About Today Merchandise Private Limited
Data last updated: 22 December 2025
Today Merchandise Private Limited is a private limited company based in Mumbai, Maharashtra, India, a subsidiary of Living Media India Limited. It specialises in film and digital content production, a part of the broader media and publishing sector. Incorporated on 23 November 2010, the company has been in operation for over 16 years.
Registered with ROC Mumbai under CIN U74999DL2010PTC210696.
Capital: an authorised share capital of ₹80 Cr and a paid-up capital of ₹75.27 Cr. It is led by directors including Shilpi Asthana and Mukesh Jindal.
Last AGM: 15 September 2025. Financial statements filed for year ended 31 March 2025. Office: 14Th Floor A Wing Marathon Futurex N M Joshi Marg Lower Parel, Mumbai, Maharashtra, India – 400013.
As per the financials filed for FY 2025, the company reported a revenue of ₹3,800, a decline of 100% compared to the previous year.
The company has a workforce of approximately 1 employees as per the latest available data. It operates as a subsidiary of Living Media India Limited.
The company is associated with 1 brand - Bag It Today.
The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website bagittoday.com.
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Registered Address14Th Floor A Wing Marathon Futurex N M Joshi Marg Lower Parel, Mumbai, Maharashtra, India – 400013
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IndustryMedia and Publishing, Film & Digital Content Production
- Historical Financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Litigation, compliance and MCA filings
- PDF report delivered after checkout
CIN History of Today Merchandise Private Limited
Today Merchandise Private Limited has one previous CIN (Corporate Identification Number): U74999DL2010PTC210696. The current CIN is U74999MH2010PTC357924, which is the unique identifier assigned by the Registrar of Companies.
| CIN | Status |
|---|---|
| U74999MH2010PTC357924 | Current |
| U74999DL2010PTC210696 | Previous |
Associated Brands with Today Merchandise Private Limited
Today Merchandise Private Limited operates one associated brand: Bag it today. These brands represent Today Merchandise Private Limited's diversified market presence and brand portfolio.
| Brand | Description | Website |
|---|---|---|
| Offers expert reviews, news, and blogs on technology products and gadgets. | bagittoday.com |
Competitors & Alternatives of Today Merchandise Private Limited
Brands and companies operating in the same space as Today Merchandise Private Limited include Flipkart, Nykaa, Myntra and 7 more.
| Competitor | Description | Location | Founded |
|---|---|---|---|
Flipkart
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Multi-category consumer products are offered via an online marketplace platform. | Bengaluru, India, India | 2007 |
Nykaa
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Cosmetics, skincare, haircare, and wellness products are retailed online. | Mumbai, India, India | 2012 |
Myntra
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Fashion and lifestyle products are offered via an online marketplace. | Bengaluru, India, India | 2007 |
Amazon
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Multi-category products are offered through an online marketplace. | Seattle, United States, United States | 1994 |
Meesho
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Sellers are connected with customers via multi-category e-commerce platform. | Bengaluru, India, India | 2015 |
Etsy
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Online marketplace offering multi-category products from independent designers | Dublin, Ireland, Ireland | 2005 |
CityMall
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Multi-category products are retailed online by CityMall. | Gurugram, India, India | 2019 |
Snapdeal
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Discounted products across multiple categories are sold online. | Gurugram, India, India | 2010 |
ShopClues
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Multi-category products are sold via an online marketplace platform. | Gurugram, India, India | 2011 |
Wish Shopping
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Online marketplace platform offering multi-category consumer products | San Francisco, United States, United States | 2009 |
Business Activity of Today Merchandise Private Limited
Today Merchandise Private Limited is engaged in the principal business activity of information and communication, with detailed activities including data processing, hosting and related activities; web portal.
| Main Activity Group Code | Description of Main Activity | Business Activity Code | Description of Business Activity | Turnover Percentage |
|---|---|---|---|---|
| J | Information and communication | J7 | Data processing, hosting and related activities; web portal | Locked |
Business activity turnover details for Today Merchandise Private Limited
Turnover contribution percentages and historical activity changes require an active report plan.
- Turnover contribution
- Historical classifications
- Filing-level activity changes
Verified entity values are shown only after access is granted.
