Trends Advisory Private Limited
About Trends Advisory Private Limited
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Trends Advisory Private Limited is a private limited company based in Kolkata, West Bengal, India. It operates in the advertising and media services segment of the media and publishing sector. It was incorporated on 12 August 2011 and has been in existence for over 15 years.
The company is registered with the Registrar of Companies (ROC), Kolkata, under CIN U85212WB2011PTC166411.
The company has an authorised share capital of ₹24 Lakh and a paid-up capital of ₹23.63 Lakh. It is led by directors Saurabh Lohia and Manoj Kedia.
Its last annual general meeting (AGM) was held on 30 September 2024, and its latest financial statements are for the year ended 31 March 2024. The registered office is at Unit No 1 Crooked Lane, Kolkata, West Bengal, India – 700069.
As per the financials filed for FY 2024, the company reported a revenue of ₹97,978, a growth of 106% compared to the previous year. For the same year it recorded a net profit of ₹29,036 (net margin 29.6%) and EBITDA of ₹38,779 (EBITDA margin 39.6%). Revenue has declined at a compounded annual rate (CAGR) of 13% over three years and 11% over five years.
The current compliance status is marked as compliant by the Registrar of Companies.
CIN History of Trends Advisory Private Limited
Trends Advisory has 2 previous CINs, indicating changes in the company's corporate structure or registration details. The current CIN is U85212WB2011PTC166411, which is the unique identifier assigned by the Registrar of Companies.
| CIN | Status |
|---|---|
| U85212WB2011PTC166411 | Current |
| U74140WB2011PTC166411 | Previous |
| U85211WB2011PTC166411 | Previous |
- EmailLocked
- TelephoneLocked
- WebsiteLocked
- Social MediaLocked
- Registered AddressUnit No 1 Crooked Lane, Kolkata, West Bengal, India – 700069
- IndustryMedia and Publishing, Advertising Agencies & Media Services
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
- One PDF report, delivered after checkout
Financials of Trends Advisory Private Limited FY 2024 filings available
Trends Advisory Private Limited reported revenue of ₹97,978 (up 106% YoY) for FY 2024.
Compounded Annual Growth Rate (CAGR) of Trends Advisory Private Limited
Revenue rose 106% in the latest year, though over five years it has declined at a compounded annual rate (CAGR) of 11%. EBITDA rose 285% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary of Trends Advisory Private Limited
| Metrics | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 |
|---|---|---|---|---|---|
| Profit and Loss Statement | |||||
| Revenue from Operations | •••• | •••• | •••• | •••• | •••• |
| Other Income | •••• | •••• | •••• | •••• | •••• |
| Total Revenue | •••• | •••• | •••• | •••• | •••• |
| Cost of Materials Consumed | •••• | •••• | •••• | •••• | •••• |
| Employee Benefit Expense | •••• | •••• | •••• | •••• | •••• |
| Finance Costs | •••• | •••• | •••• | •••• | •••• |
| Depreciation and Amortisation | •••• | •••• | •••• | •••• | •••• |
| Other Expenses | •••• | •••• | •••• | •••• | •••• |
| Total Expenses | •••• | •••• | •••• | •••• | •••• |
| EBITDA | ₹38,779 | •••• | •••• | •••• | •••• |
| Profit Before Tax | •••• | •••• | •••• | •••• | •••• |
| Tax Expense | •••• | •••• | •••• | •••• | •••• |
| Net Profit (PAT) | ₹29,036 | •••• | •••• | •••• | •••• |
| Balance Sheet | |||||
| Share Capital | •••• | •••• | •••• | •••• | •••• |
| Reserves and Surplus | •••• | •••• | •••• | •••• | •••• |
| Net Worth (Total Equity) | •••• | •••• | •••• | •••• | •••• |
| Long-term Borrowings | •••• | •••• | •••• | •••• | •••• |
| Short-term Borrowings | •••• | •••• | •••• | •••• | •••• |
| Trade Payables | •••• | •••• | •••• | •••• | •••• |
| Total Liabilities | •••• | •••• | •••• | •••• | •••• |
| Fixed Assets | •••• | •••• | •••• | •••• | •••• |
| Investments | •••• | •••• | •••• | •••• | •••• |
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| Trade Receivables | •••• | •••• | •••• | •••• | •••• |
| Cash and Bank Balance | •••• | •••• | •••• | •••• | •••• |
