About Today Merchandise Private Limited
Data last updated: 22 December 2025
Today Merchandise Private Limited is a private limited company based in Mumbai, Maharashtra, India, a subsidiary of Living Media India Limited. It specialises in film and digital content production, a part of the broader media and publishing sector. Incorporated on 23 November 2010, the company has been in operation for over 16 years.
Registered with ROC Mumbai under CIN U74999MH2010PTC357924.
Capital: an authorised share capital of ₹80 Cr and a paid-up capital of ₹75.27 Cr. It is led by directors including Shilpi Asthana and Mukesh Jindal.
Last AGM: 15 September 2025. Financial statements filed for year ended 31 March 2025. Office: 14Th Floor A Wing Marathon Futurex N M Joshi Marg Lower Parel, Mumbai, Maharashtra, India – 400013.
As per the financials filed for FY 2025, the company reported a revenue of ₹3,800, a decline of 100% compared to the previous year.
The company has a workforce of approximately 1 employees as per the latest available data. It operates as a subsidiary of Living Media India Limited.
The company is associated with 1 brand - Bag It Today.
The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website bagittoday.com.
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Email*****@*****.com
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Telephone**************
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Website
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Social Media
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Registered Address14Th Floor A Wing Marathon Futurex N M Joshi Marg Lower Parel, Mumbai, Maharashtra, India – 400013
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IndustryMedia and Publishing, Film & Digital Content Production
- Historical Financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Litigation, compliance and MCA filings
- PDF report delivered after checkout
CIN History of Today Merchandise Private Limited
Today Merchandise Private Limited has one previous CIN (Corporate Identification Number): U74999DL2010PTC210696. The current CIN is U74999MH2010PTC357924, which is the unique identifier assigned by the Registrar of Companies.
| CIN | Status |
|---|---|
| U74999MH2010PTC357924 | Current |
| U74999DL2010PTC210696 | Previous |
Associated Brands with Today Merchandise Private Limited
Today Merchandise Private Limited operates one associated brand: Bag it today. These brands represent Today Merchandise Private Limited's diversified market presence and brand portfolio.
| Brand | Description | Website |
|---|---|---|
| Offers expert reviews, news, and blogs on technology products and gadgets. | bagittoday.com |
Competitors & Alternatives of Today Merchandise Private Limited
Brands and companies operating in the same space as Today Merchandise Private Limited include Flipkart, Nykaa, Myntra and 7 more.
| Competitor | Description | Location | Founded |
|---|---|---|---|
Flipkart
|
Multi-category consumer products are offered via an online marketplace platform. | Bengaluru, India, India | 2007 |
Nykaa
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Cosmetics, skincare, haircare, and wellness products are retailed online. | Mumbai, India, India | 2012 |
Myntra
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Fashion and lifestyle products are offered via an online marketplace. | Bengaluru, India, India | 2007 |
Amazon
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Multi-category products are offered through an online marketplace. | Seattle, United States, United States | 1994 |
Meesho
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Sellers are connected with customers via multi-category e-commerce platform. | Bengaluru, India, India | 2015 |
Etsy
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Online marketplace offering multi-category products from independent designers | Dublin, Ireland, Ireland | 2005 |
CityMall
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Multi-category products are retailed online by CityMall. | Gurugram, India, India | 2019 |
Snapdeal
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Discounted products across multiple categories are sold online. | Gurugram, India, India | 2010 |
ShopClues
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Multi-category products are sold via an online marketplace platform. | Gurugram, India, India | 2011 |
Wish Shopping
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Online marketplace platform offering multi-category consumer products | San Francisco, United States, United States | 2009 |
Business Activity of Today Merchandise Private Limited
Today Merchandise Private Limited is engaged in the principal business activity of information and communication, with detailed activities including data processing, hosting and related activities; web portal.
| Main Activity Group Code | Description of Main Activity | Business Activity Code | Description of Business Activity | Turnover Percentage |
|---|---|---|---|---|
| J | Information and communication | J7 | Data processing, hosting and related activities; web portal | ********* |
Auditor Details of Today Merchandise Private Limited
Today Merchandise Private Limited is audited by Bansal & Co. LLP for the financial year 2021. The auditor plays a crucial role in ensuring financial transparency and compliance with accounting standards.
