | •••• | •••• | •••• |
| Employee Benefit Expense | •••• | •••• | •••• | •••• | •••• |
| Finance Costs | •••• | •••• | •••• | •••• | •••• |
| Depreciation and Amortisation | •••• | •••• | •••• | •••• | •••• |
| Other Expenses | •••• | •••• | •••• | •••• | •••• |
| Total Expenses | •••• | •••• | •••• | •••• | •••• |
| EBITDA | ₹34.03 Lakh | •••• | •••• | •••• | •••• |
| Profit Before Tax | •••• | •••• | •••• | •••• | •••• |
| Tax Expense | •••• | •••• | •••• | •••• | •••• |
| Net Profit (PAT) | ₹25.47 Lakh | •••• | •••• | •••• | •••• |
| Balance Sheet | |||||
| Share Capital | •••• | •••• | •••• | •••• | •••• |
| Reserves and Surplus | •••• | •••• | •••• | •••• | •••• |
| Net Worth (Total Equity) | •••• | •••• | •••• | •••• | •••• |
| Long-term Borrowings | •••• | •••• | •••• | •••• | •••• |
| Short-term Borrowings | •••• | •••• | •••• | •••• | •••• |
| Trade Payables | •••• | •••• | •••• | •••• | •••• |
| Total Liabilities | •••• | •••• | •••• | •••• | •••• |
| Fixed Assets | •••• | •••• | •••• | •••• | •••• |
| Investments | •••• | •••• | •••• | •••• | •••• |
| Inventories | •••• | •••• | •••• | •••• | •••• |
| Trade Receivables | •••• | •••• | •••• | •••• | •••• |
| Cash and Bank Balance | •••• | •••• | •••• | •••• | •••• |
| Total Assets | •••• | •••• | •••• | •••• | •••• |
Financial Ratios of Soft-Link Merchandising Services Private Limited
| Metrics | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 |
|---|---|---|---|---|---|
| Profitability | |||||
| EBITDA Margin | 0.9% | •••• | •••• | •••• | •••• |
| Net Profit Margin | 0.7% | •••• | •••• | •••• | •••• |
| Return on Equity (ROE) | •••• | •••• | •••• | •••• | •••• |
| Return on Capital Employed (ROCE) | •••• | •••• | •••• | •••• | •••• |
| Return on Assets (ROA) | •••• | •••• | •••• | •••• | •••• |
| Liquidity and Debt | |||||
| Current Ratio | •••• | •••• | •••• | •••• | •••• |
| Quick Ratio | •••• | •••• | •••• | •••• | •••• |
| Debt-to-Equity Ratio | •••• | •••• | •••• | •••• | •••• |
| Interest Coverage Ratio | •••• | •••• | •••• | •••• | •••• |
| Efficiency and Growth | |||||
| Asset Turnover | •••• | •••• | •••• | •••• | •••• |
| Receivable Days | •••• | •••• | •••• | •••• | •••• |
| Payable Days | •••• | •••• | •••• | •••• | •••• |
| Inventory Days | •••• | •••• | •••• | •••• | •••• |
| Revenue Growth | •••• | •••• | •••• | •••• | •••• |
| Net Profit Growth | •••• | •••• | •••• | •••• | •••• |
Paid data: the figures shown as dots are available after purchase of the company report. Figures as filed with the MCA in Form AOC-4. The full year-wise statements and ratios of Soft-Link Merchandising Services are in the company report.
Financial statements from 2015
Earlier years and trend charts are in the company report.
- Income statements
- Balance sheets
- Cash-flow statements
- Ratios and benchmarks
Verified entity values are shown only after access is granted.
