About Urban Natives Private Limited
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Urban Natives Private Limited is a private limited company based in Delhi, India, a subsidiary of Shakun Consumer Products Private Limited. It operates in the online cosmetics retail segment of the e-commerce sector. It was incorporated on 10 July 2019 and has been in existence for over 7 years.
The company is registered with the Registrar of Companies (ROC), Delhi, under CIN U74110DL2019PTC352467. Its GSTIN is 07AAMCM8295J1ZO (Delhi).
The company has an authorised share capital of ₹4 Cr and a paid-up capital of ₹2.82 Cr. It was formerly known as Prana Naturals Private Limited and Metway Steel Private Limited. It is led by directors including Vipin Batra and Sunilkumar Goyal.
Its last annual general meeting (AGM) was held on 30 September 2025, and its latest financial statements are for the year ended 31 March 2025. The registered office is at B – 37 Lawrence Road Industrial Area, Delhi, India – 110035.
As per the financials filed for FY 2025, the company reported a revenue of ₹89.64 Lakh, a decline of 5% compared to the previous year. For the same year it recorded a net loss of ₹46.83 Lakh (net margin -52.2%) and EBITDA of -₹43.14 Lakh (EBITDA margin -48.1%). Revenue has grown at a compounded annual rate (CAGR) of 73% over three years and 179% over five years.
The company is associated with 1 brand: Suhi & Sego. The company has 3 deals on record (2 secondary share transfers, 1 rights issue); the latest was in September 2020.
For more details, the company can be reached via its website suhiandsego.com.
Company details
Name history
Urban Natives has undergone 3 name changes throughout its history. The company was previously known as Prana Naturals Private Limited, Metway Steel Private Limited, and Urban Natives Private Limited. The current legal name is Urban Natives Private Limited.
| Company Name | Status |
|---|---|
| Urban Natives Private Limited | Current |
| Prana Naturals Private Limited | Previous |
| Metway Steel Private Limited | Previous |
CIN history
Urban Natives has one previous CIN (Corporate Identification Number): U27310DL2019PTC352467. The current CIN is U74110DL2019PTC352467, which is the unique identifier assigned by the Registrar of Companies.
| CIN | Status |
|---|---|
| U74110DL2019PTC352467 | Current |
| U27310DL2019PTC352467 | Previous |
Contact details
Urban Natives Private Limited's registered office is in Delhi, Delhi. Its website is suhiandsego.com. Its e-mail address and telephone number are in the company report.
- Email
- Telephone
- Website
- Registered AddressB – 37 Lawrence Road Industrial Area, Delhi, India – 110035
- IndustryE-Commerce, Online Cosmetics Retail
To see the full contact details of Urban Natives Private Limited, buy the company report.
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
Brands
Urban Natives operates one associated brand: Suhi & Sego. Each brand links to its own profile.
| Brand | Description | Website |
|---|---|---|
| Natural personalized skincare products are provided online. | suhiandsego.com |
Business activity
The main business activity of Urban Natives is trade. In detail, this covers wholesale trading.
| Main activity group code | Main activity | Business activity code | Business activity | Share of turnover |
|---|---|---|---|---|
| G | Trade | G1 | Wholesale Trading |
To see the full business activity and turnover split of Urban Natives Private Limited, buy the company report.
Financials of Urban Natives Private Limited
FY 2025 filings availableUrban Natives Private Limited reported revenue of ₹89.64 Lakh (down 5% YoY) for FY 2025.
Compounded Annual Growth Rate (CAGR)
Revenue fell 5% in the latest year, but over five years it has grown at a compounded annual rate (CAGR) of 179%. EBITDA fell 41% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary
| Metrics | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 |
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| EBITDA | -₹43.14 Lakh | ||||
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| Net Profit (PAT) | -₹46.83 Lakh | ||||
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Financial Ratios
| Metrics | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 |
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| Profitability | |||||
| EBITDA Margin | -48.1% | ||||
| Net Profit Margin | -52.2% | ||||
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To see the full financial statements and ratios of Urban Natives Private Limited, buy the company report.
