The Good Choice Enterprises Private Limited - Company Profile

It is a e-commerce private limited company based in Jaipur, Rajasthan, India, established in 2007.

2007 Jaipur, Rajasthan, India Active

Last Updated: February 24, 2026

About The Good Choice Enterprises Private Limited

The Good Choice Enterprises Private Limited, a active private limited company, was established on 20 June 2007 in Jaipur, Rajasthan, India. Engaging in general e-commerce platforms within the e-commerce sector, it holds CIN: U52190RJ2007PTC024622. Registered under ROC Roc Jaipur. it is unlisted. It has an authorized capital of ₹0.10 M and a paid-up capital of ₹0.10 M.

Formerly known as Star United Trademart Private Limited. Its leadership includes Gursewak Singh Brar (Additional Director), Vimlesh Kumar Royal (Director). Past directors included Tarachand Royal. Its latest AGM occurred on 30 September 2014, with the balance sheet filed on 31 March 2014. It is based at F-11, Jagdamba Tower, Amrapali Circle, Vaishali Nagar, Jaipur, Rajasthan, 302021.

Company Details

CIN/LLPIN
U52190RJ2007PTC024622
Registration Number
024622
Incorporation Date
20 June 2007
Authorized Capital
₹0.10 M
Paid-Up Capital
₹0.10 M
ROC Code
Roc Jaipur
Listing Status
Unlisted
Company Status
Active

Key Metrics

Authorised Capital ₹ 0.10 M as on 24-02-2026
Paid Up Capital ₹ 0.10 M as on 24-02-2026
Company Age 18 Year, 8 Months
Last Filing with ROC 31 Mar 2014

Comprehensive Company Insights

Explore comprehensive insights into The Good Choice Enterprises Private Limited — covering financial performance, compliance records, Competitor, shareholding patterns, directors, key metrics, and litigation history. Unlock to see detailed insights and stay informed.

Access Report

Who are the key members and board of directors at The Good Choice Enterprises Private Limited?

Current Directors

Name	Designation	Appointment Date	Status
Gursewak Singh Brar	Additional Director	25 Aug 2015	Current
Vimlesh Kumar Royal	Director	20 Jun 2007	Current

Past Directors

Name	Designation	Cessation	Status
Pramod Abcsdd	Director	25 Aug 2015	Past

Discover detailed profiles of directors and KMP - Unlock leadership insights today!

Financial Performance of The Good Choice Enterprises.

Enhance accessibility to The Good Choice Enterprises's financial data by unlocking access to both Standalone and Consolidated balance sheets, Profit & Loss Statements, Ratios, Related Party Transactions, and additional relevant information.

Date	Amount	Transaction Name	Valuation	Lead Investors	Investors
Jul, 2021	Amount	Post-IPO - Grab	Valuation	investors	Emtek
Feb, 2021	Amount	Post-IPO - Grab	Valuation	investors	Signite Partners
Jan, 2021	Amount	Post-IPO - Grab	Valuation	investors	Hana Financial Group , GGV Capital
Feb, 2021	Amount	Post-IPO - Grab	Valuation	investors	Signite Partners

Upgrade Required

Full access to Financial is available only for users with an active Premium plan.

Key Matrics
Balance Sheet
Profit and Loss
Cash Flow
Ratios

Metrics

(FY 2023)

YOY Growth

(FY 2022)

(FY 2021)

(FY 2020)

(FY 2019)

Total Revenue

********

*******

Revenue from Operations

*******

Total Assets

*******

Profit or Loss

*******

Net Worth

*******

EBITDA

*******

Discover detailed financial data and - Unlock financial today!

What is the Ownership and Shareholding Structure of The Good Choice Enterprises?

Unlock access to The Good Choice Enterprises's control and ownership data, Corporate Shareholding Patterns, Funding (security allotment) details, Foreign Institutional Investor information, Directors and Key Management Personnel (KMP) Remuneration, Group Structure, Overseas Direct Investment and other pertinent data.

Shareholding Pattern (FY 2024)

Promoters: 92.83%
Public: 4.10%
Others: 3.07%

Shareholding Pattern over the Year

	FY (2024)	FY (2023)	FY (2022)	FY (2021)	FY (2020)
Promoters	92.83	94.62	94.55	94.55	94.55
Public	4.10	3.89	3.95	3.96	3.98
Others	3.07	1.49	1.50	1.49	1.47

Upgrade Required

Full access to Ownership and Shareholding Structure is available only for users with an active Premium plan.