Board of Directors of Soft-Link Merchandising Services Private Limited
Soft-Link Merchandising Services has 2 current directors and 3 former directors. Current directors are listed first, with their designation and appointment date.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Ujjawal Kumar | Director | 30 Nov 2019 | 6 Years 10 Months | Current |
| Dilip Kumar Vidyarthi | Additional Director | 01 Mar 2025 | 1 Years 7 Months | Current |
Peer Comparison of Soft-Link Merchandising Services Private Limited
Soft-Link Merchandising Services Private Limited is compared with the companies closest to it by revenue in the Agriculture industry (Agri Services). Net profit, margin and employee counts of each company are in the company report.
| Company | Revenue | Net profit | Margin | Growth (1 yr) | Employees | Location |
|---|---|---|---|---|---|---|
| Girdharilal Sugar and Allied Industries Limited | ₹37.11 Cr (FY 2020) | •••• | •••• | -1.0% | •••• | Dewas, Madhya Pradesh, India |
| Maharashtra State Farming Corporation Limited | ₹37.1 Cr (FY 2021) | •••• | •••• | -6.0% | •••• | Pune, Maharashtra, India |
| Rajrath Agro India Private Limited | ₹36.93 Cr (FY 2025) | •••• | •••• | •••• | Gandhidham, Gujarat, India | |
| Clover Ventures Private Limited | ₹36.81 Cr (FY 2024) | •••• | •••• | -55.0% | •••• | Bangalore, Karnataka, India |
| Impca Services Private Limited | ₹36.81 Cr (FY 2024) | •••• | •••• | 162.0% | •••• | Mumbai, Maharashtra, India |
| Soft-Link Merchandising Services Private Limited this company | ₹36.74 Cr (FY 2025) | •••• | •••• | 38140.0% | •••• | New Delhi, Delhi, India |
| Greeneem Agri Private Limited | ₹36.58 Cr (FY 2025) | •••• | •••• | -4.0% | •••• | Virudhunagar, Tamil Nadu, India |
| Neelkanth Wheat Products Private Limited | ₹36.54 Cr (FY 2025) | •••• | •••• | 4.0% | •••• | Sri Ganganagar, Rajasthan, India |
| Bihariji Agro Foods Private Limited | ₹36.16 Cr (FY 2024) | •••• | •••• | -3.0% | •••• | New Delhi, Delhi, India |
| Shree Haridas Agro Products Limited | ₹36.06 Cr (FY 2025) | •••• | •••• | 31.0% | •••• | Gujarat, India |
| Himrag Coir Products Private Limited | ₹35.84 Cr (FY 2025) | •••• | •••• | -2.0% | •••• | Kolkata, West Bengal, India |
Peers are the five companies nearest above and the five nearest below Soft-Link Merchandising Services by revenue in the Agriculture industry (Agri Services), from the latest filed financials of each company. Net profit, margin and employee counts of each peer are in the company report.
Auditor Details of Soft-Link Merchandising Services Private Limited
Soft-Link Merchandising Services Private Limited is audited by VIRENDRA VYAS & CO for the financial year 2021.
| Name | Status | Appointment Date | Cessation Date |
|---|---|---|---|
| VIRENDRA VYAS & CO | Locked | Locked | Locked |
Complete auditor history
Appointment and cessation dates and past auditor changes are in the company report.
- Appointment status
- Appointment dates
- Cessation dates
- Auditor changes
Verified entity values are shown only after access is granted.
Ownership and Shareholding of Soft-Link Merchandising Services Private Limited
Shareholding and ownership data
Promoter, institutional, public and beneficial ownership figures are in the company report.
- Ownership categories
- Historical changes
- Group structure
- FII and DII holdings
Verified entity values are shown only after access is granted.
Charges & Borrowings of Soft-Link Merchandising Services Private Limited
| Date | Lender | Amount | Status |
|---|---|---|---|
| 26 Mar 2019 | Others | ₹57.95 Cr | Open |
Total charge records: 1 View all charges
Employees and EPFO Compliance at Soft-Link Merchandising Services Private Limited
Employment history and EPFO contributions of people linked to Soft-Link Merchandising Services.
Employee and EPFO history
Monthly headcount, contribution history and filing status are in the company report.
- Monthly headcount
- PF contributions
- ECR filing status
- Establishment history
Verified entity values are shown only after access is granted.
