Sterling Advertising Private Limited - Company Profile

It is a business services private limited company based in New Delhi, Delhi, India, established in 1962.
1962 New Delhi, Delhi, India Active
Last Updated:
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About Sterling Advertising Private Limited

Sterling Advertising Private Limited, a active private limited company, was established on 07 May 1962 in New Delhi, Delhi, India. Engaging in advertising and market research within the professional, scientific and technical sector, it holds CIN: U74899DL1962PTC003710. Registered under ROC Roc Delhi. it is unlisted. It has an authorized capital of ₹1.15 M and a paid-up capital of ₹1.15 M.

It upholds a compliant status. Its leadership includes Neetu Pandit (Director), Girish Pandit (Director). It holds no open charges and ₹8.30 M settled loans. Its latest AGM occurred on 30 November 2021, with the balance sheet filed on 31 March 2021. It is based at 44-F/9, Right Side, Kh No. 1230, Kishan Garh Vasant Kunj New Delhi 110070, New Delhi, Delhi, 110070.

Company Details
  • Email
    **********
  • Telephone

    +91-XXXXXXXXXX

  • Website
    **********
  • Social Media
    **********
  • Apps
    **********

Company Details

  • CIN/LLPIN

    U74899DL1962PTC003710

  • Registration Number

    003710

  • Incorporation Date

    07 May 1962

  • Authorized Capital

    ₹1.15 M

  • Paid-Up Capital

    ₹1.15 M

  • ROC Code

    Roc Delhi

  • Listing Status

    Unlisted

  • Company Status

    Active

Key Metrics
  • Authorised Capital ₹ 1.15 M
  • Paid Up Capital ₹ 1.15 M
  • Company Age 63 Year, 10 Months
  • Last Filing with ROC 31 Mar 2021
  • Satisfied Charges ₹ 8.30 M
  • Revenue Growth **** -66.25%
  • Profit Growth **** 2.71%
  • Ebitda **** -67.69%
  • Net Worth -8.67%
  • Total Assets -2.16%
Company report

Sterling Advertising Private Limited

Company Report FY 2025-2026

Comprehensive Company Insights

Explore comprehensive insights into Sterling Advertising Private Limited — covering financial performance, compliance records, Competitor, shareholding patterns, directors, key metrics, and litigation history. Unlock to see detailed insights and stay informed.

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Who are the key members and board of directors at Sterling Advertising Private Limited?
Current Directors
Name Designation Appointment Date Status
Neetu Pandit Director 27 Jul 1995 Current
Girish Pandit Director 27 Jul 1995 Current

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Financial Performance of Sterling Advertising.

Sterling Advertising Private Limited, for the financial year ended 2017, experienced significant reduction in revenue, with a 66.25% decrease. The company also saw a slight improvement in profitability, with a 2.71% increase in profit. The company's net worth dipped by a decrease of 8.67%.

Sterling Advertising revenue growth over time
Sterling Advertising profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors
Emtek
Feb, 2021 Amount Post-IPO - Grab Valuation

investors
Signite Partners
Jan, 2021 Amount Post-IPO - Grab Valuation

investors
Hana Financial Group , GGV Capital
Feb, 2021 Amount Post-IPO - Grab Valuation

investors
Signite Partners
  • Key Matrics
  • Balance Sheet
  • Profit and Loss
  • Cash Flow
  • Ratios
Metrics
(FY 2023) YOY Growth
(FY 2022) (FY 2021) (FY 2020) (FY 2019)
Total Revenue
********
 -66.25%
*******
*******
*******
*******
Revenue from Operations
*******
 -83.72%
*******
*******
*******
*******
Total Assets
*******
 -2.16%
*******
*******
*******
*******
Profit or Loss
*******
 2.71%
*******
*******
*******
*******
Net Worth
*******
 -8.67%
*******
*******
*******
*******
EBITDA
*******
 -67.69%
*******
*******
*******
*******

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What is the Ownership and Shareholding Structure of Sterling Advertising?

In 2017, Sterling Advertising had a promoter holding of 79.76% and a public holding of 20.24%. Access key insights, ownership, including shareholding patterns, funding, foreign investors, KMP remuneration, group structure, and overseas investments.

