About Trigger Marketing Limited
Data last updated:
Trigger Marketing Limited is a public limited company based in Coimbatore, Tamil Nadu, India. It operates in the food and beverage distribution segment of the food and beverages sector. It was incorporated on 22 November 2007 and has been in existence for over 19 years.
The company is registered with the Registrar of Companies (ROC), Coimbatore, under CIN U74999TZ2007PLC014039. Its GSTIN is 33AACCT8129Q1ZT (Tamil Nadu).
The company has an authorised share capital of ₹10 Lakh and a paid-up capital of ₹5 Lakh. It is led by directors including Natarajan Rajagopalan and Mahesh Deepa.
Its last annual general meeting (AGM) was held on 30 September 2023, and its latest financial statements are for the year ended 31 March 2023. The registered office is at 126 Arts College Road, Coimbatore, Tamil Nadu, India – 641018.
As per the financials filed for FY 2023, the company reported a revenue of ₹70.62 Lakh, a decline of 87% compared to the previous year. For the same year it recorded a net loss of ₹20.12 Lakh (net margin -28.5%) and EBITDA of -₹17.87 Lakh (EBITDA margin -25.3%). Revenue has declined at a compounded annual rate (CAGR) of 82% over three years and 45% over five years.
The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website triggerdaily.in.
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- TelephoneLocked
- Website
- Social MediaLocked
- Registered Address126 Arts College Road, Coimbatore, Tamil Nadu, India – 641018
- IndustryFood and Beverages, Food & Beverage Retail & Distribution
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
- One PDF report, delivered after checkout
Business Activity of Trigger Marketing Limited
The main business activity of Trigger Marketing is trade. In detail, this covers retail trading.
| Main Activity Group Code | Description of Main Activity | Business Activity Code | Description of Business Activity | Turnover Percentage |
|---|---|---|---|---|
| G | Trade | G2 | Retail Trading | Locked |
Business activity turnover details
Turnover share and past changes in activity are in the company report.
- Turnover contribution
- Historical classifications
- Filing-level activity changes
Verified entity values are shown only after access is granted.
Financials of Trigger Marketing Limited FY 2023 filings available
Trigger Marketing Limited reported revenue of ₹70.62 Lakh (down 87% YoY) for FY 2023.
Compounded Annual Growth Rate (CAGR) of Trigger Marketing Limited
Revenue has declined at a compounded annual rate (CAGR) of 45% over five years, including a 87% fall in the latest year. EBITDA fell 249% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary of Trigger Marketing Limited
| Metrics | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 | FY 2018-19 |
|---|---|---|---|---|---|
| Profit and Loss Statement | |||||
| Revenue from Operations | •••• | •••• | •••• | •••• | •••• |
| Other Income | •••• | •••• | •••• | •••• | •••• |
| Total Revenue | ₹70.62 Lakh | •••• | •••• | •••• | •••• |
| Cost of Materials Consumed | •••• | •••• | •••• | •••• | •••• |
| Employee Benefit Expense | •••• | •••• | •••• | •••• | •••• |
| Finance Costs | •••• | •••• | •••• | •••• | •••• |
| Depreciation and Amortisation | •••• | •••• | •••• | •••• | •••• |
| Other Expenses | •••• | •••• | •••• | •••• | •••• |
| Total Expenses | •••• | •••• | •••• | •••• | •••• |
| EBITDA | -₹17.87 Lakh | •••• | •••• | •••• | •••• |
| Profit Before Tax | •••• | •••• | •••• | •••• | •••• |
| Tax Expense | •••• | •••• | •••• | •••• | •••• |
| Net Profit (PAT) | -₹20.12 Lakh | •••• | •••• | •••• | •••• |
| Balance Sheet | |||||
| Share Capital | •••• | •••• | •••• | •••• | •••• |
| Reserves and Surplus | •••• | •••• | •••• | •••• | •••• |
| Net Worth (Total Equity) | •••• | •••• | •••• | •••• | •••• |
| Long-term Borrowings | •••• | •••• | •••• | •••• | •••• |
| Short-term Borrowings | •••• | •••• | •••• | •••• | •••• |
| Trade Payables | •••• | •••• | •••• | •••• | •••• |
| Total Liabilities | •••• | •••• | •••• | •••• | •••• |
| Fixed Assets | •••• | •••• | •••• | •••• | •••• |
| Investments | •••• | •••• | •••• | •••• | •••• |
| Inventories | •••• | •••• | •••• | •••• | •••• |
| Trade Receivables | •••• | •••• | •••• | •••• | •••• |
| Cash and Bank Balance | •••• | •••• | •••• | •••• | •••• |
| Total Assets | •••• | •••• | •••• | •••• | •••• |
Financial Ratios of Trigger Marketing Limited
| Metrics | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 | FY 2018-19 |
|---|---|---|---|---|---|
| Profitability | |||||
| EBITDA Margin | -25.3% | •••• | •••• | •••• | •••• |
| Net Profit Margin | -28.5% | •••• | •••• | •••• | •••• |
| Return on Equity (ROE) | •••• | •••• | •••• | •••• | •••• |
| Return on Capital Employed (ROCE) | •••• | •••• | •••• | •••• | •••• |
| Return on Assets (ROA) | •••• | •••• | •••• | •••• | •••• |
| Liquidity and Debt | |||||
| Current Ratio | •••• | •••• | •••• | •••• | •••• |
| Quick Ratio | •••• | •••• | •••• | •••• | •••• |
| Debt-to-Equity Ratio | •••• | •••• | •••• | •••• | •••• |
| Interest Coverage Ratio | •••• | •••• | •••• | •••• | •••• |
| Efficiency and Growth | |||||
| Asset Turnover | •••• | •••• | •••• | •••• | •••• |
| Receivable Days | •••• | •••• | •••• | •••• | •••• |
| Payable Days | •••• | •••• | •••• | •••• | •••• |
| Inventory Days | •••• | •••• | •••• | •••• | •••• |
| Revenue Growth | •••• | •••• | •••• | •••• | •••• |
| Net Profit Growth | •••• | •••• | •••• | •••• | •••• |
Paid data: the figures shown as dots are available after purchase of the company report. Figures as filed with the MCA in Form AOC-4. The full year-wise statements and ratios of Trigger Marketing are in the company report.