Recent Activity on Soft-Link Merchandising Services Private Limited
Soft-Link Merchandising Services Private Limited has 5 board changes on record since 2019: 2 appointments and 3 cessations. The latest: Shabana Nasim ceased to be Director on 03 Mar 2025.
Credit Ratings, Litigation & Regulatory Alerts for Soft-Link Merchandising Services Private Limited
Credit ratings, litigation, and regulatory alerts
Credit ratings, court records and regulatory alerts are in the company report.
- Rating history
- Court and tribunal cases
- Regulatory alerts
- Director-linked violations
Verified entity values are shown only after access is granted.
MSME Payment Delays by Soft-Link Merchandising Services Private Limited
MSME payment history
Amounts due to small suppliers, the reasons given and MSME-1 filings are in the company report.
- Outstanding amounts
- Delay periods and reasons
- MSME-1 filing history
- Vendor payment signals
Verified entity values are shown only after access is granted.
Subsidiaries & Group Companies of Soft-Link Merchandising Services Private Limited
Corporate group structure
Parent, subsidiary, associate and joint venture records with holdings are in the company report.
- Parent company
- Subsidiaries and ownership
- Associates and joint ventures
- Entity investments
Verified entity values are shown only after access is granted.
GST Compliance of Soft-Link Merchandising Services Private Limited
GST registrations and filing compliance
State-wise GST registrations, return filing status and HSN or SAC codes are in the company report.
- GSTIN registrations
- State-wise filing status
- HSN and SAC details
- Tax jurisdiction records
Verified entity values are shown only after access is granted.
MCA Filings & Documents of Soft-Link Merchandising Services Private Limited
MCA filings and documents
Filed forms, annual returns, financial statements and charge filings with their dates are in the company report.
- Incorporation documents
- Annual returns and statements
- Charge filings
- Complete filing index
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Soft-Link Merchandising Services Private Limited
Soft-Link Merchandising Services is an active private limited company based in New Delhi, Delhi, India. The company works in electronics manufacturing, within the consumer electronics and durables industry. It was incorporated on 07 June 2012 (14+ years old) and is registered under CIN U51310DL2012PTC237063.
Soft-Link Merchandising Services reported revenue of ₹36.74 Cr for FY 2025 (up 38140% YoY).
Soft-Link Merchandising Services has 2 current directors:
- Ujjawal Kumar - Director
- Dilip Kumar Vidyarthi - Additional Director
Soft-Link Merchandising Services reported a net profit of ₹25.47 Lakh (net margin 0.7%) and EBITDA of ₹34.03 Lakh (EBITDA margin 0.9%) for FY 2025, as per its filed financial statements.
The compounded annual growth rate (CAGR) of the revenue of Soft-Link Merchandising Services is 732% over three years and 505% over five years. CAGR is the steady yearly rate that links the first and the last year.
The CIN (Corporate Identification Number) of Soft-Link Merchandising Services is U51310DL2012PTC237063. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Soft-Link Merchandising Services was incorporated on 07 June 2012, making it 14+ years old. It is registered with the Registrar of Companies, Delhi.
The peers of Soft-Link Merchandising Services by revenue are Girdharilal Sugar and Allied Industries Limited, Maharashtra State Farming Corporation Limited, Rajrath Agro India Private Limited, Clover Ventures Private Limited, Impca Services Private Limited and 5 more, all in the Agriculture industry (Agri Services).
Shabana Nasim ceased to be Director on 03 Mar 2025. Dilip Kumar Vidyarthi was appointed as Additional Director on 01 Mar 2025. Ujjawal Kumar ceased to be Additional Director on 31 Dec 2020. Soft-Link Merchandising Services has 5 board changes on record in total.
The registered office of Soft-Link Merchandising Services is at N – 14 Lower Ground Floor Malviya Nagar, New Delhi, Delhi, India – 110017.
Soft-Link Merchandising Services has an authorised share capital of ₹1 Lakh and a paid-up capital of ₹1 Lakh.