| Total Assets | •••• | •••• | •••• | •••• | •••• |
Financial Ratios of Trends Advisory Private Limited
| Metrics | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 |
|---|---|---|---|---|---|
| Profitability | |||||
| EBITDA Margin | 39.6% | •••• | •••• | •••• | •••• |
| Net Profit Margin | 29.6% | •••• | •••• | •••• | •••• |
| Return on Equity (ROE) | •••• | •••• | •••• | •••• | •••• |
| Return on Capital Employed (ROCE) | •••• | •••• | •••• | •••• | •••• |
| Return on Assets (ROA) | •••• | •••• | •••• | •••• | •••• |
| Liquidity and Debt | |||||
| Current Ratio | •••• | •••• | •••• | •••• | •••• |
| Quick Ratio | •••• | •••• | •••• | •••• | •••• |
| Debt-to-Equity Ratio | •••• | •••• | •••• | •••• | •••• |
| Interest Coverage Ratio | •••• | •••• | •••• | •••• | •••• |
| Efficiency and Growth | |||||
| Asset Turnover | •••• | •••• | •••• | •••• | •••• |
| Receivable Days | •••• | •••• | •••• | •••• | •••• |
| Payable Days | •••• | •••• | •••• | •••• | •••• |
| Inventory Days | •••• | •••• | •••• | •••• | •••• |
| Revenue Growth | •••• | •••• | •••• | •••• | •••• |
| Net Profit Growth | •••• | •••• | •••• | •••• | •••• |
Paid data: the figures shown as dots are available after purchase of the company report. Figures as filed with the MCA in Form AOC-4. The full year-wise statements and ratios of Trends Advisory are in the company report.
Financial statements from 2015
Earlier years and trend charts are in the company report.
- Income statements
- Balance sheets
- Cash-flow statements
- Ratios and benchmarks
Verified entity values are shown only after access is granted.
Board of Directors of Trends Advisory Private Limited
Trends Advisory has 2 current directors and 12 former directors. Current directors are listed first, with their designation and appointment date.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Saurabh Lohia | Director | 15 Jul 2022 | 4 Years 3 Months | Current |
| Manoj Kedia Also directs: Silverpearl Builders Private Limited, Bigbull Real Estate Private Limited, Kanodia Hi-Tech Private Limited and 4 more | Director | 15 Jul 2022 | 4 Years 3 Months | Current |
Peer Comparison of Trends Advisory Private Limited
Trends Advisory Private Limited is compared with the companies closest to it by revenue in the Media and Publishing industry (Advertising Agencies, Consulting Services). Net profit, margin and employee counts of each company are in the company report.
| Company | Revenue | Net profit | Margin | Growth (1 yr) | Employees | Location |
|---|---|---|---|---|---|---|
| Betterberight Business Services Private Limited | ₹98,400 (FY 2021) | •••• | •••• | 565.0% | •••• | Majalgaon, Maharashtra, India |
| Padmaja Advertising Pvt Ltd | ₹98,308 (FY 2025) | •••• | •••• | -71.0% | •••• | Pune, Maharashtra, India |
| Glamour Suppliers Private Limited | ₹98,023 (FY 2025) | •••• | •••• | -29.0% | •••• | Kolkata, West Bengal, India |
| GN App Marketing India Private Limited | ₹98,000 (FY 2024) | •••• | •••• | -99.0% | •••• | Gurugram, Haryana, India |
| LDR Infrabuild (India) Private Limited | ₹97,989 (FY 2020) | •••• | •••• | 887.0% | •••• | Indore, Madhya Pradesh, India |
| Trends Advisory Private Limited this company | ₹97,978 (FY 2024) | •••• | •••• | 106.0% | •••• | Kolkata, West Bengal, India |
| Workfront Private Limited | ₹97,829 (FY 2025) | •••• | •••• | •••• | Delhi, India | |
| Aradhana Impex Private Limited | ₹97,803 (FY 2024) | •••• | •••• | 13.0% | •••• | Bilaspur, Chhattisgarh, India |
| Chivaro Technologies Private Limited | ₹97,748 (FY 2021) | •••• | •••• | -88.0% | •••• | Bangalore, Karnataka, India |
| R R Texknit Private Limited | ₹97,711 (FY 2016) | •••• | •••• | -44.0% | •••• | New Delhi, Delhi, India |
| Petrobiz Consultants Private Limited | ₹97,691 (FY 2021) | •••• | •••• | 122.0% | •••• | Delhi, India |
Peers are the five companies nearest above and the five nearest below Trends Advisory by revenue in the Media and Publishing industry (Advertising Agencies, Consulting Services), from the latest filed financials of each company. Net profit, margin and employee counts of each peer are in the company report.