Board of Directors of Today Merchandise Private Limited
Today Merchandise Private Limited is currently managed by 4 directors, with 25 former directors having served the organization. The current Directors play a crucial role in shaping the company's strategic direction and governance.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
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Shilpi Asthana
Also directs:
Master Channel Community Network Pvt Ltd, Siti Siri Digital Network Private Limited, Indian Cable Net Company Limited and 2 more
|
Director | 09 Mar 2022 | 4 Years 4 Months | Current |
| Mukesh Jindal | Director | 10 Mar 2017 | 9 Years 4 Months | Current |
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Dinesh Kumar Sehgal
Also directs:
Thomson Digital (India) Limited, T V Today Network Business Limited, Metamorphosis Learning Private Limited and 1 more
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Director | 10 Aug 2017 | 8 Years 11 Months | Current |
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Rashmi Aggarwal
Also directs:
Kayhan Merchandising Private Limited, Kayhan Entertainment Private Limited, Ajay Poly Ltd and 2 more
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Director | 10 Mar 2017 | 9 Years 4 Months | Current |
Financials of Today Merchandise Private Limited FY 2025 filings available
Today Merchandise Private Limited reported revenue of ₹3,800 (down 100.00% YoY) for FY 2025.
Ten-year financial statements for Today Merchandise Private Limited
Historical statement values and trend charts require an active report plan.
- Income statements
- Balance sheets
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Charges & Borrowings Today Merchandise Private Limited
Today Merchandise Private Limited does not have any charges (loans) registered with the Registrar of Companies.
Employees and EPFO Compliance at Today Merchandise Private Limited
View historical data on people associated with Today Merchandise Private Limited, including employment history and EPFO contributions.
Employee and EPFO history for Today Merchandise Private Limited
Monthly headcount, contribution history, establishment records, and filing compliance require an active report plan.
- Monthly headcount
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GST Compliance of Today Merchandise Private Limited
GST registrations and filing compliance for Today Merchandise Private Limited
State-wise registrations, return filing status, HSN and SAC details, and jurisdiction records require an active report plan.
- GSTIN registrations
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Credit Ratings, Litigation & Regulatory Alerts for Today Merchandise Private Limited
Credit ratings, litigation, and regulatory alerts for Today Merchandise Private Limited
Agency ratings, court records, regulatory events, and entity-specific compliance alerts require an active report plan.
- Rating history
- Court and tribunal cases
- Regulatory alerts
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MSME Payment Delays by Today Merchandise Private Limited
MSME payment history for Today Merchandise Private Limited
Amounts outstanding to micro and small suppliers, delay reasons, and MSME-1 filing history require an active report plan.
- Outstanding amounts
- Delay periods and reasons
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Subsidiaries & Group Companies of Today Merchandise Private Limited
Corporate group structure for Today Merchandise Private Limited
Parent, subsidiary, associate, joint venture, and ownership records require an active report plan.
- Parent company
- Subsidiaries and ownership
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MCA Filings & Documents of Today Merchandise Private Limited
MCA filings and documents for Today Merchandise Private Limited
Official forms, annual returns, financial statements, charge filings, and document dates require an active report plan.
- Incorporation documents
- Annual returns and statements
- Charge filings
- Complete filing index
Verified entity values are shown only after access is granted.
Recent Activity on Today Merchandise Private Limited
Frequently Asked Questions about Today Merchandise Private Limited
Today Merchandise Private Limited is an active private limited company in the media and publishing sector based in Mumbai, Maharashtra, India. It was incorporated on 23 November 2010 (16+ years old) and is registered under CIN U74999MH2010PTC357924. The company has 1 employees.
Today Merchandise Private Limited reported revenue of ₹3,800 for FY 2025 (down 100.00% YoY).
The current directors of Today Merchandise Private Limited are:
- Shilpi Asthana - Director
- Mukesh Jindal - Director
- Dinesh Kumar Sehgal - Director
- Rashmi Aggarwal - Director
The primary industry of Today Merchandise Private Limited is media and publishing. The company specifically operates in film and digital content production. The company is currently active in this sector.
Today Merchandise Private Limited can be reached at the registered office: 14Th Floor A Wing Marathon Futurex N M Joshi Marg Lower Parel, Mumbai, Maharashtra, India – 400013, or through the website bagittoday.com.
The authorised capital is ₹80 Cr, and the paid-up capital is ₹75.27 Cr.