| Name | Status | Appointment Date | Cessation Date |
|---|---|---|---|
| Bansal & Co. LLP | blur-value | blur-value | blur-value |
Board of Directors of Today Merchandise Private Limited
Today Merchandise Private Limited is currently managed by 5 directors, with 25 former directors having served the organization. The current Directors play a crucial role in shaping the company's strategic direction and governance.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
|
Shilpi Asthana
Also directs:
Today Merchandise Private Limited, Master Channel Community Network Pvt Ltd, Siti Siri Digital Network Private Limited and 3 more
|
Director | 09 Mar 2022 | 4 Years 4 Months | Current |
|
Mukesh Jindal
Also directs:
Diligent Media Corporation Limited, Today Retail Network Private Limited, Today Merchandise Private Limited and 1 more
|
Director | 10 Mar 2017 | 9 Years 4 Months | Current |
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Dinesh Kumar Sehgal
Also directs:
Today Merchandise Private Limited, Thomson Digital (India) Limited, T V Today Network Business Limited and 2 more
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Director | 10 Aug 2017 | 8 Years 11 Months | Current |
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Rashmi Aggarwal
Also directs:
Today Merchandise Private Limited, Kayhan Merchandising Private Limited, Kayhan Entertainment Private Limited and 3 more
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Director | 10 Mar 2017 | 9 Years 4 Months | Current |
Financials of Today Merchandise Private Limited FY 2025 filings available
Today Merchandise Private Limited reported revenue of ₹3,800 (down 100% YoY) for FY 2025. Profit growth despite declining revenue indicates effective cost management and margin discipline.
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| Non-Cash Adjustments | ***** | ***** | ***** | ***** | ***** |
| + Interest Expense | ***** | ***** | ***** | ***** | ***** |
| + Depreciation | ***** | ***** | ***** | ***** | ***** |
| +/- Unrealized Forex | ***** | ***** | ***** | ***** | ***** |
| - Dividend Income | ***** | ***** | ***** | ***** | ***** |
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| +/- Other Non-Cash Items | ***** | ***** | ***** | ***** | ***** |
| Changes in Working Capital | ***** | ***** | ***** | ***** | ***** |
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| Acquisitions & Disposals | ***** | ***** | ***** | ***** | ***** |
| Disposal of Subsidiaries | ***** | ***** | ***** | ***** | ***** |
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| Net Change in Cash (Pre-Forex) | ***** | ***** | ***** | ***** | ***** |
| Closing Cash & Equivalents | ***** | ***** | ***** | ***** | ***** |
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| Inventory Days | ***** | ***** | ***** | ***** | ***** |
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| ICR | ***** | ***** | ***** | ***** | ***** |
Consolidated Statements
Income Statement, Balance Sheet, Cash Flow & Ratios available in the full report.
Shareholding Pattern of Today Merchandise Private Limited
As of FY 2021, Today Merchandise Private Limited's shareholding pattern shows 100.00% by promoters. The promoters hold a majority stake, indicating strong promoter control.
| Year | 2025 |
|---|---|
| Promoters | 33.19% |
| DII | 23.22% |
| FII | 18.28% |
| Public | 22.89% |
| Others | 2.42% |
Charges & Borrowings Today Merchandise Private Limited
Today Merchandise Private Limited does not have any charges (loans) registered with the Registrar of Companies.
Employees and EPFO Compliance at Today Merchandise Private Limited
Today Merchandise Private Limited has a workforce of 1 employees as of Apr 03, 2024.
Employee Count & EPFO Data of Today Merchandise Private Limited
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GST Compliance of Today Merchandise Private Limited
GSTIN & GST Filing Data of Today Merchandise Private Limited
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Credit Ratings, Litigation & Regulatory Alerts for Today Merchandise Private Limited
Credit Ratings, Legal Cases & Regulatory Alerts of Today Merchandise Private Limited
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MSME Payment Delays by Today Merchandise Private Limited
MSME Payment Delays by Today Merchandise Private Limited
Track payments outstanding to micro and small enterprise vendors, as disclosed in half-yearly MSME-1 returns filed with the MCA.
Subsidiaries & Group Companies of Today Merchandise Private Limited
Subsidiaries & Group Companies of Today Merchandise Private Limited
See the full corporate group - holding company, subsidiaries, associates and joint ventures of Today Merchandise Private Limited with ownership details.
MCA Filings & Documents of Today Merchandise Private Limited
MCA Filings & Documents of Today Merchandise Private Limited
Download official documents filed with the Ministry of Corporate Affairs - from incorporation papers to the latest annual filings.
Recent Activity on Today Merchandise Private Limited
Frequently Asked Questions about Today Merchandise Private Limited
Today Merchandise Private Limited is an active private limited company in the media and publishing sector based in Mumbai, Maharashtra, India. It was incorporated on 23 November 2010 (16+ years old) and is registered under CIN U74999MH2010PTC357924. The company has 1 employees.
Today Merchandise Private Limited reported revenue of ₹3,800 for FY 2025 (down 100.00% YoY).
The current directors of Today Merchandise Private Limited are:
- Shilpi Asthana
- Nagendra Bhandari
- Mukesh Jindal
- Dinesh Kumar Sehgal
- Rashmi Aggarwal
The primary industry of Today Merchandise Private Limited is media and publishing. The company specifically operates in film and digital content production. The company is currently active in this sector.
Today Merchandise Private Limited can be reached at the registered office: 14Th Floor A Wing Marathon Futurex N M Joshi Marg Lower Parel, Mumbai, Maharashtra, India – 400013, or through the website bagittoday.com.
The authorised capital is ₹80 Cr, and the paid-up capital is ₹75.27 Cr.