About Superior Drinks Pvt Ltd
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Superior Drinks Pvt Ltd is a private limited company based in New Delhi, Delhi, India, a subsidiary of Narmada Drinks Pvt Ltd. It operates in the non-alcoholic beverage manufacturing and distribution segment of the food and beverages sector. It was incorporated on 31 August 1989 and has been in existence for over 37 years.
The company is registered with the Registrar of Companies (ROC), Delhi, under CIN U74899DL1989PTC037534. Its GSTIN is 07AAACS1201Q2ZF (Delhi). The company holds 5 GST registrations, of which 2 are active.
The company has an authorised share capital of ₹10 Cr and a paid-up capital of ₹8.48 Cr. It was formerly known as Superior Drink Distributors Private Limited. It is led by directors including Ashish Kumar Sethi (Managing Director) and Jitendra Kumar Lakhmani.
Its last annual general meeting (AGM) was held on 30 September 2024, and its latest financial statements are for the year ended 31 March 2024. The registered office is at 3 Todarmal Lane Bengali Market, New Delhi, Delhi, India – 110001.
As per the financials filed for FY 2024, the company reported a revenue of ₹277.16 Cr, a growth of 15% compared to the previous year. For the same year it recorded a net profit of ₹13.7 Cr (net margin 4.9%) and EBITDA of ₹30.72 Cr (EBITDA margin 11.1%). Revenue has grown at a compounded annual rate (CAGR) of 18% over three years and 15% over five years.
The company has about 116 employees on its provident fund (EPFO) records.
As per MCA filings, the company has open charges of ₹49.62 Cr and satisfied charges of ₹348.51 Cr on record. Court records list 50 cases involving the company, including 24 filed by the company and 26 filed against it; 9 cases are pending. The company has 6 deals on record (4 secondary share transfers, 2 funding rounds), with disclosed funding of ₹26.55 Cr; the latest was in October 2015. Its 8 peer companies in the Food and Beverages industry (Non Alcoholic Beverages), with the same principal business activity (food, beverages and tobacco products) are compared by revenue, 3 larger and 5 smaller; the largest is Podaran Foods India Private Limited with revenue of ₹346.57 Cr.
The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website superiorgroup.biz.
Company details
Contact details
Superior Drinks Pvt Ltd's registered office is in New Delhi, Delhi. Its website is superiorgroup.biz. Its e-mail address and telephone number are in the company report.
- Email
- Telephone
- Website
- Registered Address3 Todarmal Lane Bengali Market, New Delhi, Delhi, India – 110001
- IndustryFood and Beverages, Non-Alcoholic Beverage Manufacturing & Distribution
To see the full contact details of Superior Drinks Pvt Ltd, buy the company report.
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
Business activity
The main business activity of Superior Drinks is manufacturing. In detail, this covers food, beverages and tobacco products.
| Main activity group code | Main activity | Business activity code | Business activity | Share of turnover |
|---|---|---|---|---|
| C | Manufacturing | C1 | Food, beverages and tobacco products |
To see the full business activity and turnover split of Superior Drinks Pvt Ltd, buy the company report.
Financials of Superior Drinks Pvt Ltd
FY 2024 filings availableSuperior Drinks Pvt Ltd reported revenue of ₹277.16 Cr (up 15% YoY) for FY 2024.
Compounded Annual Growth Rate (CAGR)
Revenue has grown at a compounded annual rate (CAGR) of 15% over five years, including 15% growth in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary
| Metrics | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 |
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| EBITDA | ₹30.72 Cr | ||||
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| Net Profit (PAT) | ₹13.7 Cr | ||||
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Financial Ratios
| Metrics | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 |
|---|---|---|---|---|---|
| Profitability | |||||
| EBITDA Margin | 11.1% | ||||
| Net Profit Margin | 4.9% | ||||
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To see the full financial statements and ratios of Superior Drinks Pvt Ltd, buy the company report.
Board of directors and KMP of Superior Drinks Pvt Ltd
Superior Drinks Pvt Ltd currently reports 4 directors and 1 key managerial person. 18 former directors have served the organization.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Ashish Kumar Sethi Also directs: Narmada Drinks Pvt Ltd, Udaipur Beverages Limited | Managing Director | 19 Sep 2022 | 4 Years 1 Months | Current |
| Jitendra Kumar Lakhmani | Director | 26 Apr 2023 | 3 Years 6 Months | Current |
| Chandra Prakash Dixit | Company Secretary | 01 Jul 2025 | 1 Years 4 Months | Current |
| Anoop Agarwal | Director | 10 Mar 2023 | 3 Years 7 Months | Current |
| Deepak Kumar Tibrewal Also directs: Narmada Drinks Pvt Ltd, Udaipur Beverages Limited, Mrigaya Products Limited and 1 more | Director | 09 Oct 2024 | 2 Years 0 Months | Current |
Peer comparison
Superior Drinks Pvt Ltd is compared with the 8 companies closest to it by revenue in the Food and Beverages industry (Non Alcoholic Beverages), with the same principal business activity (food, beverages and tobacco products), from the latest filed financials of each company.
