About Today Merchandise Private Limited
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Today Merchandise Private Limited is a private limited company based in Mumbai, Maharashtra, India, a subsidiary of Living Media India Limited. It operates in the film and digital content production segment of the media and publishing sector. It was incorporated on 23 November 2010 and has been in existence for over 16 years.
The company is registered with the Registrar of Companies (ROC), Mumbai, under CIN U74999MH2010PTC357924. Its GSTIN is 07AADCT6544N1ZU (Delhi). The company holds 2 GST registrations, all of them active.
The company has an authorised share capital of ₹80 Cr and a paid-up capital of ₹75.27 Cr. It is led by directors including Shilpi Asthana and Mukesh Jindal.
Its last annual general meeting (AGM) was held on 15 September 2025, and its latest financial statements are for the year ended 31 March 2025. The registered office is at 14th Floor A Wing Marathon Futurex N M Joshi Marg Lower Parel, Mumbai, Maharashtra, India – 400013.
The company has about 1 employee on its provident fund (EPFO) records.
The company is associated with 1 brand: Bag it today. Court records list 11 cases involving the company, including 9 filed by the company and 2 filed against it. The company has 2 deals on record (2 acquisitions); the latest was in February 2016.
The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website bagittoday.com.
Company details
CIN history
Today Merchandise has one previous CIN (Corporate Identification Number): U74999DL2010PTC210696. The current CIN is U74999MH2010PTC357924, which is the unique identifier assigned by the Registrar of Companies.
| CIN | Status |
|---|---|
| U74999MH2010PTC357924 | Current |
| U74999DL2010PTC210696 | Previous |
Contact details
Today Merchandise Private Limited's registered office is in Mumbai, Maharashtra. Its website is bagittoday.com. Its e-mail address is in the company report.
- Email
- Website
- Social Media
- Registered Address14th Floor A Wing Marathon Futurex N M Joshi Marg Lower Parel, Mumbai, Maharashtra, India – 400013
- IndustryMedia and Publishing, Film & Digital Content Production
To see the full contact details of Today Merchandise Private Limited, buy the company report.
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
Brands
Today Merchandise operates one associated brand: Bag it today. Each brand links to its own profile.
| Brand | Description | Website |
|---|---|---|
| Offers expert reviews, news, and blogs on technology products and gadgets. | bagittoday.com |
Business activity
The main business activity of Today Merchandise is information and communication. In detail, this covers data processing, hosting and related activities; web portal.
| Main activity group code | Main activity | Business activity code | Business activity | Share of turnover |
|---|---|---|---|---|
| J | Information and communication | J7 | Data processing, hosting and related activities; web portal |
Financials of Today Merchandise Private Limited
FY 2025 filings availableToday Merchandise Private Limited reported revenue of ₹3,800 (down 100% YoY) for FY 2025.
Compounded Annual Growth Rate (CAGR)
Revenue has declined at a compounded annual rate (CAGR) of 87% over five years. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary
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Financial Ratios
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To see the full financial statements and ratios of Today Merchandise Private Limited, buy the company report.
Board of directors of Today Merchandise Private Limited
Today Merchandise has 4 current directors and 25 former directors. Current directors are listed first, with their designation and appointment date.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Shilpi Asthana Also directs: Reelrush Studios LLP, Master Channel Community Network Pvt Ltd, Siti Siri Digital Network Private Limited and 3 more | Director | 09 Mar 2022 | 4 Years 7 Months | Current |
| Mukesh Jindal | Director | 10 Mar 2017 | 9 Years 7 Months | Current |
| Dinesh Kumar Sehgal Also directs: Thomson Digital (India) Limited, T V Today Network Business Limited, Metamorphosis Learning Private Limited and 1 more | Director | 10 Aug 2017 | 9 Years 2 Months | Current |
| Rashmi Aggarwal Also directs: Kayhan Merchandising Private Limited, Kayhan Entertainment Private Limited, Ajay Poly Ltd and 2 more | Director | 10 Mar 2017 | 9 Years 7 Months | Current |
Auditor
Today Merchandise Private Limited is audited by Bansal & Co. LLP for the financial year 2021.
| Auditor firm | Financial year | Firm registration number |
|---|---|---|
| Bansal & Co. LLP | FY 2021 | 001113N/N500079 |
Shareholding
The shareholding of Today Merchandise Private Limited is on record for 5 financial years, the latest being FY 2021, split between promoters, domestic institutions, foreign institutions, public shareholders and others.
| Shareholder category | FY 2021 | FY 2020 | FY 2019 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|
| Promoters | |||||
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| Others |
To see the full shareholding pattern of Today Merchandise Private Limited, buy the company report.