Financial statements from 2015
Earlier years and trend charts are in the company report.
- Income statements
- Balance sheets
- Cash-flow statements
- Ratios and benchmarks
Verified entity values are shown only after access is granted.
Peer Comparison of Trigger Marketing Limited
Trigger Marketing Limited is compared with the companies closest to it by revenue in the Food and Beverages industry (Food and Beverages Retail and Distribution, Pharma Retail and Distribution). Net profit, margin and employee counts of each company are in the company report.
| Company | Revenue | Net profit | Margin | Growth (1 yr) | Employees | Location |
|---|---|---|---|---|---|---|
| Hermanos Agro Private Limited | ₹70.86 Lakh (FY 2025) | •••• | •••• | •••• | New Delhi, Delhi, India | |
| Vagar Producer Company Limited | ₹70.8 Lakh (FY 2024) | •••• | •••• | 29.0% | •••• | Dungarpur, Rajasthan, India |
| Lokesh Kumar and Co.Exim Private Limited | ₹70.78 Lakh (FY 2021) | •••• | •••• | -68.0% | •••• | New Delhi, Delhi, India |
| Ecstatic Pharmaceuticals Private Limited | ₹70.76 Lakh (FY 2023) | •••• | •••• | 13.0% | •••• | Thane, Maharashtra, India |
| Shah Puris Private Limited | ₹70.65 Lakh (FY 2022) | •••• | •••• | -7.0% | •••• | Delhi, India |
| Trigger Marketing Limited this company | ₹70.62 Lakh (FY 2023) | •••• | •••• | -87.0% | •••• | Coimbatore, Tamil Nadu, India |
| Ujaas Foods Private Limited | ₹70.61 Lakh (FY 2024) | •••• | •••• | -19.0% | •••• | Dehgam, Gujarat, India |
| Nemsis Pharmaceuticals (I) Private Limited | ₹70.57 Lakh (FY 2024) | •••• | •••• | -19.0% | •••• | Kurnool, Andhra Pradesh, India |
| Punarpoosam Health Foods Kitchen Service Private Limited | ₹70.54 Lakh (FY 2025) | •••• | •••• | -24.0% | •••• | Bangalore, Karnataka, India |
| Shangi Foods Private Limited | ₹70.51 Lakh (FY 2018) | •••• | •••• | 95.0% | •••• | Mumbai, Maharashtra, India |
| Nightowl Tech Solutions Private Limited | ₹70.48 Lakh (FY 2024) | •••• | •••• | 462.0% | •••• | Kanpur, Uttar Pradesh, India |
Peers are the five companies nearest above and the five nearest below Trigger Marketing by revenue in the Food and Beverages industry (Food and Beverages Retail and Distribution, Pharma Retail and Distribution), from the latest filed financials of each company. Net profit, margin and employee counts of each peer are in the company report.
Auditor Details of Trigger Marketing Limited
Trigger Marketing Limited is audited by GOPALAIYER AND SUBRAMANIAN for the financial year 2023.
| Name | Status | Appointment Date | Cessation Date |
|---|---|---|---|
| GOPALAIYER AND SUBRAMANIAN | Locked | Locked | Locked |
Complete auditor history
Appointment and cessation dates and past auditor changes are in the company report.
- Appointment status
- Appointment dates
- Cessation dates
- Auditor changes
Verified entity values are shown only after access is granted.
Board of Directors of Trigger Marketing Limited
Trigger Marketing has 4 current directors and 8 former directors. Current directors are listed first, with their designation and appointment date.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Natarajan Rajagopalan | Director | 03 Jun 2020 | 6 Years 4 Months | Current |
| Mahesh Deepa | Director | 02 Jul 2020 | 6 Years 3 Months | Current |
| Kalamanisoundar Also directs: Ramhari Orchids LLP | Director | 18 Mar 2016 | 10 Years 6 Months | Current |
| Ramasamy Panneer Selvan Also directs: Srinivasa Garment Private Limited | Director | 18 Mar 2016 | 10 Years 6 Months | Current |
Ownership and Shareholding of Trigger Marketing Limited
Shareholding and ownership data
Promoter, institutional, public and beneficial ownership figures are in the company report.