Charges & Borrowings of Trends Advisory Private Limited
Trends Advisory Private Limited does not have any charges (loans) registered with the Registrar of Companies.
Employees and EPFO Compliance at Trends Advisory Private Limited
Employment history and EPFO contributions of people linked to Trends Advisory.
Employee and EPFO history
Monthly headcount, contribution history and filing status are in the company report.
- Monthly headcount
- PF contributions
- ECR filing status
- Establishment history
Verified entity values are shown only after access is granted.
Recent Activity on Trends Advisory Private Limited
Trends Advisory Private Limited has 14 board changes on record since 2011: 2 appointments and 12 cessations. The latest: Manoj Kedia ceased to be Additional Director on 30 Sep 2022.
5 earlier events are listed in the company report.
Credit Ratings, Litigation & Regulatory Alerts for Trends Advisory Private Limited
Credit ratings, litigation, and regulatory alerts
Credit ratings, court records and regulatory alerts are in the company report.
- Rating history
- Court and tribunal cases
- Regulatory alerts
- Director-linked violations
Verified entity values are shown only after access is granted.
MSME Payment Delays by Trends Advisory Private Limited
MSME payment history
Amounts due to small suppliers, the reasons given and MSME-1 filings are in the company report.
- Outstanding amounts
- Delay periods and reasons
- MSME-1 filing history
- Vendor payment signals
Verified entity values are shown only after access is granted.
Subsidiaries & Group Companies of Trends Advisory Private Limited
Corporate group structure
Parent, subsidiary, associate and joint venture records with holdings are in the company report.
- Parent company
- Subsidiaries and ownership
- Associates and joint ventures
- Entity investments
Verified entity values are shown only after access is granted.
GST Compliance of Trends Advisory Private Limited
GST registrations and filing compliance
State-wise GST registrations, return filing status and HSN or SAC codes are in the company report.
- GSTIN registrations
- State-wise filing status
- HSN and SAC details
- Tax jurisdiction records
Verified entity values are shown only after access is granted.
MCA Filings & Documents of Trends Advisory Private Limited
MCA filings and documents
Filed forms, annual returns, financial statements and charge filings with their dates are in the company report.
- Incorporation documents
- Annual returns and statements
- Charge filings
- Complete filing index
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Trends Advisory Private Limited
Trends Advisory is an active private limited company based in Kolkata, West Bengal, India. The company works in advertising agencies and media services, within the media and publishing industry. It was incorporated on 12 August 2011 (15+ years old) and is registered under CIN U85212WB2011PTC166411.
Trends Advisory reported revenue of ₹97,978 for FY 2024 (up 106% YoY).
Trends Advisory has 2 current directors:
- Saurabh Lohia - Director
- Manoj Kedia - Director
Trends Advisory reported a net profit of ₹29,036 (net margin 29.6%) and EBITDA of ₹38,779 (EBITDA margin 39.6%) for FY 2024, as per its filed financial statements.
The compounded annual growth rate (CAGR) of the revenue of Trends Advisory is 13% over three years and -11% over five years. In the latest year (FY 2024) revenue rose 106%. CAGR is the steady yearly rate that links the first and the last year.
The CIN (Corporate Identification Number) of Trends Advisory is U85212WB2011PTC166411. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Trends Advisory was incorporated on 12 August 2011, making it 15+ years old. It is registered with the Registrar of Companies, Kolkata.
The peers of Trends Advisory by revenue are Betterberight Business Services Private Limited, Padmaja Advertising Pvt Ltd, Glamour Suppliers Private Limited, GN App Marketing India Private Limited, LDR Infrabuild (India) Private Limited and 5 more, all in the Media and Publishing industry (Advertising Agencies, Consulting Services).
Manoj Kedia ceased to be Additional Director on 30 Sep 2022. Saurabh Lohia ceased to be Additional Director on 30 Sep 2022. Prakash Kumar Chachan ceased to be Director on 16 Jul 2022. Trends Advisory has 14 board changes on record in total.
The registered office of Trends Advisory is at Unit No 1 Crooked Lane, Kolkata, West Bengal, India – 700069.
Trends Advisory has an authorised share capital of ₹24 Lakh and a paid-up capital of ₹23.63 Lakh.