| Company | Revenue | Net profit | Margin | Growth (1 yr) | Employees | Location |
|---|---|---|---|---|---|---|
| Podaran Foods India Private Limited | ₹346.57 Cr (FY 2024) | 20.0% | Kangayam, Tamil Nadu, India | |||
| Surya Fresh Foods Limited | ₹330.71 Cr (FY 2025) | 10.0% | Delhi, India | |||
| Udaipur Beverages Limited | ₹301.28 Cr (FY 2025) | 32.0% | New Delhi, Delhi, India | |||
| Superior Drinks Pvt Ltdthis company | ₹277.16 Cr (FY 2024) | ₹13.7 Cr | 4.9% | 15.0% | 116 | New Delhi, Delhi, India |
| Rasitol Beverages Private Limited | ₹265.66 Cr (FY 2025) | 12.0% | Nagpur, Maharashtra, India | |||
| Sosyo Hajoori Beverages Private Limited | ₹240.46 Cr (FY 2025) | 196.0% | Surat, Gujarat, India | |||
| Forever Distillery Private Limited | ₹231.91 Cr (FY 2025) | 41.0% | Gorakhpur, Uttar Pradesh, India | |||
| Orifood and Beverage Private Limited | ₹222.68 Cr (FY 2025) | -15.0% | Cuttack, Odisha, India | |||
| Tasa Foods Private Limited | ₹219.65 Cr (FY 2024) | 13.0% | Bangalore, Karnataka, India |
To see the full peer comparison of Superior Drinks Pvt Ltd, buy the company report.
Auditor
Superior Drinks Pvt Ltd is audited by Soni Gupta & Associates for the financial year 2023.
| Auditor firm | Financial year | Firm registration number |
|---|---|---|
| Soni Gupta & Associates | FY 2023 | 024785N |
Shareholding
The shareholding of Superior Drinks Pvt Ltd is on record for 5 financial years, the latest being FY 2023, split between promoters, domestic institutions, foreign institutions, public shareholders and others.
| Shareholder category | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 |
|---|---|---|---|---|---|
| Promoters | |||||
| Domestic institutional investors (DII) | |||||
| Foreign institutional investors (FII) | |||||
| Public | |||||
| Others |
To see the full shareholding pattern of Superior Drinks Pvt Ltd, buy the company report.
Charges & borrowings
| Date | Charge ID | Lender | Amount | Status | Modified or satisfied on |
|---|---|---|---|---|---|
| 18 Jun 2025 | 101124648 | Others | ₹65 Lakh | Open | |
| 28 May 2025 | 101113668 | Canara Bank | ₹5 Cr | Open | |
| 09 Sep 2024 | 100992595 | Hdfc Bank Limited | ₹9.66 Lakh | Open | |
| 24 Apr 2024 | 100907747 | Others | ₹2 Cr | Open | |
| 01 Aug 2023 | 100787528 | Hdfc Bank Limited | ₹17.54 Lakh | Open |
To see the full charge records of Superior Drinks Pvt Ltd, buy the company report.
Total charge records: 30 View all charges
Deals & funding
Superior Drinks Pvt Ltd has 6 deals on record (4 secondary share transfers, 2 funding rounds), with disclosed funding of ₹26.55 Cr; the latest was in October 2015.
Deals on record (5 of 6)
| When | Deal | Amount | Parties |
|---|---|---|---|
| Oct 2015 | Secondary share transfer | Undisclosed | Buyer: Mrigya Estate & Finance Limited, 3 individuals Seller: Alpha Designers & Apparel Mfgrs Private Limited |
| Jan 2015 | Funding round | ₹18.35 Cr | Investors: Narmada Drinks Pvt Ltd , Udaipur Beverages Limited |
| Mar 2014 | Funding round | ₹8.2 Cr | Investors: Narmada Drinks Pvt Ltd , Udaipur Beverages Limited |
| Mar 2009 | Secondary share transfer | Undisclosed | Buyer: an individual Seller: an individual |
| Jan 2007 | Secondary share transfer | Undisclosed | Buyer: an individual Seller: Alpha Designers & Apparel Mfgrs Private Limited, Superior Industries Limited , Mrigya Estate & Finance Limited |
To see the full deal history of Superior Drinks Pvt Ltd, buy the company report.
Deal records are compiled from filings and public sources; amounts are shown only where the source reported them.
Legal cases
Superior Drinks Pvt Ltd has 50 court cases on record: 24 filed by Superior Drinks, 26 filed against it. 9 cases are pending and 41 are disposed.