Board of directors of Urban Natives Private Limited
Urban Natives has 3 current directors and 2 former directors. Current directors are listed first, with their designation and appointment date.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Ram Swaroop Sharma | Additional Director | 30 Oct 2025 | 0 Years 11 Months | Current |
| Vipin Batra | Director | 10 Jul 2019 | 7 Years 3 Months | Current |
| Sunilkumar Goyal Also directs: Okas Ganga Agritech Private Limited, SDG Foods India Private Limited, Ganga Roller Flour Mills Private Limited and 5 more | Director | 16 Dec 2020 | 5 Years 10 Months | Current |
Auditor
Urban Natives Private Limited is audited by Serva Associates for the financial year 2023.
| Auditor firm | Financial year | Firm registration number |
|---|---|---|
| Serva Associates | FY 2023 | 000272N |
Shareholding
The shareholding of Urban Natives Private Limited is on record for 4 financial years, the latest being FY 2023, split between promoters, domestic institutions, foreign institutions, public shareholders and others.
| Shareholder category | FY 2023 | FY 2022 | FY 2021 | FY 2020 |
|---|---|---|---|---|
| Promoters | ||||
| Domestic institutional investors (DII) | ||||
| Foreign institutional investors (FII) | ||||
| Public | ||||
| Others |
To see the full shareholding pattern of Urban Natives Private Limited, buy the company report.
Deals & funding
Urban Natives Private Limited has 3 deals on record (2 secondary share transfers, 1 rights issue); the latest was in September 2020.
Deals on record (2 of 3)
| When | Deal | Amount | Parties |
|---|---|---|---|
| Sep 2020 | Rights issue | ₹7.5 Lakh | Investors: Shakun Consumer Products Private Limited |
| Jul 2020 | Secondary share transfer | Undisclosed | Buyer: Shakun Consumer Products Private Limited , Shakun Consumer Products Private Limited & Arun Kushwaha Seller: Ganges Internatioanle Private Limited, Ganges Internatioanle Private Limited & Vipin Batra |
To see the full deal history of Urban Natives Private Limited, buy the company report.
Deal records are compiled from filings and public sources; amounts are shown only where the source reported them.
Legal cases
No court or tribunal cases involving Urban Natives Private Limited are on our record; a case search with case numbers, parties and status is in the company report Buy the company report.
MSME payment delays
No delayed payments to MSME suppliers are on our record for Urban Natives Private Limited; the supplier-wise MSME Form 1 check is in the company report Buy the company report.
GST
Urban Natives has 1 GST registration: 1 active.
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 07AAMCM8295J1ZO | Delhi | Active | 18 Sep 2020 |
To see the full GST registrations and return filing status of Urban Natives Private Limited, buy the company report.
Recent activity
Urban Natives Private Limited has 5 board changes on record since 2019: 3 appointments and 2 cessations. The latest: Ram Swaroop Sharma was appointed as Additional Director on 30 Oct 2025.
Frequently asked questions
Urban Natives is an active private limited company based in Delhi, India. The company works in online cosmetics retail, within the e-commerce industry. It was incorporated on 10 July 2019 (7+ years old) and is registered under CIN U74110DL2019PTC352467.
Urban Natives has 3 current directors:
- Ram Swaroop Sharma - Additional Director
- Vipin Batra - Director
- Sunilkumar Goyal - Director
The latest financial statements of Urban Natives on record with the MCA are for the year ended 31 March 2025. Its last annual general meeting was held on 30 September 2025. Year-wise statements from FY 2020 are in the company report.
The GSTIN of Urban Natives is 07AAMCM8295J1ZO, registered in Delhi.
The CIN (Corporate Identification Number) of Urban Natives is U74110DL2019PTC352467. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Urban Natives was incorporated on 10 July 2019, making it 7+ years old. It is registered with the Registrar of Companies, Delhi.
Urban Natives has 3 deals on record (2 secondary share transfers, 1 rights issue); the latest was in September 2020.
Ram Swaroop Sharma was appointed as Additional Director on 30 Oct 2025. Sunilkumar Goyal ceased to be Additional Director on 30 Sep 2021. Sunilkumar Goyal was appointed as Director on 16 Dec 2020. Urban Natives has 5 board changes on record in total.
Urban Natives can be reached through the website suhiandsego.com. Its registered office is in Delhi, India.
The registered office of Urban Natives is at B – 37 Lawrence Road Industrial Area, Delhi, India – 110035.