
About Truelytics Ecomm Private Limited
Data last updated:
Truelytics Ecomm Private Limited is a private limited company based in Pune, Maharashtra, India. It operates in the general e-commerce platforms segment of the e-commerce sector. It was incorporated on 03 May 2013 and has been in existence for over 13 years.
The company is registered with the Registrar of Companies (ROC), Pune, under CIN U72900PN2013PTC147242. Its GSTIN is 27AAECT6867F1ZY (Maharashtra).
The company has an authorised share capital of ₹30 Lakh and a paid-up capital of ₹17.72 Lakh. It is led by directors including Kirti Khurana and Raj Venkataramani Iyer.
Its last annual general meeting (AGM) was held on 30 September 2025, and its latest financial statements are for the year ended 31 March 2025. The registered office is at Pune, Maharashtra.
The company has about 3 employees on its provident fund (EPFO) records.
The company is associated with 1 brand: iCustommadeit. The company has 22 deals on record (19 funding rounds, 2 secondary share transfers, 1 acquisition), with disclosed funding of ₹10.51 Cr; the latest was in September 2019.
The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website icustommadeit.com.
Company details
Contact details
Truelytics Ecomm Private Limited's registered office is in Pune, Maharashtra. Its website is icustommadeit.com. Its e-mail address and telephone number are in the company report.
- Email
- Telephone
- Website
- Social Media
- Registered AddressSr.No – 112/1/2/3 Plot No. – 16 Opp. Dmart Next To Luxuria Apartment Bhagwati Naga, R Baner, Pune, Maharashtra, India – 411045
- IndustryE-Commerce, General E-Commerce Platforms
To see the full contact details of Truelytics Ecomm Private Limited, buy the company report.
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
Brands
Truelytics Ecomm operates one associated brand: iCustommadeit. Each brand links to its own profile.
| Brand | Description | Website |
|---|---|---|
| Online marketplace offering multi-category customized & handmade products | icustommadeit.com |
Financials of Truelytics Ecomm Private Limited
FY 2025 filings availableFinancial Statement Summary
| Metrics | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 | FY 2018-19 |
|---|---|---|---|---|---|
| Profit and Loss Statement | |||||
| Revenue from Operations | |||||
| Other Income | |||||
| Total Revenue | |||||
| Cost of Materials Consumed | |||||
| Employee Benefit Expense | |||||
| Finance Costs | |||||
| Depreciation and Amortisation | |||||
| Other Expenses | |||||
| Total Expenses | |||||
| EBITDA | |||||
| Profit Before Tax | |||||
| Tax Expense | |||||
| Net Profit (PAT) | |||||
| Balance Sheet | |||||
| Share Capital | |||||
| Reserves and Surplus | |||||
| Net Worth (Total Equity) | |||||
| Long-term Borrowings | |||||
| Short-term Borrowings | |||||
| Trade Payables | |||||
| Total Liabilities | |||||
| Fixed Assets | |||||
| Investments | |||||
| Inventories | |||||
| Trade Receivables | |||||
| Cash and Bank Balance | |||||
| Total Assets | |||||
Financial Ratios
| Metrics | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 | FY 2018-19 |
|---|---|---|---|---|---|
| Profitability | |||||
| EBITDA Margin | |||||
| Net Profit Margin | |||||
| Return on Equity (ROE) | |||||
| Return on Capital Employed (ROCE) | |||||
| Return on Assets (ROA) | |||||
| Liquidity and Debt | |||||
| Current Ratio | |||||
| Quick Ratio | |||||
| Debt-to-Equity Ratio | |||||
| Interest Coverage Ratio | |||||
| Efficiency and Growth | |||||
| Asset Turnover | |||||
| Receivable Days | |||||
| Payable Days | |||||
| Inventory Days | |||||
| Revenue Growth | |||||
| Net Profit Growth | |||||
To see the full financial statements and ratios of Truelytics Ecomm Private Limited, buy the company report.
Board of directors of Truelytics Ecomm Private Limited
Truelytics Ecomm has 3 current directors and 10 former directors. Current directors are listed first, with their designation and appointment date.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Kirti Khurana | Director | 22 May 2015 | 11 Years 5 Months | Current |
| Raj Venkataramani Iyer Also directs: Sixth Sense Retail Private Limited, Astreus Private Limited | Director | 03 May 2013 | 13 Years 5 Months | Current |
| Aditya Gajanan Rajderkar | Director | 19 Apr 2019 | 7 Years 6 Months | Current |
Auditor
Truelytics Ecomm Private Limited is audited by BHOJGADHIYA AND ASSOCIATES for the financial year 2023.
| Auditor firm | Financial year | Firm registration number |
|---|---|---|
| BHOJGADHIYA AND ASSOCIATES | FY 2023 | 135351 |
Shareholding
The shareholding of Truelytics Ecomm Private Limited is on record for 5 financial years, the latest being FY 2023, split between promoters, domestic institutions, foreign institutions, public shareholders and others.
| Shareholder category | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 |
|---|---|---|---|---|---|
| Promoters | |||||
| Domestic institutional investors (DII) | |||||
| Foreign institutional investors (FII) | |||||
| Public | |||||
| Others |
To see the full shareholding pattern of Truelytics Ecomm Private Limited, buy the company report.