- Ownership categories
- Historical changes
- Group structure
- FII and DII holdings
Verified entity values are shown only after access is granted.
Charges & Borrowings of Trigger Marketing Limited
Trigger Marketing Limited does not have any charges (loans) registered with the Registrar of Companies.
Employees and EPFO Compliance at Trigger Marketing Limited
Employment history and EPFO contributions of people linked to Trigger Marketing.
Employee and EPFO history
Monthly headcount, contribution history and filing status are in the company report.
- Monthly headcount
- PF contributions
- ECR filing status
- Establishment history
Verified entity values are shown only after access is granted.
Recent Activity on Trigger Marketing Limited
Trigger Marketing Limited has 12 board changes on record since 2016: 4 appointments and 8 cessations. The latest: Annamaili Ponnusamy Seturaaman ceased to be Director on 04 Feb 2021.
3 earlier events are listed in the company report.
Credit Ratings, Litigation & Regulatory Alerts for Trigger Marketing Limited
Credit ratings, litigation, and regulatory alerts
Credit ratings, court records and regulatory alerts are in the company report.
- Rating history
- Court and tribunal cases
- Regulatory alerts
- Director-linked violations
Verified entity values are shown only after access is granted.
MSME Payment Delays by Trigger Marketing Limited
MSME payment history
Amounts due to small suppliers, the reasons given and MSME-1 filings are in the company report.
- Outstanding amounts
- Delay periods and reasons
- MSME-1 filing history
- Vendor payment signals
Verified entity values are shown only after access is granted.
Subsidiaries & Group Companies of Trigger Marketing Limited
Corporate group structure
Parent, subsidiary, associate and joint venture records with holdings are in the company report.
- Parent company
- Subsidiaries and ownership
- Associates and joint ventures
- Entity investments
Verified entity values are shown only after access is granted.
GST Compliance of Trigger Marketing Limited
Trigger Marketing has 1 GST registration: 1 active.
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 33AACCT8129Q1ZT | Tamil Nadu | Active | 01 Jul 2017 |
GST registrations and filing compliance
State-wise GST registrations, return filing status and HSN or SAC codes are in the company report.
- GSTIN registrations
- State-wise filing status
- HSN and SAC details
- Tax jurisdiction records
Verified entity values are shown only after access is granted.
MCA Filings & Documents of Trigger Marketing Limited
MCA filings and documents
Filed forms, annual returns, financial statements and charge filings with their dates are in the company report.
- Incorporation documents
- Annual returns and statements
- Charge filings
- Complete filing index
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Trigger Marketing Limited
Trigger Marketing is an active public limited company based in Coimbatore, Tamil Nadu, India. The company works in food and beverage retail and distribution, within the food and beverages industry. It was incorporated on 22 November 2007 (19+ years old) and is registered under CIN U74999TZ2007PLC014039.
Trigger Marketing reported revenue of ₹70.62 Lakh for FY 2023 (down 87% YoY).
Trigger Marketing has 4 current directors:
- Natarajan Rajagopalan - Director
- Mahesh Deepa - Director
- Kalamanisoundar - Director
- Ramasamy Panneer Selvan - Director
Trigger Marketing reported a net loss of ₹20.12 Lakh (net margin -28.5%) and EBITDA of -₹17.87 Lakh (EBITDA margin -25.3%) for FY 2023, as per its filed financial statements.
The compounded annual growth rate (CAGR) of the revenue of Trigger Marketing is 82% over three years and -45% over five years. In the latest year (FY 2023) revenue fell 87%. CAGR is the steady yearly rate that links the first and the last year.
The GSTIN of Trigger Marketing is 33AACCT8129Q1ZT, registered in Tamil Nadu.
The CIN (Corporate Identification Number) of Trigger Marketing is U74999TZ2007PLC014039. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Trigger Marketing was incorporated on 22 November 2007, making it 19+ years old. It is registered with the Registrar of Companies, Coimbatore.
The peers of Trigger Marketing by revenue are Hermanos Agro Private Limited, Vagar Producer Company Limited, Lokesh Kumar and Co.Exim Private Limited, Ecstatic Pharmaceuticals Private Limited, Shah Puris Private Limited and 5 more, all in the Food and Beverages industry (Food and Beverages Retail and Distribution, Pharma Retail and Distribution).
Annamaili Ponnusamy Seturaaman ceased to be Director on 04 Feb 2021. Mahesh Deepa ceased to be Additional Director on 27 Nov 2020. Natarajan Rajagopalan ceased to be Additional Director on 27 Nov 2020. Trigger Marketing has 12 board changes on record in total.
Trigger Marketing can be reached through the website triggerdaily.in. Its registered office is in Coimbatore, Tamil Nadu, India.