Shareholding Pattern (FY 2024)
shareholding
  • Promoters: 92.83%
  • Public: 4.10%
  • Others: 3.07%
Shareholding Pattern over the Year
FY (2024) FY (2023) FY (2022) FY (2021) FY (2020)
Promoters 92.83 94.62 94.55 94.55 94.55
Public 4.10 3.89 3.95 3.96 3.98
Others 3.07 1.49 1.50 1.49 1.47

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Charges (Loans)
Open Charges

₹0

Satisfied Charges

₹8,300,000.00

Charges Breakdown by Lending Institutions
  • Union Bank Of India : 0.83 Cr
Latest Charge Details
Date Lender Amount Status
28 Mar 1979 Union Bank Of India ₹8.30 M Satisfied

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How Many Employees Work at Sterling Advertising?

Unlock and access historical data on people associated with Sterling Advertising, such as employment history, contributions to the Employees' Provident Fund Organization (EPFO), and related information.

Employee Date Number of Employees
2020 78,000
2021 80,500
2022 83,200
2023 86,000
2024 89,500
2025 92,000
Deals i
Graph showing company valuation over time

Gain comprehensive insights into the Deals and Valuation data of Sterling Advertising, offering detailed information on various transactions, including security allotment data. Explore the intricate details of financial agreements, mergers, acquisitions, divestitures, and strategic partnerships that have shaped Sterling Advertising's trajectory.

Rating
Graph displaying rating trends over time

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Alerts
Alert Indicator

Stay informed about regulatory alerts and litigation involving and associated companies. Receive timely updates on legal proceedings, regulatory changes, and compliance issues that may impact the company's operations, reputation, and financial performance. Monitor litigation involving subsidiaries, joint ventures, and other affiliated entities to assess potential risks and liabilities.

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Latest Updates, News, and FAQs on Sterling Advertising
Recent Activity within the Organization
  • Annual General Meeting

    Progress on Sterling Advertising Private Limited last Annual general meeting of members was held on 30 Nov 2021 as per latest MCA records. was documented.

  • Balance Sheet

    Sterling Advertising Private Limited has filed its annual Financial statements for the year ended 31 Mar 2021 with Roc Delhi. was recorded as a recent event.

  • Charges

    A charge registered on 28 Mar 1979 via Charge ID 80044470 with Union Bank Of India was fully satisfied on 17 Jul 2018. was recorded as a recent event.

  • Charges

    Progress on A charge with Union Bank Of India of Rs. 8.30 M registered on 28 Mar 1979 with Charge ID 80044470 was modified on 12 Mar 2010. was documented.

  • Director Appointment

    The activity Neetu Pandit was appointed as a Director was appointed as a Director on 27 Jul 1995 & has been associated with this company since 30 years 7 months . was completed.

  • Director Appointment

    Girish Pandit was appointed as a Director was appointed as a Director on 27 Jul 1995 & has been associated with this company since 30 years 7 months . was recorded as a recent event.

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Frequently Asked Questions
What is the CIN of Sterling Advertising Private Limited?

The CIN of Sterling Advertising Private Limited is U74899DL1962PTC003710.

Where is Sterling Advertising Private Limited headquartered?

Sterling Advertising Private Limited is headquartered at 44-F/9, Right Side, Kh No. 1230, Kishan Garh Vasant Kunj New Delhi 110070, New Delhi, Delhi, 110070.

When was Sterling Advertising Private Limited incorporated?

Sterling Advertising Private Limited was incorporated on 07 May 1962.

Who are the current directors of Sterling Advertising Private Limited?

The current directors of Sterling Advertising Private Limited are

What is the primary industry of Sterling Advertising Private Limited?

The primary industry of Sterling Advertising Private Limited is Professional, Scientific And Technical.

Is Sterling Advertising Private Limited a listed company?

Sterling Advertising Private Limited is unlisted.

What is the capital structure of Sterling Advertising Private Limited?

The authorized capital of Sterling Advertising Private Limited is ₹1.15 M, and the paid-up capital is ₹1.15 M.

What is the compliance status of Sterling Advertising Private Limited?

The compliance status of Sterling Advertising Private Limited is Compliant.

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