Deals & funding
Truelytics Ecomm Private Limited has 22 deals on record (19 funding rounds, 2 secondary share transfers, 1 acquisition), with disclosed funding of ₹10.51 Cr; the latest was in September 2019.
Deals on record (5 of 22)
| When | Deal | Amount | Parties |
|---|---|---|---|
| Sep 2019 | Secondary share transfer | Undisclosed | Buyer: Emrise Super Fund Seller: Emrise Engineering Private Limited |
| Mar 2017 | Secondary share transfer | Undisclosed | Buyer: Siddhivinayak Skyscrapers Private Limited , India E Hub Services Private Limited , an individual Seller: Oxyjet (India) Private Limited , 2 individuals |
| Aug 2016 | Funding round | ₹2.92 Cr | Investors: 4 individuals |
| Mar 2016 | Funding round | ₹1.83 Cr | Investors: Siddhivinayak Skyscrapers Private Limited , India E Hub Services Private Limited , 2 individuals |
| Nov 2015 | Funding round | ₹60 Lakh | Investors: Emrise Super Fund, Emrise Engineering Private Limited |
To see the full deal history of Truelytics Ecomm Private Limited, buy the company report.
Deal records are compiled from filings and public sources; amounts are shown only where the source reported them.
Legal cases
No court or tribunal cases involving Truelytics Ecomm Private Limited are on our record; a case search with case numbers, parties and status is in the company report Buy the company report.
MSME payment delays
No delayed payments to MSME suppliers are on our record for Truelytics Ecomm Private Limited; the supplier-wise MSME Form 1 check is in the company report Buy the company report.
Employees & EPFO
Truelytics Ecomm Private Limited has a workforce of 3 employees on its EPFO records as of Mar 29, 2024, across 1 active EPFO establishment.
GST
Truelytics Ecomm has 1 GST registration: 1 active.
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 27AAECT6867F1ZY | Maharashtra | Active | 01 Jul 2017 |
To see the full GST registrations and return filing status of Truelytics Ecomm Private Limited, buy the company report.
Recent activity
Truelytics Ecomm Private Limited has 13 board changes on record since 2013: 3 appointments and 10 cessations. The latest: Salma Chugh ceased to be Additional Director on 26 Apr 2019.
4 earlier events are in the company report.
Frequently asked questions
Truelytics Ecomm is an active private limited company based in Pune, Maharashtra, India. The company works in general e-commerce platforms, within the e-commerce industry. It was incorporated on 03 May 2013 (13+ years old) and is registered under CIN U72900PN2013PTC147242.
Truelytics Ecomm has 3 current directors:
- Kirti Khurana - Director
- Raj Venkataramani Iyer - Director
- Aditya Gajanan Rajderkar - Director
The latest financial statements of Truelytics Ecomm on record with the MCA are for the year ended 31 March 2025. Its last annual general meeting was held on 30 September 2025. Year-wise statements from 2015 are in the company report.
The GSTIN of Truelytics Ecomm is 27AAECT6867F1ZY, registered in Maharashtra.
The CIN (Corporate Identification Number) of Truelytics Ecomm is U72900PN2013PTC147242. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Truelytics Ecomm was incorporated on 03 May 2013, making it 13+ years old. It is registered with the Registrar of Companies, Pune.
Truelytics Ecomm has 22 deals on record (19 funding rounds, 2 secondary share transfers, 1 acquisition), with disclosed funding of ₹10.51 Cr; the latest was in September 2019.
Salma Chugh ceased to be Additional Director on 26 Apr 2019. Aditya Gajanan Rajderkar was appointed as Director on 19 Apr 2019. Kundan Dattatray Dhake ceased to be Director on 19 Apr 2019. Truelytics Ecomm has 13 board changes on record in total.
Truelytics Ecomm can be reached through the website icustommadeit.com. Its registered office is in Pune, Maharashtra, India.
The registered office of Truelytics Ecomm is at Sr.No – 112123 Plot No. – 16 Opp. Dmart Next To Luxuria Apartment Bhagwati Naga, R Baner, Pune, Maharashtra, India – 411045.