Reveal ownership structures and financial performance - Get instant access now!

How Many Employees Work at The Good Choice Enterprises?

Unlock and access historical data on people associated with The Good Choice Enterprises, such as employment history, contributions to the Employees' Provident Fund Organization (EPFO), and related information.

Employee Date	Number of Employees
2020	78,000
2021	80,500
2022	83,200
2023	86,000
2024	89,500
2025	92,000

Upgrade Required

Full access to People is available only for users with an active Premium plan.

Deals i

Gain comprehensive insights into the Deals and Valuation data of The Good Choice Enterprises, offering detailed information on various transactions, including security allotment data. Explore the intricate details of financial agreements, mergers, acquisitions, divestitures, and strategic partnerships that have shaped The Good Choice Enterprises's trajectory.

Rating

Access the credit rating data, providing valuable insights into the company's creditworthiness and financial stability. Explore assessments from leading credit rating agencies, evaluating factors such as debt obligations, liquidity, profitability, and overall financial health.

Alerts

Stay informed about regulatory alerts and litigation involving and associated companies. Receive timely updates on legal proceedings, regulatory changes, and compliance issues that may impact the company's operations, reputation, and financial performance. Monitor litigation involving subsidiaries, joint ventures, and other affiliated entities to assess potential risks and liabilities.

Explore deal ratings and alerts - Get instant access now!

Latest Updates, News, and FAQs on The Good Choice Enterprises

Recent Activity within the Organization

Director Appointment

Progress on Gursewak Singh Brar was appointed as a Additional Director was appointed as a Additional Director on 25 Aug 2015 & has been associated with this company since 10 years 6 months . was documented.
25 Aug 2015
Annual General Meeting

The Good Choice Enterprises Private Limited last Annual general meeting of members was held on 30 Sep 2014 as per latest MCA records. was recorded as a recent event.
30 Sep 2014
Balance Sheet

Progress on The Good Choice Enterprises Private Limited has filed its annual Financial statements for the year ended 31 Mar 2014 with Roc Jaipur. was documented.
31 Mar 2014
Director Appointment

Progress on Vimlesh Kumar Royal was appointed as a Director was appointed as a Director on 20 Jun 2007 & has been associated with this company since 18 years 8 months . was documented.
20 Jun 2007
Company Incorporation

The activity The Good Choice Enterprises Private Limited was registered on 20 Jun 2007 with Roc Jaipur & aged 18 years 8 months as per MCA records. was completed.
20 Jun 2007

Explore recent activity and updates - View Recent Activity

Frequently Asked Questions

What is the CIN of The Good Choice Enterprises Private Limited?

The CIN of The Good Choice Enterprises Private Limited is U52190RJ2007PTC024622.

Where is The Good Choice Enterprises Private Limited headquartered?

The Good Choice Enterprises Private Limited is headquartered at F-11, Jagdamba Tower, Amrapali Circle, Vaishali Nagar, Jaipur, Rajasthan, 302021.

When was The Good Choice Enterprises Private Limited incorporated?

The Good Choice Enterprises Private Limited was incorporated on 20 June 2007.

Who are the current directors of The Good Choice Enterprises Private Limited?

The current directors of The Good Choice Enterprises Private Limited are

What is the primary industry of The Good Choice Enterprises Private Limited?

The primary industry of The Good Choice Enterprises Private Limited is E-Commerce.

Is The Good Choice Enterprises Private Limited a listed company?

The Good Choice Enterprises Private Limited is unlisted.

What is the capital structure of The Good Choice Enterprises Private Limited?

The authorized capital of The Good Choice Enterprises Private Limited is ₹0.10 M, and the paid-up capital is ₹0.10 M.

Explore millions of companies — effortlessly

Access structured, verified intelligence on 7M+ companies across industries, sectors, and global markets. From early-stage startups to large enterprises, discover ownership, leadership, funding, financials, acquisitions, and market signals — all in one powerful platform.

Free account with essential features Instant access to company reports Enterprise solutions available