Deals & funding
Today Merchandise Private Limited has 2 deals on record (2 acquisitions); the latest was in February 2016.
Deals on record (2 of 2)
| When | Deal | Amount | Parties |
|---|---|---|---|
| Feb 2016 | Acquisition | Undisclosed | Buyer: Zee Media Corporation Limited |
| Dec 2010 | Acquisition | ₹43.01 Cr | Buyer: an individual |
Deal records are compiled from filings and public sources; amounts are shown only where the source reported them.
Legal cases
Today Merchandise Private Limited has 11 court cases on record: 9 filed by Today Merchandise, 2 filed against it. All cases are disposed.
Cases by court
| Court | Cases | Against the company | Pending |
|---|---|---|---|
| High courts | 8 | 0 | 0 |
| Supreme Court | 2 | 1 | 0 |
| District courts | 1 | 1 | 0 |
Cases on record (5 of 11)
| Court | Type of case | Party | Status |
|---|---|---|---|
| Supreme Court | Court case (3802-Matters Relating To Consumer Protection : SLPs relating to Consumer Protection.) | Filed against the company by Anil Kumar Luthra Modi Institute of Education and Research Engineering Department, Laxmangarh , District: Sikar ,Sikar , Rajasthan | Disposed |
| Supreme Court | Court case (3802-Matters Relating To Consumer Protection : SLPs relating to Consumer Protection.) | Filed by the company against Anil Kumar Luthra Modi Institute of Education and Research Engineering Department, Laxmangarh , District: Sikar ,Sikar , Rajasthan | Disposed |
| District court, New Delhi, Delhi | Civil suit | Filed against the company by E- Eighteen- Com Ltd. | Disposed |
| High Court of Delhi | Commercial suit | Filed by the company against an individual | Disposed |
| High Court of Delhi | Commercial suit | Filed by the company against an individual | Disposed |
To see the full case history of Today Merchandise Private Limited, buy the company report.
Case records are compiled from court listings and may lag the court's own records. A case filed against a company is not a finding against it.
MSME payment delays
No delayed payments to MSME suppliers are on our record for Today Merchandise Private Limited; the supplier-wise MSME Form 1 check is in the company report Buy the company report.
Employees & EPFO
Today Merchandise Private Limited has a workforce of 1 employees on its EPFO records as of Apr 03, 2024, across 1 active EPFO establishment.
GST
Today Merchandise has 2 GST registrations: 2 active.
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 07AADCT6544N1ZU | Delhi | Active | 01 Jul 2017 |
| 09AADCT6544N1ZQ | Uttar Pradesh | Active | 01 Jul 2017 |
To see the full GST registrations and return filing status of Today Merchandise Private Limited, buy the company report.
Recent activity
Today Merchandise Private Limited has 22 board changes on record since 2014: 4 appointments and 18 cessations. The latest: Nagendra Bhandari ceased to be CFO on 08 Jul 2024.
13 earlier events are in the company report.
Frequently asked questions
Today Merchandise is an active private limited company based in Mumbai, Maharashtra, India. The company works in film and digital content production, within the media and publishing industry. It was incorporated on 23 November 2010 (16+ years old) and is registered under CIN U74999MH2010PTC357924.
Today Merchandise has 4 current directors:
- Shilpi Asthana - Director
- Mukesh Jindal - Director
- Dinesh Kumar Sehgal - Director
- Rashmi Aggarwal - Director
The latest financial statements of Today Merchandise on record with the MCA are for the year ended 31 March 2025. Its last annual general meeting was held on 15 September 2025. Year-wise statements from 2015 are in the company report.
The GSTIN of Today Merchandise is 07AADCT6544N1ZU, registered in Delhi. The company has 2 GST registrations in all, of which 2 are active. Other active GSTINs include 09AADCT6544N1ZQ (Uttar Pradesh).
The CIN (Corporate Identification Number) of Today Merchandise is U74999MH2010PTC357924. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Today Merchandise has 11 court cases on record: 9 filed by the company and 2 filed against it. Most are in the high courts.
Today Merchandise was incorporated on 23 November 2010, making it 16+ years old. It is registered with the Registrar of Companies, Mumbai.
Today Merchandise has 2 deals on record (2 acquisitions); the latest was in February 2016.
Nagendra Bhandari ceased to be CFO on 08 Jul 2024. Shilpi Asthana ceased to be Additional Director on 30 Sep 2022. Shilpi Asthana was appointed as Director on 09 Mar 2022. Today Merchandise has 22 board changes on record in total.
Today Merchandise can be reached through the website bagittoday.com. Its registered office is in Mumbai, Maharashtra, India.
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