Cases by court
| Court | Cases | Against the company | Pending |
|---|---|---|---|
| District courts | 27 | 16 | 5 |
| High courts | 21 | 9 | 4 |
| Supreme Court | 2 | 1 | 0 |
Cases on record (5 of 50)
| Court | Type of case | Party | Status |
|---|---|---|---|
| Bombay High Court | Court case (CRR) | Filed against the company by Leap India Limited | Pending |
| Bombay High Court | Court case (CARBP) | Filed against the company by Leap India Limited | Disposed |
| High Court of Delhi | Court case (CO.PET.) | Filed against the company by Goradhan Infraventure Private Limited | Disposed |
| District court, Nagpur, Maharashtra | Civil suit | Filed by the company against Pratap Steel Rolling Mills, Through Partner Mahendra Pratap Srivastava Deceased | Pending |
| Bombay High Court | Writ petition | Filed by the company against Union of India, THR. the LD. Secretary, Ministry of Finace (Dept. of Revenue), New Delhi and Ors. | Pending |
To see the full case history of Superior Drinks Pvt Ltd, buy the company report.
Case records are compiled from court listings and may lag the court's own records. A case filed against a company is not a finding against it.
Credit ratings & regulatory alerts
Superior Drinks Pvt Ltd was last rated by Care on 02 May 2023.
| Rating agency | Rated on | Rating |
|---|---|---|
| Care | 02 May 2023 |
To see the full credit ratings and regulatory alerts of Superior Drinks Pvt Ltd, buy the company report.
MSME payment delays
No delayed payments to MSME suppliers are on our record for Superior Drinks Pvt Ltd; the supplier-wise MSME Form 1 check is in the company report Buy the company report.
Group structure & subsidiaries
Superior Drinks has 1 associated company. This group structure data is as of FY 2023. The table lists each entity with its relationship and holding.
Employees & EPFO
Superior Drinks Pvt Ltd has a workforce of 116 employees on its EPFO records as of Apr 05, 2024, across 1 active EPFO establishment.
GST
Superior Drinks has 5 GST registrations: 2 active and 3 cancelled or inactive.
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 07AAACS1201Q2ZF | Delhi | Active | 23 Aug 2017 |
| 27AAACS1201Q1ZE | Maharashtra | Active | 01 Jul 2017 |
To see the full GST registrations and return filing status of Superior Drinks Pvt Ltd, buy the company report.
Recent activity
Superior Drinks Pvt Ltd has 23 board changes on record since 2010: 5 appointments and 18 cessations. The latest: Deepak Kumar Tibrewal ceased to be Additional Director on 29 Sep 2025.
79 earlier events are in the company report.
Frequently asked questions
Superior Drinks is an active private limited company based in New Delhi, Delhi, India. The company works in non-alcoholic beverage manufacturing and distribution, within the food and beverages industry. It was incorporated on 31 August 1989 (37+ years old) and is registered under CIN U74899DL1989PTC037534.
Superior Drinks has 5 current directors and KMP:
- Ashish Kumar Sethi - Managing Director
- Jitendra Kumar Lakhmani - Director
- Anoop Agarwal - Director
- Deepak Kumar Tibrewal - Director
- Chandra Prakash Dixit - Company Secretary
The latest financial statements of Superior Drinks on record with the MCA are for the year ended 31 March 2024. Its last annual general meeting was held on 30 September 2024. Year-wise statements from 2015 are in the company report.
The GSTIN of Superior Drinks is 07AAACS1201Q2ZF, registered in Delhi. The company has 5 GST registrations in all, of which 2 are active and 3 are cancelled or inactive. Other active GSTINs include 27AAACS1201Q1ZE (Maharashtra).
The CIN (Corporate Identification Number) of Superior Drinks is U74899DL1989PTC037534. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Superior Drinks has 50 court cases on record: 24 filed by the company and 26 filed against it. 9 are pending. Most are in the district courts.
Superior Drinks was incorporated on 31 August 1989, making it 37+ years old. It is registered with the Registrar of Companies, Delhi.
Superior Drinks has 6 deals on record (4 secondary share transfers, 2 funding rounds), with disclosed funding of ₹26.55 Cr; the latest was in October 2015.
The peers of Superior Drinks by revenue are Podaran Foods India Private Limited, Surya Fresh Foods Limited, Udaipur Beverages Limited, Rasitol Beverages Private Limited, Sosyo Hajoori Beverages Private Limited and 3 more, all in the Food and Beverages industry (Non Alcoholic Beverages), with the same principal business activity (food, beverages and tobacco products).
Deepak Kumar Tibrewal ceased to be Additional Director on 29 Sep 2025. Chandra Prakash Dixit was appointed as Company Secretary on 01 Jul 2025. Deepak Kumar Tibrewal was appointed as Director on 09 Oct 2024. Superior Drinks has 23 board changes on record in total.
Superior Drinks can be reached through the website superiorgroup.biz. Its registered office is in New Delhi, Delhi, India.
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